Musgrave Investment in Portglenone Reaches £1.2 million

Leading convenience retailer SuperValu officially launched its rejuvenated Portglenone store on Friday, 7th October, following an investment of £720,000, supporting 36 jobs in the local area. This brings the total invested in the town by Musgrave NI, which owns the SuperValu and Centra brands, to £1.2 million following the refurbishment of its Centra store earlier this year.

To mark the occasion, locals were invited locals to visit the store to enjoy a cookery demonstration from celebrity home cook Suzie Lee, balloon modelling, face painting, and to sample some of SuperValu’s SimpliDish range of locally produced meal solutions. There was also a spin the wheel competition with a range of prizes to be won.

Caroline Rowan, Head of Retail Operations for Musgrave NI added:

“At Musgrave, we are delighted to be continuing our investment in Portglenone. This is just the second SuperValu in Northern Ireland to unveil our new format, which has been designed with the local community in mind, ensuring they have the best products and offers on their doorstep, alongside a modern and spacious shopping environment.”

The major investment has allowed for new and exciting additions in store including an expanded food-to-go offering with a new hot and cold deli counter, an enhanced bakery, the introduction of the Happy Pear plant-based range of products, and a new selection of healthy meals.

Coffee lovers can enjoy a hot drink-to-go from the Frank and Honest Coffee dock with 100% compostable coffee cups, plastic free coffee capsules and Rainforest Alliance Certified coffee beans. Customers can also benefit from the brand’s digital loyalty app which offers a free coffee after earning ten digital stamps.

The store boasts an improved, new look off-licence with an increased premium range of beers, wines, and spirits while shoppers can also benefit from self-service tills.

Commenting on the revamp, store manager Brian O’Neill said: “The whole team and I are really excited to welcome customers, existing and new, to our amazing, rejuvenated store in the heart of Portglenone. We hope shoppers will enjoy all of the new and exciting concepts and the great value and service on offer, and we are always on hand to help our customers have the best shopping experience possible.

“With the cost-of-living continuing to rise, it’s clear that keeping household costs down is front of mind for our customers. As part of SuperValu’s commitment to value, our shoppers will benefit from over 200 special offers on big brands every week and over 400 cheaper own brand products. And with more than 500 of our branded products price-checked against Tesco, we are committed to delivering the best value for our customers across our entire range.”

Musgrave is working to achieve its net zero ambition by 2040 and the group are firmly committed to being more sustainable, Caroline Rowan explains.

“As part of Musgrave NI’s company-owned portfolio, we have significantly invested in new energy saving technology. The store is powered using green electricity and features new digital screens, energy efficient LED lighting, a top-grade energy efficient refrigeration system and electronic shelf edge labels, making the store as efficient and green as possible.

“Musgrave NI also supports local, spending more than £160m on local food and drink annually. We work with more than 3,000 local farmers, partner with over 150 local suppliers and stock over 3,500 local products across our stores.”

SuperValu Portglenone is open from 7am to 10pm Monday to Saturday, and 1pm to 6pm on Sundays.

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