Musgrave brands donate 3.4 tonnes of surplus from its annual Trade Fair

musgrave-partner-with-bia-food-initiativeOur leading brands SuperValu and Centra, partnered with Bia Food Initiative ahead of the annual Trade Fair at Punchestown Co. Kildcare to donate the event’s food surplus to a good cause.

The Trade Fair is a chance for suppliers to showcase their products to SuperValu and Centra retailers, allowing for new innovative products to reach the store shelves!

To prevent food waste, this year the Trade Fair donated a whopping 3.4 tonnes of fresh food surplus to Bia Food Initiative; providing 8,500 meals to various causes across Ireland.

Since 2014, our brands have done a fantastic job of restributing food; 200 tonnes of surplus donated with the help of Bia Food Initiative. We’re delighted that our partnership with Bia Food Initiative has allowed us to provide 440,000 meals to Ireland’s most vulnerable communities through homeless hostels, foodbanks, day care centres, community crèches, family resource centers and many more community based organisations.

Martin Kelleher, Managing Director, SuperValu commented on the food donation “Each year we host our Supervalu and Centra trade show for our retailers around the country and our suppliers.  It’s an opportunity for our retail network to see, try and buy from our selected suppliers for the season ahead.  With such an abundance of great quality food on display, we are delighted to be partnering with Bia Food Initiative to donate the surplus food from our two-day trade show knowing that it will be distributed to many worthy causes.”

Speaking about the donation, Aoibheann O’Brien, General Manager of Bia Food Initiative said: “Bia Food Initiative is delighted to partner with Musgrave at this year’s trade fair. It is a fantastic opportunity for us to connect with Musgrave pand your suppliers and to work with Musgrave to make sure that no good food goes to waste at the event.”

We’ll continue to donate our food surplus to a good cause with Bia Food Initiative.

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