Moo’d Ice cream

Moo’d is our exclusive ice-cream brand that is now available in over 200 SuperValu and Centra stores across the island of Ireland. Moo’d is a youthful and fun brand, which has its roots in the local Irish dairy industry, made by a family-run business in Cavan.

It appeals to millennials with Italian gelato ingredients and flavours. Alongside the popular menu of ice cream cones, tubs, ‘whirlies’, sundaes and milkshakes, this year we launched new take-home packs in three flavours.

Group news

Noel Keeley appointed as new Musgrave CEO

Musgrave Group plc announced today that Noel Keeley, current Managing…

Our brands

Centra expansion continues with £920k investment in 3 new stores

New convenience stores open at Millennium Forum, Bradbury Place and…

Sustainability

Clonakilty Celebrates One Year of Being Ireland’s First Autism Friendly Town

In October 2018, Clonakilty, through the partnership with AsIAm and…

View all news +

What would you like to find?

Trending this month

Noel Keeley appointed as new Musgrave CEO

Musgrave Group plc announced today that Noel Keeley, current Managing…

Addressing the sustainability challenge

We’re proud of our success in food retail. Together with…

Acquisition heralds new era for prominent Co. Armagh store

Fruitfield Eurospar site in Co. Armagh acquired by SuperValu Retailers,…