Local and Irish

Championing local produce

At Musgrave we are passionate about supporting local producers and we are committed to promoting quality Irish food and drink which shoppers trust and enjoy 

Irish produce is widely recognised to be high quality, delicious and trusted. We are committed to supporting the thousands of passionate and skilled Irish producers who create outstanding produce that we know shoppers expect from our stores. From large producers to small, from farmers to artisans, from bakers to brewers, they all contribute the exciting food scene here in Ireland.   

Through our market leading brands, we support ‘Local and Irish’ by stocking local produce wherever possible, supporting small producers through our Food Academy programme, and promoting local food and drink in-store and through our brand campaigns.  

At SuperValu 75% of all products are sourced in Ireland, supporting more than 1,800 Irish suppliers. And both SuperValu and Centra have partnered with Guaranteed Irish, a business membership organisation for Irish suppliers, to further promote local products to shoppers.  

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SuperValu encourages Irish shoppers to Buy Irish & Support Local this June for Guaranteed Irish Food Month

High standards

We work in conjunction with local suppliers to ensure that the products that make it on to the shelves of our brands are of the very best quality, and in the case of meat are also associated with high welfare standards. For example, SuperValu has worked with Irish supplier Kepak, to create lamb producer guidelines, ensuring the best possible welfare and environmental standards.  In addition to high animal and food safety, these standards are also focused on sustaining and enhancing the quality of Irish lamb for consumers, while protecting the natural environment and biodiversity for years to come.

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New partnership

Guaranteed Irish, the business membership network championing indigenous and multinational businesses operating in Ireland, has formed a partnership with Centra – Ireland’s leading convenience retail group. Centra has committed to investing in promotional campaigns to encourage shoppers to buy Guaranteed Irish products.  With over 75% of the produce on Centra shelves of  sourced in Ireland, the partnership will allow Guaranteed Irish to further nurture and grow its network of indigenous Irish businesses.

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