Leading Irish Retailer Star Performer at the Great Taste Awards 2014

SuperValu takes home 29 prestigious food awards

SuperValu, Ireland’s leading food retailer today celebrates winning a remarkable 29 accolades at the international Great Taste Awards. Great Taste, organised by the Guild of Fine Food, is the world’s largest blind-tasted food awards, judged by an expert panel of chefs, food critic and famers and widely acknowledged to be the most respected food accreditation scheme for artisan and specialty food producers. The success is attributed to the performance of the celebrated SuperValu Signature Taste’s Range – an affordable range of quality products developed to suit Irish tastes – which secured 16 of the highly coveted awards.

The accolades signify a further independent endorsement in the quality, taste and depth of produce available within Signature Tastes range and from its wider family of dedicated producers. The Great Taste Awards mark a superb vote of confidence of the best-selling products from the SuperValu and SQ top tier ranges.

80% of the SuperValu Signature Tastes range is supplied by Irish suppliers, demonstrating SuperValu’s on-going commitment to supporting Irish food, Irish suppliers and Irish jobs. Each Signature Taste product has a story, and in each story there is a farmer, a supplier and a SuperValu customer. SuperValu believes that the real heroes behind this range are the producers, creating a unique selection of products, made from the best of Irish ingredients, to tempt shoppers. These awards signify a further recognition of the excellence, quality and innovation within the Irish food sector.

Among the 29 SuperValu products which secured an award were the delicious Signature Tastes Irish Hereford Striploin Steak from Kepak Ltd, Signature Tastes Red Onion Relish produced by the Leonard family in West Cork, Signature Tastes Lamb Tagine produced by Ballymaguire Foods and Signature Tastes Strawberry Yogurt, produced by Killowen in Co. Wexford.

These awards mark continued success in a year that has seen strong growth performance for SuperValu – Ireland’s leading food retailer. SuperValu was also recognised in the ‘Where We Shop 2014’ report, as the best promoter of Irish products, ahead of any other grocery retailer.

Speaking about the awards, Martin Kelleher, Managing Director, SuperValu, said: “As the leading Irish food retailer, we are incredibly proud of our producers and our SuperValu Range that has featured so prominently at the Great Taste Awards. To be recognised and bring home 29 awards at the world’s most respected food accreditation scheme is a tremendous achievement. The performance underlines the quality and taste credentials of SuperValu’s food offer and reflects our commitment to working with great Irish producers to deliver the very best taste to our shoppers.”

“SuperValu continue to recognise excellence and innovation within the Irish food sector. With 75% of everything on our shelves supplied, produced or sourced from Irish suppliers, we are the number one supporter of the Irish food industry, sourcing more Irish goods than any other retailer in Ireland,” Kelleher added.

SuperValu’s Great Taste 2014 award winners include:

  • SuperValu Signature Tastes Layered Strawberry Yogurt
  • Supervalu Signature Tastes Gubbeen
  • SuperValu Signature Tastes 100% Applewood Smoked Salmon
  • SuperValu Signature Tastes Lamb Tagine
  • Supervalu Signature Tastes Raspberry Conserve
  • SuperValu Signature Tastes Cashel Blue Cheese
  • SuperValu Signature Tastes Red Onion Relish
  • SuperValu Signature Taste Pork Fillet in wholegrain mustard sauce
  • SuperValu Signature Tastes Still Lemonade
  • SuperValu Signature Tastes Belgian Chocolate Birthday Cake
  • SuperValu Signature Tastes Irish Pork Rack with a Bramley Apple & Sage butter
  • SuperValu Signature Tastes Duck with Orange Sauce
  • SuperValu Signature Tastes Irish Hereford Striploin Steak
  • SuperValu Signature Tastes Seville Marmalade
  • SuperValu Signature Tastes Sun Ripened Raspberry Yogurt
  • SuperValu Signature Tastes Grapefruit Juice 1L
  • SuperValu Crème Fraiche
  • SuperValu Brown Soda Quarter
  • SuperValu Sour Cream
  • SuperValu Madagascan Vanilla Ice Cream
  • SuperValu Wheaten Soda Loaf
  • SuperValu Gold Blend Teabags
  • SuperValu Cranberry & Raspberry Juice
  • SuperValu Comte
  • SuperValu Smoked Salmon Pie
  • SuperValu Full Irish Breakfast Pie
  • SuperValu Smoked Thick Cut Rashers
  • SuperValu Unsmoked Thick Cut Rashers
  • SuperValu Smoked Rashers
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