GAA Stars Line Out to Launch SuperValu’s GAA Campaign for 2012

SuperValu’s sponsorship of the GAA Football All-Ireland Senior Championship kicked off today at GAA headquarters, as stars lined out to launch the retailer’s 2012 campaign. SuperValu, which is now entering the third year of its sponsorship of the GAA Football All-Ireland Senior Championship, revealed a number of exciting new initiatives, which confirms the commitment of its 195 stores nationwide, to bring GAA into the very heart of local communities.

The first of these initiatives already began when SuperValu recently announced its partnership with the GAA and to create Ireland’s largest secure ticket sales network. Over 100 SuperValu stores will sell tickets for GAA fixtures throughout the remainder of the year. The new sales network significantly increases the availability of tickets to all those wishing to watch top-class hurling and football and means that fans can get everything they need for GAA matches locally.

SuperValu also want to make sure that as many counties as possible, get a taste of the Sam Maguire Cup this year. They have created the world’s biggest Sam Maguire and ‘SuperValu Sam’, which stands at over seven metres tall and weighs over 1200KGs will be seen at GAA fixtures all over Ireland this Summer.  It really has to be seen to be believed!

SuperValu shoppers can also look forward to lots of in-store activity, as every time a county participates in a Championship game, stores will be giving their shoppers a chance to win tickets to the game – even the All-Ireland final itself.

SuperValu is also celebrating GAA fans who show real pride and passion in their county and local club with the ‘Ireland’s Number 1 Real GAA Supporter’ competition. The winner of ‘Ireland’s Number 1 Real GAA Supporter’ will receive an amazing prize of €10,000 to spend on GAA activities in their community as well as a VIP package for two people, including tickets, accommodation and €500 spending money, to the All-Ireland Final in September. The three competition runners up will also each receive tickets to the Football All-Ireland Final.

To enter, simply log on to and tell us why you or someone you know is ‘Ireland’s Number 1 Real GAA Supporter’. Applicants are also welcome to add a photo or video to support their application and the more creative the entry the better your chance of winning this great prize.

The closing date for entries is August, but why not get the whole community involved and get the application in early. A shortlist of four finalists will be pitted against each other on Today FM’s Paul Collins Show, with the overall winner crowned in September. For more details visit

Commenting on SuperValu’s 2012 GAA campaign, Martin Kelleher, Managing Director of SuperValu, said: “Both Supervalu and the GAA have a long and distinguished history of being at the very centre of Irish communities and we are dedicated to helping the towns and villages in which we operate to continue to grow and thrive. SuperValu understands the importance and value of GAA to local communities and as proud sponsors of the GAA Football Championship, we hope that our 2012 plan will continue to place GAA right at the heart of our local communities”.

SuperValu Proud Sponsors, Real Supporters of the GAA Football All Ireland Senior Championship

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