Every day in Ireland around two million disposable coffee cups are sent to landfill, this is a staggering figure, but it shouldn’t be a surprise given how much the Irish love coffee.
At Musgrave we love coffee too and our Frank and Honest brand is the largest and most popular coffee brand in the country – so coffee is a day-to-day obssesion for us.
We’re proud that Frank and Honest is the first Irish coffee brand to announce that all coffee cups will be 100% compostable by September this year. Single-use plastics, including coffee cups, will be banned across the EU by 2030. However with two million single-use cups being thrown away every day, we believe we have to start reversing the damage now, and the materials are starting to become available to make this happen. The Frank and Honest certified compostable coffee cups will be made from plant-based materials. After use, they can go in brown bins and will biodegrade with food waste in under 12 weeks, creating nutrient-rich compost.
Reducing waste to landfill and encouraging recycling across our network is key to our sustainability policy. In our recent sustainability strategy Taking Care of our World, we set out key commitments for the next decade to reduce our impact on the environment.
On top of this we have made a pledge to make 100% of SuperValu own brand and fresh produce packaging recyclable, reusable or compostable by 2025, and we have already introduced fully compostable and biodegradable produce bags in 70 SuperValu stores – the first Irish retailer to do so.
Whilst the new Frank and Honest compostable cups and the biodegradable bags in 70 SuperValu stores are just the start of this, they are an important part of a movement in packaging that is only set to grow.
To highlight the news about the transition to compostable cups, this month Frank and Honest joined forces with Ulster University to launch a competition asking their fashion students to create a wearable garment using only Frank and Honest cups. The aim is to work with budding designers and recyclers of the future to help communicate the importance of sustainability in a fun and visual way.
The students will create detailed drawings of wearable fashion designs from which the judges, from the Ulster University and Frank and Honest, will choose the winner who will get a cash prize, the chance to make their creation and to have it exhibited at a special event.