Chicken wings sales reach all time high at Musgrave MarketPlace

  • Sales peak at all time high of 100,000 chicken wings per week, and an estimated over 5 million per year
  • Hot and spicy wings with garlic mayo dip is Ireland’s favourite chicken wing combo

Whether it’s buffalo, honey garlic or hot and spicy, Ireland is crazy for chicken wings according to new research from Musgrave MarketPlace.

Ireland’s leading wholesale supplier to foodservice, retail and SME businesses is reporting that sales of chicken wings have risen to an all-time high of 100,000 per week, or a staggering 5 million per year, which equates to 510 tonnes of chicken wings!

Tell me what’s your flavour?

According to a survey of over 200 Musgrave MarketPlace customers, Ireland’s favourite chicken wing flavour is hot and spicy (44%) followed by barbecue (25%) and buffalo (19%).

When it comes to accompaniments, 60% of Musgrave MarketPlace customers serve their wings with garlic mayo. Other popular flavours which feature on menus across Ireland include blue cheese (44.04%) and ranch (11.93%).

Winging It

There is no sign of the demand for the delicious dish waning as 40% of respondents say that chicken wings are among the top five most popular dishes served in their establishment, with a further 15% stating it is the most popular item on their menu.

Musgrave MarketPlace can also reveal that when it comes to drumstick vs flat piece as the preferred part of the wing, the traditional drumstick is the firm favourite with 60% of the vote.

Despite the fried foods long history in Ireland, the popularity of chicken wings has grown substantially in recent times with over 81% of those surveyed having added wings to their menu in the last ten years.

Commenting on the research findings, Desi Derby, Marketing Director at Musgrave MarketPlace, said: “The chicken wing has come a long way from a butchers off-cut to one of the most popular items on most menus. Chicken wings are a very versatile product, and a great vehicle for flavour. Easily adaptable to fit most food trends from high protein to gluten free, it’s great to see our growth in sales to over 5 million wings per year”.

Musgrave MarketPlace are proud to be chicken wing supplier to Dublin chicken wing institution, Elephant and Castle. Since opening its world-famous Temple Bar restaurant in 1989, Elephant and Castle has become renowned as the home for wing lovers.

Speaking on the event, Ronan Gleeson, long standing team member at Elephant and Castle Templebar said: “We are delighted to celebrate National Chicken Wing Day again this year at Elephant and Castle. We are very proud of our flavoursome original basket of wings, perfected in 1989, which has become one of Dublin’s favourite dishes. We are looking forward to commemorating the day in our original Temple Bar restaurant as well as our new Monkstown and Rathmines branches”.

Musgrave MarketPlace also encouraged their customers to join in on the celebrations for National Chicken Wing Day by visiting their pop-up restaurant in their Ballymun branch. All proceeds from the event went to their charity partner, The Irish Society for Autism.

National Chicken Wing Day took place on the 29th July.

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