Welcome to our blog pages. Read on to find out more about our business…

Launching the Daybreak Store of the Future brand identity

At Musgrave, keeping ahead of local and national food trends, changing customer needs, and new innovations in shopping has always been important. It informs the way we develop and grow our brands to make them different and better. One of our market leading brands,...

Musgrave shares its views on the future of shopping

At the recent Efficient Consumer Response (ECR) Leaders Congress, the future of shopping was discussed by an expert field with Alex Barry, Head of Insight & Analytics at Musgrave, sharing how, in an era of unprecedented social & cultural change Musgrave...

SuperValu own brand products: the choice of customers – and chefs

Our leading supermarket brand SuperValu has scooped an impressive 31 accolades at The Great Taste Awards this year. Not only did SuperValu take away the highest number of awards on the evening but its own brand Crème Fraiche was awarded three gold stars, making it the...

Musgrave puts cyclists on the spot for safety

Teams of Musgrave drivers gave their time to assist with a recent HGV road safety awareness event in Limerick in collaboration with Limerick Smarter Travel, Limerick City and County Council Limerick Gardai and Musgrave, and was aimed at reducing incidences of...

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