Sales & Operations

We own 15 retail and wholesale brands, from household names like SuperValu, Centra and Daybreak, to high-end Dublin food outlets Donnybrook Fair. We have over 1,450 independently owned retail stores across the island of Ireland, and the largest wholesale and foodservice business in Ireland. Within Musgrave, we have dedicated sale and operations teams supporting these operations and our retail partners to ensure our stores are successful and profitable.

For example, we have sales teams across all our brands to support our retail partners, while our business development managers play a key role in driving our wholesale division and foodservice business. Our fresh food advisors work with retailers and store managers to optimise sales and margins, support best practice in fresh food departments, deliver training and support new or revamped stores to drive sales and profitability in fresh food.

A role in retail

Kieran Flynn is a store support manager for our company owned stores in Northern Ireland. His role entails supporting managers to ensure the stores are successful and profitable. He also oversees training and development initiatives that give colleagues a route to progress from a sales assistant to a managerial position. In this video he shares why Musgrave is a unique place to work.

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Frank and Honest launches first stand-alone café

We have exciting news from Frank and Honest, Ireland’s number one on-the-go coffee brand. Frank and Honest experienced rapid growth, becoming brand leader just two-years after it was launched, and there are now over 700 SuperValu and Centra stores offering Frank and Honest coffee across the island of Ireland. This summer we opened the first Frank And Honest Gourmet Coffee Company stand-alone café, located on Navan Road, Dunboyne, Co.Meath.


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