Sales & Operations

We own 18 retail and wholesale brands, from household names like SuperValu, Centra and Daybreak, to high-end Dublin food outlets Donnybrook Fair. We have over 1,450 independently owned retail stores across the island of Ireland, and the largest wholesale and foodservice business in Ireland. Within Musgrave, we have dedicated sale and operations teams supporting these operations and our retail partners to ensure our stores are successful and profitable.

For example, we have sales teams across all our brands to support our retail partners, while our business development managers play a key role in driving our wholesale division and foodservice business. Our fresh food advisors work with retailers and store managers to optimise sales and margins, support best practice in fresh food departments, deliver training and support new or revamped stores to drive sales and profitability in fresh food.