Digital Transformation – Product Information Manager


Job ref: 11058

Job Type: IT

Location: Ballymun, Dublin 11

Closing Date: 31 January 2020

Digital Transformation - Product Information Manager

Role Vacant

MWP Digital Transformation - Product Information Manager

Type of Vacancy

2 Year Project with a view to Permanent Position



Reporting To

Head of Supplier Experience

Musgrave Group

Musgrave is Ireland`s leading food retail and wholesale company. Our retail brands include SuperValu, Centra, Daybreak, and Mace in Northern Ireland. In addition, Musgrave MarketPlace is Ireland`s leading wholesale supplier to retail, foodservice and SMEs. We are continuously changing and expanding our brand portfolio, with more recent brands including Frank & Honest Coffee, La Rousse Foods and Drinks Inc. Our values are long-term stable relationships, achievement, not being greedy, honest, and working hard.

Musgrave Wholesale Partners

Musgrave Wholesale Partners currently trades through 3 channels across the island of Ireland: Collect (10 MarketPlace outlets); Delivered Retail (the DayBreak symbol and a number of key National Accounts); and Delivered Foodservice (including the LaRousse Foods brand). With a current Turnover in excess of €650m and headcount of c. 1200 FTEs the Wholesale & Foodservice Business Unit is a critically important component of Musgrave Group.

Our Musgrave MarketPlace brand is moving into the digital age. In the last 4 years we have experienced high double-digit growth in digital as an ordering mechanic and digital touch-points are now a fundamental driver to our brand experience. Digital sales are already 38% of our business and is achieving 9% incremental growth, with metrics continuously rising as we enhance the experience.

Business Transformation Objective

Our vision is to transform Musgrave MarketPlace into a seamless digital B2B one-stop-shop allowing our customers to buy every product or service they require to run their business, underpinned by our brand essence of first for choice, service, and value. Our ambition is to take our digital proposition to the next level opposite both customers and suppliers by introducing a Digital Platform / Marketplace business model. From a customer perspective, our ambition is to take our online ecommerce solution to the next level and introduce a fully connected seamless experience that exceeds customer expectations every time. We will solve current pain points for our customers and give them more time to focus on their core business. In addition, we will provide them with an expanded range of products and services via our digital channels. This extended range will utilise a marketplace model, where a wider range is digitally listed and fulfilled direct from suppliers. From a supplier perspective, our ambition is to introduce a self-service digital portal to enable suppliers present their range and brands on our systems in a manner that meets their needs. We will introduce new connectivity solutions to allow suppliers easily manage their range and their interactions with us.

Role objective

A fundamental part of our digital business proposition is to have strong master data management and associated content management of our product data. Product data content is fundamental to the success of both our supplier and customer experience. We plan to implement a leading technology to enable our team to manage product data content and the associated process workflow. We also plan to make this technology available to our supply base to allow suppliers to enter and enhance their product data, which in turn will improve perception of their brand and offer to our customers.

We require a strong leader to manage this transformation. This is the most significant internal change of processes that will take place as part of our digital transformation. There are a significant number of stakeholders to coordinate with in terms to achieving this transformation. For example, the ways of working for our trading team will change in terms of product onboarding and data management, the ways of working for our supply base will change, the ways of working for marketing will change to leverage this investment in product data, and sales time will use of new product repository as the definitive master of our range.

The role will also play a leading role in digital sales, engaging with our customer base to ensure our category structures, digital search capabilities, and product content provide an industry leading experience. The role will also have responsibility for the onboarding, quality and categorisation of our planned extended product range.

The role will be part of a wider Digital Transformation team. The team will initially have a data, process and systems focus to build the foundations of Product Information Management, Supplier Relationship Management and Customer Experience. The initial Digital Platform team will be small with a focused start-up mentality. As the Product Information Management system becomes established, we expect this role to take on additional remit of leveraging system capabilities across Musgrave Group, commencing with LRF and MNI. Ultimately, the MWP digital transformation is the initial proof-of-concept for a new approach to product data for Musgrave group-wide. The structures may also be utilised to for other datasets - as an example, for customer master data management.


Master Data Management - you will be the owner of the quality of our product data

Leadership & Project Management - you will be the business lead of a project team to delivery a PIM solution for our business and you will work within a wider programme structure and ensure that milestones under your remit are delivered in a timely manner

Workflow Management - you will be the owner of new processes between suppliers and trading in relation to product data and categorisation

Extended Range Management - you will own the listing and categorisation of extended range on our digital channels

Supplier Relationships - you will manage the relationships, negotiation, business plans, contracts and all activity in relation to product data and categorisation

Customer Focus - you will be able to articulate requirements to meet & exceed customer expectations in relation to all elements of their product content & search experience

Sales - you will use data & content to promote and market our digital channels

User Experience - you will feed into the user experience components of our digital transformation, working with the wider digital team

Teamwork - you will work with a small focused team to ensure project deliverables are achieved and in parallel work with our wider business to ensure we achieve a transformation in our current business model

Partnership - ability to build strong relationships with customers can colleagues across all functions, particularly our trading team

Financial Management - you will manage the budget & forecast for projects and services within your domain

Education & Experience

The ideal candidate will have:

- University qualification in quantitative or business area

- Data focus, understanding the importance of data quality and metrics in terms of impact to our overall business proposition

- Trading focus, with insights in relation to how we need to change to meet supplier experience expectations and performance

- Service focus, with ability to deliver a strong customer proposition to address a wide variety of supply issues and queries

- Strategic focus, with ability to work towards a clear vision

- Excellent communication skills, both written and verbal, with ability to present confidently to large audience

- Ability to engage with the business at all levels and ensure alignment on our digital vision

- 5+ years` experience in a similar role

- Ability to work independently

- Wholesale or retail business knowledge would be useful, but not essential

- Soft Skill Requirements: Leadership, Strategic Thinking, Problem Solving, People Management, Project Management, Digital Fundamentals, Communication Skills, Attention to Detail.

The ideal candidate will have/be:

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