Summary
Job ref: 14760
Job Type:
Location: Ireland (Hybrid)
Contract type: Permanent
Closing Date: 28 September 2023
Consumer Insights Manager
We are now inviting applications for the position of Consumer Insights Manager within the Insights & Innovation Team.
The role will be responsible for food & beverage research & insights, for Musgrave’s retail brands including SuperValu, Centra and Donnybrook Fair on the Island of Ireland. However, as the needs of the business evolve, the role may also work on wholesale and other aspects of Musgrave.
The main responsibilities of the role are:
- Supporting the delivery of sales and profit growth for Musgrave, through world-class insight on ever-changing market and consumer needs.
- Working with research partners and other sources to develop a clear picture of consumer sentiment & behaviour and consumer perception of our brands.
- Optimising and managing brand tracking research
- There will be a particular focus in this role on research methodologies and analysis.
- Gathering, collating, and interrogating insights from multiple sources into clear, simple, and actionable recommendations that enables Musgrave to make consumer-driven decisions based on the evidence and hard facts. These recommendations will be delivered to Management Teams and the Executive Team.
- Contributing to and updating brand scorecards which track brand performance; consumer perceptions of our brand strategies; and other key business performance metrics.
- Working collaboratively with relevant internal teams and stakeholders across Musgrave to ensure consumer insights are influencing our brands strategies and plans.
- Conducting research in the field as appropriate and understanding and advising on best research methodologies for each project.
- Managing and optimising relationships with key external insights partners and research agencies.
- Managing budgets to ensure Musgrave is maximising research and insights spend while ensuring delivery of the best service in line with our guiding principle of achieving lowest cost.
- Bringing innovative methodologies and fresh thinking to our research approach and challenging internal stakeholders and research partners alike.
The ideal candidate will have/be:
- 3rd level degree – Research/Marketing or other relevant business discipline. A specialist qualification in Research or previous experience in an Insights Role is essential.
- Detailed knowledge of the latest research techniques and excellent analysis skills.
- Experience in research and questionnaire design, data analytics and report generation.
- Ability to translate research data into clear insight which is easy to understand and actionable.
-
Stong attention to detail, influencing, facilitation and collaboration skills
- Excellent written and verbal communication skills.
- Experience of presenting research / data to internal stakeholders and senior management teams.
Apply Now
