Budgens announces Mike Baker as Budgens Brand Director

Musgrave Retail Partners GB is delighted to announce the appointment of Mike Baker as Budgens Brand Director from 5th January 2015. Mike has a wealth of retail experience and joins the Musgrave Retail Partners GB management team reporting to Managing Director, Peter Ridler.

Mike brings over 28 years of commercial and operational experience in both retail and wholesale sector to this new and important role for the independent retailer. He joins Musgrave from the Booker Group where he worked as Trading Director & Head of Own Brand for 4 years and was responsible for the Makro offer.

Mike started his career at Sainsbury’s and spent 14 years with the major retailer working in roles that included operations and buying. He has also held a number of senior management and Director posts in both company-owned and franchise businesses.

As Brand Director for Budgens, Mike will be responsible for the development of all areas of the Budgens consumer proposition and further developing the estate. 

Mike said: “I am really pleased to be joining Budgens at what appears to be an exciting time for the brand. I have a real passion for food retail and look forward to working with all our partners as we move towards a better Budgens in 2015.”

Peter Ridler, Managing Director said: “We are delighted to welcome Mike to the Budgens team. As Brand Director he will play a lead role in developing the proposition as we move forward. It’s great to have him on board.”

Mike takes over the responsibilities on Budgens that were previously part of John Pattison’s roles. John moves into his new position as Londis Brand Director this month.

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