Budgens and Londis launch range of crisps and snacks

Budgens and Londis have launched a range of own brand sharing bags of snacks, selling over 2,000 cases of each line in the first week.

The sharing bags come in five variants: onion rings, cheese puffs, bacon rashers, salt & vinegar sticks and prawn cocktail snacks. Competitively priced at 95p they offer significant margins to retailers.

Says Willie Hamilton, Budgens and Londis Trading Director: “As consumers continue to be driven by price, looking for best value, we continue to develop our own brand range and these new products offer a great product at a great price.

Also new, and available to Budgens retailers only, are 6-packs of crisps in three variants: variety, ready salted and cheese & onion (RRP £1.15). This extension of the Budgens own brand range follows the launch of the award winning Good Value 12-pack crisps last year.

These own brand launches form part of an extensive range review on sharing and multipacks to drive sales of crisps/snacks in store. The range management process focuses on core lines and improved availability, building ranges that are customer focused and challenge the slowest moving lines.

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