Brands

Discover our brands

We own 11 food retail and wholesale brands, many of which are high street stores you see and shop in every day.

And whilst you’ll know SuperValu and Centra, you may not know that Musgrave owns these brands along with top Irish coffee brand Frank and Honest, high-end Dublin food chain Donnybrook Fair and Spanish supermarket Dialprix. We also own the largest wholesale and foodservice business in Ireland, Musgrave MarketPlace, and we are exporting our brands globally.

Discover more about our brands by selecting them below.

SuperValu is our supermarket brand, with a reputation for quality and inspiring food, value for money, excellent customer service and a commitment to supporting local producers.

We are proud to put something back into the communities we serve. From sponsoring TidyTowns to getting the nation active through our partnership with GAA football and providing autism-friendly shopping events, we aim to do our bit for the people that support us. SuperValu picked up an incredible 64 awards at the 2019 Great Taste Awards, making us the top performing Irish supermarket.

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SuperValu strengthens its commitment to Autism Friendly Communities by announcing 11 more towns on the Journey to becoming Autism-Friendly

Centra is our market-leading convenience store brand, working in partnership with local independent retailers. Centra has truly redefined the convenience retail market, focusing heavily on health, offering nutritious and inspiring on-the-go food options.

More than just groceries, Centra stores offer Frank and Honest coffee, Moo’d ice cream, Green Kitchen salad bars and Caramico pizza take-aways. Meanwhile, Inspired by Centra is our new range which offers healthy choices, like cold pressed juices and salad boxes, as well as take-home meal products. You can even order lunch online using our Beat the Queue app.

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Centra delivers record sales of €1.63bn in 2018 with plans to open 25 new stores

Dialprix brings our commitment to good food and great service to Spain. Our Spanish supermarket chain has 91 stores across Spain and the Canary Islands.

We pride ourselves on being the freshest supermarket brand in Spain and want to inspire our customers to live healthier lives. We only source and stock the freshest fruit and vegetables, meat, seafood, delicatessen and bakery products available.

Dialprix is also dedicated to own brand products, with over 1000 own brand lines to help customers save on their weekly shop.

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Musgrave announces profit of €84.5 million for Financial Year 2018

Mace is our Northern Irish convenience store brand, working in partnership with local independent retailers.

Small independent businesses are able to meet the needs of their local shoppers in a way the big supermarket chains can’t. Mace stores are redefining convenience by focusing on health, offering more nutritious and inspiring on-the-go food options. More than just groceries, shoppers can pick up a 9 Grams coffee, a Lickety Split ice-cream or a fresh salad box from the Munch and Co deli.

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Incredible success for Centra and Mace

Donnybrook Fair is our quality brand for true food lovers. From events catering to local stores in Dublin and cooking classes for all, we want to share our devotion to food with you.

Donnybrook Fair is dedicated to home cooking and its team of over 70 chefs and bakers works tirelessly to create exciting signature foods and old classics. You can be sure that all of Donnybrook Fair’s foods use only the freshest ingredients, with no additives or preservatives.

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Dialsur is our Spanish cash and carry brand, bringing an excellent range of foods and services to hotels, restaurants and small businesses in Spain.

From fresh produce to fine wines, local products and international brands, Dialsur has something for everyone. The cash and carry centres also have experts on hand to help their customers stock the right products to build up their own businesses.

There are currently 18 Dialsur cash and carry centres across Spain.

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Daybreak is our market-leading symbol brand, working in partnership with local independent retailers.

Daybreak stores are redefining traditionally unhealthy forecourt offerings by focusing on health instead, offering nutritious and inspiring on-the-go food options. More than just groceries, shoppers can pick up a 9 Grams coffee, a Lickety Split ice-cream or a fresh salad box from the Munch and Co deli.

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Daybreak Dungarvan WINS Best Overall Store of the Year & the Charity Merit Award at Daybreak Store of the Year Awards

Musgrave MarketPlace is Ireland’s largest wholesale business, serving more than 45,000 hotels, restaurants and small businesses. With over 12,000 lines – from local produce to ovens and cutlery, it is a true one-stop-shop, dedicated to supporting businesses across the foodservice industry.

Like all of our brands, MarketPlace is also committed to putting something back into the communities it serves. We are proud to say that Marketplace has donated over 550,000 meals to charities across Ireland since 2016 – saving the charities €750,000.

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Ballymun Wins Top Award at Musgrave Marketplace Region of the Year Awards

La Rousse Foods is our fine food wholesale brand, created by chefs for chefs.

It specialises in supplying fine foods to premium establishments, offering a wide range of fresh, seasonal and innovative products from the very best local and international producers. La Rousse also has its own butchery, cheese-maturing room and chocolate lab, and can create bespoke products for customers at short notice.

La Rousse delivers daily to major cities in Ireland and to other areas at least twice a week.

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Frank and Honest is our market-leading on-the-go coffee brand, which has become Ireland’s biggest in just two years. It’s not hard to see why!

Our delicious coffee is the closest thing to a barista style coffee without the barista. Made with 100% arabica beans from Brazil and Colombia, the taste has hints of gingerbread, sherbet, brown sugar and white chocolate.
We are proud to say that Frank and Honest cups and lids are completely compostable.

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Frank and Honest opens first stand-alone café

Chipmongers is our fish and chip shop brand. You can’t beat a good local chipper, so we brought ours to nine local towns across Ireland.

At Chipmongers, you can be sure to eat good old-fashioned fish and chips like they should be. Proper fresh cut chips are served with traditional battered fresh fish, great Irish burgers or delicious chicken.
Pop into your local store, or order online for delivery or collection.

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New Chipmongers opened in Northern Ireland

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