Musgrave support for Irish Red Cross and UNICEF Ukraine Crisis Appeal

Musgrave Group today announces the launch of a major fundraising campaign across the island of Ireland to support people impacted by the crisis in Ukraine. As part of the campaign Musgrave will immediately donate €250,000 to the Irish Red Cross and UNICEF.

From today, shoppers in SuperValu, Centra and Donnybrook Fair will be able to donate €2 in the Republic of Ireland or £2 in Northern Ireland via a simple “Tap to Donate” mechanism in store at the till. In the coming days, shoppers in Musgrave MarketPlace, Mace NI and Daybreak will also be able to donate.

100 per cent of the funds donated will go directly to help fund the immediate humanitarian response. In the Republic of Ireland the money raised will go to the Irish Red Cross while in Northern Ireland the funds raised will go to UNICEF.

Noel Keeley, CEO Musgrave Group, said: “Over the last number of days, we, in Musgrave, along with our customers, colleagues and retailers have all been moved by the appalling crisis unfolding in Ukraine. We wanted to show our solidarity and to help in some practical way those impacted by these shocking and tragic events. Both charities we are working with have advised that donating funds is the fastest and most effective way to help people at this time. For this reason, Musgrave is immediately contributing €250,000 to the Irish Red Cross and UNICEF. We are also encouraging our customers to donate across our retail and wholesale brands. Working closely with the charities, we will ensure that 100 per cent of the donations go as quickly as possible to those who need it. Our thoughts are with those in Ukraine and with our many colleagues and friends from Ukraine.”

Commenting on the appeal, Liam O’Dwyer, Secretary General of the Irish Red Cross said: “We would like to thank the people across the island of Ireland and Musgrave for their generosity and quick response to this crisis. Cash donations allow us to respond as quickly as possible on the ground to ensure the donations can make an impact to those who need it most.”

Commenting on the appeal, UNICEF Ireland Executive Director Peter Power said: “The children of Ukraine need help now. Through this action by Musgrave and their customers, UNICEF will be able to protect more children living in conflict and scale up our life-saving programmes for children.”

Musgrave expand presence in Middle East following major new partnership with UAE retailer

    • Over 500 SuperValu products will now be available in over 40 Choithrams stores
    • Announcement made at Gulfood in Dubai with Minister Charlie McConalogue, T.D.

Musgrave, the leading Irish retail, wholesale, and foodservice business, is pleased to announce it has agreed a significant new supply partnership with Choithrams, a leading retailer with over 40 stores across the United Arab Emirates (UAE).

The agreement will see Musgrave supply Choithrams with more than 500 products from its SuperValu own brand range alongside other Irish brands and products from SuperValu’s Food Academy programme, which operates in partnership with Bord Bia and the Local Enterprise Office (LEO) network. The SuperValu Food Academy programme helps small businesses through the journey from start up to getting their products onto shelves. Choithrams customers can expect to see brands including The Happy Pear, which started out in Food Academy, on shelves soon.

The new partnership represents a meaningful expansion of Musgrave’s presence in the Gulf and comes following the Company’s announcement last year that 250 SuperValu products were available across the UAE on noon Grocery, the Middle East’s largest online grocery marketplace and’s dedicated fresh grocery platform.

Commenting as the announcement was made at the Gulfood Conference in Dubai, Minister for Agriculture, Food and the Marine Charlie McConalogue, T.D. said: “Tremendous progress has been made in recent years in expanding the reach of Irish food to consumers across the globe. Global demand for Irish produce continues to grow thanks to its outstanding quality and the dedicated efforts of Bord Bia and the initiative of successful home-grown companies such as Musgrave.”

Noel Keeley, Musgrave CEO, said: “As Ireland’s leading food retail and wholesale business we have built a robust and reliable supply chain, which enables us to deliver much-loved Irish products to markets around the world. Our international export offer includes more than 14,000 own brand product lines for grocery and wholesale, from high quality fresh, chilled and frozen foods to dried food. This new partnership with Choithrams is a superb opportunity for Musgrave to continue strategically expanding our presence in the Middle East. We look forward to offering customers the great value, premium quality produce which SuperValu is renowned for.”

Choithrams CEO, Rajiv Warrier, commenting on the agreement, said: “This deal will see Musgrave supply Choithrams with more than 500 of its SuperValu own brand range products, as well as a number of other Irish brands. We have always been inspired by how passionate Irish people are about their heritage and their food. With Musgrave, we found a partner that we have perfect synergy with. This is a great opportunity to get the best of Irish food onto the supermarket shelves of Choithrams.”

Liam Hyland, Director of Export and International Trade at Musgrave added: “Choithrams is one of the leading retailers in the UAE and this deal means we can look forward to seeing SuperValu own brand and other Irish products in all corners of the Gulf market. Musgrave has always been a huge supporter of small local producers. Some 75 per cent of all our goods are sourced in Ireland and more than 1,800 local food producers and suppliers are supported by SuperValu. We’re immensely proud to work with so many local, Irish producers and we’re delighted to be able to offer them access to a wider global market of potential customers.”

Shane Hamill, Bord Bia’s Regional Manager for Asia, Middle East, Africa and Russia commented: “Irish produce is known for its premium quality and provenance and sustainability credentials. This new agreement opens a world of possibilities for Irish suppliers and producers who will now have a further new avenue to sell their products to a growing international market. I’d like to congratulate Musgrave and Choithrams on this new partnership. I have no doubt that it will be a success for both companies and, importantly, for Irish producers.”

Musgrave MarketPlace raises €110,000 for The Alzheimer Society of Ireland

The money raised will go towards support services for both families and people with dementia to ensure no one has to face the disease alone.

Musgrave MarketPlace, Ireland’s leading wholesale supplier to foodservice, retail, and SME businesses, is delighted to announce it raised €110,000 for the Alzheimer Society of Ireland throughout 2020 and 2021. Funds raised by Musgrave MarketPlace will go towards helping the Alzheimer Society of Ireland provide support services for both families and people with dementia to ensure no one has to face dementia alone.

Musgrave MarketPlace has had a strong partnership with The Alzheimer Society of Ireland for two years, raising €48,000 in 2020 and €62,000 in 2021. Overall Musgrave MarketPlace has raised over €300,000 for its charity partners since 2017.

Due to Covid-19, colleagues were faced with the challenge of continuing to fundraise and raise awareness in new and innovative ways, with extra precautions taken to ensure the safety of all colleagues and customers. Colleagues got creative organising virtual coffee mornings, a cyber cycle, online games, bucket collections, and even an online fitness distance challenge amongst the seven Musgrave MarketPlace branches nationwide.

The Alzheimer Society of Ireland advocates, empowers, and champions the rights of people living with dementia and their communities to quality support and services. Covid-19 has had a huge impact on the adults and families who rely on The Alzheimer Society of Ireland. Throughout the pandemic The Alzheimer Society of Ireland has continued to provide essential support with home care services, dementia advisers, a national helpline, and online family carer training. Each day 30 people are diagnosed with dementia in Ireland, so the services of the Alzheimer Society of Ireland have never been more important.

Commenting on the announcement, Michael McCormack, Managing Director at Musgrave MarketPlace said: ‘I would like to thank the Musgrave MarketPlace team who put a huge amount of time and effort into raising these much-needed funds for The Alzheimer Society of Ireland. Throughout the pandemic, we have seen the amazing work they do to support both families and people with dementia. I am delighted to announce our two-year partnership has resulted in us being able to donate a total figure of €110,000.’

Siobhan O’Connor, Interim CEO of The Alzheimer Society of Ireland said: “On behalf of The Alzheimer Society of Ireland, I would like to say a huge thank you to Musgrave MarketPlace. The funds the team worked so hard to raise during difficult times will be help provide vital supports and services in the community and to ensure those living with dementia, along with their families, get the support they need. We are heavily reliant on donations to provide our services, so we are very grateful to everyone at Musgrave MarketPlace.”

Musgrave MarketPlace is also delighted to announce its charity partner for 2022 as Women’s Aid. Women’s Aid is a leading national frontline organisation supporting women and children subjected to domestic violence including coercive control in Ireland. They also act for justice and social change by raising awareness, advocating for legal and systems change, and providing expert training to frontline organisations and employers on how to respond to anyone disclosing abuse. Musgrave MarketPlace looks forward to working closely with Women’s Aid this year to help make a difference in 2022.

Musgrave NI Receives GroceryAid Gold Award

Musgrave Northern Ireland, whose brands include SuperValu, Centra, Musgrave MarketPlace, MACE and Drinks Inc, has been awarded the GroceryAid gold award in recognition of its support for the grocery industry charity.

The gold award for 2021 has been awarded to 93 companies across the UK, including industry member Musgrave NI, which have participated in eight activities across three pillars – awareness, fundraising and volunteering.

Desi Derby, Director of Marketing for Musgrave NI and NI Grocery Aid Committee Member said:

“GroceryAid is a fantastic charity from which thousands of people receive much needed support every year. We are delighted to be among the 93 companies which have received the gold award, which is a testament to the enthusiasm and contribution of our colleagues from across the business. I would like to extend my thanks to everyone who showed their support and encourage anyone in the sector who needs help, to look at what is available and reach out to GroceryAid.”

GroceryAid will this year help over 20,000 people across the industry – from manufacturing and distribution to supermarkets and support functions – by providing a range of free services from financial and practical support to emotional support via a 24/7 helpline and counselling services.

GroceryAid day will take place on 26 April, when over 200 companies in the trade will come together to raise awareness and let more colleagues across the industry know about the services and support available to them through the charity.

For further information, contact:

Carol Marshall, Brand Communications Manager, Musgrave Northern Ireland

Tel: 07760 787329

Notes to editors:

For further information about GroceryAid and the services available, visit

SuperValu and Centra in Northern Ireland Pledge to Plant 50,000 Trees

SuperValu and Centra, part of the Musgrave Group, have today launched their sustainability campaigns with the announcement that the retail brands will plant 50,000 trees in Northern Ireland by 2032.

The initiative will see the convenience retailers partner with Trees on the Land – a charity and not-for-profit project from the Green Economy Foundation – to sponsor the planting of 5,000 native trees in 13 locations across Northern Ireland this year, and a further 5,000 in 2023.

To further support the initiative, colleagues from SuperValu and Centra stores will be pulling on their wellies and volunteering to help plant the trees (Covid-19 permitting).

Desi Derby, Director of Marketing for SuperValu and Centra in Northern Ireland, said:

“This is a very exciting community initiative for us, and we are thrilled to partner with Trees on the Land. We know from talking to our customers that environmental issues are important to them and at SuperValu and Centra, we believe in and care about sustainability, and have already made significant changes to become a more sustainable business.

“We are committed to making a positive impact in the communities in which we operate and being able to facilitate the planting of this number of native trees will have many positive long-term effects, including absorbing carbon dioxide, improving air quality, improving soils and enhancing biodiversity.”

Imogen Rabone, Project Co-ordinator and Founder of Trees on the Land, added:

“We are delighted to partner with SuperValu and Centra for our tree planting scheme. Thanks to their support we can enable community groups, schools, smallholders, and farmers to plant 10,000 native trees across Northern Ireland over the next two years. These trees will create habitat for wildlife, soak up carbon and provide many other useful ecosystem services for many generations to come.”

A commitment to planting 50,000 trees is one in a list of steps being taken by SuperValu and Centra to make their stores and communities more sustainable, and each month, the brands will spotlight the tangible steps they are taking to become more sustainable, while encouraging shoppers to play their part.

“We all have a responsibility to care for the environment and we believe small changes can make a big impact. Together with our customers, we can build a more sustainable future by helping to look after the planet we all share,” Desi said.

Redesdale Group Launches a New €75M Food and Beverage Fund

Fund focused on investing in the future of food, beverage and nutrition companies, led by ambitious entrepreneurs.

Redesdale Group today is launching the Redesdale Food & Beverage Fund, a new €75m fund, which will invest in the future of food & beverage by providing seed and early stage capital to Irish food entrepreneurs. The Fund brings together some of Ireland’s most accomplished financiers, food sector leaders and commercial scientists and has recently completed a first close of €27m.

Enterprise Ireland’s €15m investment through its Seed & Venture Capital Programme is anchoring the Fund. The Fund’s backers include leading locally-owned businesses Musgrave Group and Monaghan Mushrooms. Lord Abbett, a leading US asset management company, Coca-Cola and Tate & Lyle will also participate.

Commenting on the announcement of the new fund, the Tánaiste and Minister for Enterprise, Trade and Employment Leo Varadkar T.D. said:

“This Fund, which will see €75m invested in Irish food start-ups, is a real boost for the next generation of Irish food entrepreneurs. I’m extremely proud of the fact that we produce enough food to feed nine times our population. We want that to continue and we must do what we can to help those with a new business in the food and drink sector get their idea off the ground. This Fund is the first of its kind and I’m really looking forward to seeing the new ideas that it supports.”

Simon Cummins, chairman of Redesdale Group, said “The food start-up sector in Ireland is fuelled by a strong entrepreneurial culture and underpinned by world class research but access to capital remains a challenge. Our mission is to provide start-up capital to help realise the ambitions of a new generation of food sector leaders in this country. I am delighted that we are joined in that mission by such a powerful group of domestic and international investors”.

Speaking on behalf of Enterprise Ireland, CEO, Leo Clancy, said “The Food HPSU Team in Enterprise Ireland works with exciting food start-ups which have the potential to become scalable, sustainable, exporting food and beverage companies. The Redesdale Food Fund is an important development in the food funding arena, and we are delighted to support it. The creation of a food specific fund and availability of that essential early stage capital will speed the growth of the next generation of ambitious Irish food and beverage companies.”

Doug Sieg, Managing Partner of Lord Abbett, said, “As a firm committed to securing a sustainable future for our clients, our people, and our world, we are truly excited about joining with other investors to fund the next generation of food sector leaders. Together, we have the power to fuel the innovation that will improve the well-being of the world’s population.”

Noel Keeley, CEO of Musgrave Group said “Musgrave is delighted to extend its support to emerging Irish food and beverage businesses through its investment in the Redesdale Fund, providing much needed growth capital to local entrepreneurs that are pushing the boundaries of innovation in our sector. As consumers become more conscious of food choices, Musgrave is proud to be backing local producers as they seek to meet the demands of shoppers into the future; as an Irish business we have a history of supporting other Irish businesses, independent retailers, SME’s and local producers. In addition to our Food Academy programme, which currently supports 290 Irish food and beverage producers, this investment is yet another example of Musgrave’s support for local Irish producers, food leadership and home grown food innovation.”

Agnese Filippi, Ireland Country Manager for Coca-Cola said “Coca-Cola’s planned participation in the Redesdale Food & Beverage Fund will build on the support that we have provided to the indigenous Irish food and drink industry over the past five years through our successful Thrive programme. In partnership with Enterprise Ireland we have supported fast growth and ambitious Irish companies as they start to scale. Our involvement in Redesdale is a natural evolution of this relationship and puts us in a position to support high potential early stage businesses in a new and impactful way.”

Victoria Spadaro-Grant, President, Innovation & Commercial Development, Tate & Lyle said “We are delighted to participate in this new fund, representing another important investment in our global open innovation programme. Tate & Lyle’s goal is to provide support and investment to entrepreneurs and innovators across the food sector in Ireland to help unlock new ideas and technologies which will meet growing consumer demand for heathier food and drink.”

The Redesdale Team

The Investment Team includes Michael Cantwell, former Head of Food in Enterprise Ireland, Owen Murphy, a leading venture capitalist, John Stapleton, a food entrepreneur well-known for his success with New Covent Garden Soup and Little Dish, as well as John Conroy, co-founder and former CEO of Merrion Capital. Eamonn Coghlan, former world champion at 5,000m, is the Fund’s Marketing Manager.

Niall FitzGerald KBE, former Chairman and CEO of Unilever plc and Chairman of Olam Food Ingredients, chairs the advisory board to the Fund. Stan McCarthy, former CEO of Kerry Group plc, is Chairman of the Investment Committee.

The team is optimistic about the opportunities in food & beverage in Ireland. John Conroy said: “The importance of securing the food supply chain was underlined during the pandemic. Underneath, there are profound changes in the nature and sourcing of food & beverage products, as food plays an increasingly important role in individual and governmental health strategies and as we seek to move to a more sustainable future. Ireland is at the forefront of that change in food & beverage”.

For more information on the fund visit

Enterprise Ireland will be hosting a joint webinar on 16th December with the fund team to discuss the overall funding landscape for food companies. The webinar will discuss Enterprise Ireland supports and advice available to start-ups in the Food and Beverage Sector and the role that the Redesdale fund will play in that ecosystem.

Key speakers include Stan McCarthy (Redesdale Food Fund), Sinead Crowther (Founder & CEO of Soothing Solutions), Michael Cantwell (General Partner, Redesdale Food Fund) & Nicola NicPhaidin (Manager HPSU, Enterprise Ireland).

The webinar will take place on the 16th December at 12pm. To register for this webinar, please visit

Investing in the future

Following our recent presentation of the annual Musgrave Award to a UCC student in the School of Microbiology, Ray Bowe, our Head of Food Safety and Quality, talks about the importance of innovative research into food production and consumption, and the success of our partnership with UCC.

There’s literally nothing more important to our business than ensuring the safety of the food that ends its journey on the tables of many homes in Ireland and beyond.

Our retail and foodservice brands feed one in three people every day. At Musgrave, we work with thousands of local Irish suppliers who rear, grow, cook and produce a whole range of products that shoppers enjoy. Shoppers certainly want food that’s delicious, inspiring and value for money but they also have a right to expect that food associated with our brands has been produced to the highest possible standards and is always safe to eat.

So from both a personal perspective and a business perspective I’m passionate about supporting research undertaken by the teams at UCC – in the application of science to ensure that the food we eat is safer, more sustainably produced and better for us. Food research is always evolving and it’s our business to support those researchers that are keeping ahead of the curve.

This is why I’m proud of the close links through this Award that we continue to have with the University College Cork’s renowned School of Microbiology since 2017. We were also delighted to recently host the third annual UCC-Musgrave Guest Lecture on Food Integrity in conjunction with Cork University Business School and Teagasc. Further links include our sponsorship of a new Module this year within the Masters in Supply Chain Programme in Food Integrity / Food Fraud within CUBS. This new module will be delivered by world renowned Prof John Spink of Michigan State University who already worked with Musgrave on our Food Integrity Programmes.

We’re also committed to hiring the best and the brightest to underpin our commitment to food leadership in Ireland. Every year we welcome an intake of students on placement programmes. In fact many members of our Food Safety and Quality team are UCC alumni – including me.

We were recently pleased to honour a UCC student with the Musgrave Award for Excellence in Food Microbiology for his work and research on yeast and moulds and their important impact on food product stability.

Reuben O’Hea topped the class as the highest performing student in UCC’s Masters in Food Microbiology and received the award from our Food Safety and Quality Manager Lucy O’Connor.

The focus of his project was to isolate, identify and characterise yeast and mould isolates, as well as evaluating the measures that can be used to control them, with the aim of improving overall shelf life and the flavour profiling of the finished product. This is not just important work from a commercial perspective, but also has significant implications for reducing food waste.

The leading-edge microbiological research conducted by the Food Microbiology research teams at UCC has been recognised globally for many years and we are delighted to continue honouring this endeavour into the future.

Small actions deliver a big impact – SuperValu TidyTowns

As the winners of the 2021 SuperValu TidyTowns competition celebrate their achievements, Ian Allen, Managing Director, SuperValu, reflects on the great partnership between SuperValu and TidyTowns, and how the competition has evolved to become the most effective community initiative in Ireland if not in Europe.

Over the course of the pandemic we can see a renewed sense of appreciation for community and the positive impact communities have on our lives.

We have been sponsoring the SuperValu TidyTowns competition for so long simply because we believe in strong and vibrant communities, we believe in the power and joy of people working together and we believe in creating better communities for our children and our neighbours.

SuperValu independent retailers live and work in their local communities. Community matters to them and therefore SuperValu stores are well placed to support the 1,000 plus TidyTowns committees.

At its heart, the competition is the public expression of the work countless individuals undertake to build community spirit and make their local area a better place in which to live and work. The incredible committee members, in collaboration with our network of independent retailers, share our desire to build thriving, sustainable communities.

In fact, in many ways, SuperValu TidyTowns could be considered the embodiment of the Government’s new and important rural development policy. Our Rural Future envisages a thriving rural Ireland, which recognises the centrality of people, the importance of vibrant and lived-in rural places, and the potential to create quality jobs and sustain our shared environment. There can be no doubt that the SuperValu TidyTowns competition has a vital role to play in bringing that vision to life.

It is also important that we recognise the importance of TidyTowns in the area of building more sustainable communities. As long-term supporters of TidyTowns, we at SuperValu have seen first-hand the competition grow and evolve over time. This year, more than ever, we have seen a growing number of inspiring initiatives that focus on the biodiversity, conservation and resilience that are critical to creating sustainable communities. This is something I would like to see more of, and I believe there is still room to increase the focus on sustainability for TidyTowns, because our communities and future generations are relying on us to leave a lasting positive impact on the planet.

Bringing more younger people into TidyTowns is important for our future. That is why I am excited when I see some of our plans in SuperValu to launch a school’s programme, which highlights the importance of biodiversity to our communities and the direct link to TidyTowns. Collectively we have many challenges and opportunities in Ireland to make the way we live more sustainable for all.

This starts at home, right on our doorstep. The inspiring thing about SuperValu TidyTowns is seeing so many people passionate about their local area, making small changes which collectively add up to a big impact.

It could be creating wild areas to encourage biodiversity, or adding bug and bee houses to support pollinators. It could be clearing litter or encouraging recycling – whatever it is, it all makes a difference and inspires all of us to take more pride in the place we live.

It was fantastic to celebrate the 2021 winners of SuperValu TidyTowns last month, their awards were incredibly well deserved. This year, with the pandemic keeping people apart for so long, coming together as a community has had much more meaning for people.

So, congratulations to the winners and everyone who entered or got involved, because your actions have made a big difference.

SuperValu and Centra stores once again spear head environmental change in the Irish retail sector

For the 10th consecutive year, SuperValu and Centra stores have joined forces with the SEAI (Sustainable Energy Authority of Ireland) to lead the way in terms of environmental change in the Irish retail sector and beyond.

Through their ‘Building Sustainable Communities’ initiative, SuperValu and Centra stores identify and upgrade areas of their own operations which can be made more energy efficient, in keeping with the priority to deliver high standards of energy efficiency and encourage renewable energy usage. The updates installed throughout the SuperValu and Centra stores this year will save an average of 150,000 KWH of energy per year, an average energy reduction of 35% per store involved.

The retail giants also nominate community buildings in their areas to donate funds to, and in turn, these organisations utilise the money by upgrading their own buildings and facilities in a similar manner.

Through their continuous support of this initiative over the last ten years, both SuperValu and Centra are demonstrating their commitment to further reducing energy costs, fossil fuel usage and greenhouse gas emissions, staying on track to reach net zero carbon by 2050.

In addition to this they are once again demonstrating their long-standing objective to continue improving their surrounding local communities by nominating community buildings and clubs across the country to benefit from the scheme.

This year’s clubs and organisations included:

  • Ballyphehane Community Association, Cork
  • Glanmire Community College, Cork
  • Cobh GAA Club, Cork
  • Dingle GAA Club, Kerry
  • Ballygunner GAA, Waterford
  • Waterpark Rugby Club, Waterford
  • Mervue UTD, Galway
  • Beagh GAA Club, Galway

These community buildings saw numerous works carried out over the last year including the installation of solar PV panels, cavity insulation, fitting of new energy efficient windows and doors, roof insulation, heat pumps and fitting of new light fixtures. The total annual saving for these eight buildings is almost €25,000 and this equates to powering 39 homes in Ireland every year.

The 13 stores involved in this year’s Building Sustainable Communities initiative were:

  • SuperValu Kilbarry Centre, Waterford
  • SuperValu Gort, Galway
  • SuperValu Loughrea, Galway
  • SuperValu Callan, Kilkenny
  • SuperValu Cobh, Cork
  • SuperValu Grange, Cork
  • SuperValu Celbridge, Kildare
  • SuperValu Carrickmacross, Monaghan
  • SuperValu Castlerea, Roscommon
  • SuperValu Kells, Meath
  • Centra Moville, Donegal
  • Centra Clarina, Limerick
  • Centra Lough Atalia, Galway

It is not the first occasion being involved in this initiative for the majority of these stores, with work completed previously such as lighting upgrades and refrigeration and freezer upgrades. For the 2021 initiative, over 2,500 solar PV panels were installed, as well as new lighting fixtures and refrigeration and freezer upgrades.

Dr Ciaran Byrne, Director of National Retrofit at SEAI said the organisation was “constantly striving” to increase awareness of energy and environmental issues and paid tribute to partners SuperValu and Centra for their support over the last decade.

He said: “It is hugely important to create and maintain sustainable communities, and we understand that each, and every one of us must play our part. SEAI works with communities by offering grant support for much needed energy upgrades. This brings businesses such as these energy-leading SuperValu and Centra stores, and the broader community together in a positive way that results in warmer and more energy efficient homes and buildings.

He added: “The ‘Building Sustainable Communities’ initiative is a great example of businesses helping organisations in their community and we are yet again very grateful for SuperValu and Centra’s involvement over the last ten years. “

Echoing Mr Byrne’s sentiments, Daniel Murphy, Sustainability Manager for SuperValu and Centra said: “SuperValu and Centra are ever committed to creating and maintaining a sense of togetherness within our local communities and we want to lead by example when it comes to sustainability energy reduction. We firmly believe that by beginning in our own stores, our customers will follow suit and make more sustainable and energy efficient choices in their own lives too.”

He concluded: “We are proud to partner with the SEAI for this initiative and we hope that our combined contribution, and that of our retailers, will help all local organisations involved to lower their energy bills and thus allowing them to invest further in the wonderful work that they do.”

SuperValu and Centra are part of the Musgrave Group, Ireland’s largest grocery and food distributors. With 220 stores throughout Ireland, SuperValu has served the people of Ireland for over 30 years and are deeply engrained in the roots of the Irish communities that they have stores. Centra maintains a reputation for quality, value and friendly service, with stores in over 465 locations throughout the country.

To learn how you can make small changes with a big impact see,, or follow #SustainableSundays #EverythingYouNeed or #ThereWhenYouNeedUs on Facebook, Twitter, YouTube, Instagram and LinkedIn.

Donnybrook Fair announces 120 jobs as part of €8m investment and expansion strategy

  • 70 jobs at new flagship Dundrum store following €4.5m investment
  • €3.5m investment in gourmet food production division creates 50 new roles

Donnybrook Fair, the leading Irish gourmet food retailer, has announced the creation of 120 jobs as part of a €8m investment and expansion strategy for the business.

The announcement comes as Donnybrook Fair plans to launch its new flagship store at Dundrum Town Centre, which will employ approximately 70 people following a €4.5m investment in the new location.

Meanwhile, an additional €3.5m investment in Donnybrook Fair’s gourmet food production facility – Donnybrook Fair Central Kitchen – will lead to the creation of a further 50 jobs at the company. The production facility, which is located in Clondalkin, Co. Dublin, produces high quality artisan readymade food products for Donnybrook Fair’s retail estate and a selection of businesses.

“As part of the continued expansion of Donnybrook Fair, we are very pleased to announce the creation of 120 new jobs following a significant investment in the business,” commented Donnybrook Fair Managing Director, Des O’Mahony. “Since acquisition by Musgrave, the company has continued to grow and after much hard work by the team, we are delighted to be able to share these exciting and positive developments,” he said.

“As a leading gourmet food retailer, providing exceptional food experiences to consumers and businesses throughout Ireland, this announcement is another important milestone in the Donnybrook Fair growth journey,” Mr O’Mahony continued. “These developments for our business are an example of our strategy in action. As we continue to scale, we will focus on expanding our retail footprint, extending our offer across the Musgrave retail estate, and enhancing our online service offering,” he concluded.

The Dundrum store will join Donnybrook Fair’s five premium food stores – Donnybrook, Stillorgan, Malahide, Greystones, and Baggot Street – situated in Dublin and Wicklow as well as a gourmet food production facility.

Donnybrook Fair was acquired by Musgrave in 2018 and has recently launched its exclusive ‘DF in SV’ concept at a number of SuperValu stores as part of a significant expansion phase for the business.

Sourcing quality, local and Irish

Donnybrook Fair’s new Dundrum store has been designed to serve the local community by way of weekly shopping and will stock a range of quality Irish food products. The new location will offer a casual eating setting on the upper floor where customers can avail of high-quality breakfast, lunch and evening meal options, all of which can be paired with a wine selection from Donnybrook Fair’s exclusive range of alcohols that are covered by a full alcohol license.

In-store experience

The innovative ground will also offer a unique Chef’s Corner featuring international and traditional recipes which have taken inspiration from some of world’s leading food markets from London’s Borough market to Indore market in India. Whether its lunch on the run or dinner for later, a team of in-house chefs will be serving up these freshly made gourmet delicacies. The venue will also cater for exclusive, private cooking and food appreciation classes for Donnybrook Fair customers and will be available for evening banquets, parties, and meetings.

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