Musgrave named Graduate Employer of the Year

Food and beverage business scoops three prestigious graduate recruitment awards

Thursday 22 July 2021 – Musgrave has been named Graduate Employer of the Year at the prestigious annual gradireland Graduate Recruitment Awards for 2021.

The leading food retail, wholesale, and foodservice company scooped a total of three accolades at this year’s Awards, including Graduate Employee of the Year, which was claimed by Musgrave Data Scientist, Max Darby.

Musgrave also took home silver in the Best Graduate Training and Development Programme – Business/Management category, bringing to 9 the total honours it has won as part of the Graduate Recruitment Awards since 2017.

Commenting on the awards, Musgrave CHRO Matt O’Callaghan, said: “Being recognised as Graduate Employer of the Year is something everyone at Musgrave is extremely proud of. Despite the challenges many businesses have faced this year, the team at Musgrave worked very hard to continue to deliver an exceptional graduate development programme worthy of this accolade. Our graduates form a core part of our business and are valued colleagues that make a significant contribution to Musgrave each and every year. They are the lifeblood of our company, and with exceptional talent like Max Darby, winner of Graduate Employee of the Year, the future of our business is in very safe hands.”

Max Darby, Musgrave Data Scientist, said: “I am delighted and humbled to have been named Graduate Employee of the Year. Having joined Musgrave as an Analytics intern in 2016 and progressing to the company’s Graduate Programme in 2018, I was thrilled to be appointed as a data scientist with the business in September of 2020. I am currently part of the Insight and Analytics team in our retail business unit, which is responsible for the SuperValu and Centra brands, totalling approximately 700 stores, across the Republic of Ireland. I can’t thank all of my colleagues at Musgrave enough for believing in me and supporting me to achieve my potential through the programme.”

The purpose of the Musgrave Graduate Programme is to attract new talent and develop them into future leaders of the business. It is an experiential development Programme which is function specific and aligned to talent requirements in specific areas. As part of the programme, Musgrave recruits graduates for careers in Buying/Trading, Finance, Marketing, Supply Chain, Insight & Innovation, IT and Operations.

The programme is two years in duration for all functions except Finance, which is three years. Graduates work with experienced managers in their fields and have real responsibility from the start. They are supported by a customised development programme run in conjunction with the Irish Management Institute (IMI).

Musgrave achievements at the gradireland Graduate Recruitment Awards for 2021:

  • Graduate Employer of the Year graduate programme intake up to 40 in the current year: Winner
  • Graduate Employee of the Year: Max Darby, Musgrave
  • Best Graduate Training and Development Programme – Business/Management: Silver

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Musgrave achieves Origin Green verification for fifth consecutive year

Musgrave is pleased to announce it has achieved Origin Green reverification for an impressive fifth consecutive year, becoming the longest verified retail member of the programme.

In 2016, Musgrave became the first food retail, wholesale, and foodservice company to attain membership of Origin Green, which is Ireland’s national sustainability programme for the food and drink industry. The prestigious programme, accredited by Bord Bia, enables the food and drink industry in Ireland to set and achieve measurable sustainability targets that respect the environment and serve local communities more effectively.

Commenting on the achievement, Noel Keeley, Musgrave CEO, said: “At Musgrave, it is our ambition to be the most trusted and most sustainable business in Ireland, making a real difference to people’s lives and creating a positive impact on the planet by working with key partners to make every community sustainable. We are acutely aware of the importance of sustainability on our journey to becoming a world-class food and beverage business, and as such, view Origin Green reverification as a strong endorsement of what we are doing as a company to grow good business. We remain focused on growing a sustainable business that benefits our people, partners, local communities, as well as the wider economy and society as a whole.”

Also commenting, Tara McCarthy, Bord Bia CEO, said: “Musgrave’s reverification as an Origin Green member for a fifth consecutive year underscores the business’ genuine commitment to sustainability. From building communities by supporting local producers and keeping towns clean, through to reducing the use of plastics and cutting carbon emissions, Musgrave has achieved a great deal over the past five years as a member of Origin Green. We look forward to continuing to work with Musgrave as it continually seeks to challenge and improve its sustainability performance.”

In order to become reverified, Musgrave had to demonstrate its ambition, initiatives, and specific targets in respect of key sustainability areas which the business has committed to over the lifetime of its current strategy. Musgrave also pledged to continually update Bord Bia in relation to progress against its various commitments and will be subject to ongoing verification and review by external parties.

As a reverified Origin Green member, Musgrave is committed to building on its sustainability credentials and to achieve ambitious targets in key areas in accordance with the company’s sustainability strategy. The core pillars of Musgrave’s approach to sustainability include community, climate action, sourcing, and the circular economy.

Musgrave’s sustainability achievements and commitments

  • Continues to source 100% green electricity
  • Reduced total carbon emissions by 30% since 2006
  • Recycling rates have increased to over 95% from 65% since 2006
  • Reduced general waste by 90% since 2006
  • All beef and lamb sourced from Origin Green suppliers
  • Sales of Food Academy suppliers grew by 15% during 2020
  • Growing sales of sustainable eco-products by 10% p/a
  • 100% of own-brand, fresh produce and in-store packaging will be re-usable, recyclable, or compostable by 2025
  • SuperValu has sponsored the national TidyTowns competition, Ireland’s largest community sustainability initiative, for 30 years


About Sustainability at Musgrave

In September 2019, the Irish Government appointed Musgrave a Sustainable Development Goals (SDG) Champion – one of only 12 businesses and organisations to receive this nomination. The SDGs are an ambitious set of targets created by the UN, covering the social, economic, and environmental requirements for a sustainable future. Musgrave supports all 17 SDGs, though champions four specific goals, aligned with its sustainability strategy, Taking Care of our World. The Musgrave Taking Care of our World strategy sets out four over-arching ambitions for the business, coupled with 25 individual targets that inspire and challenge the company to make a positive impact in the areas of health, the environment, people, and communities. The four ambitions are: Caring for our world; Inspiring healthier lives; People & partnerships; Building sustainable communities.

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SuperValu & the GAA commit to increase GAA participation among people from diverse backgrounds by 30% by 2025

SuperValu and the GAA to highlight need for more Diversity and Inclusion with ‘Bring It On’ campaign

47% of respondents feel that there is a lack of role models from diverse communities in the GAA

21 June 2021, Dublin: New research published today for the launch of SuperValu’s ‘Bring It On’ GAA campaign, has found that 65% of respondents believe that diversity and inclusion in the GAA will have benefits for the wider community.

As part of the launch SuperValu, together with the GAA, is announcing their commitment to increasing participation among people from diverse backgrounds in GAA sports by 30% by 2025.

The research, which was carried out by Amarach Research on behalf of SuperValu, also showed;

  • 85% would like to see more players from a diverse background on their inter county teams.
  • 47% feel that we are lacking role models from diverse communities in the GAA, 58% believe that sporting organisations in general are representative and mirroring of the true diversity in today’s modern Ireland.
  • Irish society is most inclusive towards age (48%) and gender (49%) while ethnic and disability lag behind in terms of importance at 17% and 19% respectively showing that we have work to do on moving the dial on our approach to inclusivity as a society.
  • LGBT+ is rated at 34% showing that we have moved the dial in recent years with more to be done.

SuperValu also commissioned its own customer research for insights on this campaign and found that 99% of us believe that a diverse society is a better society.

While respondents believe in the benefits of greater diversity and inclusion, the main barriers cited stopping members of diverse groups from getting involved in sports is perceived to be prejudice and/or discrimination.

SuperValu’s ‘Bring It On’ campaign aims to highlight the importance of diversity and inclusion in the GAA, and ultimately, the power of diversity in community. The campaign, which was launched today at Croke Park, was addressed by a number of well-known GAA activists speaking about the power of diversity and their own experiences of inclusivity.

Sandra Healy, CEO of Inclusio, Founder of the Centre of Excellence for Diversity and Inclusion at Dublin City University, said: “The research findings show that Irish people believe overwhelmingly that a diverse society is a better society. As citizens we all have a role to play in ensuring that we are all working towards full inclusion in all of our communities and breaking down any barriers that may exist. Our society benefits hugely from diversity and this campaign encourages all of us to come together and make full inclusion a reality.”

Speaking at the launch of SuperValu’s ‘Bring It On’ campaign, SuperValu Marketing Director, Ray Kelly, said: “Today marks SuperValu’s 12th year of sponsoring the All-Ireland Senior Football Championship, a long-standing partnership which we are incredibly proud of. At SuperValu, we believe in community and in making communities better places and for us community means including everyone. As a society we have come a long way when it comes to diversity and inclusion however there is still a way to go. Our research shows that 65% of respondents believe if the local GAA club is more diverse and inclusive it will also improve diversity and inclusivity within communities. Today’s research also highlights the importance of role models with 47% telling us that we are lacking role models from diverse communities in GAA. We want to use our position as a leader in the community to start this conversation and use our position to support and encourage inclusive communities. We are investing over €1m in the ‘Bring It On’ campaign across TV, radio, billboards, bus shelters, digital and social media to drive the conversations, awareness and understanding. We believe in the power of community and our partnership with the GAA offers us a great opportunity to make our communities fuller, more diverse and more inclusive places.

Ger McTavish, GAA Diversity and Inclusion Officer: “We are delighted to be working with SuperValu once again and that they are using their sponsorship of the GAA and national reach to highlight the importance of diversity and inclusion. In the past number of years, we have been committed to enhancing diversity and inclusion within the GAA at all levels and we are committed to keeping this momentum going. In recent years we’ve seen the success of campaigns to increase female participation in our games and we are delighted to be doing the same across Ireland’s diverse population, to promoting sport and physical activity to everyone regardless of age, sexual orientation, ability, ethnicity, nationality, or fitness level by committing to increasing GAA participation by 30% among diverse groups.”

At the launch event, SuperValu also unveiled its new TV advertisement which includes a number of ambassadors who shared their own positive experiences of inclusivity in the GAA:

  • Boidu Sayeh – Westmeath Gaelic footballer originally born in Liberia.
  • Conor Dufficy – 12-year-old amputee Gaelic footballer.
  • David Gough – Renowned referee and LGBTA+ advocate.
  • Ciara O’Sullivan – Cork Ladies Footballers.
  • Shairoze Akram – U21 All-Ireland winner with Mayo originally born in Pakistan and

As well as the first official airing of the TV ad, the webinar heard from a number of speakers on the importance of diversity and inclusion in the GAA and wider society including:

  • Sandra Healy, Founding Director, DCU Centre of Excellence for Diversity and Inclusion and Founder of;
  • Ger McTavish, GAA Diversity and Inclusion officer.
  • Adam Harris, CEO AsIAm Ireland’s National Autism Charity.
  • Joanne O Riordan, activist, and sports journalist.

Commenting further on SuperValu’s own journey with diversity and inclusion, Ray Kelly said: “As an organisation we are seeking to make diversity and inclusivity central to how we do good business. To do this we have a number of policies, practices and initiatives in place to ensure that as an employer we make space for all perspectives and points of view as we continue on our journey of inclusivity. We are part of the 99% of us who believe a diverse society is a better society, and we want our workplaces, stores and our communities to represent this diversity”.

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Centra sees increased demand for Moo’d Ice Cream as consumers scream for ice cream during pandemic

Covid has led to +22% increase in ice cream sales in 2020

Ice cream cone remains firm favourite while demand for premium products and toppings continues to grow

Centra, Ireland’s leading convenience retailer, has revealed a significant increase in demand for Moo’d Ice Cream products, with the brand generating €1.6m as of week 16 in 2021.

Retail sales for products in Centra’s Ice Cream offering have rebounded significantly in 2021 after COVID-19 lockdowns forced the closure of Moo’d counters for a number of weeks during 2020 with sales now up 120% year-to-date in 2021.

Figures for 2020 show the humble ice cream cone remained Ireland’s favourite form of ice cream with the range accounting for 47% of Moo’d take-home ice cream offering, amounting to €2.8m in sales. This was closely followed by sales of Moo’d Whirlies which accounted for 34% of overall sales last year. Separately, sweet treats like milkshakes, gelato and slushies brought it €1.9m in sales in 2020.

“Centra has been a massive part of our business. When we started out with Moo’d, we had three members of staff and we now have ten full time members,” said Lisa Clarke, Business Development Manager of Moo’d Ice Cream Treats commentated,Our factory is based in rural Ireland where there were limited job opportunities and prospects. Partnering with Musgrave has enabled us to grow our business and employ local people supporting over 10 families in the local area. Centra has played a massive role in growing our business and without them, we would not have been able to do this. We are delighted to be in partnership with Centra across all of Ireland and be able to deliver fantastic products to customers and make their day.”

Gerry Sheridan, Owner of Ice Cream Treats added: “While Covid had a huge impact on the Moo’d counters, Ice Cream Treats were able to continue operating as a business due to the demand for Moo’d take home tubs range. As our factory is small and we have limited staff on the production line, we were able to operate safely with social distancing. We used the time to develop new Moo’d flavours, creations and engage with our Centra retailers.”

Ice Cream Treats is a member of the Bord Bia Origin Green programme and are working towards reducing their emissions and waste in manufacturing. The company have reduced their energy consumptions by 70% over the last 4 years and are proud to say their Moo’d whirlie cups, gelato cups, milkshake cups, straws and spoons are all compostable.

Ice cream trends

The latest sales data from Centra also shows that caramel is Ireland’s favourite ice cream topping with most consumers including it in the custom swirl cups closely followed by the Bueno Whirl.

The COVID-19 pandemic has led to +22% increase in total ice cream sales in 2020 with demand for multipacks growing by 50% as people look to treat themselves at home during lockdowns.

Centra has also reported a 50% increase in sales of premium ice cream products with people indulging themselves as the pandemic continues with chocolate-based products growing in popularity.

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SuperValu Reaches 25 Year Milestone in Northern Ireland

SuperValu Reaches 25 Year Milestone in Northern Ireland

Local retail brand at the heart of communities supporting almost 2,000 jobs

SuperValu, part of the Musgrave retail and wholesale group, is celebrating 25 years in Northern Ireland. With the first store on Belfast’s Kings Road to the most recent addition, Wilson’s SuperValu on the Garvaghy Road in Portadown, the chain now operates 37 stores across Northern Ireland.

In March 1996, Musgrave acquired four shopping centres and a supermarket – Belfast’s Kings Road, Downpatrick, Carrickfergus and Banbridge. These were to become the first of many SuperValu stores in Northern Ireland and then in June 1997, the group acquired 21 Wellworth stores which significantly expanded the network.

Nigel Maxwell Sales Director for SuperValu in Northern Ireland said –

 “At SuperValu, we are proud to mark our 25th year in Northern Ireland. Our colleagues and retail partners are embedded in the local communities they serve – providing customers with value, choice and convenience.  

“A key component of our strategy is supporting local and it is our collaborative approach with the outstanding local producers and suppliers that have ensured our shelves remained stocked and our customers happy.” 

SuperValu works with over 3,000 local farmers, in partnership with over 140 local suppliers and sell nearly 3,000 local products across their stores.  With impressive state-of-the-art store layouts and a strong emphasis on bringing new and innovative products and ranges to stores, SuperValu is leading the way in shopper experiences.

Nigel Maxwell continues –

 “Over the years, our focus has been on meeting the changing needs of today’s shoppers which has meant reimaging the look and feel of our stores. Despite the challenges of last year, we opened new stores in Ballynahinch and Portadown which followed revamps in Lisburn, Fruitfield and Aughnacloy. In addition, SuperValu Portstewart will be undergoing an extensive refurbishment later this year and I’m sure the local customers will be impressed.”

Local partnerships are at the heart of SuperValu and there is a strong emphasis on helping support local initiatives and charities. SuperValu, along with Centra, has been partnering with Action Cancer since 2001 and to date has raised over £3.1 million.

“At SuperValu, we have a very strong community focus and we wanted to reflect that, not only in the services we offer and food and drink that we sell, but also in the charities with whom we choose to work with. Our partnership with Action Cancer is one we are extremely proud of and to see the relationship grow and flourish over the years is testament to the commitment of our colleagues, stores and customers.”

To celebrate the 25-year milestone, the brand is giving away 25 prizes throughout March across their social media platforms as well as providing customers with some fantastic deals in store.

SuperValu’s 37 stores are located across Northern Ireland, for further information visit

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Centra sees demand soar for ‘full Irish’ breakfast during pandemic

Leading convenience retailer supporting all-Irish producers
with Inspired By range.

20% increase in sales of own brand Irish breakfast products.

Other notable trends

  • 1,000% increase in non-alcoholic spirits and liqueurs.
  • Newspaper and magazine sales up 3% and 7.5% respectively.
  • Gardening and horticulture receive a boost with 7,000% increase in seed sales.

Centra, Ireland’s leading convenience retailer, has recorded a significant increase in demand for breakfast foods during the pandemic, with its Inspired By product range generating almost €2m in sales through Irish producers last year.

Retail sales for products in the Irish produced Inspired By Centra breakfast range soared more than 20% in 2020 to a total of €1.9m from €1.5m the previous year, according to the latest available sales data from the leading retailer.

“At Centra, we are very pleased by the sales performance of Inspired By breakfast product range which, importantly, is all sourced from Irish producers,” said Ian Allen, Managing Director of Centra. “The contribution to the company of the convenience retail sector is critical, particularly in the current climate, and we are delighted to be supporting home-grown Irish producers from the four corners of the country through our Inspired By product range. Clearly, there has been a trend throughout the pandemic towards certain food products, with customers keen to experience a treat at home for a much-needed morale boost. We’re delighted that they are choosing to shop with us at Centra, and more important, are choosing to buy local and Irish in doing so.”

Supporting Irish producers

The Inspired By Centra Dry Cured Rashers 219g achieved the greatest increase, with sales volumes skyrocketing by over 8,000% when compared to 2019. Inspired By Centra pork and bacon products are supplied by Oliver Carty, a third-generation family-owned Irish business that was established in the 1950s. Based in Co. Roscommon, Oliver Carty employs more than 150 people.

Centra recorded a similarly significant increase in sales for its Inspired By Centra Mini Puddings 260g which soared by more than 5,000% in 2020. Centra’s pudding range is supplied by Loughnane’s, a fourth-generation family-owned business since 1934, employing 200 people and is based in Co. Galway.

Customers also clearly sought a vitamin-c boost throughout 2020 with sales of Inspired By Centra Freshly Squeezed Orange Juice 1ltr jumping to €404,090 from €339,872 in 2019. Inspired By Centra range of juices is supplied by Sunshine Juice, a Co. Carlow based business employing 50 people. Sunshine Juice is operated by the Walshe family since 1998.

Centra also recorded an increase in demand for eggs last year, with the Inspired By Centra Free Range Corn Fed Eggs 6pce rising 24% in 2020. Centra is supplied by Clonarn Clover, a business which employs 30 people and supports over 20 local family farms around Counties Cavan and Meath supplying free range eggs from 150,000 hens.

Finally, sausages remain a popular breakfast staple for customers, with 2020 sales of the Inspired By Centra Traditional Pork Sausages 380g totalling €185,377, up from €144,194 in 2019. Arthur Mallon Foods, which was founded in 1942, supplies Centra with a wide range of own brand sausages from the business’ base Co. Monaghan where it employs 150 people.

Other notable 2020 trends

The latest data from Centra also indicates additional significant consumer trends during 2020 that were associated with the pandemic.

The leading convenience retailer’s primary growth category was in non-alcoholic spirits and liqueurs which increased 1,000% from 2019, while non-alcoholic beer up 50%.

In 2020, newspaper sales increased 3% while magazines rose 7.5% with people enjoying more recreational time at home. In 2018 and 2019, both were declining categories.

Increased recreational time at home also led to a significant jump in the sale of gardening and horticulture products, with sales up 78% overall. Within this category, bedding and plants increased by 500% while the sale of seeds soared by 7,000%.

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SuperValu Herbs Become More Eco-Friendly with new Sustainable Packaging

SuperValu is on a mission to help shoppers shop more sustainably

SuperValu has announced today that from February 8th all Growing Herbs packaging is sustainable. The move will see all non-recyclable plastic packaging removed, diverting a massive 3.18 tonnes of plastic from landfill annually. The outer sleeve on the potted Growing Herbs has moved to a paper sleeve which is 100% recyclable, and the black pot has moved to a grey pot which can be recycled. Potted herbs are a convenient way of having fresh herbs to hand just when you need them as with a little care, they will keep super fresh until ready to use. SuperValu’s local herb producers, O’Hanlon’s Herbs, Wicklow, advise SuperValu customers to water their growing herbs every day or when the compost is dry to the touch and to pick leaves from the herb as required from the top of the plant.

Over 300,000 units of Growing Herbs are sold in SuperValu each year and the range includes: Coriander, Basil, Parsley, Rosemary, Thyme, Mint & Chives. All SuperValu potted herbs are Bord Bia approved Irish grown. The move to make another SuperValu range fully sustainable is part of a series of changes in 2021 which show SuperValu’s commitment to making 100 per cent of SuperValu own-brand, fresh produce, and in-store packaging recyclable, reusable or compostable by 2025.

Ian Allen, Managing Director, SuperValu, said, “We are delighted to introduce fully sustainable packaging to another SuperValu range. With the removal of the plastic sleeve on herbs and non-recyclable black plastic we are moving ever closer to our goal of 100% sustainable packaging by 2025. So far, our changes to packaging have diverted 29.3 tonne of plastic from landfill annually, a positive move that impacts every community we operate in around Ireland.”

As part of our commitment to becoming more sustainable we have introduced Sustainable Sundays, sharing the steps we’re taking to improve our impact on the planet and how our customers can get involved too. SuperValu will reduce its carbon footprint in Ireland by 70 per cent by 2025 and in addition to moving to sustainable packaging SuperValu is committed to operating all facilities with 100 percent green electricity and to sending no recoverable waste to landfill. Any food surplus in stores is sent to re-distribution charities so food waste is minimised as well as helping to alleviate food poverty.

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SuperValu, Centra and Musgrave Marketplace stores across Ireland donate €129,000 to local community buildings in conjunction with SEAI

One of Ireland’s Largest Retailers and Wholesalers Are Shining A Light On Sustainability With Extensive Store Energy Upgrades

SuperValu, Centra and Musgrave MarketPlace stores have teamed up with the Sustainable Energy Authority of Ireland (SEAI) for the ninth consecutive year to spearhead environmental change in the Irish retail sector and beyond through their ‘Building Sustainable Communities’ initiative.

Once again in partnership with the SEAI, a number of community upgrade projects were completed, with 10 stores across Ireland participating in the initiative. The community grant scheme administered by SEAI supported the project with a total investment value of €265,000.

The initiative calls on stores to identify and upgrade areas of their own operations which can be made more energy efficient, in keeping with high standards of energy efficiency and renewable energy usage, but also enables them to identify community buildings in their area to donate funds and enable them to upgrade their facilities.

The objective of the initiative is to reduce energy costs, fossil fuel usage and greenhouse gas emissions year on year.

This a huge undertaking of both time and capital, with over €1.2m invested by the stores that participated in 2020 whereby several energy-saving measures and solutions were implemented.

SuperValu, Centra and Musgrave MarketPlace have said the Building Sustainable Communities initiative is one they are ‘extremely passionate’ about, adding that the long-term difference it makes in their local communities makes their investment and efforts worthwhile.

This year, the community buildings associated with stores who participated in the scheme received up to €129,000 between them as a result of energy saving measures implemented by their respective SuperValu, Centra and Musgrave Marketplace stores.

Community buildings and clubs who benefitted include;

  • Midleton Football Club, Cork
  • Midleton Rugby Club, Cork
  • Carndonagh FC, Donegal
  • Peamount FC, Dublin
  • Cuala GAA Club, Dublin
  • Ballybunion Leisure Centre, Kerry
  • Ballybunion Community Centre, Kerry
  • Kings Island Community Centre, Limerick
  • Dungarvan Rugby Club, Waterford

In their clubhouses and buildings, upgrades included the installation of new heat pumps and insulation, others had windows and doors replaced, with the remaining associations opting for new energy efficient LED lighting.

These upgrades put funds back into the pockets of nominated community groups during a challenging year, reducing yearly energy bills by almost €19,000 or 147,000 thermal KWH savings. This is equivalent in energy terms to powering 43 houses per year.

The 10 stores involved in this year’s Building Sustainable Communities initiative were:

  • SuperValu Youghal, Cork
  • SuperValu Newmarket, Cork
  • SuperValu Midleton, Cork
  • SuperValu Carndonagh, Donegal
  • SuperValu Sundrive, Dublin
  • Centra Newtownpark Avenue, Dublin
  • SuperValu Rush, Dublin
  • SuperValu Ballybunion, Kerry
  • Musgrave MarketPlace Limerick
  • SuperValu Dungarvan, Wateford

Soaring to new heights with their sustainability credentials this year, a number of the stores installed solar PV panels to their roofs. Not only are these stores conserving energy through LED lighting upgrades and new refrigeration systems, but they are now creating their own eco-friendly energy to power their stores.

A shining example of the fantastic strides being made in their green endeavours is SuperValu Ballybunion, Co Kerry. The store underwent a refrigeration and LED lighting update in 2017 which greatly reduced their electricity consumption and carbon footprint by almost 30%. This year, the store had PV solar panels installed which has reduced their carbon footprint by a further 20% now that the store is generating its own green energy.

On the Centra side, their store in Newtownpark Avenue, Blackrock, also made huge energy savings as a result of new PV solar panels installed this year, reducing their carbon footprint by 40%.

SEAI are again encouraging all of us to make an effort to be more energy conscious in our own homes. Climate action is everyone’s responsibility. We must all play our part and whether we’re at home, at work, at school or in our community, there are things we can do to address climate change. Simple changes that can be made in the home include:

  • Reduce the heating thermostat by one degree
  • Turn radiators off or down in rooms that you do not use very often
  • Replace your old inefficient light bulbs with low energy CFLs or LED lights. Start with the lamps in your living room or kitchen where you spend most of your time
  • Unplug appliances when they are not in use. Even in ‘standby’ mode, they are using 20% of the energy they would consume if they were on

Speaking in relation to their role within the Sustainable Communities Initiative, Declan Meally, Head of Transport and Communities with SEAI said:

“SEAI are delighted to work with Musgraves and the Communities on another successful year for the ‘Building for Sustainable Communities’ initiative. This year it was great to see another ten stores across Ireland, with each stepping up to the plate to make sustainability improvements in store and provide some additional benefits for their wider communities.

The Musgrave Group have been leading by example in their own stores with their energy saving initiatives, in addition to informing their communities and customers in the process to illustrate how everyday changes can make a big difference.

Everyone can contribute to a sustainable future for Ireland by making sustainable changes. You can do this from home by reducing your energy usage; by perhaps starting with upgrading your lights to LED bulbs. SEAI also see the added benefit of working together as a community and we now have a network of over 500 Sustainable Energy Communities across Ireland who are taking action and working on our future.

We’re proud to once more support these projects with Musgraves and recognise that it is a successful model that has delivered each year and we look forward to working with more stores and communities across Ireland in the future,” Mr Meally said.

Echoing the statement of the SEAI, Ian Allen, Managing Director for SuperValu and Centra commented:

“As part of our sustainability plans, we are committed to making a real difference and creating a positive impact on communities across Ireland. We are constantly looking for ways in which we can operate our business in more environmentally friendly ways for example we are working to ensure that 100% of our ‘Own Brand’ range packaging will be recyclable, reusable or compostable by 2025 and to reduce our carbon emissions to net zero carbon by 2050.”

“The Building Sustainable Communities initiative is one that we are proud to be part of each year and it’s quite rewarding to see a significant reduction in the various stores’ energy bills having completed the various works. It’s even more rewarding to see our community buildings are also benefitting from this initiative and I look forward to the other positive changes we’ll make together in the future”, Mr Allen added.

SuperValu and Centra are part of the Musgrave Group, Ireland’s largest grocery and food distributors. With 220 stores throughout Ireland, SuperValu has served the people of Ireland for over 30 years, and has become a well-established landmark across Irish communities. Centra maintains a reputation for quality, value and friendly service, with bright, accessible stores in over 465 locations throughout the country.

To learn how you can make small changes with a big impact see,, or follow #SustainableSundays #EverythingYouNeed or #ThereWhenYouNeedUs on Facebook, Twitter, YouTube, Instagram and LinkedIn.

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SuperValu and Centra NI raise over £130k for action cancer during Covid-19 pandemic

Five key initiatives developed to boost fundraising drive

In what was an exceptionally challenging year, SuperValu and Centra retailers across Northern Ireland raised a monumental £130K for long-standing charity partner, Action Cancer.

Due to the ongoing COVID-19 pandemic, the brands challenged themselves to reassess their initial fundraising plans which support the life-saving services offered by Action Cancer across Northern Ireland.

Desi Derby, Marketing Director for SuperValu and Centra, commented on the fundraising achievement: 

“When the pandemic hit at the beginning of last year, our rally call became ‘together we are stronger.’ We knew how detrimental the impact of having to cancel traditional fundraising events and activities would be to Action Cancer, so as a team, we worked collectively to come up with ways in which we could support our long-standing partner in these difficult times.”

“This significant figure is a testament to the dedication of our retailers, colleagues and customers, who have worked tirelessly over the last year to both serve their communities and to help us achieve this impressive fundraising total.”

Five key initiatives were developed including, the sale of limited-edition Action Cancer face masks which to date has raised almost £25,000 and are still available in stores priced at £4.  This followed on the heels of a successful Halloween initiative, partnering with local Armagh supplier Gilfresh, which saw the brands pledge a 50p donation from each pumpkin sale.

Throughout the pandemic, SuperValu and Centra have continued to champion their local communities and in June, the brands called on the public to nominate their ‘local store hero’ – a store colleague recognised for going above and beyond to help their local community – a £1 donation was made for every nomination received.

In April, the brands announced their partnership with a local charity initiative showing support for the NHS and all frontline workers – selling balloon shaped stickers for customers to display on their car or home windows.

In addition, SuperValu honoured their annual sponsorship of Action Cancer’s Bra Walk which took place in September and went virtual for the first time.

Gareth Kirk, CEO of Action Cancer, added:

“Throughout 2020 the ongoing support of SuperValu and Centra retailers to Action Cancer has been truly outstanding and vital, enabling us to continue with many of our supporting services throughout the year. Without the ongoing support of Musgrave NI our impact and the difference we make in helping to save lives and support people with cancer in Northern Ireland would be considerably less. Thank you, SuperValu, and Centra for your tremendous ongoing and continuing support to Action Cancer and for the contribution you make daily to our local community.”


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SuperValu To Use 3D Printing To Produce Light Fittings Made From CDs Across Its Store Network

New LED lights, combined with green refrigeration units and solar panels on store roofs, has resulted in enough energy saved to power 22,890 homes in Ireland for a year

SuperValu, Ireland’s leading grocery retailer, has announced that it is to produce its light fittings for its network of 223 stores from recycled CDs using 3D Printing technology. As a result, its light fittings will have a 75% reduced carbon footprint for material supply & manufacturing, transport and end of life combined due to the lightweight nature and reduced number of parts compared to a traditional luminaire, which translates to a 35% carbon emission saving when shipping.

SuperValu has partnered with two Irish companies – Domus and Pro Light Design & Technology to rollout the recycled and 3D Printed Luminaires, with installations completed in 40 stores to date with a larger rollout to be completed this year. The rollout forms part of a broader set of commitments as part of SuperValu’s sustainability plans to make a real difference to people’s lives every day and creating a positive impact on communities and across Ireland.

The new light fittings combined with a broader rollout of LED lights across the SuperValu store network has delivered significant energy savings to date which, when combined with new environmentally friendly refrigeration units and solar panels installed on the roofs of a range of SuperValu stores, has resulted in enough energy saved to power 22,890 homes in Ireland for a year.

Key milestones that SuperValu will achieve as part of its sustainability strategy include:

  • The removal of unrecyclable black plastic in its core ranges
  • Installing energy saving doors to refrigeration cabinets across the majority of its estate
  • Fitting Solar PV Panels to the roofs of 50 stores
  • Reducing fleet emissions by 1.5% year on year
  • Assisting over 300 SME suppliers to become more sustainable by providing eLearning resources

SuperValu has kicked off a sustainability campaign, Sustainability Sundays, to share with the public updates on progress Ireland’s leading grocery retailer is making on its own sustainability plans. Every Sunday this year SuperValu will also share tips with customers on how to make small changes in their lives to become more sustainable and drive environmental change.

Commenting on their sustainability plans, SuperValu Managing Director Ian Allen said: “We are working hard to be more environmentally friendly, fundamentally rethinking everything we do from product packaging to how we design our stores. We have ambitious targets such as making 100% of the packaging for our Own Brand range recyclable, reusable or compostable by 2025 and reducing our carbon emissions to be net zero carbon by 2050.

Today’s announcement that we are changing all our light fittings to ones made from recycled materials such as old CDs is just one part of a bigger plan that we will be rolling out this year. We have already made real progress like changing our fruit and veg bags so that they are compostable and half of our stores running on green electricity generated from renewable resources. But we know that we have more to do and among our targets for 2021, we plan to increase the amount of loose produce we sell, install solar panels on more of our stores and reduce fleet emissions.

SuperValu serves over 2.6 million customers every week and has 223 stores nationwide. Together with its retail partners, SuperValu employs approximately 14,500 colleagues, making it one of the State’s largest private-sector employers. SuperValu continues to source locally wherever possible which helps to sustain 30,000 jobs in the Irish economy.

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