Drive-Thru First for Convenience Retail Brand

£1 million investment in reimagined Centra Store and Drive Thru supporting 20 jobs

Leading convenience retailer, Centra, has today launched a revamped store located on the A1 dual carriageway which includes a Drive Thru facility serving Frank & Honest coffee, Ireland’s largest on-the-go gourmet coffee brand.

The newly transformed 4,790 sq ft store, well positioned on the major cross border commuter route, represents one of the largest infrastructure projects in the area to date with £1m of investment and supporting 20 jobs.  The drive thru concept is a first for the retail brand on the island of Ireland.

The bright and contemporary store offers customers an expanded food-to-go offering with hot and cold food deli counters, a rotisserie chicken carvery, a Moo’d ice cream counter, and a Frank & Honest barista bar.  The extensive range can all be enjoyed at a dedicated seating area, complete with WiFi and USB charging ports.

Additional amenities at Centra A1 include a children’s play area, toilet facilities and a Circle K forecourt with fuel available 24/7.

Commenting on the opening, Nigel Maxwell, Sales Director of Centra in Northern Ireland, said:

“At Centra, our focus is on redefining convenience – providing our shoppers with a healthier offering and innovative ranges, particularly in food-to go and our Frank and Honest coffee brand.  The opening of Centra A1 signifies an exciting new phase in our growing portfolio of stores across Northern Ireland.

“We recognised that in a location like this, where commuter traffic is at its peak, that customers require different services and I think they will be very impressed when they come in store or use the Drive Thru. We are delighted to be working with Conor and Daire and wish them every success.”

Conor Ryan is the joint owner of the store, alongside his son Daire. He added:

“This stretch of the road has needed a service offering like this for a long time, and we are both proud and excited to be behind this newly developed store and Centra’s first Drive Thru facility.  

“We’re confident that Centra A1 will cater for all customers; from those who travel along the road daily, and are in need of a quick caffeine fix, families and groups of friends on the road to Belfast and even local people living within the close range of the store.”  

Centra A1 is now open and located on the Halfway Road leaving Banbridge towards Belfast.

For more information on Centra stores in Northern Ireland, visit

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SuperValu Launches Back to School Eco Range with 250 Products

New SuperValu Own Brand Paper Sandwich Bags are 100% compostable

SuperValu has announced the launch of the Back to School Eco Range, available now in 120 stores nationwide. Since launching Ireland’s largest eco-range in 2019 SuperValu have doubled the number of products in the range which now features 250 products, including for the first time SuperValu own brand 100% compostable Paper Sandwich Bags. The new Back to School eco range will mean there’s no reason parents can’t have a year of sustainable packed lunches with a range of sustainable alternatives to all the kitchen and lunch essentials on offer.

The Eco Range includes 250 products ensuring parents have plenty of opportunities to think green when preparing for Back to School and stocking up the kitchen. When getting ready for packed lunches, parents will have the option to help the environment and their wallet by choosing items that can be used for the rest of the school year and beyond. The Banana Guard will be a firm favourite with parents and children alike as it puts an end to squished fruit at the bottom of school bags. The Paddington Bear Beeswax wraps are reusable and the perfect replacement for plastic sandwich bags or cling film. For juices and water, the stainless steel straw can be reused for years and can be easily cleaned after use.

Where reusing isn’t an option SuperValu want to help customers buy products that are still environmentally friendly. SuperValu’s new Own Brand Paper Sandwich Bags are an eco-conscious option for sending children to school with sandwiches or snacks. The Paper Sandwich Bags are sold in packs of 30 at the value price of only €2.29 and can be disposed of in the brown compost bin in school or at home.

This announcement is just one of SuperValu’s many environmentally friendly initiatives to roll out over the year. Over the past 3 months stores nationwide have begun stocking Reusable Fruit, Veg & Bakery bags, Fully Compostable packaging on Organic Produce and fully recyclable packaging on ClemenGold oranges. All of these initiatives contribute towards SuperValu’s commitment to making 100 per cent of SuperValu own-brand, fresh produce and in-store packaging recyclable, reusable or compostable by 2025.

Ray Kelly, Interim Managing Director of SuperValu, said of the launch, “We are delighted to expand the Eco-Range in SuperValu stores. SuperValu are committed to providing customers with more sustainable choice and recognise the importance of green alternatives to both our customers and the environment. We will continue to work towards our goal of 100 per cent recyclable, reusable or compostable packaging on certain ranges by 2025.”

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Boost for Limerick as Musgrave MarketPlace opens new Food Emporium

Ireland Rugby Star Seán Cronin helps unveil new Food Emporium at Musgrave MarketPlace Limerick, following a 1.7 million investment

Musgrave MarketPlace, Ireland’s leading wholesale supplier to foodservice, retail and SME businesses officially unveiled a new Food Emporium at Musgrave MarketPlace, Limerick on Tuesday 11 August, following a €1.7 million upgrade.

The transformation of the Limerick branch into a state-of-the-art Food Emporium forms part of a €12.6m total investment in the Musgrave MarketPlace brand over the past four years, as it continues to redefine wholesale on the island of Ireland despite the Covid-19 pandemic.

Opening the branch’s new Food Emporium were Ireland rugby star and Limerick native Seán Cronin and Managing Director of Musgrave MarketPlace, Michael McCormack.

Commenting on the opening, Michael McCormack, Managing Director, Musgrave MarketPlace said:

“The opening of our newly revamped Limerick Food Emporium marks another important milestone in our brand journey. We are investing significantly in our branches to create Food Emporiums within Musgrave MarketPlace which not only offer a first-class customer experience but also challenge the perception of the traditional cash-and-carry business.

“Our brand essence; First for Service, First for Choice and First for Value, is at the core of everything we do, and we are focused on delivering our customers a first-class customer experience despite the challenging business environment.”

The new-look MarketPlace Limerick, located on Clare Street, has been designed with the customer in mind, serving local hotels, bars, restaurants, retailers and SME’s in the Limerick region. As well as adding over 220 new products to their current range of over 10,000 products, the branch now has a dedicated alcohol area with an enhanced product selection and an extended fresh produce aisle.

In line with Musgrave MarketPlace’s sustainability strategy, the new Food Emporium is designed to save energy and reduce carbon emissions. With the introduction of low power eco refrigeration and LED lighting, the Limerick branch has reduced its CO2 output by 99,420kg per annum, which is equivalent to the annual electricity required to run 60 homes.

Michael McCormack stressed the upgrade has been a direct response to the changing needs of customers, that were not present ten years ago:

“Our Food Emporium format gives our customers a greater range across all products from world foods to bespoke meat cutting in branch and crockery and equipment. Additional services available to our customers include a team of Product Specialists, a Trends Expert, dedicated chef skills masterclasses and retailer workshops.”

Other new features at Musgrave MarketPlace Limerick will include:

  • An upgraded ‘Click and Collect’ offering which allows customers to place orders online, hassle-free. Customers can park in the conveniently located Click & Collect parking spots at the store exit and, if they have paid online, have their order brought out to the car when they call the Click & Collect number. Alternatively, they can pick up some extra items in branch while their order is being brought to the till where they can then pay for all of their items together.
  • Navigating the store has been made easier than ever thanks to a colour blocking system, which aligns with a map on your trolley.
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SuperValu Launches New Reusable Fruit, Veg & Bakery Bags

SuperValu helps shoppers shop more sustainably with new reusable bags available in over 200 stores

SuperValu has launched a new, more sustainable option for bagging loose produce. The new bags are washable and certified food safe. This reusable option will keep food fresher for longer, as the breathable material doesn’t sweat in the fridge. Customers can now purchase the new Fruit, Veg & Bakery bags at 2 for €1 at designated points in most stores nationwide.

SuperValu are on a mission to make packaging as sustainable as possible as part of their commitment to making 100 per cent of SuperValu own-brand, fresh produce and in-store packaging recyclable, reusable or compostable by 2025. The new Fruit, Veg & Bakery bags are an excellent sustainable alternative for customers who can use and reuse for any loose produce or bakery items, then take home and pop them back into their reusable shopping bags for the next visit to their local SuperValu. This is another of the many sustainable options now available in stores nationwide.

Ray Kelly, Interim Managing Director, SuperValu said; “We are thrilled to roll out yet another sustainable initiative in stores around the country. SuperValu is working hard to offer our customers sustainable choices with continuous measures being introduced to meet this.”

SuperValu is committed to reducing its carbon footprint in Ireland and aims to be carbon neutral by 2050. In addition to moving to sustainable packaging SuperValu is committed to operating all facilities with 100 percent green electricity and to sending no recoverable waste to landfill.

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SuperValu & AsIAm Launch “Bridge Back to School” – An Autism-Friendly Learning Resource for Summer 2020

Bridge Back to School Resource Available in SuperValu Stores Nationwide from July 6

SuperValu & AsIAm are delighted to announce the launch of a learning resource toolkit, developed with Mary Immaculate College. Covid-19 has posed challenges for every household in Ireland and for many autistic people, the loss of structure and routine has been particularly tough. While many have been struggling there are also many who find the lack of pressure to go to school, social events and everyday activities a relief. However, as people return to education re-establishing routines in settings that may have changed substantially will be a challenge. The Bridge Back to School learning resource has been developed to help those with high support needs prepare during the summer months to return to school in September.

20,000 of the resource booklets will be distributed to SuperValu stores nationwide and be available to pick up from Monday, July 6 in every store at identifiable points. The resource can also be accessed online from the SuperValu website. AsIAm worked in collaboration with Professor Emer Ring of Mary Immaculate College who has extensive experience in education including working with the Department of Education and Skills, as a primary mainstream class teacher and as learning & support resource, teacher to develop the resource. At the launch Professor Ring said, “Every person around the country has experienced some obstruction to their routine due to the pandemic, however many do not consider how the changes that may seem minor to some, can pose serious stress to others in their community. Whilst we welcome the reopening of businesses and society, we must be mindful that this is not a simple transition for many people. This resource we have developed with SuperValu & AsIAm offers essential guidance for those with high support needs that will find the transition back to school a particular challenge.”

CEO of AsIAm Adam Harris said, “Not only have the changes in routine and lack of support been a challenge for autistic students but re-establishing routine will be just as challenging. The summer months present an important opportunity for Summer Provision facilitators and family members to help prepare children for the transition back to education in September, but materials and guidance are needed to do so. The Bridge Back to School resource we’re launching today will support a young person to understand, prepare and manage the return to school.”

In developing the resources some of the most challenging elements of the current ever-changing circumstances which autistic students might find difficult to navigate were identified. The “Bridge Back to School” – An Autism-Friendly Learning Resource for Summer 2020 offers support and guidance in these areas as we move through the phases of reopening Ireland and will focus on:

  1. Sensory integration
  2. Preparing for the new year
  3. Dealing with worry and anxiety
  4. Explaining the “new normal”
  5. Social skills
  6. Self-regulation
  7. Use of visuals
  8. Clear communication

SuperValu is dedicated to making communities around Ireland more inclusive and is leading the way in autism friendly shopping by continuously raising understanding and awareness of autism among its customers and staff. Martin Kelleher Managing Director, SuperValu said “We are proud of the work we are doing to raise awareness of autism in all SuperValu communities around the country. SuperValu and AsIAm are committed to the journey of making our communities more autism friendly and inclusive of all members. We are delighted to partner with Mary Immaculate College and AsIAm to develop this resource from the experienced knowledge of a pool of experts. SuperValu recognises the challenges for families as they prepare for the return to school and hope that this useful and practical learning resource will be an essential support for them over the coming months. The resource will be available for all to pick up in their local SuperValu from Monday, July 6.”

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Guaranteed Irish announces new partnership with leading convenience retail group Centra

Ireland’s leading convenience retailer backs Irish based businesses in campaign to support local this summer.

Guaranteed Irish, the business membership network championing indigenous and multinational businesses operating in Ireland, has today announced a new partnership with Ireland’s leading convenience retail group Centra. The partnership comes as the nation prepares for a different kind of summer this year with BBQs, picnics and fresh food-to-go high on the agenda of Irish consumers this season.

Centra supports over 11,000 jobs at 473 locations throughout Ireland, with an annual Irish turnover of €1.7bn. With over 75% of the produce stocked on the shelves of Centra sourced in Ireland, the new official partnership will allow Guaranteed Irish to further nurture and grow its network of indigenous Irish businesses, as well as reach a new audience of health-conscious consumers, further building brand awareness amongst Irish shoppers of the importance of supporting local.

The leading Irish convenience retailer serves over 3 million customers every week, with convenience shoppers boasting the benefits of quality fresh food and excellent services combined with exceptional value for money and a state-of-the-art retail experience.

Guaranteed Irish businesses make a significant contribution to the Irish economy every year, both in terms of turnover and employment, as well as contributing to their local communities. With the addition of 473 independently owned Centra stores, Guaranteed Irish now has almost 1,200 business members, employing 86,000+ people across Ireland, generating an annual combined Irish turnover of €12.9bn.

Part of the Musgrave Group, one of Ireland’s largest grocery and food distributors, Centra invests more than €240 million in local communities throughout Ireland annually, which is the equivalent of €4.5 million per week through a combination of payments to local suppliers, acquisition of local business services, wages, charitable donations and local sponsorships including a long standing sponsorship of the GAA Hurling All-Ireland Senior Championship.

Centra plans to invest close to €300,000 to promote its official retail partnership with Guaranteed Irish to highlight and raise awareness of the benefits of purchasing Guaranteed Irish brands. This will be invested in a range of marketing activations, beginning on June 10, 2020 to include:

  • Digital activation, including a website landing page, social media takeover and the promotion of Irish products across digital
  • Centra compostable bags to display the Guaranteed Irish symbol
  • Centra customer handbills to include the Guaranteed Irish symbol circulated to near 5million Irish homes over the course of any year

Brid O’Connell, CEO of Guaranteed Irish said, “I’m delighted to welcome Centra on board. As Ireland’s leading convenience retailer, Centra embraces our core values of building sustainable communities through enterprise, backing local jobs, and supporting homegrown Irish produce. These values are showcased through the retailer’s commitment to food producers based in Ireland, in turn benefiting our local economy and supporting Irish jobs particularly in rural communities throughout the country. The partnership with Centra will see the Guaranteed Irish symbol reach a new audience of consumers in Ireland, further building brand awareness amongst shoppers of the benefits of supporting local.”

Commenting on the partnership, Martin Kelleher, Managing Director at Centra said, “As Ireland’s leading convenience retailer, with stores serving towns and villages across the country, Centra is delighted to partner with Guaranteed Irish. It has never been more important to support local and Irish, and when you shop with Centra, you can rest assured that you are providing a vital boost to the local economy. Summer is a crucial time for Irish businesses, with people looking for the best quality, local food when they celebrate the good weather over the coming months. We are playing our part to make sure that Irish produce is front and centre at our stores, with highlights including our “Inspired By” Centra Irish meats, which are 100% Irish and Bord Bia-approved such as delicious Sirloin and Striploin Steaks, Angus Burgers, Sausages and Rotisserie Chicken.”

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SuperValu to sell €2.5m of new potatoes as 2020 potato sales set to hit €37m

SuperValu, Ireland’s leading food retailer, forecasts that it will sell €2.5m worth of new Irish potatoes this year, as overall potato sales across its store network are set to reach €37m this year.

Demand for locally produced and sourced variants like Queens and Homeguards is growing this year and SuperValu forecasts that there will be a 10% rise in new potato sales compared to 2019 figures, which is reflective of consumers increasingly turning to homecooked meals.

SuperValu is expected to source approximately 150 tonnes of new season Irish potatoes during the summer season, and one of SuperValu’s main potato suppliers is K&K Produce, based in St. Margarets, Co. Dublin.

Founded by Tommy and Deirdre Kennedy, K&K Produce is a second-generation operation, with five family members working across different areas of the business. K&K Produce has been supplying potatoes to SuperValu stores since the 1980s and currently supplies its delicious, locally-grown produce to SuperValu’s Own Brand new potato range.

Tommy Kennedy commented: “Working with SuperValu has allowed us to expand our company and we now employ 80 staff. We pride ourselves on sourcing homegrown Irish produce and our partnership with SuperValu is a perfect match, as they are real supporters of local producers and businesses.”

“We have also been quick to respond to evolving consumer trends and we were one of the first growers to introduce Baby Potatoes to Irish shelves. They have become a firm favourite with Irish shoppers and are now one of our most popular products. This is all thanks to our relationship with SuperValu, who have always supported healthy, nutritious and locally-grown food.”

Martin Kelleher, Managing Director of SuperValu said: “As the number one supporter of the Irish food industry, we are delighted to be bringing the best of Irish food to shoppers at a time when people are cooking at home more than ever before. By supporting suppliers like K&K Produce, customers can also take heart from the fact they are providing a boost to the local economy during these uncertain times.

“The Kennedys are longstanding suppliers to SuperValu, and we will continue to work with them and other growers to deliver that great Irish staple, the new potato, to our customers. To provide that additional bit of inspiration to show all the different types of meals that can be prepared with the humble spud, we are posting new recipes on a daily basis on”

SuperValu serves over 2.6 million customers every week and has 223 stores nationwide. Together with its retail partners, SuperValu employs approximately 14,500 colleagues, making it one of the State’s largest private-sector employers. SuperValu continues to source locally wherever possible which helps to sustain 30,000 jobs in the Irish economy.

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June 7th marks the second-ever World Food Safety Day

This international day is an opportunity to strengthen efforts to ensure that the food we eat is safe.

While food safety and quality has always been our top priority, it is more important than ever in the midst of the Coronavirus.

SuperValu have a dedicated team that continuously assesses product food safety and quality to ensure that we go above and beyond to meet the highest standards in our stores and across our supply chain. On any given day, our team can be visiting stores or producers, inspecting products in our distribution centres or evaluating the quality of an Own Brand product.

To ensure that we meet the highest standards, we put ourselves forward to be independently assessed and are currently in the process of rolling out the New Musgrave Retail Food Safety audit program. All SuperValu stores are approved to an External Accredited Standard for Food Safety, which makes SuperValu the only Irish retailer with the largest number of independently audited stores. All our distribution centres are in the process of rolling out the GFSI recognised FSSC 22000 certification for completion of accreditation by end of year 2020. In addition, our distribution centres independently hold other accreditations including BRC a Global Standard for Food Safety, Hygiene & Food Safety standards and Organic Certificates issued by Organic Trust Ltd which permits the distribution and supply of organic products.

Each of our SuperValu stores also has a dedicated Food Safety Champion to ensure all colleagues are fully trained in food safety principles in addition to the specifics of their role. Beyond our colleagues, we also ensure that all of our Own Brand suppliers has been audited against a comprehensive Food Safety and Quality Supplier Standard, reviewing all of the product controls, food safety and quality operations being carried out by these food producers. Wherever we can go above and beyond, we do. For example, we have additional measures in place for all of our SuperValu Fresh Meat to ensure that it is 100% Irish and Bord Bia approved traceable back to the Irish Farms of Origin.

Given the situation we now find ourselves in, additional measures have been put in place across our store network and supply chain to bolster our efforts in safeguarding customers, colleagues and suppliers in the midst of the Covid-19 Pandemic. A variety of social distancing initiatives, santisation, product safeguarding and protective measures have been put in place, with SuperValu leading the market by setting new standards like when we were the first grocery retailer to rollout plexiglass across our store network.

All of this combined means that SuperValu can always guarantee that the safest, freshest, best quality products are always available to you our customers. From the Butcher at the meat counter to the Food Producers behind our Own Brand range, all are dedicated to maintaining the highest food safety and quality standards. We are also keen to promote the important role that you as our customer has to play in keeping food safe when you return home and have a guide available here to ensure that the meals you prepare are made to the highest standards.

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Beara Hand Sanitiser Helps SuperValu Staff to ‘StaySafe’

SuperValu, Ireland’s leading food retailer, has announced that it will make ‘StaySafe’, an Irish produced hand sanitiser available to staff across its 223 stores. ‘StaySafe’ is a high-quality hand sanitiser being produced by Beara Distillery, who are better known as an award-winning gin producer based in West Cork.

Under the terms of a €250,000 supplier agreement with Beara Distillery, SuperValu has secured supply of 27,000 litres of the StaySafe hand sanitiser, which will be used as part of its rigorous in-store sanitising requirements for staff StaySafe was developed in accordance to the World Health Organization (WHO) guidelines, using 80% alcohol.

The introduction of the StaySafe hand sanitiser, which augments SuperValu’s existing hand sanitiser provision, is one  in a series of in-store safety and social distancing measures that the retailer has implemented across its store network. SuperValu was the first Irish food retailer to introduce plexiglass at tills and to facilitate the increased contactless payment threshold of €50 to protect staff and shoppers during Covid-19.

The StaySafe agreement with Beara Distillery also underlines SuperValu’s ongoing commitment to supporting local suppliers and sourcing local produce wherever possible. Beara, which produces its distinctive, high-quality Ocean Gin at the Beara Distillery in Castletownbere, West Cork, is a member of SuperValu’s pioneering Food Academy programme.

The innovative food start-up programme sees SuperValu partner with Bord Bia and Local Enterprise Offices to provide emerging Irish food businesses with their all-important first listing with a grocery retailer plus dedicated training and development plans. The Food Academy has already supported over 600 food start-ups.

Beara Distillery was established in 2017 by the Power family, who wanted to produce a gin that reflected the maritime heritage of the Beara Peninsula. Beara Ocean Gin, which is blended with sugar kelp seaweed and the fuschia bud, west Cork’s iconic flower and infused with Atlantic salt water, has won a number of awards, including being voted Best Irish Gin late last year.

Commenting on the development of the StaySafe hand sanitiser, Valerie, Eileen and John Power from Beara Distillery said: “Covid-19 has made businesses across Ireland change their focus and think about how they can respond to new challenges. We felt that there was an urgent need for Beara to assist in any way we could in combatting the spread of coronavirus, and we decided to produce an affordable, high quality hand sanitiser that will help keep people safe throughout the pandemic. Working with SuperValu, we want to make sure that their staff StaySafe.”

Commenting on the supplier agreement with Beara, Managing Director of SuperValu, Martin Kelleher said: “We’re delighted to be making available StaySafe, an Irish-made hand sanitiser, to our colleagues I’d also like to commend Beara for using their expertise to develop a high-quality, innovative product that will protect the public. SuperValu has worked closely with Beara Distillery since they entered the Food Academy programme and their ability to produce StaySafe underlines again the power of supporting local business and suppliers.”

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SuperValu Sales of Irish Lamb set to reach €16.5 million

SuperValu, Ireland’s leading food retailer, forecasts sales of €16.5 million in Irish Lamb in its stores across Ireland this year, as consumer demand for new season fresh Irish lamb surges.

All of SuperValu’s lamb is 100 per cent Irish-born and bred and sourced from Bord Bia quality-assured farmers. The rise in demand for lamb comes as increasingly, consumers turn to homecooked meals.

One of SuperValu’s lamb suppliers is Willie Fox, a fourth-generation lamb farmer based in Co. Westmeath. Willie, who has been farming for over 60 years, runs his farm with the help of his nephew Hugh and Willie’s wife Ann and his mother Maura. Based in Glasson village outside Athlone in Co. Westmeath, the mixed grazing farm includes over 250 breeding ewes.

The Fox family have been supplying SuperValu for 30 years now.

Hugh Fox said: “Our partnership with SuperValu has evolved over the years and has allowed us to invest in our flock and in the farm to ensure that our practices are as sustainable as possible. We use traditional techniques, which have been passed on for generations, as well as the latest advanced techniques. This combination of the traditional and the modern mean that we supply SuperValu with the highest quality of meat.”

He added: “Consumer tastes and preferences have changed over time with people becoming more health conscious. We have worked with SuperValu to understand these market trends more so we can produce the right product for the consumer. Lamb is rich source of high-quality protein and many vitamins and minerals, making it an excellent component of a healthy diet.”

Martin Kelleher, Managing Director of SuperValu said: “As the number one supporter of the Irish agri-food industry, SuperValu partners with thousands of local suppliers across the country to ensure a secure food supply for our customers. During these uncertain times, we are delighted to continue to work with local suppliers like the Foxes to deliver high-quality meat to our customers. All SuperValu branded meat is 100% Bord Bia approved, meaning our customers can be confident they are buying the best in Irish meat, while also supporting local Irish suppliers like Willie and Hugh.”

The first of this new-season lamb is already on sale in SuperValu stores across the country,

SuperValu serves over 2.6 million customers every week and has 223 stores nationwide. Together with its retail partners, SuperValu employs approximately 14,500 colleagues, making it one of the State’s largest private-sector employers. SuperValu continues to source locally wherever possible which helps to sustain 30,000 jobs in the Irish economy.

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