SuperValu & Centra NI Secure Prestigious Wins at Retail Industry Awards in London

SuperValu and Centra Retailers Honoured Among the Best in UK

SuperValu and Centra were honoured this week at the 2022 Retail Industry Awards with three stores taking home top titles and a further five being highly commended.

McGleenan’s Centra in Keady was awarded the sought-after Independent Retailer of the Year title (in the over 6,000sq ft group) while Lusty’s Centra in Larne won the coveted Drinks Retailer of the Year award.

Peter Wilson from Wilson’s SuperValu in Portadown was crowned Newcomer of the Year.

Commenting on the awards, Musgrave NI Retail Sales Director Paddy Murney said:

“I would like to congratulate our retail partners the McGleenan family, Raymond and Richard Lusty, and Peter Wilson who along with their teams competed against some of the best stores in the UK, to achieve these awards. Their commitment and dedication to serving their local communities with the best in modern convenience retailing is unwavering and these awards are testament to that.

“Our SuperValu and Centra stores operate in the heart of communities across Northern Ireland, and we are committed to offering our customers value, choice and high-quality convenience. I am delighted these stores have been recognised for the service they provide. I would also like to congratulate all our stores which were highly commended at the awards.”

Widely regarded as ‘The Oscars’ of the grocery sector, the Retail Industry Awards reward excellence and outstanding achievement across a broad range of categories, recognising independent retailers alongside the large supermarket groups.

Musgrave announces new partnership with leading eCommerce platform in Singapore

Musgrave is pleased to announce a significant new supply partnership with RedMart Singapore, the online supermarket arm of leading eCommerce platform, Lazada Singapore, and part of the well-known Lazada Group.

The agreement was facilitated by Bord Bia and Enterprise Ireland and follows a trade mission to South East Asia with Minister of Agriculture, Food and the Marine Charlie McConalogue showcasing Ireland’s vision for a food systems approach to the sustainable development of the sector, Food Vision 2030.

The partnership will eventually see Musgrave supply over 400 products from its award-winning SuperValu Own Brand range and other much-loved Irish brands to Singapore’s leading online grocery platform.

The new agreement represents a meaningful expansion of Musgrave’s presence in the region and will see Musgrave products made available to customers across Singapore initially while opening up new markets in Southeast Asia to Irish producers and suppliers.

The announcement is part of Musgrave’s international export strategy to introduce the very best of Irish food to a global market. The RedMart deal follows a major investment by Musgrave in its new Irish food export fulfilment centre in Ballymun, Co. Dublin, which has recently received approval from the Department of Agriculture.

Commenting on the announcement, Liam Hyland, Director of Export and International Trade at Musgrave, said: “Musgrave is delighted to announce this new partnership with RedMart Singapore. The deal will see over 400 SuperValu own brand products, many of which recently won the renowned Great Taste awards, and other well-known Irish brands made available to customers across Singapore while opening one of the world’s fastest growing markets to Irish producers and suppliers.

This new partnership is a superb opportunity for Musgrave to continue our international expansion. We are very thankful to our partners in Enterprise Ireland and Bord Bia for their assistance in facilitating this agreement. We look forward to bringing premium quality, Irish products, across fresh, chilled and non-perishable categories, to consumers in Singapore as part of this important first step into the Southeast Asian market.”

Michael Murphy, Bord Bia Interim CEO, commented: “We’ve already had huge success on this leg of the trade mission – launching Irish beef and lamb into retail in Singapore and we now welcome the news that Musgrave has a significant listing with this leading online grocery platform. Bord Bia is delighted to have helped facilitate this new listing for Musgrave, which gives Singapore consumers access to a huge range of fresh quality Irish food from a single consolidation point. We believe this opportunity will help to unlock further commercial opportunities for Irish food and drink companies in South East Asia.”

£25,000 worth of vouchers to be won in Musgrave NI’s ‘Shop For Free’ competition this autumn

Musgrave Northern Ireland has launched its ‘Shop for Free’ campaign which will see the company give away more than £25,000 worth of vouchers in a daily draw across its SuperValu, Centra and Mace stores for customers to get their shop for free.

As shoppers continue to deal with the increased cost of living, Musgrave NI is giving back to communities with three lucky winners chosen across each brand every day between 5th September to 16th October.

Across SuperValu stores, there will be three prizes of £100 vouchers per day to be won, and in Centra and Mace stores shoppers will have the chance to win one of three £50 vouchers per day. Shoppers will be invited to scan a QR code in store and fill in their details online to enter the prize draw.

Desi Derby, Director of Marketing for Musgrave NI said,

“This latest initiative is in addition to our 3-point plan to support shoppers at this difficult time. We’re investing £5.6m on over 300 special offers every week across SuperValu, Centra and Mace, including many everyday essentials. We’ve over 700 own brand products across SuperValu and Centra, up to 33% cheaper than the better-known brands. And, in SuperValu, with more than 500 of our branded products price-checked against Tesco, we are committed to delivering the best value for our customers across our entire range.

“Customers across the region are feeling the squeeze on their household finances from the increased cost of living, so we wanted to give back to the communities in which we operate. We’ve committed over £25,000, offering shoppers the chance to win up to £100 towards their weekly shop to top up on essentials and to treat themselves when times are tough. With three prizes to be won per brand per day, a total of 378 customers across Northern Ireland will benefit from the competition.”

The “shop for free” competition, which is sponsored by Lucozade, Mi Wadi and Walkers, will run for 6 weeks from 5th September to 16th October with nine winners chosen at random each day across the three brands.

Full terms and conditions can be found on the SuperValu, Centra and Mace websites.

Musgrave partners with UCC to support allergen education and research

  • New funding will provide grants to students on the new Allergy and Clinical Immunology Postgraduate Programme at UCC
  • Sponsorship will also fund essential studies into anaphylaxis management

Musgrave, Ireland’s leading food retailer, wholesaler and foodservice company, has collaborated with University College Cork (UCC) to advance allergy education and research.

In keeping with Musgrave’s long-standing history of innovation and commitment to supporting communities, this partnership will advance critical research from UCC’s INFANT Centre into anaphylaxis management, which is the management of severe, potentially life-threatening allergic reactions, in care settings. It will also support the launch of a new online postgraduate programme in Allergy and Clinical Immunology within the Department of Paediatrics and Child Health, UCC.

Ray Bowe, Head of Food Safety and Quality at Musgrave, said: “At Musgrave, we feed one in three people across Ireland every day. We ensure that the food we supply is of the highest quality and safe for those who enjoy it, and this means the continuous management of allergens is a key cornerstone across our supply chains to the end consumer. Food allergens are a significant health risk to vulnerable consumers, with the rate of allergen sufferers increasing in the developed world over the past 30 years. As a result, we were happy to have the opportunity to support this allergy education and research at UCC and CUH. We are keen to see these advancements in how allergies are managed and treated going forward.”

The new Allergy and Clinical Immunology programme at UCC is the first in Ireland that can be undertaken fully online. Aimed at healthcare professionals across a range of disciplines, this programme will provide the essential training needed to prevent, diagnose, and treat allergic and immunological diseases such as asthma, hay fever and food allergies. The support of Musgrave will see a number of grants made available for students on this programme.

Speaking about the partnership, Professor Geraldine Boylan, Professor of Neonatal Physiology and Director of the INFANT Research Centre said: “The College of Medicine and Health and the INFANT Research Centre at University College Cork is very grateful for the support our research received from industry through corporate philanthropy from Musgrave. This partnership enables us to bring together academic and clinical researchers to address knowledge gaps. Improved treatment outcomes via translational research for patients will be the rewards for this effort.”

In addition to the programme, Musgrave has also committed to supporting essential research into anaphylaxis management. Speaking about the importance of this research, Dr Juan Trujillo, lead investigator at the INFANT Research Centre and Paediatric Allergist at Cork University Hospital said: “We are investigating how allergies are managed by caregivers and how adrenaline auto-injectors, like the EpiPen, are being used in care settings. Our researchers are driving the change in allergy treatments.”


Photo caption: Ray Bowe, Head of Food Safety and Quality at Musgrave with, Dr Juan Trujillo, lead investigator at the INFANT Research Centre and Paediatric Allergist at Cork University Hospital and Prof Geraldine Boylan, Professor of Neonatal Physiology and Director of the INFANT Research Centre

Musgrave invests over £3m in SuperValu stores of the future

Musgrave Northern Ireland has announced today that the business has invested £3.2million in the rejuvenation of four SuperValu stores across Northern Ireland.

The first of the four company-owned stores launched on Friday (12 August) in Portstewart to great fanfare with local celebrity home cook, Suzie Lee, and Dave and Steve Flynn from The Happy Pear in attendance.

Creating six additional jobs in the local area, Musgrave invested £1.1million in the store which boasts a new hot and cold deli counter, a Moo’d Ice Cream bar and expanded in-store bakery. The revitalised store also now has a one-of-a-kind off-licence stocking premium wine, beer and spirits as well as a dedicated ‘Zero Zone’ with a wide range of alcohol-free drinks options.

Currently undergoing a £600,000 transformation, the Dairy Farm store in Dunmurry will be the next revitalised store to re-launch, closely followed in September by Portglenone, which is receiving a £720,000 makeover and Omagh, which will launch later in the year following an investment of £730,000.

Aligning with Musgrave NI’s sustainability commitments, the stores, which are part of the Group’s company-owned portfolio, are powered using green electricity and feature digital screens, energy efficient LED lighting and top-grade energy efficient refrigeration systems as Musgrave works to achieve its net zero ambition by 2040. In addition, the introduction of electronic shelf edge labels to the stores will save a combined total of 28,000 sheets of paper per year.

Caroline Rowan, Head of Retail Operations at Musgrave Northern Ireland said:

“Our rejuvenated SuperValu stores are truly stores of the future. In addition to the £2.7million sustainability fund Musgrave NI has committed to empower SuperValu and Centra retailers become net zero by 2040, we have also invested £850,000 in energy saving materials across these four rejuvenated SuperValu stores, making them as efficient and green as possible.”

With increasing consumer focus on shopping local and the ongoing cost-of-living crisis, customers can expect an extended range of fresh, local produce in each of the new stores at great prices. Working with more than 3,000 local farmers and in partnership with over 150 local suppliers, Musgrave NI is committed to supporting the local supplier network across all it’s stores, buying £160m worth of local food and drink annually.

Caroline added,

“Offering our customers value for money with a choice of local, own label and big brand products is a priority for Musgrave. Built with the community at their heart, each SuperValu store will offer the same great value to customers with offers on over 200 big brands every week and over 400 cheaper own brand products, up to 33% cheaper than the better-known brands. And with more than 500 of our branded products price-checked against Tesco, we aim to deliver the best value for our customers across our entire range.”

The Happy Pear to launch in Northern Ireland, exclusively at Musgrave

Leading plant-based food brand, The Happy Pear is to launch its retail products for the first time in Northern Ireland in an exclusive partnership with Musgrave Northern Ireland. The products will be rolled out in Centra, SuperValu and Mace stores across the region over the coming months and the annual sales are expected to realise £750k.

Established in 2004 by twin brothers Steve and Dave Flynn, The Happy Pear began as a small fruit and vegetable shop in Greystones, County Wicklow, quickly expanding to include a café in 2006. The brothers have become well known industry experts on plant-based lifestyle, facilitating a range of online cooking and lifestyle courses and have released six international bestselling cookbooks to date.

Musgrave Group and The Happy Pear have enjoyed a successful close working relationship since The Happy Pear joined the SuperValu Food Academy Programme in the Republic of Ireland in 2013.

Launching in the newly rejuvenated SuperValu Portstewart store, which is due to unveil its new look on 12th August, over 30 Happy Pear products will be available in the range, including chilled soups, meal pots, and ready meals, such as Shepherdless Pie, as well as a range of ambient cooking sauces, breakfast cereals and sweet treats.

Julie Cherry, Trading Director at Musgrave Northern Ireland, said:

“Dave and Steve from The Happy Pear have established themselves as leaders in the plant-based food market forming a community of over 1.5 million people who follow their lifestyle. With many of our customers focusing on living healthier, eating less meat and protecting the environment, there is an increasing demand for tasty plant-based convenience products, and The Happy Pear products will strengthen our existing offering.

“As we launch our revitalised SuperValu store in Portstewart on 12th August, we’re delighted that it will be the first to stock The Happy Pear products in Northern Ireland. With our exclusive contract with the brand, we aim to roll the range out across our portfolio of Centra, SuperValu and Mace stores in the coming months.”

Dave Flynn from The Happy Pear added:

“We’re excited to bring our retail range of healthy plant-based convenience products to Northern Ireland through our ongoing partnership with Musgrave. We have grown an established community of those who wish to live happier lives. The Happy Pear retail range provides delicious food, packed full of flavour with products for breakfast, lunch and dinner, as well as delicious snacks.

“From starting out over 18 years ago in a small fruit and veg shop, The Happy Pear now consists of two wholefood retail outlets, a farm, a coffee roastery, a suite of online health courses and supplies an amazing range of plant-based food products. We’re delighted to work with Musgrave as it allows us the opportunity to positively impact more people across the island of Ireland and we’re pleased to work with a likeminded partner who believes in helping people eat well, feel good and live better.”

SuperValu and Centra are the Big Winners at the 2022 Great Taste Awards

The winners of the renowned Great Taste awards were announced this week with SuperValu taking home 108 awards and Centra taking home 50 awards. 

This marks the most successful year ever for the brands at the Great Taste awards, and places them at number one in the Irish market.  

SuperValu won 108 awards, making them number one in the multiple market in Ireland. SuperValu’s Signature Tastes range won 58 awards, further solidifying its position as the number one Premium Range for taste and quality in an Irish supermarket. Centra took home a total of 50 awards making it the number one convenience retailer in the country, including 19 awards for the Inspired by Centra premium range.  

This year, SuperValu picked up five three-star awards, making SuperValu the Irish retailer with the most three-star awards, one of the highest accolades in the competition.  

Three of the SuperValu Own Brand range were awarded the coveted three-star accolade. These winning products were SuperValu Sour Cream, SuperValu Summer Eating Irish Lamb Tomahawk Chops and SuperValu over-the-counter Cowboy Steak. The retailer’s Signature Tastes range also picked up two further three-star awards for Signature Tastes Gorgonzola Cheese and Signature Tastes Gubbeen Cheese. Centra followed suit by picking up three-star awards for both Centra Sour Cream and Centra over-the-counter Cowboy Steak.  

Other key highlights within the winners are five awards for coffee brand Frank & Honest, one award for The Happy Pear and two awards for Moo’d ice cream 

Ian Allen, Managing Director, SuperValu and Centra said, “This was another successful year for both SuperValu and Centra at the Great Taste Awards. Our retailers took home over 100 awards including the five 3-star awards and were once again the best performing Irish supermarket and best performing Irish convenience retailer. Through SuperValu and Centra we work with over 1,800 Irish suppliers and we are delighted that so many of our products and local producers have received the recognition they deserve at these prestigious awards which are the world’s largest blind-tasted food awards.” 

For more information of SuperValu and Centra’s awards at the 2022 Great Taste Awards visit and 

SuperValu and Centra NI recognised with 15 shortlistings at prestigious Retail Industry Awards

Retailers from SuperValu and Centra in Northern Ireland have been announced as finalists in the 2022 Retail Industry Awards, highlighting the excellence in modern convenience retailing across both brands.

The retail brands have also both been shortlisted in the Symbol/Franchise Group of the Year category, while Musgrave NI, which owns the brands, is a finalist in the Forecourt Retailer of the Year multiples category.

Widely regarded as ‘The Oscars’ of the grocery sector, the Retail Industry Awards reward excellence and outstanding achievement across a broad range of categories, recognising independent retailers alongside the large supermarket groups.

Commenting on the shortlist, Musgrave NI Retail Sales Director Paddy Murney, said:

“I would like to congratulate all the SuperValu and Centra stores which have been shortlisted at this year’s Retail Industry Awards. Last year continued to be a challenging period for our retailers as we worked through the ongoing pandemic, but their commitment and dedication to serving their local communities with the best in modern convenience retailing was, and remains, unwavering. The recognition at these awards is testament to this and we look forward to celebrating this level of excellence at the awards ceremony in September.”

SuperValu and Centra have been shortlisted in the following categories at this year’s Retail Industry Awards which take place in London on 20th September:

Symbol/Franchise Group of the Year – SuperValu and Centra.

Chilled Retailer of the Year

  • Independent – Carlisle’s SuperValu, Ballynahinch, Co. Down
  • Independent – McCool’s SuperValu Kells, Co. Antrim

Drinks Retailer of the Year

  • Independent – Lusty’s Centra, Larne, Co. Antrim

Food-to-go Retailer of the Year

  • Independent – Lilley’s Centra Drumlyon, Enniskillen, Co. Fermanagh

Forecourt Retailer of the Year

  • Independent – Moran’s Centra, Strand Road, Derry~Londonderry
  • Company Owned – Centra Mallusk, Co. Antrim
  • Multiples – Musgrave NI

Independent Retailer of the Year

  • 1,501sq ft to 3,000sq ft – Martin & Boal’s Centra, Holywood, Co. Down
  • 3,001sq ft to 6,000sq ft – Carlisle’s SuperValu, Ballynahinch, Co. Down
  • Over 6,000sq ft – McGleenan’s Centra, Keady, Co. Armagh
  • Over 6,000sq ft – Woods’ SuperValu Fruitfield, Richhill, Co. Armagh

Post Office of the Year

  • Independent – McCool’s Centra, Ballymena, Co. Antrim

Store Manager of the Year

  • Company Owned – Martin McLaughlin, Centra Draperstown, Co. Derry~Londonderry

Let’s Sow Now: Nationwide initiative to raise funds for the Ukraine Humanitarian Crises

After starting as a small sunflower seed fundraiser for Ukraine from a kitchen table in Tullow, Co. Carlow, the  Sow Now initiative has now gone national. The Sow Now Sunflower Seed initiative was created by a Ukrainian woman  Tetiana Pankiv and her host Jacqui McNabb with the aim to raise €300,000 for the Irish Red Cross Ukrainian Crisis Appeal while also offering Irish people the opportunity to visually show their solidarity by planting sunflowers, the national flower of Ukraine, across the country this summer. 

From Friday, April 29th, customers of SuperValu and Centra and other independent retailers will be able to directly support the work of the Irish Red Cross by buying a packet of sunflower seeds in store. All proceeds from the sale of the Sow Now sunflower seeds will go to the Irish Red Cross Crisis Ukrainian appeal. 

This amazing initiative all started when Tetiana Pankiv (39) and her three daughters Sofia (16), Marta (15) and Yana (5) fled their beloved home Lviv in Western Ukraine. Arriving in Ireland, she was extremely grateful to have gotten her children to safety and for the immense support she received from the Tullow Friends of Ukraine. However, Tetiana like so many other Ukrainian refugees suffered a huge sense of guilt and helplessness having left those she loved behind in a war-torn country, describing it as “hell on earth”. Tetiana desperately wanted her family to know she had not forgotten them, and she would do whatever she could to help them. 

Tetiana’s host Jacqui Mc Nabb was so inspired by her strength and determination to do more for those who remain in Ukraine that she helped her to set up the Sow Now Sunflower seed initiative. Tetiana and Jacqui’s intention is to have sunflowers bloom in every village, every home, and every business across the country as a powerful symbol of Ireland’s support for the Ukrainian people. 

With incredible support from many entrepreneurs and volunteers, Tetiana and other Ukrainian women have sourced and packed 100,000 packets of sunflower seeds. The sunflower seeds will go on sale from Friday, April 29th at €5 per packet and will be available in SuperValu and Centra stores as well as independent retailers across the country. By placing an order for thousands of sunflower seeds to be distributed across 600 stores nationwide, SuperValu and Centra helped to make this small campaign go national. 

By donating and then sowing the Sow Now sunflower seeds Irish people will be part of a #sownow movement that will create a big impact by through many individual acts. The sunflowers will be a small reminder of home for the Ukrainian people as well as friendship and support to the many women and children who find themselves in Ireland seeking refuge.  

Charlie Lamson, Head of Fundraising with the Irish Red Cross said; “This is an incredible initiative in support of the Irish Red Cross Ukraine Crisis Appeal – and is another example of the profound empathy and support that people throughout Ireland have shown for the millions of Ukrainians whose lives have been so profoundly impacted by the ongoing conflict.  The Irish Red Cross is proud to be a part of the International Red Cross Movement to be in a position to provide aid in Ukraine, the surrounding countries and here in Ireland.” 

Ian Allen, Managing Director of SuperValu and Centra said: “Our colleagues, retail partners and customers at SuperValu and Centra have been devastated by the war in Ukraine and we want to help in any way we can. In recent weeks, Musgrave Group, together with its retail partners, colleagues, and shoppers, has donated over €1 million worth of funds and goods to support the Ukrainian people. The new campaign will further add to that, and we are encouraging all of our customers in SuperValu and Centra to buy sunflower seeds. We aim to see sunflowers popping up all around Ireland this summer as a symbol of our support for Ukraine. We have been so inspired by Tetiana and her family, and our thoughts are with them and all of the Ukrainian people. We hope for a peaceful end to this war soon.” 

Shoppers will be able to pick up a packet of sunflower seeds in their local SuperValu or Centra and some independent outlets from Friday, April 29th with all proceeds going directly to the Irish Red Cross Ukrainian Crisis Appeal. When planting their seeds, people are encouraged to share their images on social media with the hashtag #SowNowforUkraine. 

Follow Sow Now:  

Facebook: Sow Now 

Instagram: @sownowireland 


For more information please contact: Nicole at The Publicity Loft – 

Centra launches a new campaign celebrating choice called ‘choices define us’

Today, Wednesday 27th April, Centra, Ireland’s leading convenience retail group is launching a new campaign that celebrates Choices called ‘Choices Define Us’. Centra is at the heart of communities all throughout Ireland with 481 locally owned and operated stores nationwide and is committed to offering choice that meets the evolving needs of shoppers today and into the future.

Speaking about the launch of the new Centra campaign, Ray Kelly, Marketing Director, Centra said “This is a defining time in our lives where people are making more considered choices than ever. At Centra we take great care to understand what choices people are making and the impact that those choices will have on how people live, work, and eat so we can continue to adapt and evolve our retail offers and experiences to meet the needs of communities across Ireland.”

To mark the launch of this campaign, Centra commissioned an in-depth study to provide a deeper understanding of the choices people are making in Ireland in this period of revaluation, forced by the pandemic which revealed that 1 in 2 Irish people (46%) feel their daily choices have the power to impact positively on society. Through this campaign Centra is encouraging consumers to think about choice, and to choose wisely every day.

Speaking about this research, Professor Maureen Gaffney, leading psychologist, and author said “This research shows that people are pondering on the value of what they are doing: Am I making the right choices about how I live and how I work? It is important to better understand the nature and importance of choice”

Professor Gaffney continued “Although people value choice, they are aware that too much choice makes the process of decision making too difficult. The finding that making a good choice is made more difficult in certain conditions is consistent with psychological research findings that the act of making a choice, even a choice we like making, is cognitively taxing and uses up resources that we need for other kinds of thinking.”

The research also revealed that over half of people in Ireland reported that they worry that having made a choice, whether it is the right choice.

In contrast, older adults, although they like to have more choice options than younger adults do, they are more assured about their decisions – most likely because they are more settled in their choices and buying patterns, and at a deeper level, are less inclined to fuss about what they see as less important in the great scheme of things. But they also are more inclined to believe that society is more positively shaped by government initiatives rather than their own choices.

When asked to look at areas where people are currently making positive choices and indeed feel that others in the community should be encouraged to do so as well, shopping locally (95%) is something chosen by the vast majority of people.

Ray Kelly continued “There is a clear recognition from this research that the local shop serves as a hub for the community. We feel great pride and responsibility knowing that so many people choose to walk through our doors every day and we know that with the future of hybrid work that Centra will play an even greater role in many people’s lives as they choose to opt for more local amenities closer to home. We are committed to giving our customers the best choice every day.”

Other key findings from the report:

  • SOCIETY: While 1 in 2 Irish people (46%) feel their daily choices have the power to impact positively on society, 1 in 3 (33%) feel that society is more positively shaped by Government initiatives and policy changes. Older adults tend towards a view of Government being more important, whereas younger adults emerge as more idealistic – believing in their personal influence.
  • SUSTAINABILITY: The research also points to an increase in awareness of the environment and sustainability and people are already making very conscious choices to minimise buying products with excessive packaging. 87% claim to be much more mindful about what they buy, to compost and reduce food waste (79%).
  • COMMUNITY: While 66% say they are contributing positively to their community just 29% say that they are contributing time to volunteer work. Interestingly, in respect of contributing time to volunteer or community work it was strongly linked to the arrival of children in many instances. Expanding family size tends to prompt parents to engage with others in the community and sports groups.
  • AFFECTS OF THE PANDEMIC: The survey provides valuable data on particularly adverse effects of the pandemic on younger people. Many are feeling overwhelmed at the prospect of setting up their life, securing a job and affordable accommodation. Difficulty accessing psychological help and support is now an issue for those in more urgent need. Those with jobs and employers are also facing difficult choices about the more long-term implications of managing remote or hybrid working arrangements.
  • WFH: Problems that preceded the pandemic are now firmly back in focus – the lack of reliable public transport, increasing rents. There is uncertainty about the future of cities and city-centre businesses if large numbers of people opt to work from home.
  • NATIONAL DISCOMFORT: The research also surfaced a national discomfort with the idea that we have to prioritise or choose one marginalised group over another. Although there are different weightings of causes or issues in society this is purely in the context of having to make a choice and most people do not want to choose between issues that matter.

The Centra Choices campaign which goes live today encompasses TV, audio, OOH, cinema, podcasts, PR and social media.

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