SuperValu To Use 3D Printing To Produce Light Fittings Made From CDs Across Its Store Network

New LED lights, combined with green refrigeration units and solar panels on store roofs, has resulted in enough energy saved to power 22,890 homes in Ireland for a year

SuperValu, Ireland’s leading grocery retailer, has announced that it is to produce its light fittings for its network of 223 stores from recycled CDs using 3D Printing technology. As a result, its light fittings will have a 75% reduced carbon footprint for material supply & manufacturing, transport and end of life combined due to the lightweight nature and reduced number of parts compared to a traditional luminaire, which translates to a 35% carbon emission saving when shipping.

SuperValu has partnered with two Irish companies – Domus and Pro Light Design & Technology to rollout the recycled and 3D Printed Luminaires, with installations completed in 40 stores to date with a larger rollout to be completed this year. The rollout forms part of a broader set of commitments as part of SuperValu’s sustainability plans to make a real difference to people’s lives every day and creating a positive impact on communities and across Ireland.

The new light fittings combined with a broader rollout of LED lights across the SuperValu store network has delivered significant energy savings to date which, when combined with new environmentally friendly refrigeration units and solar panels installed on the roofs of a range of SuperValu stores, has resulted in enough energy saved to power 22,890 homes in Ireland for a year.

Key milestones that SuperValu will achieve as part of its sustainability strategy include:

  • The removal of unrecyclable black plastic in its core ranges
  • Installing energy saving doors to refrigeration cabinets across the majority of its estate
  • Fitting Solar PV Panels to the roofs of 50 stores
  • Reducing fleet emissions by 1.5% year on year
  • Assisting over 300 SME suppliers to become more sustainable by providing eLearning resources

SuperValu has kicked off a sustainability campaign, Sustainability Sundays, to share with the public updates on progress Ireland’s leading grocery retailer is making on its own sustainability plans. Every Sunday this year SuperValu will also share tips with customers on how to make small changes in their lives to become more sustainable and drive environmental change.

Commenting on their sustainability plans, SuperValu Managing Director Ian Allen said: “We are working hard to be more environmentally friendly, fundamentally rethinking everything we do from product packaging to how we design our stores. We have ambitious targets such as making 100% of the packaging for our Own Brand range recyclable, reusable or compostable by 2025 and reducing our carbon emissions to be net zero carbon by 2050.

Today’s announcement that we are changing all our light fittings to ones made from recycled materials such as old CDs is just one part of a bigger plan that we will be rolling out this year. We have already made real progress like changing our fruit and veg bags so that they are compostable and half of our stores running on green electricity generated from renewable resources. But we know that we have more to do and among our targets for 2021, we plan to increase the amount of loose produce we sell, install solar panels on more of our stores and reduce fleet emissions.

SuperValu serves over 2.6 million customers every week and has 223 stores nationwide. Together with its retail partners, SuperValu employs approximately 14,500 colleagues, making it one of the State’s largest private-sector employers. SuperValu continues to source locally wherever possible which helps to sustain 30,000 jobs in the Irish economy.

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Musgrave Appoints Ian Allen As Managing Director of SuperValu and Centra

Musgrave has announced the appointment of Ian Allen as Managing Director of SuperValu and Centra, Ireland’s leading grocery retail and convenience brands. A 23 year Musgrave veteran, he currently serves as SuperValu Sales Director and will take up his new role on 1st January 2021.

With over 30 years’ experience in the grocery industry and a proven track record of delivering significant brand growth, Ian has been responsible for significant commercial outcomes for Musgrave since joining the business in 1997. He has served in a variety of roles including Centra Sales Director, Head of Trading Strategy & Planning and Director of Frank and Honest Coffee, which is now the number one on-the-go coffee brand in the country.

Commenting on Ian Allen’s appointment, Musgrave CEO Noel Keeley said: “We are delighted to appoint Ian as Managing Director of SuperValu and Centra. His appointment reflects the success he has had across multiple roles, most recently as Sales Director of SuperValu, which has performed strongly this year. I would also like to thank Ray Kelly who served as Interim Managing Director over the past number of months, stepping into the role in the midst of a global pandemic and steering our retail brands through Covid-19.

Despite the challenges of Covid-19, we plan to further cement the leadership status of our retail brands by doubling down on our commitment to source Irish wherever possible, investing in innovation such as our online shopping service and delivering the best customer experience in the market. The strength of our brands is reflected by the fact that every day almost 700 independent SuperValu and Centra stores go toe-to-toe with international chains and we will continue to go from strength-to-strength under Ian’s stewardship.”

SuperValu serves over 2.6 million customers every week with 223 stores nationwide and Centra serves over three million customers per week with a total of 473 stores across the country. Combined with their retail partners, together the brands employ 25,500 colleagues across the country, making SuperValu and Centra one of the State’s largest private sector employers.

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Supervalu set to sell nearly 2,000 tonnes of Irish veg this Christmas

SuperValu guarantees the full Irish Christmas dinner with locally sourced vegetables, meat and desserts available

SuperValu, Ireland’s leading grocery retailer, has announced that it expects to sell almost 2,000 tonnes of locally sourced vegetables over the festive period, amid surging demand for vegetarian and vegan Irish Christmas dinner essentials such as brussels sprouts, carrots, parsnips and potatoes.

SuperValu expects an increased interest in Irish food this Christmas, with shoppers keen to support local producers and suppliers. This support for local, coupled with a spike in demand for vegetarian and vegan alternatives, means that SuperValu expects that it will sell just under 1,900 tonnes of Irish vegetables alone over the festive period – the same weight as 20 NASA space shuttles combined.

Local growers and suppliers are working hard to ensure families have all the fresh vegetables they need this festive season. The brussels sprout, Ireland’s perennial dinner-table festive favourite, is centre stage this festive season, with consumer demand reflected by the fact that SuperValu expects to sell 135 tonnes of brussels sprouts, supplied by Tralee grower Paudie Hanafin.

Dublin’s K&K Produce is supplying that other great Irish dinner table favourite, the potato, to shoppers, selling almost 1,000 tonnes of fresh potatoes this festive season at SuperValu. Families will also be able to get the very best parsnip and carrots in store, with K&K Produce supplying 48 tonnes of the popular parsnip and carrot combination.

Begley’s, who recently won a National Organic Award for their leeks, expect to supply 110,000 units over the festive period,  across their carrots, parsnips, fresh beetroot, kale, celery and leeks ranges, while  Kilkenny’s O’Shea’s Farms are supplying 592 tonnes of carrots, a popular vegetable for all including Santa’s busy reindeers.

SuperValu says IGWT and Grove Farm Turkeys in Co Monaghan are supplying €2.5 million worth of 100% Irish, Bord Bia-approved Irish turkeys this Christmas and that by Oliver Carty Ltd who are celebrating the twenty-fifth year of their trading partnership with SuperValu this year, will supply €2m worth of Irish hams.

For an opening course option, the retailer says that it expects to sell €1.2 million worth of Smoked Salmon, which includes the SuperValu Signature Tastes range of smoked salmon supplied by Dublin’s Dunns Seafare, Ireland’s oldest fish company. The range includes a number of varieties including Applewood Smoked Salmon, Dingle Gin Infused Smoked Salmon and a new range of Hot Smoked Salmon selections. SuperValu will also be selling an Irish salmon paté from Union Hall in West Cork, with their delicious range including a Whiskey-Infused Smoked Salmon Paté.

SuperValu is also showcasing some of Ireland’s finest bakery and dessert suppliers this Christmas Carlow-based Seerys are supplying 160,000 delicious Christmas puddings, O’Hara’s Bakery from Mayo are supplying SuperValu’s Signature Tastes Round Christmas Cake; the SuperValu Signature Tastes Mini Bites are sourced from Carleton Bros from Cavan and this festive season also sees SuperValu introducing its Blas award winning Signature Tastes Chocolate Yule Log from dessert-makers Couverture in  Co. Kildare.

Commenting on SuperValu’s local and Irish Christmas dinner range, Ray Kelly, Interim Managing Director, SuperValu, said, “Supporting local is in our DNA as we source from Irish suppliers wherever possible and we expect increased interest from shoppers in buying the very best in quality Irish food this Christmas. We are very fortunate to have long-standing partnerships with a range of Irish companies, which allows our customers to put the best of local and Irish on the table for their Christmas dinners.

“Whether it’s the superb brussels sprouts we source from Paudie Hanafin, who we have partnered with for 13 years, or the delicious paté from Union Hall, a west Cork supplier that came through the Food Academy programme, when you shop with SuperValu, you can rest assured that you are supporting the local economy. So when you make your Christmas dinner list, make sure that buying Irish is your top priority to give food producers from across the country a boost during the busiest trading period of the year.”

SuperValu serves over 2.6 million customers every week and has 223 stores nationwide. Together with its retail partners, SuperValu employs approximately 14,500 colleagues, making it one of the State’s largest private-sector employers. SuperValu continues to source locally wherever possible which helps to sustain 30,000 jobs in the Irish economy.

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SuperValu Leeks Win National Organic Award

SuperValu has won the Private Label award at the bi-annual National Organic Awards. Ireland’s leading grocery retailer scooped the prize for its Irish-grown Begley’s Organic Leeks. The awards, which are organised by Bord Bia and run in association with the Department of Agriculture, Food and the Marine, celebrate and recognise the very best in Irish organic food across seven categories.

Begley’s Organic Leeks won the Private Label Award for its work with SuperValu to create fully compostable packaging for its organic leeks, which are available in-store in 100% compostable bags and labels. The award win comes amid growing consumer demand for locally grown fresh produce, which is reflected by the fact that in the past year, SuperValu has sold 94,000 of Begley’s organic leeks.

The award win also underlines SuperValu’s commitment to supporting local, Irish growers and suppliers wherever possible, and Begley’s, which employs up to 120 staff, has supplied the very best in fresh produce to SuperValu stores for over 20 years.

Commenting on the National Organic Award win, James O’Regan of Begley’s said: “We are delighted to win this award. It is testament to our hard-working, dedicated staff, who have worked tirelessly through Covid-19 to ensure that Irish families have the very best fresh, Irish-grown organic produce every day. I would also like to thank SuperValu for its ongoing support for an Irish business that provides employment in the local community.”

Ray Kelly, Interim Managing Director of SuperValu, added: “We’re proud to source our Irish organic leeks from Begley’s, who we have built a strong partnership with over the past 20 years and they really deserve to win this award. Partnering with local suppliers like Begley’s means that when it comes to fresh food, SuperValu provides the highest quality, Irish produce at the best prices, and our loyal customers can rest reassured that they will have all the delicious, locally grown vegetables that they need this festive season.”

SuperValu serves over 2.6 million customers every week and has 223 stores nationwide. Together with its retail partners, SuperValu employs approximately 14,500 colleagues, making it one of the State’s largest private-sector employers. SuperValu continues to source locally wherever possible which helps to sustain 30,000 jobs in the Irish economy.

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Musgrave Group Statement on Coronavirus, COVID-19

All of our operations as well as stores, warehouses and MarketPlace locations across our network of brands have been adhering to the latest updated guidelines provided by the Health Service Executive (HSE) or relevant health authority in their respective region.

The health of our colleagues, customers and supply chain partners is our top priority at this time. We were the first Irish food retailer to roll out plexiglass screens across our stores. The screens are one of many preventative measures, including hand sanitisers, social distancing, face masks and minimising cash transactions, that help to protect both colleagues and shoppers.

We will continue to provide updates on our efforts as the situation evolves and updated guidance is announced.

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SuperValu commits €500,000 to promoting Irish businesses in runup to Christmas


SuperValu has today announced a new €500,000 campaign to encourage shoppers to buy Irish and support local business this Christmas. SuperValu has always believed in the importance of buying local and Irish and in light of the last eight months, this has become even more important. The campaign, running across TV, radio, print and social media, will be urging consumers to buy Irish, supporting their local businesses, the economy and helping to create and keep jobs in communities in Ireland.

The campaign has been developed to give those businesses who may have been impacted by the pandemic a national platform to help them drive sales at what is their most crucial trading period of the year. Alongside highlighting small Irish food producers who are part of the SuperValu Food Academy programme, SuperValu are also working with Guaranteed Irish, driving consumers to, a new initiative showcasing the best of locally based Irish businesses in communities around the country.

Together with an extensive advertising campaign running in the lead up to Christmas , SuperValu is also dedicating support to the initiative on their social media channels which have over 480,000 followers across Instagram, Facebook and Twitter. Each week SuperValu will call on small Irish businesses to get involved with their Monday Market Instagram takeover which will highlight a selection of businesses from those that entered. The Monday Market, which acts as a virtual Christmas market for all your shopping needs this festive season, kicked off last week with over 450 businesses already applying to be involved.

In light of SuperValu continuing to trade as an essential business during the national lockdown, the company is now playing its part to encourage shoppers to buy from other Irish retailers in the runup to Christmas and help them get on the road to recovery.

Commenting on the campaign, Tara Clifford, Strategy Marketing Manager SuperValu, said “Small businesses form the backbone of the Irish economy, so it is vital that we support them during these turbulent times. SuperValu have always believed in the importance of buying local and it has been in the DNA of our business since we first opened. We understand that Christmas is the biggest sales opportunity of the year for many companies and there is a risk that people will simply buy online from international sites, especially now, with many Irish businesses having to physically shut their doors during lockdown. With this campaign we are calling on the Irish public to please shop local wherever possible and go to for your Christmas shopping this year.”

Brid O’Connell, CEO of Guaranteed Irish, added; “We are absolutely delighted to be included in SuperValu’s Christmas campaign this year. Their help and support will benefit so many businesses right across the country that are struggling during these difficult times. It may be a surprise to people, but for every €100 spent in the community, this is worth €500 to the economy because of the local multiplier effect, so making the conscious decision to shop local has huge benefits.”

For more information on how you can support your local community this Christmas go to or find SuperValu on Facebook, Instagram and Twitter. Go to to see the best of locally based businesses throughout the country for all your shopping needs this Christmas.

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SuperValu is the First Irish Supermarket to introduce Own Brand Compostable Grass Trays for Organic Apples

SuperValu is on a mission to help shoppers shop more sustainably

SuperValu has announced that Organic Apples will now be sold in Compostable Grass Trays. October was the most popular month for Organic Apple sales in SuperValu and the new compostable packaging on organic apples will divert a massive 1 tonne of plastic from landfill. The new compostable grass trays are pulp based and composed of grass and wood or recycled paper fibre, they can be composted easily at home in the brown compost bin found in most homes.

Over 340,000 Organic Apples are sold in SuperValu every year and this is another significant move in SuperValu’s commitment to making 100 per cent of SuperValu own-brand, fresh produce and in-store packaging recyclable, reusable or compostable by 2025.  In addition to the compostable trays for Organic Apples, Organic Apple bags will move to compostable bags in November. The bags are made of made of sugar cane, thistle and sunflower seed oil and can be composted at home in the brown compost bin. The organic citrus fruit range will also move to compostable nets in November. With 380,000 units sold each year, this move will divert another 1.1 tonnes of plastic from landfill.

In 2019 an enormous 84 tonnes of black unrecyclable plastic was removed from produce packaging by moving to loose produce, cardboard or recyclable plastic as part of SuperValu’s sustainable packaging strategy to make 100% of its Own Brand and fresh fruit and vegetable packaging recyclable, reusable or compostable by 2025. SuperValu is continuously making small changes to packaging in order to give customers the chance to shop more sustainably during every shop and in turn help SuperValu build more sustainable communities.

Ray Kelly, Interim Managing Director, SuperValu, said, “Apple season is here, and we’re delighted to announce SuperValu is moving another product line, Organic Apples, to compostable packaging. At SuperValu we’re committed to removing unnecessary plastic from our own-brand packaging. We stock the largest range of loose fruit and veg in Ireland and for products that do require packaging we’re moving them to compostable or recyclable. With the move of organic apples and organic citrus fruits to compostable packaging, in 2020 alone we have removed plastic packaging from 30 product lines. So far, these changes have diverted 380Kg of plastic from  landfill annually, a positive move that will impact every community we operate in around Ireland.”

SuperValu is committed to reducing its carbon footprint in Ireland by 70 per cent by 2025. In addition to moving to sustainable packaging SuperValu is committed to operating all facilities with 100 percent green electricity and to sending no recoverable waste to landfill. Any food surplus in stores is sent to re-distribution charities so food waste is minimised as well as helping to alleviate food poverty.

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Drive-Thru First for Convenience Retail Brand

£1 million investment in reimagined Centra Store and Drive Thru supporting 20 jobs

Leading convenience retailer, Centra, has today launched a revamped store located on the A1 dual carriageway which includes a Drive Thru facility serving Frank & Honest coffee, Ireland’s largest on-the-go gourmet coffee brand.

The newly transformed 4,790 sq ft store, well positioned on the major cross border commuter route, represents one of the largest infrastructure projects in the area to date with £1m of investment and supporting 20 jobs.  The drive thru concept is a first for the retail brand on the island of Ireland.

The bright and contemporary store offers customers an expanded food-to-go offering with hot and cold food deli counters, a rotisserie chicken carvery, a Moo’d ice cream counter, and a Frank & Honest barista bar.  The extensive range can all be enjoyed at a dedicated seating area, complete with WiFi and USB charging ports.

Additional amenities at Centra A1 include a children’s play area, toilet facilities and a Circle K forecourt with fuel available 24/7.

Commenting on the opening, Nigel Maxwell, Sales Director of Centra in Northern Ireland, said:

“At Centra, our focus is on redefining convenience – providing our shoppers with a healthier offering and innovative ranges, particularly in food-to go and our Frank and Honest coffee brand.  The opening of Centra A1 signifies an exciting new phase in our growing portfolio of stores across Northern Ireland.

“We recognised that in a location like this, where commuter traffic is at its peak, that customers require different services and I think they will be very impressed when they come in store or use the Drive Thru. We are delighted to be working with Conor and Daire and wish them every success.”

Conor Ryan is the joint owner of the store, alongside his son Daire. He added:

“This stretch of the road has needed a service offering like this for a long time, and we are both proud and excited to be behind this newly developed store and Centra’s first Drive Thru facility.  

“We’re confident that Centra A1 will cater for all customers; from those who travel along the road daily, and are in need of a quick caffeine fix, families and groups of friends on the road to Belfast and even local people living within the close range of the store.”  

Centra A1 is now open and located on the Halfway Road leaving Banbridge towards Belfast.

For more information on Centra stores in Northern Ireland, visit

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SuperValu Launches Back to School Eco Range with 250 Products

New SuperValu Own Brand Paper Sandwich Bags are 100% compostable

SuperValu has announced the launch of the Back to School Eco Range, available now in 120 stores nationwide. Since launching Ireland’s largest eco-range in 2019 SuperValu have doubled the number of products in the range which now features 250 products, including for the first time SuperValu own brand 100% compostable Paper Sandwich Bags. The new Back to School eco range will mean there’s no reason parents can’t have a year of sustainable packed lunches with a range of sustainable alternatives to all the kitchen and lunch essentials on offer.

The Eco Range includes 250 products ensuring parents have plenty of opportunities to think green when preparing for Back to School and stocking up the kitchen. When getting ready for packed lunches, parents will have the option to help the environment and their wallet by choosing items that can be used for the rest of the school year and beyond. The Banana Guard will be a firm favourite with parents and children alike as it puts an end to squished fruit at the bottom of school bags. The Paddington Bear Beeswax wraps are reusable and the perfect replacement for plastic sandwich bags or cling film. For juices and water, the stainless steel straw can be reused for years and can be easily cleaned after use.

Where reusing isn’t an option SuperValu want to help customers buy products that are still environmentally friendly. SuperValu’s new Own Brand Paper Sandwich Bags are an eco-conscious option for sending children to school with sandwiches or snacks. The Paper Sandwich Bags are sold in packs of 30 at the value price of only €2.29 and can be disposed of in the brown compost bin in school or at home.

This announcement is just one of SuperValu’s many environmentally friendly initiatives to roll out over the year. Over the past 3 months stores nationwide have begun stocking Reusable Fruit, Veg & Bakery bags, Fully Compostable packaging on Organic Produce and fully recyclable packaging on ClemenGold oranges. All of these initiatives contribute towards SuperValu’s commitment to making 100 per cent of SuperValu own-brand, fresh produce and in-store packaging recyclable, reusable or compostable by 2025.

Ray Kelly, Interim Managing Director of SuperValu, said of the launch, “We are delighted to expand the Eco-Range in SuperValu stores. SuperValu are committed to providing customers with more sustainable choice and recognise the importance of green alternatives to both our customers and the environment. We will continue to work towards our goal of 100 per cent recyclable, reusable or compostable packaging on certain ranges by 2025.”

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Boost for Limerick as Musgrave MarketPlace opens new Food Emporium

Ireland Rugby Star Seán Cronin helps unveil new Food Emporium at Musgrave MarketPlace Limerick, following a 1.7 million investment

Musgrave MarketPlace, Ireland’s leading wholesale supplier to foodservice, retail and SME businesses officially unveiled a new Food Emporium at Musgrave MarketPlace, Limerick on Tuesday 11 August, following a €1.7 million upgrade.

The transformation of the Limerick branch into a state-of-the-art Food Emporium forms part of a €12.6m total investment in the Musgrave MarketPlace brand over the past four years, as it continues to redefine wholesale on the island of Ireland despite the Covid-19 pandemic.

Opening the branch’s new Food Emporium were Ireland rugby star and Limerick native Seán Cronin and Managing Director of Musgrave MarketPlace, Michael McCormack.

Commenting on the opening, Michael McCormack, Managing Director, Musgrave MarketPlace said:

“The opening of our newly revamped Limerick Food Emporium marks another important milestone in our brand journey. We are investing significantly in our branches to create Food Emporiums within Musgrave MarketPlace which not only offer a first-class customer experience but also challenge the perception of the traditional cash-and-carry business.

“Our brand essence; First for Service, First for Choice and First for Value, is at the core of everything we do, and we are focused on delivering our customers a first-class customer experience despite the challenging business environment.”

The new-look MarketPlace Limerick, located on Clare Street, has been designed with the customer in mind, serving local hotels, bars, restaurants, retailers and SME’s in the Limerick region. As well as adding over 220 new products to their current range of over 10,000 products, the branch now has a dedicated alcohol area with an enhanced product selection and an extended fresh produce aisle.

In line with Musgrave MarketPlace’s sustainability strategy, the new Food Emporium is designed to save energy and reduce carbon emissions. With the introduction of low power eco refrigeration and LED lighting, the Limerick branch has reduced its CO2 output by 99,420kg per annum, which is equivalent to the annual electricity required to run 60 homes.

Michael McCormack stressed the upgrade has been a direct response to the changing needs of customers, that were not present ten years ago:

“Our Food Emporium format gives our customers a greater range across all products from world foods to bespoke meat cutting in branch and crockery and equipment. Additional services available to our customers include a team of Product Specialists, a Trends Expert, dedicated chef skills masterclasses and retailer workshops.”

Other new features at Musgrave MarketPlace Limerick will include:

  • An upgraded ‘Click and Collect’ offering which allows customers to place orders online, hassle-free. Customers can park in the conveniently located Click & Collect parking spots at the store exit and, if they have paid online, have their order brought out to the car when they call the Click & Collect number. Alternatively, they can pick up some extra items in branch while their order is being brought to the till where they can then pay for all of their items together.
  • Navigating the store has been made easier than ever thanks to a colour blocking system, which aligns with a map on your trolley.
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