Author: Tom Dean

SuperValu invests £700,000 in rejuvenated Omagh store

Posted on by Tom Dean

Leading convenience retailer SuperValu officially launched its rejuvenated store in Omagh on Friday, 2nd December, following an investment of £700,000, supporting 42 jobs in the local area.

To mark the occasion, locals were invited to visit SuperValu from 2pm to enjoy a cookery demonstration from celebrity home cook Suzie Lee and to sample a selection of local products including SuperValu’s SimpliDish range of meal solutions. There was also a spin the wheel competition with goodie bags to be won, while children were treated to a visit from Santa.

Caroline Rowan, Head of Retail Operations for SuperValu said:

“We are delighted to unveil our new-look SuperValu store in Omagh which is one of the first in Northern Ireland to be developed with our new format. The store has been designed with the local community in mind, ensuring they have the best products and offers on their doorstep, alongside a modern and spacious shopping environment, while the Post Office remains an integral part of the service.

“We’ve engaged with the local community and listened to their feedback and as a result have relocated all departments on the ground floor, which is still accessible from Main Street, Market Street and Scarffes Entry.

“We are very excited to introduce a fantastic new 26 seat Frank and Honest café instore which is a great addition for our High Street customers where they can enjoy a hot beverage and tasty snacks.”

The major investment has allowed for other new and exciting additions including an expanded food-to-go offering with a new hot and cold deli counter, now located on the ground floor; an enhanced grab ‘n’ go sandwich and instore bakery range; as well as the introduction of Moo’d ice cream.

The store also has an extra seating area for customers who wish to enjoy their food in-store while new self-scan tills have been introduced for convenience.

In addition to expanding the current ranges, the Happy Pear plant-based range of products is now available alongside a new selection of healthy meals, plus an enhanced meat range prepared instore by our butcher. Supporting local, the store also stocks Mulligans, one of Omagh’s favourite local bakeries.

The new Frank and Honest 2.0 coffee dock offers a greater selection of hot-drinks-to-go for customers on the move and features 100% compostable coffee cups, plastic free coffee capsules and Rainforest Alliance Certified coffee beans. Customers can benefit from the brand’s digital loyalty app which offers a free coffee after earning ten digital stamps.

The store’s off licence, which has been relocated and increased in size, now boasts an improved, premium range of beers, wines, and spirits including specially sourced wines exclusive to Musgrave NI (owner of SuperValu).

Commenting on the revamp, store manager Kieran Kelly said: “The team and I are really excited to welcome customers, existing and new, to our amazing, rejuvenated store in the heart of Omagh’s town centre.

“We were extremely proud to win the ‘Retailer of the Year’ award at the Omagh Business Awards recently and we look forward to continuing to provide great value and service to our customers. We hope shoppers enjoy all the new and exciting concepts in store and we are always on hand to help them have the best shopping experience possible.

“With the cost-of-living continuing to rise, it’s clear that keeping household costs down is front of mind for our customers. As part of SuperValu’s commitment to value, our shoppers will benefit from over 200 special offers on big brands every week and over 400 cheaper own brand products. And with more than 500 of our branded products price-checked against Tesco, we are committed to delivering the best value for our customers across our entire range.”

Musgrave is working to achieve its net zero ambition by 2040 and the group are firmly committed to being more sustainable, Caroline Rowan explains:

“As part of Musgrave NI’s company-owned portfolio, we have significantly invested in new energy saving technology. The store is powered using green electricity and features new digital screens, energy efficient LED lighting, and electronic shelf edge labels, making the store as efficient and green as possible.

“Musgrave NI also supports local, spending more than £160m on local food and drink annually. We work with more than 3,000 local farmers, partner with over 150 local suppliers and stock over 3,500 local products across our stores.”

SuperValu Omagh is open from 8am to 7pm Monday to Wednesday and Saturday, 8am to 8pm on Thursday and Friday, and 1pm to 6pm on Sunday.

Our Rural Future: Minister Humphreys announces Trim Co. Meath as Ireland’s Tidiest Town for 2022

Posted on by Tom Dean
  • €1.4 million announced in grant aid for over 930 SuperValu TidyTowns groups nationwide
  • Rosscarbery in Co Cork named Ireland’s Tidiest Village; Cahir in Co  Tipperary wins Young Person’s Award
  • Minister Humphreys hails third highest number of entries ever as full awards ceremony returns to RDS
  • Minister also confirms new sponsorship deal with SuperValu until 2027

Minister for Rural and Community Development, Heather Humphreys TD, today (28th October) announced Trim, Co. Meath as Ireland’s Tidiest Town for 2022.

Over 750 TidyTowns volunteers were present at the SuperValu TidyTowns awards ceremony at the RDS in Dublin – with thousands more watching online.

It was the first full-scale Awards Ceremony since the onset of the Pandemic.

This year’s competition received the third highest number of entries in its almost 65-year history.

Rosscarbery, Co Cork was named as Ireland’s Tidiest Village.

Cahir, Co. Tipperary was named as the overall winner of the Young Persons in TidyTowns Award and also the overall winner of the SuperValu AsIAm Inclusive Communities Award.

Announcing Trim as the overall winners, Minister Humphreys said:

“I want to sincerely congratulate Trim and all of its TidyTowns volunteers for being crowned Ireland’s tidiest town for 2022.

“This is a moment of great pride for Trim and indeed the wider county of Meath. Having first entered the competition in 1959, Trim today continues to showcase all that is good about community and volunteerism.

“I have no doubt that the TidyTowns Group in Trim will receive a warm and deserving homecoming as they celebrate this wonderful occasion.

“The level of competition was extremely high this year with the third highest number of entries ever recorded.

“I want to pay tribute to all the winners today but, above all, I want to say a huge thank you to the thousands of TidyTowns volunteers across the country.

“The time and effort that you put in to making your town or village a better place says so much about your commitment and dedication to your community.

“Your hard work and enthusiasm is nothing short of inspiring.”

The SuperValu TidyTowns competition has been in existence since 1958 and Trim (Baile Átha Troim, Co Mí) was judged to be the best from a number of 882 entries to the competition this year.

On hand to announce the results of the 2022 competition with Minister Humphreys was Mr. Ian Allen, Managing Director of SuperValu, the competition’s sponsor for over 30 years.

Some of the other big winners on the day included:

  • Rosscarbery, Co. Cork (Ros Ó gCairbe, Co Corcaigh) awarded Ireland’s Tidiest Village.
  • Clonakilty, Co Cork (Cloch Na Coillte, Co Corcaigh) awarded Ireland’s Tidiest Small Town.
  • Trim, Co Meath (Baile Átha Troim, Co Mí) awarded Ireland’s Tidiest Large Town.
  • Ennis, Co Clare (Inis, Co Clár) awarded Ireland’s Tidiest Large Urban Centre.

The Minister also thanked SuperValu, the competition’s sponsor, adding:

“Today, I want to congratulate SuperValu who have been loyal supporters and sponsors of the competition for over 30 years.

“SuperValu continues to support the competition through their sponsorship and through their supportive network of local retailers who are embedded in these areas and share the ethos of the competition by empowering and supporting sustainable communities.

“Following a competitive process to secure a funding partner for the competition, it gives me great pleasure to announce today that negotiations have commenced with SuperValu as the preferred bidder to partner with the Department of Rural and Community Development to administer the competition out to 2027.

“I also want to pay tribute to the team in my Department who have worked tirelessly to ensure this year’s competition was a success.”

Mr. Ian Allen, Managing Director, SuperValu commented after the awards:

“On behalf of SuperValu, I would like to congratulate Trim for being named Ireland’s tidiest town for 2022, fifty years since the town first won the competition in 1972. It’s a wonderful achievement and a testament to the hard work and commitment of the committee and team of volunteers involved. It’s also important to acknowledge the extraordinary achievement and efforts of the category winners. This year marked another milestone year for the SuperValu TidyTowns competition, with a record 1,000 groups engaging in the competition, and an incredible 882 entries. Congratulations to all the incredible committee members, who, in collaboration with our network of independent retailers, share our desire to build thriving, sustainable communities.”

Mr. Allen went on to say,

“We are delighted that SuperValu will be continuing our sponsorship of the SuperValu TidyTowns competition for the next five years and are very grateful to the Department of Rural and Community Development for the opportunity in this regard. Over the last three decades, our respective teams and local independent retailers have worked hand in hand to develop and grow SuperValu TidyTowns to what it is today; a uniting force, gathering people from all parts of the community to work together to make our towns and villages great places to live, work and visit. We are proud that the competition has gone from strength to strength over the past 30 years of partnership, with an increased focus amongst entries for 2022 on innovative sustainability, biodiversity and conservation projects that will enhance our communities for years to come.”

Minister Humphreys also announced a special allocation of €1.4 million in funding to support the work of individual TidyTowns Groups around the country to assist them in their continued efforts to enhance their towns and villages. This is the sixth consecutive year that funding has been provided to support these Groups and brings the total allocated since 2017 to €8.1 million.

The Minister said:

“The creation of a sense of place that our groups achieve through their efforts makes our towns and villages the wonderful places they are to live in, to work in and indeed to visit.

“The initiatives taken by volunteers in areas of Climate Action, Sustainability and Inclusivity are most encouraging and as such I am very pleased to be able to announce this funding today to support them in bringing about even greater change into the future.

“In total, 935 TidyTowns groups across the country will be eligible to benefit from this investment.”

The SuperValu TidyTowns competition is organised by the Department of Rural and Community Development and sponsored by SuperValu who have sponsored the competition since 1991.

Full details of all this year’s winners are available at www.tidytowns.ie and at www.supervalu.ie

SuperValu invests £650,000 in rejuvenated Dairy Farm store

Posted on by Tom Dean

Leading convenience retailer SuperValu officially launched its rejuvenated Dairy Farm store and Post Office in Dunmurry, Belfast on Friday, 21st October, following an investment of £650,000, supporting 34 jobs in the local area.

To mark the occasion, locals were invited to visit SuperValu to enjoy a cookery demonstration from celebrity home cook Suzie Lee, balloon modelling, face painting, and to sample some of SuperValu’s SimpliDish range of locally produced meal solutions. Local teenager Thomas McCauley, a self-taught musician, also entertained shoppers with an outstanding performance on his keyboard, while loyal customer Paddy Elliman helped to officially open the store.

Caroline Rowan, Head of Retail Operations for SuperValu said:

“We are delighted to unveil our new-look SuperValu store in the Dairy Farm shopping centre which has been designed with the local community in mind, ensuring they have the best products and offers on their doorstep, alongside a modern and spacious shopping environment. The store is one of the first SuperValu stores in Northern Ireland to be developed with our new format.”

The major investment has allowed for new and exciting additions in store including an expanded chilled and fresh offering, an enhanced bakery, and the introduction of Frank and Honest coffee. The gourmet coffee brand features a wide range of hot drinks to go as well as 100% compostable coffee cups, plastic free coffee capsules and Rainforest Alliance Certified coffee beans. Customers can also benefit from the brand’s digital loyalty app which offers a free coffee after earning ten digital stamps.

The store is also stocking the Happy Pear plant-based range of products, a new selection of healthy meals, and an improved new look off-licence with an increased premium range of beers, wines, and spirits.

Commenting on the revamp, store manager Padraig Muckian said: “The team and I are really excited to welcome customers, existing and new, to our amazing, rejuvenated store in the Dairy Farm shopping centre. We hope shoppers will enjoy all of the new and exciting concepts and the great value and service on offer, and we are always on hand to help our customers have the best shopping experience possible.

“With the cost-of-living continuing to rise, it’s clear that keeping household costs down is front of mind for our customers. As part of SuperValu’s commitment to value, our shoppers will benefit from over 200 special offers on big brands every week and over 400 cheaper own brand products. And with more than 500 of our branded products price-checked against Tesco, we are committed to delivering the best value for our customers across our entire range.”

Musgrave is working to achieve its net zero ambition by 2040 and the group are firmly committed to being more sustainable, Caroline Rowan explains:

“As part of Musgrave NI’s company-owned portfolio, we have significantly invested in new energy saving technology. The store features energy efficient LED lighting and refrigeration plus electronic shelf edge labels, which will save 7,000 sheets of paper per year.

“Musgrave NI also supports local, spending more than £160m on local food and drink annually. We work with more than 3,000 local farmers, partner with over 150 local suppliers and stock over 3,500 local products across our stores.”

SuperValu Dairy Farm is open from 8am to 8pm Monday to Wednesday, 8am to 9pm Thursday to Saturday, and 10am to 6pm on Sundays.

ENDS

Picture caption:

From left to right: Store manager Padraig Muckian; local teenager and musician Thomas McAuley; head of retail operations at SuperValu, Caroline Rowan; celebrity home cook Suzie Lee; and Mark Jones from SuperValu’s charity partner Action Cancer, officially launch the new look store.

For more information please contact:

Carol Marshall

Brand Communications Manager

Mobile: 07760 78732

Local Centra NI Store Secures Win at Prestigious Awards

Posted on by Tom Dean

Centra Mallusk has scooped the top award in the ‘Best Food-To-Go Outlet’ at the 2022 UK-wide Forecourt Trader Awards.

Widely regarded as the most prestigious competition in the UK’s petrol retailing industry calendar, the Forecourt Trader Awards have been rewarding excellence and outstanding achievement across a range of specialist and regional categories, for more than 20 years.

Head of Retail Operations at Musgrave NI, Caroline Rowan, commented on the award:

“I would like to congratulate store manager Danielle Finlay and the team at Centra Mallusk for winning this prestigious award. The store offers customers a comprehensive range of Food-to-Go concepts so to be recognised as the best in the UK in this category, demonstrates the hard work and commitment of the team to provide the best in modern convenience retailing.”

Store manager Danielle Finlay added:

“Our customers love our food-to-go range and our entire team are committed to providing them with the best customer service. We are thrilled to see this hard work pay off and to have achieved this award.”

SuperValu celebrates talented up and coming food producers with Taste of Local campaign

Posted on by Tom Dean

Five products to hit the shelves across all stores as part of wider commitment to growing Irish food industry

Five small Irish food producers have been selected for national distribution in over 150 SuperValu stores from October 13th, as part of the retailer’s innovative Taste of Local initiative.

Taste of Local is just one part of SuperValu’s long-standing commitments to Irish food and drink producers. Stocked in store 52 weeks of the year, the range is made up of Food Academy participants and hyperlocal products.

The five companies chosen as Guest Stars for nationwide distribution this year are:

  • Thanks Plants, Co. Dublin
  • Le Paysan, Co. Wicklow
  • Roll It Pastry, Co. Meath
  • Irish Hedgerow, Co. Tipperary
  • My Apricot Kitchen, Co. Dublin

The Guest Star food and drink producers each bring something unique to the industry. They were chosen for nationwide distribution based on their success in the Food Academy programme. In recent years, there has been a huge emphasis on supporting Irish, with a study from SuperValu earlier this year revealing the vast majority (89%) of Irish people believe buying local products can help the environment.

Commenting on the nationwide launch of the five Guest Stars’ products, Carmel Biggane, Food Academy Manager, SuperValu, said:

“Supporting local Irish producers is at the heart of SuperValu’s ethos. We have Taste of Local products in all our stores, year-round and we are really excited for the five Guest Stars’ producers to go nationwide from October 13th.

The journey to get themselves on the shelves has been one of hard work and passion by the business owners. The growth they have demonstrated during the Food Academy programme has been inspiring and we at SuperValu are thrilled to be a part of their stories of growth and success.”

Food Academy is a unique food business development programme between SuperValu, Bord Bia and the Local Enterprise Offices. The programme provides invaluable guidance to small producers on supply chain, marketing, costing and other essential business knowledge and is exclusively for Irish producers.

The Food Academy programme supports 1,500 jobs in local communities nationwide with a survey of Food Academy members finding that 98% of participants feel that Food Academy has been “very beneficial” to developing their business, and 85% of participants expect to employ new staff over the next 12 months.

With over 300 Food Academy producers currently in SuperValu stores nationwide, SuperValu’s independent retail model means retailers can provide Food Academy members a gateway to one or a small group of stores, allowing them to manage demand as operations grow.

For more information on Food Academy visit https://SuperValu.ie/real-people/food-academy-programme.

This year’s five Taste of Local Guest Star Hero Products are available at over 150 SuperValu stores nationwide from October 13th until November 2nd.

Musgrave announces acquisition of Italicatessen

Posted on by Tom Dean

Musgrave has today announced the acquisition of Italicatessen for an undisclosed sum, subject to approval by the Competition and Consumer Protection Commission.

Italicatessen is a leading importer and distributor of premium quality, authentic Italian food and wines directly from Italy. Based in Wicklow, Italicatessen, employing 75 people, was founded in 2002 as a small family run business and has since grown to service over 900 customers. Over the past 20 years Italicatessen has established relationships with the best producers in Italy. Italicatessen also distributes in the UK, based in Brentford, Italicatessen UK employs 12 people. Musgrave foodservice, wholesale and retail customers will have direct access to a wide range of excellent artisan Italian food and wine products from pasta, preserves, cheese, olive oil to fine wines.

The acquisition is part of Musgrave’s wider strategy to grow a world class food and beverage business with particular focus on foodservice and wholesale. Italicatessen will enable Musgrave to meet growing consumer demand for authentic, high-quality fresh and ambient products imported directly from their country of origin.

Commenting on the deal, Noel Keeley, CEO, Musgrave, said: “The acquisition of Italicatessen is an excellent strategic fit for our business which enhances our market-leading foodservice and retail offer. Whether it’s Italian, French, Spanish or Mexican food, consumers now expect the quality and taste to match the experience they have when eating in these countries. Italicatessen brings that authenticity to customers looking for locally sourced Italian products.

We look forward to working with the Italicatessen team and customers who will benefit from the support of Musgrave in terms of supply chain infrastructure and access to an increased product range. This deal represents another important development as part of our strategic commitment to Growing Good Business by creating a sustainable, profitable business that benefits our shareholders, our people, partners and local communities while expanding our position as Ireland’s leading food retail, wholesale and foodservice company.”

Also commenting on the acquisition, Christian Reolon, MD Italicatessen, said: “This is a positive milestone and great opportunity for our company. Musgrave is a family business and Ireland’s leading food retail, wholesale and foodservice company. Musgrave will open access to the largest wholesale and foodservice distribution network in Ireland. This will enable us to grow, while ensuring the long-term sustainability of our business. The acquisition happens at a great time for us given the momentum of the business. It will facilitate greater focus, support and investment in developing the business and our people and building on all that we have achieved in recent years.”

Italicatessen will continue to operate as a standalone business with the existing management team and staff working within the broader Musgrave wholesale business.

Musgrave Investment in Portglenone Reaches £1.2 million

Posted on by Tom Dean

Leading convenience retailer SuperValu officially launched its rejuvenated Portglenone store on Friday, 7th October, following an investment of £720,000, supporting 36 jobs in the local area. This brings the total invested in the town by Musgrave NI, which owns the SuperValu and Centra brands, to £1.2 million following the refurbishment of its Centra store earlier this year.

To mark the occasion, locals were invited locals to visit the store to enjoy a cookery demonstration from celebrity home cook Suzie Lee, balloon modelling, face painting, and to sample some of SuperValu’s SimpliDish range of locally produced meal solutions. There was also a spin the wheel competition with a range of prizes to be won.

Caroline Rowan, Head of Retail Operations for Musgrave NI added:

“At Musgrave, we are delighted to be continuing our investment in Portglenone. This is just the second SuperValu in Northern Ireland to unveil our new format, which has been designed with the local community in mind, ensuring they have the best products and offers on their doorstep, alongside a modern and spacious shopping environment.”

The major investment has allowed for new and exciting additions in store including an expanded food-to-go offering with a new hot and cold deli counter, an enhanced bakery, the introduction of the Happy Pear plant-based range of products, and a new selection of healthy meals.

Coffee lovers can enjoy a hot drink-to-go from the Frank and Honest Coffee dock with 100% compostable coffee cups, plastic free coffee capsules and Rainforest Alliance Certified coffee beans. Customers can also benefit from the brand’s digital loyalty app which offers a free coffee after earning ten digital stamps.

The store boasts an improved, new look off-licence with an increased premium range of beers, wines, and spirits while shoppers can also benefit from self-service tills.

Commenting on the revamp, store manager Brian O’Neill said: “The whole team and I are really excited to welcome customers, existing and new, to our amazing, rejuvenated store in the heart of Portglenone. We hope shoppers will enjoy all of the new and exciting concepts and the great value and service on offer, and we are always on hand to help our customers have the best shopping experience possible.

“With the cost-of-living continuing to rise, it’s clear that keeping household costs down is front of mind for our customers. As part of SuperValu’s commitment to value, our shoppers will benefit from over 200 special offers on big brands every week and over 400 cheaper own brand products. And with more than 500 of our branded products price-checked against Tesco, we are committed to delivering the best value for our customers across our entire range.”

Musgrave is working to achieve its net zero ambition by 2040 and the group are firmly committed to being more sustainable, Caroline Rowan explains.

“As part of Musgrave NI’s company-owned portfolio, we have significantly invested in new energy saving technology. The store is powered using green electricity and features new digital screens, energy efficient LED lighting, a top-grade energy efficient refrigeration system and electronic shelf edge labels, making the store as efficient and green as possible.

“Musgrave NI also supports local, spending more than £160m on local food and drink annually. We work with more than 3,000 local farmers, partner with over 150 local suppliers and stock over 3,500 local products across our stores.”

SuperValu Portglenone is open from 7am to 10pm Monday to Saturday, and 1pm to 6pm on Sundays.

SuperValu and Centra producers celebrate another year of success at the Blas na hÉireann Awards

Posted on by Tom Dean

Producers for SuperValu and Centra enjoyed huge success at this year’s Blas na hÉireann Awards Ceremony, held in Dingle on Friday 30th September.

SuperValu:

SuperValu producers celebrate another year of success with 119 wins at this year’s Blas na hÉireann Awards

  • SuperValu Irish Beef Dry Aged Striploin from Kepak wins Best New Product 2022
  • SuperValu producers win 32 gold, 37 silver and 38 bronze awards across Own Brand and Food Academy
  • Taste of Local producers also won five Chef’s Larder awards, five best in county awards and the Rogha na Gaeltachta award
  • Large number of wins a reflection of SuperValu’s long-term investment in supporting Irish producers
  • Other Gold award winners include: SuperValu Crème Fraiche, SuperValu Natural Kefir (NPD) and SuperValu Chicken With Garam Masala Soup.

Food Academy:

  • SuperValu’s Food Academy food and drink producers picked up a total of 73 awards, made up of 19 gold, 19 silver and 24 bronze as well as five Chef’s Larder’s, five best in county and the Rogha na Gaeltachta award.
  • These wins included gold and best in county for Clare Jam’s new product Doolin Mustard while newcomer Zingibeer, run by father and daughter Kevin and Rachel Byrne, won gold for their Ginger Beer. Zingibeer is made from all natural ingredients including lemon zest and champagne yeast which make the ginger beer sophisticated, zingy and refreshing.
  • New producers who started with Food Academy in May this year won 13 awards. This is an endorsement of the quality and innovation of Food Academy’s emerging food and drink brands, which form a major part of SuperValu’s support of indigenous food producers.

Centra:

  • Centra’s 22 winners were made up of 6 gold Awards, 9 Silver Awards and 7 Bronze Awards.  The awards were won across the Centra, Inspired by Centra, Happy Pear and Moo’d brands. Centra was the biggest winner in the Convenience Market.
  • Centra producers won 6 Inspired by Centra Awards which include 4 Gold Awards for the following products: Inspired by Centra Angus Sirloin steak with peppercorn butter, Inspired by Centra Salmon Sensation, Inspired by Centra Lamb Tagine, Inspired by Centra Mexican style sweet potato and bean salad (NPD).
  • Centra’s other Gold winners were our multi award winning Centra Crème Fraiche and Centra Chicken with Garam Masala Soup (prepack & self-serve).
  • The Happy Pear also won Blas na hÉireann Awards

Now in its 15th year, the Blas Na hÉireann awards is the biggest annual competition for quality Irish produce across the island of Ireland with thousands of products entered hoping to win Gold, Silver or Bronze Awards across 100 food and drink categories. Achieving such levels of quality remains a priority for SuperValu and Centra and they are proud to be recognised for delivering the best taste and quality products for its customers.

Supervalu & Centra launch life-saving mammogram campaign

Posted on by Tom Dean

Leading food convenience retailers SuperValu and Centra, are launching a new initiative to support their long-term charity partner Action Cancer, by encouraging shoppers to help sponsor a mammogram.

Each SuperValu and Centra store is aiming to raise at least £120, which is how much it costs Action Cancer to provide one free mammogram to women in Northern Ireland. Last year, the service provided 1,950 breast screenings to women aged 40-49 and over 70 years – outside of NHS screening age.

From Monday 10th to Friday 14th October, staff at SuperValu and Centra stores across Northern Ireland will be armed with buckets collecting donations to raise funds for this life-saving service. Customers will also be able to donate at the tills using cash or card.

Desi Derby, Director of Marketing for SuperValu and Centra, said,

“We have a long-standing partnership with Action Cancer and our amazing retailers, colleagues and customers have raised £3.5m to date to keep the Big Bus on the road. We’re proud to launch this new initiative and would encourage our customers to support this worthwhile cause in our stores and help save the life of a mum, granny, daughter, aunt, wife or friend.

“Our marketing campaign features 16 local women who have benefited from Action Cancer breast screening service, a testament to the importance of this vital service and the need for continued fundraising.”

Corporate Fundraising Manager for Action Cancer, Lucy McCusker, added:

“We’re delighted to continue our partnership with SuperValu and Centra with the launch of this new initiative. Our breast screening service detects approximately six cancers in every 1,000 women screened, and with the support of our partners SuperValu and Centra, we can continue to provide these life-saving screenings. Each mammogram, while free to the client, costs Action Cancer £120, so every penny raised could help save the life of a woman close to you.”

Bridie Treanor from Roslea in County Fermanagh, and a mum to six children and granny to four grandchildren, attended Action Cancer’s Big Bus for a breast screening when it visited SuperValu Newtownbutler in 2019. As Bridie was outside the age bracket for NHS screening, it was this appointment that detected her cancer. Bridie underwent successful surgery and treatment and is now cancer free.

Speaking today, Bridie said:

“I am so thankful to Action Cancer’s Big Bus for saving my life and I can look forward to celebrating future birthdays and watching my family grow up. I never would have travelled all the way up to Belfast to attend a routine screening so I’m grateful that women like me

can access this vital service in their own communities. Please support this wonderful charity in whatever way you can.”

SuperValu & Centra NI Secure Prestigious Wins at Retail Industry Awards in London

Posted on by Tom Dean

SuperValu and Centra Retailers Honoured Among the Best in UK

SuperValu and Centra were honoured this week at the 2022 Retail Industry Awards with three stores taking home top titles and a further five being highly commended.

McGleenan’s Centra in Keady was awarded the sought-after Independent Retailer of the Year title (in the over 6,000sq ft group) while Lusty’s Centra in Larne won the coveted Drinks Retailer of the Year award.

Peter Wilson from Wilson’s SuperValu in Portadown was crowned Newcomer of the Year.

Commenting on the awards, Musgrave NI Retail Sales Director Paddy Murney said:

“I would like to congratulate our retail partners the McGleenan family, Raymond and Richard Lusty, and Peter Wilson who along with their teams competed against some of the best stores in the UK, to achieve these awards. Their commitment and dedication to serving their local communities with the best in modern convenience retailing is unwavering and these awards are testament to that.

“Our SuperValu and Centra stores operate in the heart of communities across Northern Ireland, and we are committed to offering our customers value, choice and high-quality convenience. I am delighted these stores have been recognised for the service they provide. I would also like to congratulate all our stores which were highly commended at the awards.”

Widely regarded as ‘The Oscars’ of the grocery sector, the Retail Industry Awards reward excellence and outstanding achievement across a broad range of categories, recognising independent retailers alongside the large supermarket groups.

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