SuperValu Reaches 25 Year Milestone in Northern Ireland

SuperValu Reaches 25 Year Milestone in Northern Ireland

Local retail brand at the heart of communities supporting almost 2,000 jobs

SuperValu, part of the Musgrave retail and wholesale group, is celebrating 25 years in Northern Ireland. With the first store on Belfast’s Kings Road to the most recent addition, Wilson’s SuperValu on the Garvaghy Road in Portadown, the chain now operates 37 stores across Northern Ireland.

In March 1996, Musgrave acquired four shopping centres and a supermarket – Belfast’s Kings Road, Downpatrick, Carrickfergus and Banbridge. These were to become the first of many SuperValu stores in Northern Ireland and then in June 1997, the group acquired 21 Wellworth stores which significantly expanded the network.

Nigel Maxwell Sales Director for SuperValu in Northern Ireland said –

 “At SuperValu, we are proud to mark our 25th year in Northern Ireland. Our colleagues and retail partners are embedded in the local communities they serve – providing customers with value, choice and convenience.  

“A key component of our strategy is supporting local and it is our collaborative approach with the outstanding local producers and suppliers that have ensured our shelves remained stocked and our customers happy.” 

SuperValu works with over 3,000 local farmers, in partnership with over 140 local suppliers and sell nearly 3,000 local products across their stores.  With impressive state-of-the-art store layouts and a strong emphasis on bringing new and innovative products and ranges to stores, SuperValu is leading the way in shopper experiences.

Nigel Maxwell continues –

 “Over the years, our focus has been on meeting the changing needs of today’s shoppers which has meant reimaging the look and feel of our stores. Despite the challenges of last year, we opened new stores in Ballynahinch and Portadown which followed revamps in Lisburn, Fruitfield and Aughnacloy. In addition, SuperValu Portstewart will be undergoing an extensive refurbishment later this year and I’m sure the local customers will be impressed.”

Local partnerships are at the heart of SuperValu and there is a strong emphasis on helping support local initiatives and charities. SuperValu, along with Centra, has been partnering with Action Cancer since 2001 and to date has raised over £3.1 million.

“At SuperValu, we have a very strong community focus and we wanted to reflect that, not only in the services we offer and food and drink that we sell, but also in the charities with whom we choose to work with. Our partnership with Action Cancer is one we are extremely proud of and to see the relationship grow and flourish over the years is testament to the commitment of our colleagues, stores and customers.”

To celebrate the 25-year milestone, the brand is giving away 25 prizes throughout March across their social media platforms as well as providing customers with some fantastic deals in store.

SuperValu’s 37 stores are located across Northern Ireland, for further information visit

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Centra sees demand soar for ‘full Irish’ breakfast during pandemic

Leading convenience retailer supporting all-Irish producers
with Inspired By range.

20% increase in sales of own brand Irish breakfast products.

Other notable trends

  • 1,000% increase in non-alcoholic spirits and liqueurs.
  • Newspaper and magazine sales up 3% and 7.5% respectively.
  • Gardening and horticulture receive a boost with 7,000% increase in seed sales.

Centra, Ireland’s leading convenience retailer, has recorded a significant increase in demand for breakfast foods during the pandemic, with its Inspired By product range generating almost €2m in sales through Irish producers last year.

Retail sales for products in the Irish produced Inspired By Centra breakfast range soared more than 20% in 2020 to a total of €1.9m from €1.5m the previous year, according to the latest available sales data from the leading retailer.

“At Centra, we are very pleased by the sales performance of Inspired By breakfast product range which, importantly, is all sourced from Irish producers,” said Ian Allen, Managing Director of Centra. “The contribution to the company of the convenience retail sector is critical, particularly in the current climate, and we are delighted to be supporting home-grown Irish producers from the four corners of the country through our Inspired By product range. Clearly, there has been a trend throughout the pandemic towards certain food products, with customers keen to experience a treat at home for a much-needed morale boost. We’re delighted that they are choosing to shop with us at Centra, and more important, are choosing to buy local and Irish in doing so.”

Supporting Irish producers

The Inspired By Centra Dry Cured Rashers 219g achieved the greatest increase, with sales volumes skyrocketing by over 8,000% when compared to 2019. Inspired By Centra pork and bacon products are supplied by Oliver Carty, a third-generation family-owned Irish business that was established in the 1950s. Based in Co. Roscommon, Oliver Carty employs more than 150 people.

Centra recorded a similarly significant increase in sales for its Inspired By Centra Mini Puddings 260g which soared by more than 5,000% in 2020. Centra’s pudding range is supplied by Loughnane’s, a fourth-generation family-owned business since 1934, employing 200 people and is based in Co. Galway.

Customers also clearly sought a vitamin-c boost throughout 2020 with sales of Inspired By Centra Freshly Squeezed Orange Juice 1ltr jumping to €404,090 from €339,872 in 2019. Inspired By Centra range of juices is supplied by Sunshine Juice, a Co. Carlow based business employing 50 people. Sunshine Juice is operated by the Walshe family since 1998.

Centra also recorded an increase in demand for eggs last year, with the Inspired By Centra Free Range Corn Fed Eggs 6pce rising 24% in 2020. Centra is supplied by Clonarn Clover, a business which employs 30 people and supports over 20 local family farms around Counties Cavan and Meath supplying free range eggs from 150,000 hens.

Finally, sausages remain a popular breakfast staple for customers, with 2020 sales of the Inspired By Centra Traditional Pork Sausages 380g totalling €185,377, up from €144,194 in 2019. Arthur Mallon Foods, which was founded in 1942, supplies Centra with a wide range of own brand sausages from the business’ base Co. Monaghan where it employs 150 people.

Other notable 2020 trends

The latest data from Centra also indicates additional significant consumer trends during 2020 that were associated with the pandemic.

The leading convenience retailer’s primary growth category was in non-alcoholic spirits and liqueurs which increased 1,000% from 2019, while non-alcoholic beer up 50%.

In 2020, newspaper sales increased 3% while magazines rose 7.5% with people enjoying more recreational time at home. In 2018 and 2019, both were declining categories.

Increased recreational time at home also led to a significant jump in the sale of gardening and horticulture products, with sales up 78% overall. Within this category, bedding and plants increased by 500% while the sale of seeds soared by 7,000%.

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SuperValu Herbs Become More Eco-Friendly with new Sustainable Packaging

SuperValu is on a mission to help shoppers shop more sustainably

SuperValu has announced today that from February 8th all Growing Herbs packaging is sustainable. The move will see all non-recyclable plastic packaging removed, diverting a massive 3.18 tonnes of plastic from landfill annually. The outer sleeve on the potted Growing Herbs has moved to a paper sleeve which is 100% recyclable, and the black pot has moved to a grey pot which can be recycled. Potted herbs are a convenient way of having fresh herbs to hand just when you need them as with a little care, they will keep super fresh until ready to use. SuperValu’s local herb producers, O’Hanlon’s Herbs, Wicklow, advise SuperValu customers to water their growing herbs every day or when the compost is dry to the touch and to pick leaves from the herb as required from the top of the plant.

Over 300,000 units of Growing Herbs are sold in SuperValu each year and the range includes: Coriander, Basil, Parsley, Rosemary, Thyme, Mint & Chives. All SuperValu potted herbs are Bord Bia approved Irish grown. The move to make another SuperValu range fully sustainable is part of a series of changes in 2021 which show SuperValu’s commitment to making 100 per cent of SuperValu own-brand, fresh produce, and in-store packaging recyclable, reusable or compostable by 2025.

Ian Allen, Managing Director, SuperValu, said, “We are delighted to introduce fully sustainable packaging to another SuperValu range. With the removal of the plastic sleeve on herbs and non-recyclable black plastic we are moving ever closer to our goal of 100% sustainable packaging by 2025. So far, our changes to packaging have diverted 29.3 tonne of plastic from landfill annually, a positive move that impacts every community we operate in around Ireland.”

As part of our commitment to becoming more sustainable we have introduced Sustainable Sundays, sharing the steps we’re taking to improve our impact on the planet and how our customers can get involved too. SuperValu will reduce its carbon footprint in Ireland by 70 per cent by 2025 and in addition to moving to sustainable packaging SuperValu is committed to operating all facilities with 100 percent green electricity and to sending no recoverable waste to landfill. Any food surplus in stores is sent to re-distribution charities so food waste is minimised as well as helping to alleviate food poverty.

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SuperValu, Centra and Musgrave Marketplace stores across Ireland donate €129,000 to local community buildings in conjunction with SEAI

One of Ireland’s Largest Retailers and Wholesalers Are Shining A Light On Sustainability With Extensive Store Energy Upgrades

SuperValu, Centra and Musgrave MarketPlace stores have teamed up with the Sustainable Energy Authority of Ireland (SEAI) for the ninth consecutive year to spearhead environmental change in the Irish retail sector and beyond through their ‘Building Sustainable Communities’ initiative.

Once again in partnership with the SEAI, a number of community upgrade projects were completed, with 10 stores across Ireland participating in the initiative. The community grant scheme administered by SEAI supported the project with a total investment value of €265,000.

The initiative calls on stores to identify and upgrade areas of their own operations which can be made more energy efficient, in keeping with high standards of energy efficiency and renewable energy usage, but also enables them to identify community buildings in their area to donate funds and enable them to upgrade their facilities.

The objective of the initiative is to reduce energy costs, fossil fuel usage and greenhouse gas emissions year on year.

This a huge undertaking of both time and capital, with over €1.2m invested by the stores that participated in 2020 whereby several energy-saving measures and solutions were implemented.

SuperValu, Centra and Musgrave MarketPlace have said the Building Sustainable Communities initiative is one they are ‘extremely passionate’ about, adding that the long-term difference it makes in their local communities makes their investment and efforts worthwhile.

This year, the community buildings associated with stores who participated in the scheme received up to €129,000 between them as a result of energy saving measures implemented by their respective SuperValu, Centra and Musgrave Marketplace stores.

Community buildings and clubs who benefitted include;

  • Midleton Football Club, Cork
  • Midleton Rugby Club, Cork
  • Carndonagh FC, Donegal
  • Peamount FC, Dublin
  • Cuala GAA Club, Dublin
  • Ballybunion Leisure Centre, Kerry
  • Ballybunion Community Centre, Kerry
  • Kings Island Community Centre, Limerick
  • Dungarvan Rugby Club, Waterford

In their clubhouses and buildings, upgrades included the installation of new heat pumps and insulation, others had windows and doors replaced, with the remaining associations opting for new energy efficient LED lighting.

These upgrades put funds back into the pockets of nominated community groups during a challenging year, reducing yearly energy bills by almost €19,000 or 147,000 thermal KWH savings. This is equivalent in energy terms to powering 43 houses per year.

The 10 stores involved in this year’s Building Sustainable Communities initiative were:

  • SuperValu Youghal, Cork
  • SuperValu Newmarket, Cork
  • SuperValu Midleton, Cork
  • SuperValu Carndonagh, Donegal
  • SuperValu Sundrive, Dublin
  • Centra Newtownpark Avenue, Dublin
  • SuperValu Rush, Dublin
  • SuperValu Ballybunion, Kerry
  • Musgrave MarketPlace Limerick
  • SuperValu Dungarvan, Wateford

Soaring to new heights with their sustainability credentials this year, a number of the stores installed solar PV panels to their roofs. Not only are these stores conserving energy through LED lighting upgrades and new refrigeration systems, but they are now creating their own eco-friendly energy to power their stores.

A shining example of the fantastic strides being made in their green endeavours is SuperValu Ballybunion, Co Kerry. The store underwent a refrigeration and LED lighting update in 2017 which greatly reduced their electricity consumption and carbon footprint by almost 30%. This year, the store had PV solar panels installed which has reduced their carbon footprint by a further 20% now that the store is generating its own green energy.

On the Centra side, their store in Newtownpark Avenue, Blackrock, also made huge energy savings as a result of new PV solar panels installed this year, reducing their carbon footprint by 40%.

SEAI are again encouraging all of us to make an effort to be more energy conscious in our own homes. Climate action is everyone’s responsibility. We must all play our part and whether we’re at home, at work, at school or in our community, there are things we can do to address climate change. Simple changes that can be made in the home include:

  • Reduce the heating thermostat by one degree
  • Turn radiators off or down in rooms that you do not use very often
  • Replace your old inefficient light bulbs with low energy CFLs or LED lights. Start with the lamps in your living room or kitchen where you spend most of your time
  • Unplug appliances when they are not in use. Even in ‘standby’ mode, they are using 20% of the energy they would consume if they were on

Speaking in relation to their role within the Sustainable Communities Initiative, Declan Meally, Head of Transport and Communities with SEAI said:

“SEAI are delighted to work with Musgraves and the Communities on another successful year for the ‘Building for Sustainable Communities’ initiative. This year it was great to see another ten stores across Ireland, with each stepping up to the plate to make sustainability improvements in store and provide some additional benefits for their wider communities.

The Musgrave Group have been leading by example in their own stores with their energy saving initiatives, in addition to informing their communities and customers in the process to illustrate how everyday changes can make a big difference.

Everyone can contribute to a sustainable future for Ireland by making sustainable changes. You can do this from home by reducing your energy usage; by perhaps starting with upgrading your lights to LED bulbs. SEAI also see the added benefit of working together as a community and we now have a network of over 500 Sustainable Energy Communities across Ireland who are taking action and working on our future.

We’re proud to once more support these projects with Musgraves and recognise that it is a successful model that has delivered each year and we look forward to working with more stores and communities across Ireland in the future,” Mr Meally said.

Echoing the statement of the SEAI, Ian Allen, Managing Director for SuperValu and Centra commented:

“As part of our sustainability plans, we are committed to making a real difference and creating a positive impact on communities across Ireland. We are constantly looking for ways in which we can operate our business in more environmentally friendly ways for example we are working to ensure that 100% of our ‘Own Brand’ range packaging will be recyclable, reusable or compostable by 2025 and to reduce our carbon emissions to net zero carbon by 2050.”

“The Building Sustainable Communities initiative is one that we are proud to be part of each year and it’s quite rewarding to see a significant reduction in the various stores’ energy bills having completed the various works. It’s even more rewarding to see our community buildings are also benefitting from this initiative and I look forward to the other positive changes we’ll make together in the future”, Mr Allen added.

SuperValu and Centra are part of the Musgrave Group, Ireland’s largest grocery and food distributors. With 220 stores throughout Ireland, SuperValu has served the people of Ireland for over 30 years, and has become a well-established landmark across Irish communities. Centra maintains a reputation for quality, value and friendly service, with bright, accessible stores in over 465 locations throughout the country.

To learn how you can make small changes with a big impact see,, or follow #SustainableSundays #EverythingYouNeed or #ThereWhenYouNeedUs on Facebook, Twitter, YouTube, Instagram and LinkedIn.

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SuperValu and Centra NI raise over £130k for action cancer during Covid-19 pandemic

Five key initiatives developed to boost fundraising drive

In what was an exceptionally challenging year, SuperValu and Centra retailers across Northern Ireland raised a monumental £130K for long-standing charity partner, Action Cancer.

Due to the ongoing COVID-19 pandemic, the brands challenged themselves to reassess their initial fundraising plans which support the life-saving services offered by Action Cancer across Northern Ireland.

Desi Derby, Marketing Director for SuperValu and Centra, commented on the fundraising achievement: 

“When the pandemic hit at the beginning of last year, our rally call became ‘together we are stronger.’ We knew how detrimental the impact of having to cancel traditional fundraising events and activities would be to Action Cancer, so as a team, we worked collectively to come up with ways in which we could support our long-standing partner in these difficult times.”

“This significant figure is a testament to the dedication of our retailers, colleagues and customers, who have worked tirelessly over the last year to both serve their communities and to help us achieve this impressive fundraising total.”

Five key initiatives were developed including, the sale of limited-edition Action Cancer face masks which to date has raised almost £25,000 and are still available in stores priced at £4.  This followed on the heels of a successful Halloween initiative, partnering with local Armagh supplier Gilfresh, which saw the brands pledge a 50p donation from each pumpkin sale.

Throughout the pandemic, SuperValu and Centra have continued to champion their local communities and in June, the brands called on the public to nominate their ‘local store hero’ – a store colleague recognised for going above and beyond to help their local community – a £1 donation was made for every nomination received.

In April, the brands announced their partnership with a local charity initiative showing support for the NHS and all frontline workers – selling balloon shaped stickers for customers to display on their car or home windows.

In addition, SuperValu honoured their annual sponsorship of Action Cancer’s Bra Walk which took place in September and went virtual for the first time.

Gareth Kirk, CEO of Action Cancer, added:

“Throughout 2020 the ongoing support of SuperValu and Centra retailers to Action Cancer has been truly outstanding and vital, enabling us to continue with many of our supporting services throughout the year. Without the ongoing support of Musgrave NI our impact and the difference we make in helping to save lives and support people with cancer in Northern Ireland would be considerably less. Thank you, SuperValu, and Centra for your tremendous ongoing and continuing support to Action Cancer and for the contribution you make daily to our local community.”


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SuperValu To Use 3D Printing To Produce Light Fittings Made From CDs Across Its Store Network

New LED lights, combined with green refrigeration units and solar panels on store roofs, has resulted in enough energy saved to power 22,890 homes in Ireland for a year

SuperValu, Ireland’s leading grocery retailer, has announced that it is to produce its light fittings for its network of 223 stores from recycled CDs using 3D Printing technology. As a result, its light fittings will have a 75% reduced carbon footprint for material supply & manufacturing, transport and end of life combined due to the lightweight nature and reduced number of parts compared to a traditional luminaire, which translates to a 35% carbon emission saving when shipping.

SuperValu has partnered with two Irish companies – Domus and Pro Light Design & Technology to rollout the recycled and 3D Printed Luminaires, with installations completed in 40 stores to date with a larger rollout to be completed this year. The rollout forms part of a broader set of commitments as part of SuperValu’s sustainability plans to make a real difference to people’s lives every day and creating a positive impact on communities and across Ireland.

The new light fittings combined with a broader rollout of LED lights across the SuperValu store network has delivered significant energy savings to date which, when combined with new environmentally friendly refrigeration units and solar panels installed on the roofs of a range of SuperValu stores, has resulted in enough energy saved to power 22,890 homes in Ireland for a year.

Key milestones that SuperValu will achieve as part of its sustainability strategy include:

  • The removal of unrecyclable black plastic in its core ranges
  • Installing energy saving doors to refrigeration cabinets across the majority of its estate
  • Fitting Solar PV Panels to the roofs of 50 stores
  • Reducing fleet emissions by 1.5% year on year
  • Assisting over 300 SME suppliers to become more sustainable by providing eLearning resources

SuperValu has kicked off a sustainability campaign, Sustainability Sundays, to share with the public updates on progress Ireland’s leading grocery retailer is making on its own sustainability plans. Every Sunday this year SuperValu will also share tips with customers on how to make small changes in their lives to become more sustainable and drive environmental change.

Commenting on their sustainability plans, SuperValu Managing Director Ian Allen said: “We are working hard to be more environmentally friendly, fundamentally rethinking everything we do from product packaging to how we design our stores. We have ambitious targets such as making 100% of the packaging for our Own Brand range recyclable, reusable or compostable by 2025 and reducing our carbon emissions to be net zero carbon by 2050.

Today’s announcement that we are changing all our light fittings to ones made from recycled materials such as old CDs is just one part of a bigger plan that we will be rolling out this year. We have already made real progress like changing our fruit and veg bags so that they are compostable and half of our stores running on green electricity generated from renewable resources. But we know that we have more to do and among our targets for 2021, we plan to increase the amount of loose produce we sell, install solar panels on more of our stores and reduce fleet emissions.

SuperValu serves over 2.6 million customers every week and has 223 stores nationwide. Together with its retail partners, SuperValu employs approximately 14,500 colleagues, making it one of the State’s largest private-sector employers. SuperValu continues to source locally wherever possible which helps to sustain 30,000 jobs in the Irish economy.

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Musgrave Appoints Ian Allen As Managing Director of SuperValu and Centra

Musgrave has announced the appointment of Ian Allen as Managing Director of SuperValu and Centra, Ireland’s leading grocery retail and convenience brands. A 23 year Musgrave veteran, he currently serves as SuperValu Sales Director and will take up his new role on 1st January 2021.

With over 30 years’ experience in the grocery industry and a proven track record of delivering significant brand growth, Ian has been responsible for significant commercial outcomes for Musgrave since joining the business in 1997. He has served in a variety of roles including Centra Sales Director, Head of Trading Strategy & Planning and Director of Frank and Honest Coffee, which is now the number one on-the-go coffee brand in the country.

Commenting on Ian Allen’s appointment, Musgrave CEO Noel Keeley said: “We are delighted to appoint Ian as Managing Director of SuperValu and Centra. His appointment reflects the success he has had across multiple roles, most recently as Sales Director of SuperValu, which has performed strongly this year. I would also like to thank Ray Kelly who served as Interim Managing Director over the past number of months, stepping into the role in the midst of a global pandemic and steering our retail brands through Covid-19.

Despite the challenges of Covid-19, we plan to further cement the leadership status of our retail brands by doubling down on our commitment to source Irish wherever possible, investing in innovation such as our online shopping service and delivering the best customer experience in the market. The strength of our brands is reflected by the fact that every day almost 700 independent SuperValu and Centra stores go toe-to-toe with international chains and we will continue to go from strength-to-strength under Ian’s stewardship.”

SuperValu serves over 2.6 million customers every week with 223 stores nationwide and Centra serves over three million customers per week with a total of 473 stores across the country. Combined with their retail partners, together the brands employ 25,500 colleagues across the country, making SuperValu and Centra one of the State’s largest private sector employers.

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Supervalu set to sell nearly 2,000 tonnes of Irish veg this Christmas

SuperValu guarantees the full Irish Christmas dinner with locally sourced vegetables, meat and desserts available

SuperValu, Ireland’s leading grocery retailer, has announced that it expects to sell almost 2,000 tonnes of locally sourced vegetables over the festive period, amid surging demand for vegetarian and vegan Irish Christmas dinner essentials such as brussels sprouts, carrots, parsnips and potatoes.

SuperValu expects an increased interest in Irish food this Christmas, with shoppers keen to support local producers and suppliers. This support for local, coupled with a spike in demand for vegetarian and vegan alternatives, means that SuperValu expects that it will sell just under 1,900 tonnes of Irish vegetables alone over the festive period – the same weight as 20 NASA space shuttles combined.

Local growers and suppliers are working hard to ensure families have all the fresh vegetables they need this festive season. The brussels sprout, Ireland’s perennial dinner-table festive favourite, is centre stage this festive season, with consumer demand reflected by the fact that SuperValu expects to sell 135 tonnes of brussels sprouts, supplied by Tralee grower Paudie Hanafin.

Dublin’s K&K Produce is supplying that other great Irish dinner table favourite, the potato, to shoppers, selling almost 1,000 tonnes of fresh potatoes this festive season at SuperValu. Families will also be able to get the very best parsnip and carrots in store, with K&K Produce supplying 48 tonnes of the popular parsnip and carrot combination.

Begley’s, who recently won a National Organic Award for their leeks, expect to supply 110,000 units over the festive period,  across their carrots, parsnips, fresh beetroot, kale, celery and leeks ranges, while  Kilkenny’s O’Shea’s Farms are supplying 592 tonnes of carrots, a popular vegetable for all including Santa’s busy reindeers.

SuperValu says IGWT and Grove Farm Turkeys in Co Monaghan are supplying €2.5 million worth of 100% Irish, Bord Bia-approved Irish turkeys this Christmas and that by Oliver Carty Ltd who are celebrating the twenty-fifth year of their trading partnership with SuperValu this year, will supply €2m worth of Irish hams.

For an opening course option, the retailer says that it expects to sell €1.2 million worth of Smoked Salmon, which includes the SuperValu Signature Tastes range of smoked salmon supplied by Dublin’s Dunns Seafare, Ireland’s oldest fish company. The range includes a number of varieties including Applewood Smoked Salmon, Dingle Gin Infused Smoked Salmon and a new range of Hot Smoked Salmon selections. SuperValu will also be selling an Irish salmon paté from Union Hall in West Cork, with their delicious range including a Whiskey-Infused Smoked Salmon Paté.

SuperValu is also showcasing some of Ireland’s finest bakery and dessert suppliers this Christmas Carlow-based Seerys are supplying 160,000 delicious Christmas puddings, O’Hara’s Bakery from Mayo are supplying SuperValu’s Signature Tastes Round Christmas Cake; the SuperValu Signature Tastes Mini Bites are sourced from Carleton Bros from Cavan and this festive season also sees SuperValu introducing its Blas award winning Signature Tastes Chocolate Yule Log from dessert-makers Couverture in  Co. Kildare.

Commenting on SuperValu’s local and Irish Christmas dinner range, Ray Kelly, Interim Managing Director, SuperValu, said, “Supporting local is in our DNA as we source from Irish suppliers wherever possible and we expect increased interest from shoppers in buying the very best in quality Irish food this Christmas. We are very fortunate to have long-standing partnerships with a range of Irish companies, which allows our customers to put the best of local and Irish on the table for their Christmas dinners.

“Whether it’s the superb brussels sprouts we source from Paudie Hanafin, who we have partnered with for 13 years, or the delicious paté from Union Hall, a west Cork supplier that came through the Food Academy programme, when you shop with SuperValu, you can rest assured that you are supporting the local economy. So when you make your Christmas dinner list, make sure that buying Irish is your top priority to give food producers from across the country a boost during the busiest trading period of the year.”

SuperValu serves over 2.6 million customers every week and has 223 stores nationwide. Together with its retail partners, SuperValu employs approximately 14,500 colleagues, making it one of the State’s largest private-sector employers. SuperValu continues to source locally wherever possible which helps to sustain 30,000 jobs in the Irish economy.

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SuperValu Leeks Win National Organic Award

SuperValu has won the Private Label award at the bi-annual National Organic Awards. Ireland’s leading grocery retailer scooped the prize for its Irish-grown Begley’s Organic Leeks. The awards, which are organised by Bord Bia and run in association with the Department of Agriculture, Food and the Marine, celebrate and recognise the very best in Irish organic food across seven categories.

Begley’s Organic Leeks won the Private Label Award for its work with SuperValu to create fully compostable packaging for its organic leeks, which are available in-store in 100% compostable bags and labels. The award win comes amid growing consumer demand for locally grown fresh produce, which is reflected by the fact that in the past year, SuperValu has sold 94,000 of Begley’s organic leeks.

The award win also underlines SuperValu’s commitment to supporting local, Irish growers and suppliers wherever possible, and Begley’s, which employs up to 120 staff, has supplied the very best in fresh produce to SuperValu stores for over 20 years.

Commenting on the National Organic Award win, James O’Regan of Begley’s said: “We are delighted to win this award. It is testament to our hard-working, dedicated staff, who have worked tirelessly through Covid-19 to ensure that Irish families have the very best fresh, Irish-grown organic produce every day. I would also like to thank SuperValu for its ongoing support for an Irish business that provides employment in the local community.”

Ray Kelly, Interim Managing Director of SuperValu, added: “We’re proud to source our Irish organic leeks from Begley’s, who we have built a strong partnership with over the past 20 years and they really deserve to win this award. Partnering with local suppliers like Begley’s means that when it comes to fresh food, SuperValu provides the highest quality, Irish produce at the best prices, and our loyal customers can rest reassured that they will have all the delicious, locally grown vegetables that they need this festive season.”

SuperValu serves over 2.6 million customers every week and has 223 stores nationwide. Together with its retail partners, SuperValu employs approximately 14,500 colleagues, making it one of the State’s largest private-sector employers. SuperValu continues to source locally wherever possible which helps to sustain 30,000 jobs in the Irish economy.

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Musgrave Group Statement on Coronavirus, COVID-19

All of our operations as well as stores, warehouses and MarketPlace locations across our network of brands have been adhering to the latest updated guidelines provided by the Health Service Executive (HSE) or relevant health authority in their respective region.

The health of our colleagues, customers and supply chain partners is our top priority at this time. We were the first Irish food retailer to roll out plexiglass screens across our stores. The screens are one of many preventative measures, including hand sanitisers, social distancing, face masks and minimising cash transactions, that help to protect both colleagues and shoppers.

We will continue to provide updates on our efforts as the situation evolves and updated guidance is announced.

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