SuperValu & Centra NI Secure Prestigious Wins at Retail Industry Awards in London

Philip Woods, owner of SuperValu Fruitfield in Richhill, won Independent Retailer of the Year (over 6,000 sq ft category) at the prestigious Retail Industry Awards.

SuperValu and Centra were honoured this week at the 2023 Retail Industry Awards with two stores taking home top titles.

Woods’ SuperValu Fruitfield in Richhill was awarded the sought-after Independent Retailer of the Year title (in the over 6,000sq ft group) while Bradley’s Centra in Maghera won the coveted Drinks Retailer of the Year award.

Commenting on the awards, Musgrave NI Retail Sales Director Paddy Murney said:

“I would like to congratulate Woods’ SuperValu Fruitfield, and Bradley’s Centra Maghera, which along with their teams, competed against some of the best stores in the UK, to achieve these top awards. Their commitment and dedication to serving their local communities with the best in modern convenience retailing is unwavering and these awards are testament to that. 

“Local has never been more important and our SuperValu and Centra stores operate in the heart of communities across Northern Ireland, offering our customers value, choice and high-quality convenience. I am delighted these stores have been recognised as best in class for the service they provide.”

Philip Woods, SuperValu Fruitfield owner added:

“We are absolutely thrilled to have won the Independent Retailer of the Year Award once again, after achieving the title in 2021. To be recognised as the best independent store in the UK is an accolade of which we’re very proud. We look forward to continuing to provide excellent service and an extensive choice for our customers for many years to come.”

Joe Bradley, owner of Centra Maghera said:

“We are delighted to have won the Drinks Retailer of the Year Award. We have an extensive range of beers, wines, and premium spirits in-store and offer competitive prices alongside the best customer service experience. We’re very proud of this achievement and would like to thank our store manager Eoghan Jordan and the entire team for their hard work.”

Widely regarded as ‘The Oscars’ of the grocery sector, the Retail Industry Awards reward excellence and outstanding achievement across a broad range of categories, recognising independent retailers alongside the large supermarket groups.

SuperValu and Centra champion environmental change in stores and communities

SuperValu and Centra stores have again joined SEAI (Sustainable Energy Authority of Ireland) in their ‘Building Sustainable Communities’ initiative which spearheads environmental change in both the retail sector and communities across Ireland.

For the 11th consecutive year, the ‘Building Sustainable Communities’ initiative sees selected SuperValu and Centra stores upgrade areas of their operations to ensure a high standard of sustainability and energy efficiency.

23 stores took part in the initiative this year, and the combined energy savings from these stores is 6.3 million KWH, enough to power 861 Irish homes.

The SEAI partnership complements, Musgrave’s overall sustainability strategy and commitment to achieving a 12% carbon reduction target by 2023 and net zero carbon target by 2040.

Musgrave recently announced that through collaboration with its network of independent retailers it has enabled them to achieve over three quarters of its 12% carbon reduction target as a result of a first of its kind €25m sustainability fund it launched last year aimed at empowering retailers to achieve net zero carbon by 2040. The Fund will lead to a 10,000 tonnes carbon footprint reduction amongst the Musgrave retail network.

For the first time, this year’s initiative also sees a contribution made to not-for-profit affordable housing charity Clúid Housing. The grant supported 40 Dublin based Clúid houses to raise their BER (Building Energy Certificate) rating from D2 to B2, which is an important indicator of energy performance and efficiency. The results of this will be felt by residents both in the comfort of their home, and their electricity bills.

The participating SuperValu and Centra stores this year underwent a range of extensive works, from installation of solar panels to upgrading refrigeration and freezers. Many of the stores have previously taken part in the initiative, with the with 2022 / 2023 upgrades including the installation of over 6,400 solar PV panels as well as new lighting fixtures and refrigeration.

As part of the initiative, individual stores select community organisations in their area who they feel would benefit from support to improve the energy efficiency of their own buildings and facilities, ensuring the mission of sustainable energy reduction is delivered throughout local communities.

Through this initiative, SuperValu and Centra demonstrate their commitment to continue developing a sustainable Irish retail sector by reducing store energy costs, fossil fuel usage and zero carbon emissions. As well as this, SuperValu and Centra also cement their commitment to local communities across Ireland by making sustainability improvements to both local community organisations and affordable homes.

The stores involved in this year’s Building Sustainable Communities initiative were:

  • SuperValu Deansgrange, Dublin
  • SuperValu Blanchardstown, Dublin
  • SuperValu Sutton, Dublin
  • SuperValu Donabate, Dublin
  • SuperValu Killester, Dublin
  • SuperValu Talbot Street, Dublin
  • SuperValu Bray, Wicklow
  • SuperValu Togher, Cork
  • SuperValu Glanmire, Cork
  • SuperValu Carrigaline, Cork
  • SuperValu Tower, Cork
  • SuperValu Ballincollig, Cork
  • Centra Innishannon, Cork
  • Centra Mallow – Spa Glen, Cork
  • SuperValu Tramore, Waterford
  • SuperValu Ballyragget, Kilkenny
  • SuperValu Loughrea, Galway
  • Centra Lough Atalia, Galway
  • SuperValu Castleisland, Kerry
  • SuperValu Kilcock, Meath
  • SuperValu Carrick-on-Suir, Tipperary
  • Centra Mullingar, Westmeath
  • Centra Drumlish, Longford
  • SuperValu Cloyne, Co. Cork

Tanya Osborne, CEG (Community Energy Grants) Programme Executive at SEAI said that SEAI’s mission is to highlight the importance of sustainable energy and celebrated the work achieved in collaboration with SuperValu and Centra through the years.

She said: “Creating a more sustainable society is at the core of everything we do at SEAI, and we firmly believe in the importance of working together to enact change. SEAI works with individuals, businesses and organisations across Ireland by providing grant support for much-needed energy upgrades.

‘Building Sustainable Communities’ closely aligns with our values and demonstrates the power of businesses and communities coming together. We are very grateful to SuperValu and Centra collaborating with us once again on this important initiative.”

Echoing Ms Osborne, Daniel Murphy, Sustainability Manager for SuperValu and Centra commented: “SuperValu and Centra and our retail partners are committed to working closely with local communities and this is clearly demonstrated through our ‘Building Sustainable Communities initiative.’ We are passionate about promoting sustainable living and this is reflected in the large number of stores who have undergone these works.

He concluded: “It is a privilege to again partner with SEAI for this initiative which will certainly enable all stores, organisations and homes involved to significantly lower their energy bills and enhance their sustainable energy output.”

Brendan Cunningham, Head of Investment Planning at Clúid Housing remarked: “We are passionate about delivering quality housing for all, so we are delighted to partner with SuperValu, Centra and SEAI in this extremely important initiative. ‘Building Sustainable Communities’ has allowed 40 households to live in more energy efficient homes which not only benefits the environment but also lowers energy costs.”

SuperValu and Centra are part of the Musgrave Group, Ireland’s largest grocery and food distributors. With 220 stores throughout Ireland, SuperValu has served the people of Ireland for over 30 years and are deeply engrained in the roots of the Irish communities that they have stores. Centra maintains a reputation for quality, value and friendly service, with stores in over 465 locations throughout the country.

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SuperValu and Centra reach the finals at prominent Forecourt Trader Awards

Musgrave NI owned SuperValu and Centra stores have been announced as finalists in the UK-wide 2023 Forecourt Trader Awards, recognising the brands’ excellence in modern convenience retailing. The announcement follows the brands receiving a total of 14 shortlists at the Retail Industry Awards last month.

SuperValu Portstewart, which underwent a £1.1 million refurbishment in August 2022, is a finalist in three categories – Best Community Engagement, Best Customer Service and Best Food-To-Go Outlet – while Centra Mallusk will battle for the title of Best Forecourt Northern Ireland (up to 4mlpa – million litres per annum) and Best Coffee and Hot Beverages Outlet.

Commenting on the shortlists, Head of Retail Operations at Musgrave NI, Caroline Rowan, said:

“We are delighted that SuperValu Portstewart and Centra Mallusk have been shortlisted in these awards. To be up against the best in the UK and make it to the finals is testament to the teams’ hard work and commitment to meeting the needs of the modern customer and ensuring they have the best shopping experience possible.

“We look forward to the awards ceremony in October.”

Regarded as the most prestigious competition in the UK’s petrol retailing industry calendar, the Forecourt Trader Awards have been rewarding excellence and outstanding achievement across a range of specialist and regional categories, for more than 20 years.

SuperValu and Centra recognised with 12 shortlistings at prestigious Retail Industry Awards

Retailers from SuperValu and Centra have been announced as finalists in the 2023 Retail Industry Awards, highlighting the excellence in modern convenience retailing across both brands.

The retail brands have also both been shortlisted in the Symbol/Franchise Group of the Year category, while SuperValu NI is a finalist in the Drinks Retailer of the Year multiples category.  Musgrave NI, which owns the brands, has also achieved finalist status in both the Food-to-Go Retailer of the Year and Chilled Retailer of the Year multiple categories.

Widely regarded as ‘The Oscars’ of the grocery sector, the Retail Industry Awards reward excellence and outstanding achievement across a broad range of categories, recognising independent retailers alongside the large supermarket groups.

Commenting on the shortlist, Musgrave NI Retail Sales Director Paddy Murney, said:

“I’d like to congratulate all the SuperValu and Centra stores which have been shortlisted at the Retail Industry Awards. There was a substantial number of entries this year, so to make it to the finals is a fantastic achievement, demonstrating the dedication and commitment of our retail partners to serving their local communities with the best in modern convenience retailing. We are also delighted to be finalists in the Symbol Group of the Year categories and look forward to celebrating at the awards ceremony in September.” 

SuperValu and Centra have been shortlisted in the following categories at this year’s Retail Industry Awards which take place in London on 19th September:

Symbol/Franchise Group of the Year

  • SuperValu NI
  • Centra NI


  • Chilled Retailer of the Year – McCool’s Centra Ballymena, County Antrim
  • Drinks Retailer of the Year –
    • Bradley’s Centra, Maghera, County Londonderry
    • Lusty’s Centra, Larne, County Antrim
  • Food-to-go Retailer of the Year (up to 3,000sq ft) – Centra Dunman, Cookstown
  • Forecourt Retailer of the Year (up to 3,000sq ft) –
    • Centra Dunman, Cookstown, County Tyrone
    • Patterson Centra M1, Dungannon, County Tyrone
  • Post Office Retailer of the Year – McCool’s Centra Ballymena, County Antrim

Multiple and Company-Owned

  • Chilled Retailer of the Year – Multiple – Musgrave
  • Drinks Retailer of the Year – SuperValu NI
  • Food-to-go Retailer of the Year – Multiple Convenience – Musgrave

SuperValu and Centra retailers leading the way in sustainability with 9% reduction in carbon in 12 months

SuperValu and Centra retailers have achieved a 9% carbon reduction, a year on from the launch of the €25m Musgrave Sustainability Fund. SuperValu and Centra set out to achieve a 12% carbon reduction by end of 2023.

In June last year, Musgrave announced the first of its kind €25 million sustainability fund aimed at realising this target and reducing emissions across its operations, ultimately to achieve net zero by 2040. In order to reduce emissions to net zero by 2040, Musgrave is aiming to achieve a 46% reduction in carbon emissions (Scope 1 and 2) by 2030.

So far, the carbon reduction achieved across SuperValu and Centra stores is equivalent to planting over 260,000 trees. By the end of 2023, over 26,500 panels will be installed across 63 SuperValu and 36 Centra stores generating the equivalent amount of electricity to power almost 3,500 homes entirely for a year. More than 90 SuperValu stores will have solar panels by the end of 2025.

€27.7m has been invested to date, made up of the fund combined with SuperValu and Centra retailer investment. It is expected the total SuperValu and Centra retailer investment across the whole of Ireland to be approximately €50 million once the fund is complete.

Ian Allen, Managing Director of SuperValu and Centra: “Our stores are at the heart of communities around Ireland, and we are proud that our network of SuperValu and Centra retailers we are on track to reach our carbon reduction goal by the end of this year.  Our retailers have shown real passion and enthusiasm to continue to lead by example and implement sustainability measures across their leading supermarket and convenience stores. Over the month of June some retailers saw 30% or more of the electricity they used come from solar panels they installed on their roofs, this is sustainability in action. We are on track and are seeing constant efficiencies and improvements being made across our retail network.  Consumers want us to do more, and we are focused on doing this and working with our retail partners to make every community a sustainable community. We want to make a real-lasting legacy for generations to come.” 

Cormac Quish of Quish’s SuperValu Tramore said: At SuperValu Tramore, we are acutely aware of the responsibility that rests with all of us in relation to climate action, both individually and collectively. The changes we have made in store as a result of our store revamp and the sustainability fund investment have allowed us to achieve a 59% carbon reduction and 40% reduction in electricity. For example, we have installed 348 solar panels, removed oil ovens and replaced with electric and introduced new refrigeration with all doors running on environmentally friendly gas. We look forward to building on these actions and making every day real sustainable action accessible for our loyal customers. As a community hub, we are committed to reaching Net Zero by 2040 and we will continue to enhance sustainability measures across our store to play our part.”

The current 9% reduction in carbon emissions puts us in good stead to achieve a 46% reduction by 2030. SuperValu and Centra’s role as Irish Government UN Sustainable Goals Champions (2023-2024) means we are committed to making every community a sustainable one and as a business that feeds one in three people every day, we are passionate about continuing this journey and stepping up to the plate to support our customers and suppliers.

In the Republic of Ireland, Musgrave committed €50,000 per SuperValu store and €25,000 per Centra store. Stores across Ireland have implemented select sustainability initiatives based on each store’s needs and set-up, including upgrading freezers and refrigeration units, LED lighting retrofit, solar panels, and electronic shelf edge labels (eSEL).

Further details on Musgrave’s sustainability strategy can be found at:

Five Irish Food Suppliers Secure Lucrative Opportunity with Musgrave MarketPlace

Ireland’s leading wholesale and foodservice business Musgrave MarketPlace has announced five new partners following the first round of its Green Shoots programme.  In collaboration with Bord Bia, the Dragons Den style initiative invited pitches from local Irish businesses with the opportunity for their product to be promoted and sold across Musgrave MarketPlace branches and online platforms.

Companies presented to a panel of foodservice experts spanning the areas of culinary, purchasing, sales and marketing with five providers selected – Vanilla Bean Patisserie in Cavan, Uneek Functional Cheese Company based in Limerick, West Cork natives, The Cultured Food Company and Spice of Life as well as Builin Blasta from Galway.

The businesses will now be listed in three Musgrave Marketplace branches as well as online.  There will be the opportunity to host monthly sampling events in branch and an extensive promotional campaign will now begin across Musgrave Marketplace social media and digital platforms as well as in foodservice brochures.

Congratulating the successful businesses, Mark Moriarty Trading Director of Musgrave Wholesale Partners said:

“At Musgrave Marketplace we are committed to providing our customers with the most extensive range of products and supporting local Irish suppliers is extremely important to us.  Green Shoots brings these two commitments together.

We are always scouting for new and innovative food and non-food products to supply to our large network of customers in Ireland.  This new initiative allows us to showcase local Irish suppliers and I look forward to seeing more businesses come on stream in the coming months.” 

Maureen Gahan, Foodservice Specialist with Bord Bia added:

“Bord Bia is delighted to collaborate with Musgrave Marketplace in the initial supplier selection process. A key element of Bord Bia’s role is to act as a bridge between Irish food and drink producers and industry buyers. A range of product categories with new growth potential were identified by restaurant customers. Bord Bia facilitated a series of 1-2-1 bespoke presentations with suppliers in these categories, from which Musgrave Marketplace selected the final group of participants.”

Musgrave MarketPlace is the only 100% Irish owned national foodservice wholesaler. They are committed to supporting Irish jobs, Irish businesses and the future of the foodservice industry across the island of Ireland.

Centra Run Together back in Ormeau for 2023

Local convenience retailer Centra is rallying for runners across Northern Ireland to take part in its annual fundraising event, Run Together.

This year aims to bring together 1,600 runners for one ultimate Run Together event taking place on 22nd October at Ormeau Park in Belfast. With both a 5K and 10K run, casual and experienced runners are encouraged to take part to raise vital funds for charity partner, Action Cancer. There are 200 early bird registrations open now for each run with the 10K priced at £15 (normally £20) and the 5K available to book for £8 (normally £10). The full registration fee will be donated to Action Cancer.

Centra has supported Action Cancer since 2001, and this year aims to raise an overall total of £175,000 to help keep the charity’s mobile detection the Big Bus on the road and provide its free life-saving services to communities across Northern Ireland, including breast screening, health checks, and new for 2023, skin cancer detection.

As part of Centra’s Live Well initiative, Run Together is designed to motivate people of any ability or age to embrace a healthy lifestyle by taking part in the run. Whether participants are just starting their fitness journey or are looking for something to do with the family, the event is open to everyone. Participants can walk, jog or run through the park, alongside hundreds of others, to raise funds and awareness for Action Cancer.

The runs will be staggered with the 10K kicking off at 9.30am and the 5K at 11am.

Local fitness Trainer, Bubba, is joining again this year to lead a pre-run stretch for all those taking part while Centra brand ambassador and radio presenter Pete Snodden will start the event and welcome participants over the finish line.

Everyone taking part will receive a medal, t-shirt, goodie bag, Frank and Honest coffee and lunch.

Commenting on the launch, Jennifer Morton, Centra brand manager, said: “We are excited to welcome back our Run Together fundraising event for 2023. There was a real feeling of community spirit during last year’s series and we’re looking forward to this year’s event being even bigger and better with more than 1,600 people joining together to raise money for Action Cancer.

“As part of Centra’s Live Well initiative, our aim as always is to get as many people as we can up and moving. Whether you’re running the 5K with your family or really challenging yourself with the 10K, the run is a perfect opportunity to get outside and have fun whilst raising some money for an amazing cause.”

Lucy McCusker, corporate fundraising manager for Action Cancer added: “Run Together is always a fantastic event and we are very grateful to everyone who turns out to support it. The money raised makes a real difference to many people, by enabling us to bring our life saving services directly to them on the Big Bus.  Early detection saves lives, so we would encourage people to sign up, take part and help keep the Big Bus on the road.”

To enter the 5K or 10K at Run Together, visit the website:

Centra opens new £1m store in Newtownabbey

Experienced store owners from Centra York Road in Belfast, Gareth and Tracey Beacom, have opened the doors to their second Centra, located on the Shore Road in Newtownabbey.  The 1,700 sq ft store and petrol forecourt is a welcome addition to the area supporting 12 jobs and combines convenience retail with an extensive food-to-go and grocery offering.

Bright and contemporary, Centra Trackside which officially launched with a family fun day on Saturday (24th June), is a fantastic amenity for the local community and on the go customers.

The comprehensive range includes a deli counter offering customers freshly made sandwiches and salads, or a selection of hot food to go.  Shoppers can also enjoy a hot drink to go with the Frank and Honest Coffee 2.0 coffee dock which provides a wide selection of hot drinks and features 100% compostable coffee cups, plastic free coffee capsules and Rainforest Alliance Certified coffee beans, while a digital loyalty app offers customers a free coffee after earning ten digital stamps.

Speaking today, store owner Gareth Beacom said:

“We’re delighted to have opened the doors of our second Centra store. It will provide a convenient shopping and fuelling point for customers on the move  as well as a great amenity for the local community. The team and I are looking forward to welcoming customers instore and providing them with a one-stop shop for modern convenience.”

The new store also features a Nicholls fuel forecourt with a 24/7 pay at pump service, along with car washing and laundry facilities and extensive parking, while EV Charging points will be installed.  In-store services include PayPoint, Lottery and an ATM.

Aligning with Musgrave Group’s, (owners of the Centra brand) sustainability goals, the new store also features new LED lighting, energy-efficient refrigeration, and digital screens to reduce the store’s energy consumption and carbon footprint.

Musgrave NI’s Retail Sales Director, Paddy Murney said:

“The new Centra store in Newtownabbey will provide the height of convenience and value for local shoppers. With the cost of living continuing to affect our communities, it’s clear that keeping household costs down is important to our customers. As part of Centra’s commitment to value, our shoppers will benefit from over 200 special offer items every week and over 300 cheaper own brand products. That’s on top of our Epic Deals on four big brand products every three weeks.”

Centra is also committed to supporting local suppliers, with Musgrave NI spending more than £160m on local food and drink annually.

Paddy continued: “We work with more than 3,000 local farmers, partner with over 150 local suppliers and stock over 3,500 local products across our stores providing shoppers with the freshest produce and range of choice.”

The store’s opening hours are: 6.30am – 10pm Monday to Friday, 8am – 10pm Saturdays and Sundays.

SuperValu’s Signature Tastes Irish Strawberries signal summer’s return

SuperValu’s Signature Tastes Irish Strawberries have proved a firm favourite with Irish customers, and the flavoursome fruit is now back in-store. Only available at the height of the season, SuperValu’s Signature Tastes Irish Strawberries are known for their sweet, vibrant flavours, and quality taste and texture. The strawberries are produced by Keeling’s in North County Dublin, who have been operating and innovating in the fresh produce industry since 1926, and now employ over 2,700 people. With sustainability at the heart of their operations, Keeling’s grow, source, and market high-quality produce, farming over 2,000 acres.

This summer, SuperValu’s ‘Best Tasting Now’ campaign will inform customers of local and Irish produced food that offers premium taste and flavour when in-season. Grown from the premium Zara and Lusa varieties which have won several international awards for their taste and quality, SuperValu’s Signature Tastes Irish Strawberries will be the highlight of any summer dessert.

The campaign is being undertaken due to growing consumer interest in seasonal, Irish produce. SuperValu expects to sell double the volume of Signature Tastes Irish Strawberries this season when compared to 2022 due to the increase in demand for seasonal, Irish produce.

Ian Allen, Managing Director, SuperValu, said: “I am delighted to see our Best Tasting Now campaign return to stores around Ireland, so that we can advise our customers of the fantastic local and Irish in-season product on offer. Our customers can enjoy heightened flavours, tastes, and desserts throughout the summer season. Our SuperValu Signature Tastes Strawberries are sure to be a highlight of many a shopping basket and I look forward to enjoying many of these premium fruits throughout the season.”

Musgrave announces Hydrotreated Vegetable Oil (HVO) fuel rollout to one of Ireland’s largest truck fleets

Musgrave, one of Ireland’s largest business truck fleet operators, has announced the roll out of Hydrotreated Vegetable Oil (HVO) fuel across its network of almost 500 vehicles. By 2030, half of the Musgrave fleet will operate on alternative fuel, with an overall ambition for the entire fleet to be net zero by 2040.

HVO is a completely fossil-free biofuel made from waste, by-products and derived products not intended for human consumption from the food industry; it can be used to power diesel vehicles and provides up to 90% reduction in greenhouse emissions per litre of fuel used.

Musgrave will use one million litres of HVO in 2023 across its fleet and plans to use three million litres of HVO by 2025. By 2030, 50% of its entire fleet will operate on alternative fuel, making Musgrave one of the largest users of HVO in Ireland.

Musgrave has also recently invested over €17 million upgrading its fleet of trucks to the most fuel-efficient & lowest emission (Euro6) standard, further reducing their footprint.

Musgrave’s fleet of vehicles travel over 35 million kilometres a year and complete over 20,000 deliveries across the island of Ireland each week. As Ireland’s largest retail, wholesale and Foodservice business, the business operates a Central Distribution network that enables it to consolidate deliveries in the most fuel-efficient manner.

Musgrave has also reduced its mileage by 15.7 million kilometres per annum by reducing supplier deliveries through backhaul; this allows Musgrave vehicles to collect goods from suppliers on their return from customer delivery journeys. It also utilises double deck trailers across the network to increase efficiency.

Reducing fleet emissions is central to Musgrave’s Sustainability Strategy, Protecting the Planet and Benefitting Communities; investing in HVO, fleet efficiency and other carbon reduction measures will help the business to realise this ambition of reaching net zero by 2040;

Speaking about Musgrave’s transport emission targets, Musgrave Chief Supply Chain Officer, Luke Hanlon said: “Sustainability is at the heart of our business and all that we do; reducing the carbon footprint of our transport network is a major part of this. We are determined to reduce the greenhouse gas emissions of our fleet by 50% by 2030 which will pave the way to achieving net zero by 2040.”

“We will use one million litres of HVO fuel in 2023 and plan to use three million by the end of 2025; we have also trialled a range of biofuels in recent years in an effort to reduce our dependence on fossil fuels.

We see our progress on carbon emission reductions in transport being driven by investing in our fleet; moving to alternative fuels; and enabled by exceptional colleagues that deliver to our customers 20,000 times a week.”

In addition to HVO, Musgrave will install over 10,000 solar panels in 2023 across its Distribution Centres and other locations, with plans to offset over 1,000 tonnes of CO2 annually; by 2025 it is anticipated that up to 20% of the Distribution Centres energy requirements will be provided by solar power.

Last year, Musgrave announced a first of its kind €25m Sustainability Fund. The Fund is helping to achieve a carbon reduction of 12% across SuperValu and Centra stores by end of 2024. The 12% carbon reduction is equivalent to removing over 10,000 tonnes of carbon or planting 380,380 trees across the island of Ireland or powering 5,054 homes.

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