SuperValu calls on shoppers to think Irish when gifting this month as it’s successful ‘Monday Market Place’ returns to Support Local Businesses

SuperValu is bringing back its ‘Monday Market Place’ to support local businesses and encourage shoppers to think before they click and buy Irish. Now more than ever it is important to show our support because when we buy Irish five times more money stays in the local economy.

March celebrates wonderful gifting occasions including International Women’s Day (March 8th), Mother’s Day (March 14th) and St. Patrick’s Day (March 17th) each date crucial for small businesses to promote and sell their locally produced ranges.

With followers of over 120,000, SuperValu’s Instagram channel is offering 10 businesses per week the chance to be showcased each Monday during March. The campaign ran during the run up to Christmas 2020 with huge success for businesses affected by the pandemic as it offers a national platform to help drive interest and sales during key gifting occasions.

As SuperValu is rooted in community and proudly supports over 1,800 local food producers and suppliers, opening its social media platforms to help other businesses in towns nationwide is natural. And, in partnership with ‘Guaranteed Irish Month’SuperValu is actively encouraging consumers to buy Irish gifts at www.GuaranteedIrishGifts.ie which showcases hundreds of the very best locally produced products from every corner of the country.

During the pandemic, trends in buying patterns show that Irish consumers have become more interested in the provenance of their purchases, notably their food choices and are actively looking for an Irish option. Working closely with 290 small local producers on shelves 52 weeks of the year through its SuperValu Food Academy, shoppers are assured of the quality and value of their  Irish produce along with a real commitment to supporting sustainable businesses and communities across Ireland. As SuperValu continues to trade as an essential business, it is playing its part to encourage shoppers to buy from other Irish retailers and help them on the road to recovery.

Commenting on the campaign, Tara Clifford, Strategy Marketing Manager SuperValu, said “Supporting Irish and buying local is in our DNA and over the coming months  we will continue to drive the message to shop local. With International Women’s Day next week, we are particularly proud of the 140 outstanding female entrepreneurs taking part in our SuperValu Food Academy. It is with producers like these that make our communities stronger by working together.”

Brid O’Connell, CEO of Guaranteed Irish, added; “Our partnership with SuperValu promotes our 1,500 members. This support directly benefits those businesses who continue to struggle during this pandemic. By shopping at www.GuaranteedIrishGifts.ieevery euro spent means 5 times more money stays in the local economy and supports local jobs.”

For more information on how you can support your local community go to www.supervalu.ie, SuperValu Facebook, Instagram and Twitter and www.GuaranteedIrishGifts.ie for great locally produced gifts.

Photo: Mari Donelan from Dan & Monstro, based in Dublin, which creates delicious nutritious sauces especially made for kids.

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Musgrave MarketPlace raises €48,000 for The Alzheimer Society of Ireland in 2020

The money raised will go towards support services for both families and people with dementia to ensure no one has to face the disease alone.

Musgrave MarketPlace, Ireland’s leading wholesale supplier to foodservice, retail, and SME businesses, is delighted to announce it raised €48,000 for the Alzheimer Society of Ireland in 2020. Funds raised by Musgrave MarketPlace will go towards helping the Alzheimer Society of Ireland provide support services for both families and people with dementia to ensure no one has to face dementia alone.

Musgrave MarketPlace also announced this morning it will continue its partnership with The Alzheimer Society of Ireland in 2021, with an ambition to raise an additional €60,000 for the Charity. Overall Musgrave MarketPlace has raised over €270,000 for its charity partners since 2017.

Due to Covid-19, colleagues were faced with the challenge of fundraising and raising awareness in new and innovative ways in 2020, with extra precautions taken to ensure the safety of all colleagues and customers. Colleagues got creative organising virtual coffee mornings, a cyber cycle, online games, and even an online fitness distance challenge amongst the seven Musgrave MarketPlace sites nationwide.

The Alzheimer Society of Ireland advocates, empowers, and champions the rights of people living with dementia and their communities to quality support and services. Covid-19 has had a huge impact on the adults and families who rely on The Alzheimer Society of Ireland. Throughout the pandemic The Alzheimer Society of Ireland has continued to provide essential support with home care services, dementia advisers, national helpline, and online family carer training. And each day 30 people are diagnosed with dementia in Ireland – services of the Alzheimer Society of Ireland therefore have never been more important.

Commenting on the announcement, Michael McCormack, Managing Director at Musgrave MarketPlace said: I would like to thank the Musgrave MarketPlace team who put a huge amount of time and effort into raising this money in unprecedented circumstances. Now more than ever, it’s important that charities like The Alzheimer Society of Ireland are supported. Throughout 2020, we have seen the amazing work they do to support both families and people with dementia. To date we have raised over €48,000 and look forward to continuing our partnership with The Alzheimer Society of Ireland in 2021.’

Pat McLoughlin, CEO of The Alzheimer Society of Ireland said: “On behalf of The Alzheimer Society of Ireland, I would like to say a huge thank you to Musgrave MarketPlace. The €48,000 the team worked so hard to raise during very difficult times will be used to fund vital supports and services in the community and to ensure those living with dementia, along with their families, get the support they need. We are heavily reliant on donations to provide our services, so we are very grateful to everyone at Musgrave MarketPlace.”

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SuperValu & AsIAm’s “Bridge Back to School” Autism-Friendly Learning Resource Returns to SuperValu stores Nationwide

Bridge Back to School Resource Available in all 223 SuperValu stores from 19th February

SuperValu and AsIAm in collaboration with Mary Immaculate College are delighted to announce the return of the Bridge Back to School learning resource. Covid-19 continues to pose challenges for every household in Ireland and since the ongoing school closures, for many people the loss of structure and routine has been particularly tough. This resource was first launched in July 2020 and helped thousands of families prepare for the return to education after an extended break. Special schools opened this month at half capacity and from next Monday special classes will open again, the resource will help students, teachers, SNAs and parents as they support their children as they go back to school now or later this year. From the 19th February the resource will be available in every SuperValu to support families in re-establishing routines that may have been disrupted with the closure of schools and prepare them for a return to school when the time comes.

A booklet will be sent to every primary school in the country and 10,000 of the resource booklets will be distributed to SuperValu stores nationwide and available to pick up from Friday 19th February in all SuperValu stores at identifiable points. The resource can also be downloaded from  the SuperValu Website. AsIAm worked in collaboration with Professor Emer Ring and colleagues with experience in early learning and care, primary, post-primary and school contexts to develop the resource. Professor Ring has extensive experience in education including working with the Department of Education and Skills, as a primary mainstream class teacher and as learning support & resource teacher. Professor Ring remarked that “Every person around the country has experienced some obstacle to their routine due to the pandemic, however many do not consider how the changes that may seem minor to some, can pose serious stress to others in their community. The second closure of schools will have impacted those with autism and their families again and it’s important that we support them through this time. This resource we have developed with SuperValu & AsIAm offers essential guidance for those with high support needs that will find the transition back to school a particular challenge. We’re delighted that not only will the resource be available in SuperValu stores again but it has been sent to every primary school in Ireland, building on the long tradition at Mary Immaculate College of promoting research in education and supporting schools.” Professor Emer Ring also acknowledged the strong and committed team behind the resource, which was collated by Maria Dervan and included contributions from Dr Lisha O’Sullivan, Billy Redmond, Anne Jones, Dr Margaret Egan, Dr Niamh Moore, Fiona Ferris and Hannah O’Dwyer.

CEO of AsIAm Adam Harris said, “Not only have the changes in routine and lack of support been a challenge for autistic students but re-establishing routine will be just as challenging. This has been the second closure in a year for students and has been particularly tough for students and their families. During this time where some children will be preparing to return to education the ‘Bridge Back to School’ resource can support teachers, SNAs and family members to help understand, prepare and manage the return to school for young people.”

In developing the resources some of the most challenging elements of the current ever-changing circumstances which autistic students might find difficult to navigate were identified. The “Bridge Back to School”– An Autism-Friendly Learning Resource” offers support and guidance in these areas as we move through the phases of reopening Ireland and will focus on:

  1. Sensory integration
  2. Preparing for the new year
  3. Dealing with worry and anxiety
  4. Explaining the “new normal”
  5. Social skills
  6. Self-regulation
  7. Use of visuals
  8. Clear communication

SuperValu is dedicated to making communities around Ireland more inclusive and is leading the way in autism friendly shopping by continuously raising understanding and awareness of autism among its customers and staff.

Ian Allen, Managing Director, SuperValu said “We’re committed to making SuperValu inclusive and autism friendly and the work we do in communities around Ireland raises much-needed awareness and support for the autism community. The Bridge Back to School resource, developed with Mary Immaculate College and AsIAm, was a great support for families as they prepared to return to school last Autumn. We’re delighted that we can again provide that support to families as they return to school over the coming months. The resource will be available for all to pick up in their local SuperValu from Friday 19th February.”

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Toy Show Hero Adam King teams up with SuperValu and Centra to share his Hug cards

Cards go on sale on 5th February with all proceeds going to CHI Temple Street and Cork University Hospital Charity

#AdamsVirtualHug

He stole the nations hearts when he appeared on The Late Late Toy Show last year. Now six-year-old Adam King from Co. Cork will be helping you steal the hearts of others with his very special ‘Hug For You’ card that will be on sale exclusively at SuperValu and selected Centra stores from Friday 5th February. Adam has teamed up with the retailers this Valentine’s to help the nation give their very own special hug to those who really need it at this time. All proceeds from the cards will go to CHI Temple Street and Cork University Hospital Charity.

The card, decorated with Adam’s very own virtual hug (©Adam King, 2020) artwork that he debuted on the Toy Show, is the perfect hug in an envelope when so many will have been apart for so long. Whether it’s simply a hug for your other half, the grandparent you can’t wait to be reunited with or even just to reach out to someone that you care about or miss, it will be sure to bring a smile to the recipient’s face, all while raising money for two great causes.

In his efforts to support people’s mental health in these challenging times Adam encourages senders of his card to write personal messages on the hug inside the card. Recipients are encouraged to cut out the hug after Valentines and display somewhere that brings them hope and joy.

The limited-edition cards are retailing at €3.99 and are on sale from Friday 5th February at SuperValu and selected Centra stores.

Speaking about the initiative, David King, father of Adam, said; “Adam has been a patient of these hospitals since the day he was born, so we have experienced first-hand the amazing work they are doing. We are delighted to partner with SuperValu and Centra to support their work in this way. The values of these companies, supporting community and accessibility align greatly with our own. Additionally, we hope the card will bring some much need joy to people’s lives in these challenging times of disconnect.”

Ray Kelly, Marketing Director at SuperValu and Centra, added; “We couldn’t be happier to be teaming up with Adam King – an incredible boy that was a real inspiration on The Late Late Toy Show last year bringing happiness and joy into the homes of the nation with his infectious positive attitude and personality. Through his Hug Card initiative, we hope that we will help bring some of this happiness and positivity into people’s lives, something we could all do with a little more of at this very difficult time, all while raising much needed funds for two very worth charities”

To get your ‘Hug For You’ card make sure to drop into your local SuperValu or selected Centra stores from 5th February. For more information see www.SuperValu.ie or www.Centra.ie. Cards have been created with the assistance of Garlanna Cards, an Irish card producer in Co. Wicklow.

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SuperValu to Sell 135,000 Irish Poinsettias In Runup To Christmas

SuperValu, Ireland’s leading grocery retailer, has announced that they expect to sell 135,000 Irish grown poinsettias in the runup to Christmas. The festive plants will be for sale in all SuperValu stores across the country in five different formats, a range of colours including red, white and glitter variety, with prices ranging from €3 to €13.

All Poinsettias sold by SuperValu are Bord Bia-approved and carry the Bord Bia Quality Mark. This year marks the 24th year that North Dublin based grower Uniplumo has worked with SuperValu to supply the popular plant. To help meet the growing seasonal demand for Poinsettias, Uniplumo will employ over 60 staff over the busy Christmas period to supply over 135,000 Poinsettias for SuperValu stores.

Commenting on the impending availability of poinsettias at SuperValu, Uniplumo Head Grower Sean Grimes, who has grown the plant for over 30 years, said: “Poinsettias require great care to grow in our nursery, taking five months to develop to ensure they are ready for SuperValu in time for the Christmas season. All of this hard work allows our Poinsettias to meet Bord Bia’s approval standards and we take great pride in them having become a staple of the season in SuperValu over the last 24 years.”

Ray Kelly, Interim Managing Director of SuperValu, added: “Year-on-year we see an increased demand for Poinsettias as they come into season and 2020 is no different as we have upped our order to 135,000 flowers. We are proud to be able to continue sourcing all of our poinsettias in Ireland from Uniplumo, who we have built a strong relationship with over the years. Their tireless work to grow and design these beautiful varieties means that SuperValu customers can be assured the highest quality, locally sourced Poinsettias this festive season.”

The 24 year partnership with Uniplumo is another sign of SuperValu’s commitment to source Irish wherever possible. In addition to the Irish produce sold in-store, SuperValu has also committed to a new €500,000 campaign to encourage shoppers to buy Irish and support local business this Christmas. The marketing campaign is aimed at driving consumers to www.GuaranteedIrishGifts.ie, a new initiative showcasing the best of locally based Irish businesses in communities around the country.

SuperValu serves over 2.6 million customers every week and has 223 stores nationwide. Together with its retail partners, SuperValu employs approximately 14,500 colleagues, making it one of the State’s largest private-sector employers. SuperValu continues to source locally wherever possible which helps to sustain 30,000 jobs in the Irish economy.

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Guaranteed Irish and SuperValu support Food Academy food producers in a bid to drive local enterprise

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Ireland’s leading retailer SuperValu backs food enterprises, demonstrating its commitment to provenance with national symbol.

Guaranteed Irish, the business membership network supporting 1200+ homegrown and multinational businesses based in Ireland, has today announced a new partnership with one of Ireland’s leading food business development programmes, The Food Academy. The partnership will see SuperValu subsidise the Guaranteed Irish membership fee for Food Academy producers on being awarded the Guaranteed Irish seal of approval by the Appraising Committee at Guaranteed Irish for one year. The deal comes as Irish take-home grocery sales soar by 25.4% during the 12 weeks to 17 May, the fastest rate of growth recorded in the past 15 years, as shoppers adapt to life at home, Kantar Worldpanel reports.

As Ireland’s leading retailer, SuperValu is the biggest supporter of local producers in Ireland. Food Academy producers have sold a combined €140m of produce in SuperValu stores nationwide since 2014, supporting over 1,500 jobs in the Irish economy. To date, 620 food producers have come through the programme, with 292 producers currently live instore with a 52-week shelf space commitment.

Founded in 2014, SuperValu joined forces with the Local Enterprise Office Network and Bord Bia to create the Food Academy Programme. Food Academy works with businesses in the food and drink sector through their journey from start up to getting their products on shelves of SuperValu stores. The programme nurtures small businesses, enabling producers to gain retail and marketing insights from local SuperValu retailers, with a focus on areas such as business planning, consumer trends, packaging, and finance.

Guaranteed Irish businesses make a large contribution to the Irish economy each year, contributing to turnover, employment, and local sustainable enterprise in communities throughout the country. The new partnership will enable food enterprises to join the Guaranteed Irish network of 1200+ businesses and avail of the national symbol of trust, which will add to their brand value. The Guaranteed Irish mark is actively being sought by consumers who value businesses that support enterprise in their community. The partnership between Food Academy and Guaranteed Irish will see the national not-for-profit organisation grow further on the back of a ground swell of support for local businesses and communities. ‘We are delighted to welcome this further growth of our network of homegrown start-ups, especially at this time, when there is so much demand for new supply chains, said Brid O’Connell CEO, Guaranteed Irish. ‘We also commend SuperValu in encouraging local entrepreneurship in Ireland, giving small food producers a big chance at building a sustainable business.’

Guaranteed Irish now has over 1,200 business members, employing 90,000+ people across Ireland, generating an annual combined Irish turnover of €12.9bn. The Guaranteed Irish symbol is the national symbol of trust and business provenance in Ireland since 1974. The official Guaranteed Irish licenced mark is awarded to businesses based in Ireland that support sustainable jobs, contribute to our local communities, and are committed to Irish provenance.

The deadline for Food Academy producers to submit their applications for membership of Guaranteed Irish is Friday July 31, 2020. All successful applicants will have their Guaranteed Irish membership fee heavily subsidised by SuperValu for one year on being awarded the licenced mark by the Guaranteed Irish Appraising Committee represented by Grant Thornton, Certification Europe Ltd. (CEL) and CG Business Consulting.

Carmel Biggane, Food Academy Manager, SuperValu
Carmel Biggane, Food Academy Manager, SuperValu

Commenting on the partnership, Carmel Biggane Food Academy Manager, SuperValu said, “We have a rich heritage of food business and innovation in Ireland, and it has never been more important to support our local & Irish producers. SuperValu is proud to support and promote our 292 Food Academy producers and encourages consumers to discover the high-quality food products offered by these Irish entrepreneurs. The current climate has sparked a resurgence in demand and a new appreciation for local quality food & drink. Having the Guaranteed Irish symbol will give consumers confidence that they are supporting local businesses and providing a vital boost to the local economy.”

 

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