SuperValu to Sell 135,000 Irish Poinsettias In Runup To Christmas

SuperValu, Ireland’s leading grocery retailer, has announced that they expect to sell 135,000 Irish grown poinsettias in the runup to Christmas. The festive plants will be for sale in all SuperValu stores across the country in five different formats, a range of colours including red, white and glitter variety, with prices ranging from €3 to €13.

All Poinsettias sold by SuperValu are Bord Bia-approved and carry the Bord Bia Quality Mark. This year marks the 24th year that North Dublin based grower Uniplumo has worked with SuperValu to supply the popular plant. To help meet the growing seasonal demand for Poinsettias, Uniplumo will employ over 60 staff over the busy Christmas period to supply over 135,000 Poinsettias for SuperValu stores.

Commenting on the impending availability of poinsettias at SuperValu, Uniplumo Head Grower Sean Grimes, who has grown the plant for over 30 years, said: “Poinsettias require great care to grow in our nursery, taking five months to develop to ensure they are ready for SuperValu in time for the Christmas season. All of this hard work allows our Poinsettias to meet Bord Bia’s approval standards and we take great pride in them having become a staple of the season in SuperValu over the last 24 years.”

Ray Kelly, Interim Managing Director of SuperValu, added: “Year-on-year we see an increased demand for Poinsettias as they come into season and 2020 is no different as we have upped our order to 135,000 flowers. We are proud to be able to continue sourcing all of our poinsettias in Ireland from Uniplumo, who we have built a strong relationship with over the years. Their tireless work to grow and design these beautiful varieties means that SuperValu customers can be assured the highest quality, locally sourced Poinsettias this festive season.”

The 24 year partnership with Uniplumo is another sign of SuperValu’s commitment to source Irish wherever possible. In addition to the Irish produce sold in-store, SuperValu has also committed to a new €500,000 campaign to encourage shoppers to buy Irish and support local business this Christmas. The marketing campaign is aimed at driving consumers to www.GuaranteedIrishGifts.ie, a new initiative showcasing the best of locally based Irish businesses in communities around the country.

SuperValu serves over 2.6 million customers every week and has 223 stores nationwide. Together with its retail partners, SuperValu employs approximately 14,500 colleagues, making it one of the State’s largest private-sector employers. SuperValu continues to source locally wherever possible which helps to sustain 30,000 jobs in the Irish economy.

Share this on...

Guaranteed Irish and SuperValu support Food Academy food producers in a bid to drive local enterprise

Posted on
Ireland’s leading retailer SuperValu backs food enterprises, demonstrating its commitment to provenance with national symbol.

Guaranteed Irish, the business membership network supporting 1200+ homegrown and multinational businesses based in Ireland, has today announced a new partnership with one of Ireland’s leading food business development programmes, The Food Academy. The partnership will see SuperValu subsidise the Guaranteed Irish membership fee for Food Academy producers on being awarded the Guaranteed Irish seal of approval by the Appraising Committee at Guaranteed Irish for one year. The deal comes as Irish take-home grocery sales soar by 25.4% during the 12 weeks to 17 May, the fastest rate of growth recorded in the past 15 years, as shoppers adapt to life at home, Kantar Worldpanel reports.

As Ireland’s leading retailer, SuperValu is the biggest supporter of local producers in Ireland. Food Academy producers have sold a combined €140m of produce in SuperValu stores nationwide since 2014, supporting over 1,500 jobs in the Irish economy. To date, 620 food producers have come through the programme, with 292 producers currently live instore with a 52-week shelf space commitment.

Founded in 2014, SuperValu joined forces with the Local Enterprise Office Network and Bord Bia to create the Food Academy Programme. Food Academy works with businesses in the food and drink sector through their journey from start up to getting their products on shelves of SuperValu stores. The programme nurtures small businesses, enabling producers to gain retail and marketing insights from local SuperValu retailers, with a focus on areas such as business planning, consumer trends, packaging, and finance.

Guaranteed Irish businesses make a large contribution to the Irish economy each year, contributing to turnover, employment, and local sustainable enterprise in communities throughout the country. The new partnership will enable food enterprises to join the Guaranteed Irish network of 1200+ businesses and avail of the national symbol of trust, which will add to their brand value. The Guaranteed Irish mark is actively being sought by consumers who value businesses that support enterprise in their community. The partnership between Food Academy and Guaranteed Irish will see the national not-for-profit organisation grow further on the back of a ground swell of support for local businesses and communities. ‘We are delighted to welcome this further growth of our network of homegrown start-ups, especially at this time, when there is so much demand for new supply chains, said Brid O’Connell CEO, Guaranteed Irish. ‘We also commend SuperValu in encouraging local entrepreneurship in Ireland, giving small food producers a big chance at building a sustainable business.’

Guaranteed Irish now has over 1,200 business members, employing 90,000+ people across Ireland, generating an annual combined Irish turnover of €12.9bn. The Guaranteed Irish symbol is the national symbol of trust and business provenance in Ireland since 1974. The official Guaranteed Irish licenced mark is awarded to businesses based in Ireland that support sustainable jobs, contribute to our local communities, and are committed to Irish provenance.

The deadline for Food Academy producers to submit their applications for membership of Guaranteed Irish is Friday July 31, 2020. All successful applicants will have their Guaranteed Irish membership fee heavily subsidised by SuperValu for one year on being awarded the licenced mark by the Guaranteed Irish Appraising Committee represented by Grant Thornton, Certification Europe Ltd. (CEL) and CG Business Consulting.

Carmel Biggane, Food Academy Manager, SuperValu
Carmel Biggane, Food Academy Manager, SuperValu

Commenting on the partnership, Carmel Biggane Food Academy Manager, SuperValu said, “We have a rich heritage of food business and innovation in Ireland, and it has never been more important to support our local & Irish producers. SuperValu is proud to support and promote our 292 Food Academy producers and encourages consumers to discover the high-quality food products offered by these Irish entrepreneurs. The current climate has sparked a resurgence in demand and a new appreciation for local quality food & drink. Having the Guaranteed Irish symbol will give consumers confidence that they are supporting local businesses and providing a vital boost to the local economy.”

 

Share this on...

What would you like to find?

Most popular stories

Noel Keeley appointed as new Musgrave CEO

Musgrave Group plc announced today that Noel Keeley, current Managing…

Drive-Thru First for Convenience Retail Brand

£1 million investment in reimagined Centra Store and Drive Thru…