All Things Considered…

SuperValu launches its new campaign highlighting how value goes beyond the till

Thursday 13th September – SuperValu, Ireland’s largest food retailer has launched its new ‘All Things Considered, it’s SuperValu’ campaign which shows shoppers why ‘All Things Considered’, SuperValu is the only place they need to shop. Through this campaign the retailer gets under the skin of the Irish shopper and unifies everything SuperValu and more importantly, its customers care about – a great own brand product range at affordable prices, fresh healthy food, good customer service, supporting local communities and over 1,800 local and Irish food producers, online shopping and an outstanding Real Rewards programme. The new campaign highlights all the great value that SuperValu offers in-store and beyond the till.

To celebrate the roll out of the new campaign SuperValu is asking the public to consider their shopping trip and take time for what matters from eating more fruit and veg, to going online shopping to save time, buying only Irish products, to shopping own brand and saving money or learning how to make a new dish. Inspiration to help you along will be provided by Kevin Dundon, The Happy Pear, Jennifer Zamparelli, Bernard Brogan and many more.

Speaking about the campaign, Tara Clifford, SuperValu Marketing Manager said ‘Our new campaign “All Things Considered” is about highlighting how we make our shoppers lives better by offering great value and service that goes way  beyond the till – through  a quality award winning own brand range,  locally sourced fresh food, supporting local producers, staff that go that extra mile to deliver great customer service, along with supporting Tidy Towns, GAA and autism friendly shopping, we believe that with All Things Considered, shoppers need not look any further than SuperValu as we offer it all.  To activate our new campaign – we are asking the public to consider what makes a great shopping experience and try something new which is about inspiring shoppers to take on a new challenge to make life that bit easier – it’s about doing the things that you’ve put on the long finger.”

SuperValu will be offering the public the chance to win SuperValu vouchers across its social media channels for those that share their stories of their challenges throughout the campaign.  Share stories on, on Twitter @SuperValuIRL and on Instagram @supervalu_Irl

For more on All Things Considered, Its SuperValu campaign and the Consider Something New challenge – visit

What would you like to find?

Most popular stories

Noel Keeley appointed as new Musgrave CEO

Musgrave Group plc announced today that Noel Keeley, current Managing…

Drive-Thru First for Convenience Retail Brand

£1 million investment in reimagined Centra Store and Drive Thru…