Entrepreneurial partners are at the core of our business

Partnering for success

As a family-run business we are committed to supporting other family-run businesses and we work with thousands of them across Ireland, Northern Ireland and Spain. Entrepreneurial, community-minded retail partners are at the heart of our brands. Through our support of local initiatives, we aim to enrich everyday lives, make communities vibrant, and provide shoppers with an offer that is different and better.


Developing new business

As experts in food retail and wholesale, we seek to build upon our core expertise to grow our business. Over the last two years, following the success of Frank and Honest, we have developed a range of complementary food retail brands. These include Chipmongers, a chain of authentic fish and chip shops, Moo’d ice-cream, Caramico Pizza and Green Kitchen, a fresh food-to-go salad brand within Centra.

We are also diversifying to extend our reach, and exporting is one way we are able to expand our business globally. Our alliance with Alibaba Group includes a SuperValu shopfront on the Tmall Global ecommerce platform. In 2018 we agreed an export deal worth €5 million with Alosra, the Kingdom of Bahrain’s leading high-end supermarket. We supply a selection of products from our SuperValu and Musgrave Excellence Own Brand range, as well as a number of Irish brands including products from the Food Academy programme made by small local producers. Find out more.

Building vibrant communities

Our long-term commitment to independent businesses and communities helps create the local multiplier effect. For every €1 spent in a local business, 45 cents are reinvested locally. For every €1 spent at a corporate chain, only 15 cents are reinvested locally.

Making a difference locally

We are committed to investing actively in all the communities in which our brands operate, doing what we can to make the lives of local people better supporting schools, charities, sports clubs and national campaigns. Our retail partners also invest heavily in their communities. For example, in 2018 more than €1 million was contributed to GAA clubs up and down the country through jersey sponsorship and funding for club development.

Our Stores of the Year

SuperValu Store of the Year – Dano’s SuperValu, Mallow
Store owner Paul O’Mahony paid tribute to his mother and father, Dan and Rose, who started the business in 1967 and were the cornerstone of today’s successful business. He also paid tribute to his team and acknowledged that their enthusiasm and dedication was pivotal to winning the award.

Centra Store of the Year – Cross’ Centra in Kilcullen, Co Kildare
Receiving the award, store owner Andrew Cross paid tribute to the team at Cross’ Centra and acknowledged that their enthusiasm and dedication were determining factors in the Kilcullen store being selected. “It is great to receive this acknowledgement and the team and I are delighted to accept this award. We strive to give our customers the best shopping experience with the best value and convenience.”

Daybreak Store of the Year – Daybreak Dungarvan
As well as scooping the top accolade, Overall Store of the Year, Daybreak Dungarvan also took home the Charity Merit Award for its outstanding achievement in raising over €9,000 for the Irish Heart Foundation, Daybreak’s charity partner in 2018.

Northern Ireland Stores of the Year
McCool’s SuperValu in Ballymoney claimed the title of SuperValu Store of the Year for a second year in Northern Ireland. Boyd’s Centra, Junction One picked up this year’s Centra Store of the Year award. It was a family affair for the owners, who pride themselves on high store standards across all of their sites, as the team also picked up MACE Store of the Year for Boyd’s MACE, Toomebridge. All these stores showcase retailers who provide outstanding standards in customer service and retail excellence and are driving their brands forward on a daily basis.

Giving small producers a big chance

Food Academy works with and nurtures small businesses through their journey from start-up to getting their products on the shelves of SuperValu stores and into the hands of consumers. Since its foundation, Food Academy has supported over 400 local suppliers and created over 1,500 jobs, working in collaboration with Bord Bia and the Local Enterprise Office Network.

Due to its success, in 2016 we rolled out the concept into our wholesale business. FoodService Academy enables products from small independent companies to be stocked on the shelves of Musgrave Marketplace stores and online. From sustainably grown seaweed, whiskey flavoured popcorn and Cork’s finest gluten-free chilli sauce the FoodService Academy programme supports the growth and development of each local food producer in same way as Food Academy.

Some of our FoodService Academy successes include:

  • Clarafields, a ‘Dulche de Leche’ / caramel sauce manufacturer based in Co. Offaly.
  • Fresh Soup Company, Meath based company that manufactures a range of soups and sauces, free from preservatives, artificial colours or flavours.
  • MSCVentures Ltd, producers of a range of fresh pestos, pastas and pizza doughs, based in Glanmire, Co. Cork.
  • Mungo Murphy’s Seaweed Co., harvesters of sustainably grown seaweed from Connemara.
  • Natasha’s Living Food, suppliers of a vegan and raw food snack range.
  • Kildare based Nutmost, producers of a range of activated nut-based snack products.
  • Popsy Daisy, a Dublin producer of gourmet caramel popcorn using the best quality ingredients from local producers. Flavours include Teeling’s Whiskey Salted Caramel and Apple Crumble.
  • Cork’s Rebel Chilli, for their alternative range of gluten free, fresh chilli sauces.
  • Rosie & Jim Dublin, who have created a 100% gluten free crispy breaded chicken fillet product.
  • Sea of Vitality, an innovative Dungarvan based company producing a range of award winning, value added seaweed based food products and run by husband and wife team.
  • Wicklow Rapeseed Oils, producing a range of standard and flavoured culinary oils made from rapeseed grown on farms in the Co. Wicklow.

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