Entrepreneurial, family-run and community-minded retail partners are at the core of our business

Partnering for success

As a family-run business we are committed to supporting other family-run businesses and we work with thousands of them across Ireland, Northern Ireland and Spain. Entrepreneurial, community-minded retail partners are at the heart of our brands. Through our support of local initiatives, we aim to enrich everyday lives, make communities vibrant, and provide shoppers with an offer that is different and better.


Developing new businesses

As experts in food retail and wholesale we seek to build upon our core expertise by making new partnerships to grow our business. Our newest food-to-go brand is Chipmongers, a chain of authentic fish and chip shops in communities around Ireland. Much like our existing brands, this new brand will support independent family-run businesses at the heart of local communities.

We are also diversifying to extend our reach, and exporting is one way we are able to expand our business globally. Our new alliance with Alibaba Group sees the launch of our SuperValu shopfront on the Tmall Global ecommerce platform. This allows us to sell directly to the Chinese market where there is a growing appetite for high quality Western grocery products. As part of our ongoing support for Irish suppliers, we will work with our partners to make the Tmall shopfront a potential route to market for Irish food producers seeking to access the Chinese market.

Building vibrant communities

Our long-term commitment to independent businesses and communities helps create the local multiplier effect. For every €1 spent in a local business, 45 cents are reinvested locally. For every €1 spent at a corporate chain, only 15 cents are reinvested locally.

Making a difference locally

We are committed to actively investing in each of the communities our partners work, doing what we can to make the lives of local people better supporting schools, charities, sports clubs and national campaigns. For example, 2016 marked the 25th year of SuperValu’s sponsorship of the TidyTowns competition, helping to build sustainable communities people can be proud of.

Our Stores of the Year

SuperValu Store of the Year – Smith’s SuperValu , Kinsale, Cork
Store Owner, Michael Smith, paid tribute to his team and acknowledged that their enthusiasm and constant dedication was pivotal to winning the award. ‘We are all focused on providing the absolute best service, product offering and value for our customers. This award recognises and endorses the high level we have reached in transforming SuperValu Kinsale into a top-class store for our customers.’

Centra Store of the Year – Brett’s Centra, Melitta Road, Kildare
Brett’s Centra, in Kildare town, was named the best Centra in Ireland following an audit that focused on range, quality, customer service, hygiene, service offering, and local community involvement. Competition judge Alan Collins said: ‘The store places a huge emphasis on providing excellent customer service – it is the kind of store everyone wants on their doorstep.’

Daybreak Store of the Year
Daybreak Clonliffe Road, in Drumcondra, Dublin 9, was named Store of the Year at the annual Daybreak Store of the Year Awards. A series of mystery shopper audits assessed products and services, environment, communications, as well as people and behaviours. Daybreak Clonliffe Road was awarded the top prize thanks to their impressive customer service and outstanding product offering.

Northern Ireland Stores of the Year
Carl Frampton’s coach and Centra Ambassador Shane McGuigan, was on hand to award the prestigious titles of ‘Store of the Year’ at Musgrave NI’s 2017 annual awards to Barbican’s Newcastle for SuperValu ‘Store of the Year’, McGoveran’s Cathedral Quarter on winning the Centra ‘Store of the Year’ and Collingwood’s Aghalee on winning the Mace ‘Store of the Year’ award. All these stores showcase retailers who provide outstanding standards in customer service and retail excellence and are driving their brands forward on a daily basis.

Giving small producers a big chance

Food Academy works with and nurtures small businesses through their journey from start-up to getting their products on the shelves of SuperValu stores and into the hands of consumers. Since its foundation in 2014 Food Academy has supported over 600 local suppliers and created over 1,000 jobs, working in collaboration with Bord Bia and the Local Enterprise Office Network.

Due to its success, in 2016 we rolled out the concept into our wholesale business. FoodService Academy enables products from small independent companies to be stocked on the shelves of Musgrave Marketplace stores and online. From sustainably grown seaweed, whiskey flavoured popcorn and Cork’s finest gluten-free chilli sauce the FoodService Academy programme supports the growth and development of each local food producer in same way as Food Academy, and we are delighted that for the second year Board Bia has teamed up with us to extend this opportunity to more potential suppliers.

Some of our FoodService Academy successes include:

  • Clarafields, a ‘Dulche de Leche’ / caramel sauce manufacturer based in Co. Offaly.
  • Fresh Soup Company, Meath based company that manufactures a range of soups and sauces, free from preservatives, artificial colours or flavours.
  • MSCVentures Ltd, producers of a range of fresh pestos, pastas and pizza doughs, based in Glanmire, Co. Cork.
  • Mungo Murphy’s Seaweed Co., harvesters of sustainably grown seaweed from Connemara.
  • Natasha’s Living Food, suppliers of a vegan and raw food snack range.
  • Kildare based Nutmost, producers of a range of activated nut-based snack products.
  • Popsy Daisy, a Dublin producer of gourmet caramel popcorn using the best quality ingredients from local producers. Flavours include Teeling’s Whiskey Salted Caramel and Apple Crumble.
  • Cork’s Rebel Chilli, for their alternative range of gluten free, fresh chilli sauces.
  • Rosie & Jim Dublin, who have created a 100% gluten free crispy breaded chicken fillet product.
  • Sea of Vitality, an innovative Dungarvan based company producing a range of award winning, value added seaweed based food products and run by husband and wife team.
  • Wicklow Rapeseed Oils, producing a range of standard and flavoured culinary oils made from rapeseed grown on farms in the Co. Wicklow.

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