We have world-class food and beverage brands, many of which are market-leaders. Our brands aim to deliver value and quality 24/7, so shoppers enjoy the everyday staples they have come to expect in-store, online and on-the-go.
At the same time, Musgrave is committed to innovation and food leadership to stretch our existing brands – from expanding vegan and vegetarian ranges, to evolving our quality offer through SuperValu Signature Tastes, Inspired by Centra and Musgrave Excellence. We have launched new and exciting brand such as Caramico pizza and Moo’d ice-cream, following the success of Frank and Honest, which is now the leading on-the-go coffee brand on the island of Ireland. And we have strengthened our presence in the area of beverage for the hospitality sector with the acquisition of Drinks Inc.
As a business that feeds 1 in 3 people on the island of Ireland, we have a responsibility to support shoppers who want to improve their diets. We have introduced healthier choices across all our own brand ranges and transformed food-to-go with initiatives like Green Kitchen in Centra and Munch & Co deli in our revamped Daybreak and Mace stores.
Latest feature from Caring for our world| 5th August 2020
SuperValu helps shoppers shop more sustainably with new reusable bags available in over 200 stores SuperValu has launched a new,…Find out more
Latest feature from News| 2nd July 2020
SuperValu & AsIAm Launch “Bridge Back to School” – An Autism-Friendly Learning Resource for Summer 2020
Bridge Back to School Resource Available in SuperValu Stores Nationwide from July 6 SuperValu & AsIAm are delighted to announce…Find out more
Latest feature from Centra| 10th June 2020
Ireland’s leading convenience retailer backs Irish based businesses in campaign to support local this summer. Guaranteed Irish, the business membership…Find out more
Latest feature from News| 9th June 2020
SuperValu, Ireland’s leading food retailer, forecasts that it will sell €2.5m worth of new Irish potatoes this year, as overall…Find out more
Latest feature from Caring for our world| 8th June 2020
This international day is an opportunity to strengthen efforts to ensure that the food we eat is safe. While food…Find out more
Latest feature from News| 28th May 2020
SuperValu, Ireland’s leading food retailer, has announced that it will make ‘StaySafe’, an Irish produced hand sanitiser available to staff…Find out more
Latest feature from Local producers| 26th May 2020
SuperValu, Ireland’s leading food retailer, forecasts sales of €16.5 million in Irish Lamb in its stores across Ireland this year,…Find out more