We have world-class food and beverage brands, many of which are market-leaders. Our brands aim to deliver value and quality 24/7, so shoppers enjoy the everyday staples they have come to expect in-store, online and on-the-go.
At the same time, Musgrave is committed to innovation and food leadership to stretch our existing brands – from expanding vegan and vegetarian ranges, to evolving our quality offer through SuperValu Signature Tastes, Inspired by Centra and Musgrave Excellence. We have launched new and exciting brand such as Caramico pizza and Moo’d ice-cream, following the success of Frank and Honest, which is now the leading on-the-go coffee brand on the island of Ireland. And we have strengthened our presence in the area of beverage for the hospitality sector with the acquisition of Drinks Inc.
As a business that feeds 1 in 3 people on the island of Ireland, we have a responsibility to support shoppers who want to improve their diets. We have introduced healthier choices across all our own brand ranges and transformed food-to-go with initiatives like Green Kitchen in Centra and Munch & Co deli in our revamped Daybreak and Mace stores.
Championing local food and drink
Irish produce is widely recognised to be high quality, delicious and trusted. At Musgrave we are committed to supporting the thousands of passionate and skilled Irish producers who create this fantastic food and drink that we know consumers enjoy. Through our market-leading brands we have a range of programmes and partnerships that support Irish producers.
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Supporting Irish producers
Food Academy is a flagship programme, run in conjunction with our market-leading brand SuperValu, Board Bia and the Local Enterprise Offices (LEOs), that gives small producers a big chance to break into the food retail space. The programme currently supports 290 Irish food and drink producers, often family-run businesses, making their products available 52 weeks of the year in their local SuperValu stores.
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Latest feature from News
| 9th November 2023Lee’s Centra Pallas Green Limerick named ‘Best Centra in Ireland’ at Centra’s national award ceremony
Lee’s Centra Pallas Green Limerick has been named as the best Centra in Ireland, after receiving the much-coveted title of…
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Lee’s Centra Pallas Green Limerick named ‘Best Centra in Ireland’ at Centra’s national award ceremony
Milltown Centra launches new look following £700,000 investment
Retail and FMCG Leaders to Launch First Irish Chapter of Leading Executives Advancing Diversity (LEAD) Network
Retail brands pledge a £40K giveaway to support community groups across Northern Ireland
Centra Run Together – £34,000 and counting for Action Cancer
Musgrave NI sows a new partnership with garden centre retailer, Dobbies
Sponsor a mammogram this October in SuperValu & Centra
Espresso You Care: SuperValu, Centra and Mace to donate 50p from every cup of Frank and Honest Coffee sold to Action Cancer and NI Chest Heart & Stroke
SuperValu & Centra NI Secure Prestigious Wins at Retail Industry Awards in London
