We have world-class food and beverage brands, many of which are market-leaders. Our brands aim to deliver value and quality 24/7, so shoppers enjoy the everyday staples they have come to expect in-store, online and on-the-go.
At the same time, Musgrave is committed to innovation and food leadership to stretch our existing brands – from expanding vegan and vegetarian ranges, to evolving our quality offer through SuperValu Signature Tastes, Inspired by Centra and Musgrave Excellence. We also have exciting in-store brands such as Caramico pizza and Moo’d ice-cream, following the success of Frank and Honest, which is now the leading on-the-go coffee brand on the island of Ireland. And we have strengthened our presence in the area of beverage for the hospitality sector with the acquisition of Drinks Inc.
As a business that feeds 1 in 3 people on the island of Ireland, we have a responsibility to support shoppers who want to improve their diets. We have introduced healthier choices across all our own brand ranges and transformed food-to-go with initiatives like Green Kitchen in Centra and Munch & Co deli in our revamped Daybreak and Mace stores.
Latest feature from News
| 30th June 2025Musgrave launches second series of industry-first podcast ‘Growing Good Business’
Following the success of its inaugural series, Musgrave, Ireland’s leading food retail, wholesale, and foodservice company, is proud to announce…
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S2: Episode 2 – Inclusion matters

Musgrave launches second series of industry-first podcast ‘Growing Good Business’

S2: Episode 1 – Food Leaders

Clifford’s Centra celebrates sale of record-breaking €250 million EuroMillions ticket

20,000 trees planted by Supervalu and Centra

Musgrave Launches 2025 ‘Gives Back’ Drive After Raising €190,000 for Charity in 2024

Musgrave Announces £1.2 Billion Annual Contribution to the Northern Ireland Economy

Guaranteed Irish Celebrates Food & Drink Month with €50,000 Media Bursary sponsored by SuperValu

New Centra store for Waringstown following £500,000 investment
