Food leadership

We have world-class food and beverage brands, many of which are market-leaders. Our brands aim to deliver value and quality 24/7, so shoppers enjoy the everyday staples they have come to expect in-store, online and on-the-go.

At the same time, Musgrave is committed to innovation and food leadership to stretch our existing brands – from expanding vegan and vegetarian ranges, to evolving our quality offer through SuperValu Signature Tastes, Inspired by Centra and Musgrave Excellence. We have launched new and exciting brand such as Caramico pizza and Moo’d ice-cream, following the success of Frank and Honest, which is now the leading on-the-go coffee brand on the island of Ireland. And we have strengthened our presence in the area of beverage for the hospitality sector with the acquisition of Drinks Inc.

As a business that feeds 1 in 3 people on the island of Ireland, we have a responsibility to support shoppers who want to improve their diets. We have introduced healthier choices across all our own brand ranges and transformed food-to-go with initiatives like Green Kitchen in Centra and Munch & Co deli in our revamped Daybreak and Mace stores.