We have world-class food and beverage brands, many of which are market-leaders. Our brands aim to deliver value and quality 24/7, so shoppers enjoy the everyday staples they have come to expect in-store, online and on-the-go.
At the same time, Musgrave is committed to innovation and food leadership to stretch our existing brands – from expanding vegan and vegetarian ranges, to evolving our quality offer through SuperValu Signature Tastes, Inspired by Centra and Musgrave Excellence. We have launched new and exciting brand such as Caramico pizza and Moo’d ice-cream, following the success of Frank and Honest, which is now the leading on-the-go coffee brand on the island of Ireland. And we have strengthened our presence in the area of beverage for the hospitality sector with the acquisition of Drinks Inc.
As a business that feeds 1 in 3 people on the island of Ireland, we have a responsibility to support shoppers who want to improve their diets. We have introduced healthier choices across all our own brand ranges and transformed food-to-go with initiatives like Green Kitchen in Centra and Munch & Co deli in our revamped Daybreak and Mace stores.
Championing local food and drink
Irish produce is widely recognised to be high quality, delicious and trusted. At Musgrave we are committed to supporting the thousands of passionate and skilled Irish producers who create this fantastic food and drink that we know consumers enjoy. Through our market-leading brands we have a range of programmes and partnerships that support Irish producers.
Find out more
Supporting Irish producers
Food Academy is a flagship programme, run in conjunction with our market-leading brand SuperValu, Board Bia and the Local Enterprise Offices (LEOs), that gives small producers a big chance to break into the food retail space. The programme currently supports 290 Irish food and drink producers, often family-run businesses, making their products available 52 weeks of the year in their local SuperValu stores.
Find out more
Latest feature from News
| 1st December 2021SuperValu and Centra stores once again spear head environmental change in the Irish retail sector
For the 10th consecutive year, SuperValu and Centra stores have joined forces with the SEAI (Sustainable Energy Authority of Ireland)…
Find out more
Redesdale Group Launches a New €75M Food and Beverage Fund
Investing in the future
Small actions deliver a big impact – SuperValu TidyTowns
SuperValu and Centra stores once again spear head environmental change in the Irish retail sector
Donnybrook Fair announces 120 jobs as part of €8m investment and expansion strategy
Minister Humphreys announces Ennis Co. Clare as winner of Ireland’s Tidiest Town for 2021
Why local food and drink is more important than ever
Nurturing talent will drive future innovation in retail and foodservice
SuperValu’s Vegetables Reach New Heights with Launch of Ireland’s First Hydroponically Grown Microgreen Mixes
