We have world-class food and beverage brands, many of which are market-leaders. Our brands aim to deliver value and quality 24/7, so shoppers enjoy the everyday staples they have come to expect in-store, online and on-the-go.
At the same time, Musgrave is committed to innovation and food leadership to stretch our existing brands – from expanding vegan and vegetarian ranges, to evolving our quality offer through SuperValu Signature Tastes, Inspired by Centra and Musgrave Excellence. We have launched new and exciting brand such as Caramico pizza and Moo’d ice-cream, following the success of Frank and Honest, which is now the leading on-the-go coffee brand on the island of Ireland. And we have strengthened our presence in the area of beverage for the hospitality sector with the acquisition of Drinks Inc.
As a business that feeds 1 in 3 people on the island of Ireland, we have a responsibility to support shoppers who want to improve their diets. We have introduced healthier choices across all our own brand ranges and transformed food-to-go with initiatives like Green Kitchen in Centra and Munch & Co deli in our revamped Daybreak and Mace stores.
Latest feature from News| 25th September 2020
SuperValu was the most successful Irish supermarket of the event with 74 individual awards, and market-leading convenience brand Centra came…Find out more
Latest feature from News| 22nd September 2020
UCC Masters Microbiology student Meghana Srinivas recently won the SuperValu Award for Excellence in Food Microbiology for her work in…Find out more
Latest feature from News| 8th September 2020
Latest feature from News| 31st August 2020
New SuperValu Own Brand Paper Sandwich Bags are 100% compostable SuperValu has announced the launch of the Back to School…Find out more
Latest feature from MarketPlace| 20th August 2020
Ireland Rugby Star Seán Cronin helps unveil new Food Emporium at Musgrave MarketPlace Limerick, following a €1.7 million investment Musgrave…Find out more
Latest feature from News| 5th August 2020
SuperValu helps shoppers shop more sustainably with new reusable bags available in over 200 stores SuperValu has launched a new,…Find out more
Latest feature from News| 2nd July 2020
SuperValu & AsIAm Launch “Bridge Back to School” – An Autism-Friendly Learning Resource for Summer 2020
Bridge Back to School Resource Available in SuperValu Stores Nationwide from July 6 SuperValu & AsIAm are delighted to announce…Find out more