We have world-class food and beverage brands, many of which are market-leaders. Our brands aim to deliver value and quality 24/7, so shoppers enjoy the everyday staples they have come to expect in-store, online and on-the-go.
At the same time, Musgrave is committed to innovation and food leadership to stretch our existing brands – from expanding vegan and vegetarian ranges, to evolving our quality offer through SuperValu Signature Tastes, Inspired by Centra and Musgrave Excellence. We have launched new and exciting brand such as Caramico pizza and Moo’d ice-cream, following the success of Frank and Honest, which is now the leading on-the-go coffee brand on the island of Ireland. And we have strengthened our presence in the area of beverage for the hospitality sector with the acquisition of Drinks Inc.
As a business that feeds 1 in 3 people on the island of Ireland, we have a responsibility to support shoppers who want to improve their diets. We have introduced healthier choices across all our own brand ranges and transformed food-to-go with initiatives like Green Kitchen in Centra and Munch & Co deli in our revamped Daybreak and Mace stores.
Latest feature from Blog| 16th October 2020
Latest feature from News| 5th October 2020
36 awards for Centra and 119 for SuperValu at the prestigious Irish Food Awards SuperValu and Centra scooped 155 accolades…Find out more
Latest feature from News| 2nd October 2020
SuperValu continues to help shoppers shop more sustainably as more product lines move to compostable and recyclable packaging Potato season…Find out more
Latest feature from News| 25th September 2020
SuperValu was the most successful Irish supermarket of the event with 74 individual awards, and market-leading convenience brand Centra came…Find out more
Latest feature from News| 22nd September 2020
UCC Masters Microbiology student Meghana Srinivas recently won the SuperValu Award for Excellence in Food Microbiology for her work in…Find out more
Latest feature from News| 8th September 2020
Latest feature from News| 31st August 2020
New SuperValu Own Brand Paper Sandwich Bags are 100% compostable SuperValu has announced the launch of the Back to School…Find out more