Annual report 2021

Growing Good Business

Our purpose Growing Good Business continued to inspire us in 2021 as we emerged from the pandemic and focused on building back better, and ‘greener’, with the environment front of mind.

By building on strong foundations, we not only managed through the crisis, but have emerged stronger from it, and have taken forward new ways of working that are positively impacting our people and brands.

Today we face new challenges in the form of rising inflation and energy prices, and we are in the middle of a Climate Emergency, therefore our priorities are to support shoppers and our retailers, and to work towards our net zero carbon target.

Investing in the future

Noel Keeley, CEO

I am pleased to report that 2021 delivered positive results for Musgrave. Despite high levels of uncertainty associated with the pandemic and extremely competitive markets, all our brands in all our markets performed well throughout the year. Our strong financial performance has enabled us to continue to invest in our people, our brands, and in price to support consumers.

We are also supporting our independent retailers as they too emerge from the pandemic and begin to navigate new challenges. For example, our €25 million sustainability fund, launched earlier this year, will not only have a significant impact on carbon emissions, but it will also reduce the burden of energy costs on our retailers and enable them to run greener, more efficient stores. Our positive performance in uncertain times is testament to the energy and hard work of colleagues and our retail partners who time and time again have found themselves rewriting the script in response to unprecedented challenges. At the same time, they have remained true to our values and commitment to a better way of doing business.

€3.9 million

invested over the last two years across the Republic of Ireland and Northern Ireland

€17.2 million

invested in revamps and 17 new stores opened across the Republic of Ireland and Northern Ireland

€23 million

invested in revamps and three new stores opened across the Republic of Ireland and Northern Ireland


Our 2022 Sustainability Strategy is designed to protect the planet and benefit our communities. We will work with retail partners, suppliers and customers to make every community a sustainable community; focus on shifting consumer behaviour by making it easier for shoppers to make sustainable choices; and reduce our carbon emissions to reach Net Zero carbon by 2040.

Our total fleet emissions grew slightly at an overall level in 2021, due to the growth of our retail estate and the opening of new stores, leading to increased volume through our operations.
Total waste generation remained relatively flat while we maintained our zero waste to landfill policy. We are actively assessing the opportunity to reduce our operational waste across our stores and sites.



jobs supported by the Food Academy programme


food producers supported by the Food Academy programme


solar panels will have been fitted on SuperValu stores by the end of 2022

94% +

of own brand packaging in SuperValu and Centra is recyclable, reusable or compostable

8 million

plastic bags have been replaced with compostable material in SuperValu

5th year

of consecutively achieving Origin Green verification

30 years

supporting SuperValu TidyTowns


primary schools engaged with the Save the Bees programme, including children, parents and teachers

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