For 140 years Musgrave has been championing a better way of doing business

Growing Good Business


Our business and brands

Musgrave is Ireland’s leading food retail and wholesale company. Our brands, including SuperValu, Centra and Daybreak, are market leaders and Musgrave MarketPlace is Ireland’s leading wholesale supplier to retail, foodservice and SMEs. As a business we feed 1 in 3 people in Ireland. What makes us different is our extraordinary network of independent retail partners – thousands of family businesses based in the heart of towns and cities across Ireland, Northern Ireland and Spain, making significant contributions to local economies and enhancing vibrant communities.

Family business

We are a family-run business, and have evolved our identity to reflect our heritage while transitioning our business to be fit for purpose for the next 140 years. We are one of very few Irish companies owned by its colleagues and family shareholders, and evolving the Musgrave brand is part of our DNA – we’ve done it since 1876.

Success as Musgrave Receives the Business Working Responsibly Mark

Committed to sustainability

As Ireland’s largest private sector employer our ambition is to be the most trusted and most sustainable brand in Ireland; making a real difference to the lives of people and creating a positive impact on the planet by working in partnership with others to inspire a sustainable network of positive change.


Our Board

Nicky Hartery

Chris Martin
Group CEO

Our Board is committed to a culture of effective corporate governance which it defines as the systems and processes by which the business, through living its values, is directed and managed.

Martin Kelleher
Managing Director, SuperValu and Centra in the Republic of Ireland

Noel Keeley
Managing Director, Musgrave Wholesale Partners

David O’Flynn
Chief Financial Officer

Sharon Buckley
Group Commercial Director

Chris Musgrave
Vice Chairman

William Mackeown
Non-Executive Director

Roisin Brennan
Non-Executive Director

Chris Pilling
Non-Executive Director

Adriaan Thierry
Non-Executive Director

Invested in communities

Our long-term commitment to independent businesses and communities helps create the local multiplier effect. For every €1 spent in a local business, 45 cents are reinvested locally. For every €1 spent at a corporate chain, only 15 cents are reinvested locally. Our brands are at the heart of the local towns and cities they serve; they create employment opportunities, they enrich communities and they are committed to supporting local projects and charities. Our independent retail partners are often family-run businesses based in the local area, and they are best placed to react and respond to the unique needs of their customers.

Food Academy

Giving small producers a big chance. Food Academy works with and nurtures small businesses through their journey from start-up to getting their products on our shelves. To date the programme has helped over 400 small food and drink producers to break into the retail market, and has turned brands such as The Happy Pear and Strong Roots into household names. Since its launch, Food Academy has generated over €78 million in sales for SuperValu and it supports 1,500 jobs across the island of Ireland, helping to create and sustain vibrant local economies.

Partnering for success

Our business model is all about partnering for success. As a family-owned business, we work with thousands of other family businesses and their local communities in Ireland, Northern Ireland, and Spain. Through our support of local initiatives, we aim to enrich everyday lives, make communities vibrant, and provide shoppers with an offer that is different and better.

Musgrave UK Tax Strategy

Musgrave Northern Ireland is committed to conducting its tax affairs in compliance with all applicable UK tax rules and regulations. Musgrave promotes a strong tax compliance culture throughout the Group. A dedicated Group tax team works with the Musgrave Northern Ireland businesses to ensure tax compliance. Download the Musgrave UK Tax Strategy 2019.

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