SuperValu offering customers greener choices as they trial Ireland’s LARGEST Supermarket Eco-Range

SuperValu launches a trial range of 65 Eco Friendly products in 12 SuperValu stores

SuperValu today announced plans to bring the largest Eco-Range to 12 SuperValu stores around Ireland. The full range includes products from four environmentally friendly brands with household ranges that will help customers shop and live more sustainably. The range of 65 products offers customers a sustainable alternative to kitchen and household essentials and supports them in thinking green with their shopping choices.

The full product range is now on trial in 12 SuperValu stores. The launch comes just in time for back to school, so parents and children alike can start the school year right with reusable and environmentally friendly lunch storage options, party ranges and eco household items. Many of the products in the range will help reduce and reuse packaging.

The new range of eco products aims to offer customers choice as they move away from a disposable lifestyle, with the Bee’s Wrap Sandwich wrap a perfect solution for school lunches, reusable Bamboo Towels to replace kitchen towel and reusable organic cotton Terry cleansing pads that can be used for removing make-up and then used again and again. Not only will the range help customers save money in the long run as products are reusable but customers will be helping the environment along the way.

Where reusing isn’t an option SuperValu want to help customers buy products that are still environmentally friendly. If you’re throwing a party or eating out of home the eco-friendly party range has everything you need from pure sugarcane bowls to compostable straws made from renewable energy sources. In the kitchen the Ecover range will have those on kitchen duties covered with washing-up liquid, dishwasher tablets and multi-surface spray.

This announcement follows the introduction of SuperValu’s 100% compostable reusable shopping bags last week and the introduction of fully compostable fruit and vegetable bags for customers in 2018, to date resulting in 2.7 million single-use plastic bags being removed from stores.

Martin Kelleher, Managing Director of SuperValu, said of the launch, “I am delighted to announce that we are now trialing a new Eco-Range in a number of SuperValu stores. We are committed to providing our customers with more sustainable choices. We recognise that this is important to our customers and for the environment. We will continue working to reduce and eliminate plastic where possible giving our customers more and more sustainable choices.”

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Recent Centra store openings – Dungannon M1 and River House, Belfast

From l-r: Nigel Maxwell, Centra Northern Ireland Sales Director with Sharon and George Patterson, Dungannon M1 Store Owners[/caption]

We are delighted to announce the recent opening of two new Centra stores in Northern Ireland, Centra M1 Dungannon and Centra River House.

The highly anticipated brand-new store at Dungannon represents an investment of £2.2 million creating 50 new jobs in the area. It opened its doors to the public on Thursday 22nd August providing a welcome stop for those travelling to and from the west of the province. Centra M1 Dungannon marks the second store opening for local businessman, George Patterson of Patterson Oil who already owns Centra Gilford Road in Portadown.

Dungannon follows hotly on the heels of Centra River House which continues the brand’s Belfast City Centre expansion. The store opened to the public on Tuesday 13th August and is located on the ground floor of the new 13-storey building on High Street – the perfect convenience location for the numerous private offices and co-working spaces in the area and a welcome addition to the business community. With £400,000 investment, the new store creates 15 jobs and marks the fourth Centra store for owner Donagh McGoveran – adding to properties in Stranmillis, Malone Road and Donegall Street.

Welcoming the recent developments, Nigel Maxwell Sales Director Centra Northern Ireland said “At Centra, our focus is on redefining convenience – providing our shoppers with a healthier offering and innovative ranges, particularly in food-to go and our Frank and Honest coffee brand. Centra M1 Dungannon and Centra River House are the latest examples of our stores responding to the changing needs of the busy consumer.”

From l-r: Nigel Maxwell, Centra Northern Ireland Sales Director and Donagh McGoveran, River House Store Owner
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Frank and Honest opens first stand-alone café

Musgrave is pleased to announce the opening of the first Frank And Honest Gourmet Coffee Company stand-alone café, located on Navan Road, Dunboyne, Co. Meath.

This is a new venture for Frank and Honest, now Ireland’s number one on-the-go coffee brand, and they are delighted to have received such positive feedback already from customers in the local area.

Until now Frank and Honest has only been available within SuperValu and Centra stores, mainly as a take-away option, or with seating areas in some stores.

The brand-new café has been designed with their passion for sustainability in mind. It is fitted with energy efficient appliances and lighting, the packaging is eco-friendly, the coffee grounds are used to fertilise the plants around the café, and of course our Frank And Honest take-away cups and lids are 100% compostable.

Because ‘Frankly my dear, we do give a damn!’

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SuperValu Award for Excellence in Food Microbiology

(left to right) Prof Patrick O’Shea, President of UCC, Nora Cash, Award Recipient, Ray Bowe Head of Food Safety & Quality Musgrave Retail Partners Ireland, and Prof Gerard Fitzgerald Head of School of Microbiology UCC.

The SuperValu Award for Excellence in Food Microbiology was presented in UCC recently by Ray Bowe, Head of Food Safety & Quality, Musgrave Retail Partners Ireland.

Launched in 2015, the award is presented to the highest performing Final Year Masters student in the Food Microbiology Faculty. Safe, nutritious food is of vital importance to all consumers and research in the area of microbiology provides the platform for the developing that knowledge. UCC has a long tradition in this field which was the principle reason for the original partnership between SuperValu and UCC.

Ray Bowe commented: “The leading-edge microbiological research conducted by the team at UCC is recognised globally and we are delighted to honour this endeavour. The SuperValu Excellence in Food Microbiology Award is now in its fifth year and reflects the continuing positive association between UCC and SuperValu Food Safety & Quality Team.

“The Masters research undertaken by Nora Cash was in the area of Bifidobacteria which is of critical importance to gut flora health in infants. Such research helps to further support Ireland’s leadership in the global infant nutrition industry. We wish Nora every success in her future career.”

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SuperValu is the FIRST Irish supermarket to introduce 100% compostable reusable shopping bags

SuperValu is on a mission to change the world one bag at a time

SuperValu has announced that from 9th September 100% compostable & reusable shopping bags will be available in our stores. A first for any Irish retailer, the introduction of these bags to SuperValu stores will result in a massive 2.5 million plastic bags being removed from circulation. This is the first bag available in Irish supermarkets that is both reusable and compostable. This announcement follows the introduction of fully compostable fruit and vegetable bags for customers in 2018, to date resulting in 2.7 million single-use plastic bags being removed from stores. Both initiatives are just two steps SuperValu is taking as part of their sustainable packaging strategy to make 100% of its Own Brand and fresh fruit and vegetable packaging recyclable, reusable or compostable by 2025. Already an enormous 113 tonnes of plastic have been removed from fruit and veg packaging; by eliminating plastic where possible, introducing compostable alternatives and reducing the weight of plastic packaging.

The SuperValu shopping bag is priced at 89cent, 100% compostable and made from a blend of renewable raw materials.  When the bag has been used as many times as possible and is ready for the bin it can be disposed of in the brown bin that is found in most homes and many businesses and is then fully broken down once taken to industrial composting sites, turning into water and CO2 within 90 days.

SuperValu is committed to minimising the use of plastic by eliminating, reducing and replacing conventional plastics and is continuously working with suppliers to consider the most sustainable options to reduce plastic, protect the safety and quality of food and to prevent food waste.  The supermarket is continually looking for ways to reduce or replace plastic; from the new compostable SuperValu salad bowls, now in store, to the largest loose fruit and veg offering in any Irish supermarket. Further loose items will be trialled in SuperValu stores and some stores are already selling loose coffee, spices, tea, pulses and cheeses.

Martin Kelleher, Managing Director of SuperValu, said of the launch, “Our customers expect SuperValu to help them make more sustainable choices and we’re committed to doing just that. Reducing our environmental impact on the planet is a core focus of our overall strategy to help build sustainable communities and we have already made significant steps forward in this area.  We are delighted to be the first Irish supermarket to introduce 100% reusable compostable bags in-store and will continue to explore ways of reducing plastic in innovative ways, making sure we meet our pledge to make 100% of our Own Brand and fresh fruit and vegetable packaging recyclable, reusable or compostable by 2025.”

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NEW to Centra – A vegan twist on your deli favourites!

Vegan lovers of Ireland rejoice! Responding to consumer trends, Centra has introduced a brand-new vegan range hot from the deli. Whether your vegan, flexitarian or just having a meat-free day, Centra’s new vegan range means everyone can enjoy a tasty treat from the hot deli counter.

The brand-new vegan range has something for all your hot deli craving and includes the delicious Vegan-Bon, a mouth-watering Vegan Breakfast Bap and of course, the classic Vegan Sausage Roll.

The Vegan-Bon is a vegan take on the infamous jambon. This delicious warm pastry is filled with curried cauliflower and sweet potato – perfect any time of the day. It’s a must try for even the most discerning jambon connoisseur!

The Vegan Breakfast Bap is a vegan twist on an Irish staple. This tasty bap is stuffed with a soya-based vegan sausage, a hash brown, mushrooms and topped off with Ballymaloe Relish. Perfect for a Sunday morning treat.

Finally, Centra has re-created the nations favourite delicacy to make the ultimate vegan sausage roll, available in small and large varieties. Yum!

The new vegan deli range is available from 12th August 2019 in selected Centra stores nationwide. For more information, check out

Centra is continuously revolutionizing its instore offering and stays close to their consumers who continue to seek out innovative ranges, healthy alternatives and great quality fresh food when short on time.

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SuperValu and Centra sweep the boards winning a whopping 90 awards at the 2019 Great Taste Awards

SuperValu won 64 awards and Centra won 26 awards.

SuperValu won 64 award wins at the 2019 Great Taste Awards making them, once again, the top performing Irish supermarket at the world’s largest and most trusted food and drink awards. SuperValu’s wins include 42 products from the Signature Taste Range solidifying its position as the No. 1 Premium Range in an Irish Supermarket. 2019 has proved another impressive year for SuperValu, with over 250 awards received in the last five years.

For the second year running Centra was crowned Top Convenience Retailer at Great Taste Awards, receiving 26 accolades in total. The ‘Inspired By Centra’ range picked up an impressive 16 awards within this total, which is twice as many as last year. Centra’s award winners span the entire store – from meat to preservatives, salads to dairy products and prepared meals to snacking items.

Key highlights from the awards:

  • SuperValu won 2 three-star awards – a three star is the highest accolade achievable, with just 208 three-stars awarded from almost 13,000 entries to the competition. Only 10 of these 3 stars were awarded to products from the Republic of Ireland
  • The three-star winners are both from the Signature Tastes range – Rosemary Sheep’s Cheese (rubbed with Ibérico lard and fresh rosemary and aged for six to eight months) and Irish Hampshire Smoked Rack of Bacon (our Golden Fork winner from last year)
  • Inspired by Centra has won an amazing 16 Awards! This is up from 8 last year, Including 2 two-star awards – Inspired by Centra Truffle Ravioli & Inspired by Centra Buffalo Mozzarella
  • And one-star awards for 2 Centra Angus Steaks (multi-award winning), our 2 NEW Crisps, Pizza, 2 Seasonal Christmas Puddings, Orange Juice, 2 Soups, Cottage Pie, Yogurt and 2 Preserves
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