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Pictured L-R: SuperValu retailer, Phillip Woods; Nigel Maxwell, SuperValu Sales Director; and SuperValu Neville Woods outside the newly rebranded SuperValu Fruitfield in Richhill, Co. Armagh.

Fruitfield Eurospar site in Co. Armagh acquired by SuperValu Retailers, Neville & Phillip Woods

Local SuperValu retailers, Neville and Philip Woods, have completed the acquisition of FruitField Eurospar, which will see the prominent Co. Armagh business rebrand to SuperValu. It will be business as usual for the 80+ colleagues as the Woods family embark on the next stage in the store’s development.

Ownership of the store on the Portadown Road in Richhill, Co. Armagh, will transfer from one leading local retail family to another. Over the next few months the store, formerly owned by the Reid family, will be transformed into a SuperValu store under the guidance of the Woods family, who also own SuperValu stores in Tandragee and Richhill and a Centra store on Dobbin Road in Portadown.

The Reids have owned FruitField for over 20 years and in 2014 redeveloped the site into the modern complex it is today. Under the new ownership, the contemporary 8000sq ft store will be further developed in the coming months. The new and improved store will benefit from an enhanced product range and store layout, including an expanded fresh fruit and vegetable offering, alongside an extended food-to-go section, Frank and Honest gourmet coffee and a free to use ATM.

Commenting on the announcement, Eric Reid, said: We are proud to have developed the business over the last 20 years into a strong, community store and we’re pleased to pass the baton on to another leading family business, who, we have no doubt will build on these strong foundations, with their ambitious plans for the future.”

Philip Woods added: “We are excited to take on this site and to continue to build on the great service delivered by Eric and family. Over the coming months we will work to redevelop the store in line with the SuperValu identity. It will be business as usual for the staff and our local suppliers as we build on the retail credentials of FruitField.”

Nigel Maxwell, Sales Director for SuperValu NI said: “We are proud to support the Wood’s family with this ambitious acquisition and to see the SuperValu brand take on a flagship store in the Armagh area. As part of our ambition to lead on foodmarket convenience in Northern Ireland, we are actively seeking out opportunities for new stores for our SuperValu, Centra and Mace brands across Northern Ireland.”

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