SuperValu, Ireland’s leading retailer with over 220 stores nationwide, launched their 10th year as sponsor of the GAA Football All-Ireland Senior Championship.
Joined by their GAA ambassadors – Dublin’s Bernard Brogan, Mayo’s Andy Moran, Galway’s Damien Comer, Cork Captain Doireann O’Sullivan and former Cork star Valerie Mulcahy – SuperValu revealed that they will contribute over €2.6 million to the GAA and GAA Clubs across the country, this year. Throughout their 10 years as GAA sponsor, SuperValu has contributed over €18 million to aid the development of our national sport.
Speaking about the launch, Ray Kelly, SuperValu Marketing Director, said: “Our partnership with the GAA has been a fantastic fit for SuperValu, over the past 10 years. From GAA to Tidy Towns, SuperValu prides itself on being a valued member of every community in which we operate. Our GAA partnership has allowed us to support the development of the game – from where it all begins at grassroots level in towns and communities across Ireland, to players who represent their parish and county. We are very proud to have been on this journey for the past decade and we look forward to continuing our support.”
As part of their sponsorship activity this Championship season, SuperValu will work with its ambassadors and the GAA community, to explore what it is that makes GAA so unique. The importance of “Where you’re from” and the passion it generates through both players and fans will be explored through SuperValu’s 2019 GAA campaign. The new campaign is sure to turn heads as it takes a look behind the scenes to highlight the real resilience of players, managers and supporters – what really keeps them coming back and on the pitch. SuperValu will demonstrate how our communities and our involvement in GAA, helps to shape the people and players we become – how community is paramount, how community pride never leaves us and how where you’re from is truly engrained in our personal identities.
Also, to celebrate their sponsorship milestone, SuperValu announced the ‘SuperValu Community Pitch’ initiative. Open to all GAA clubs from August, ‘SuperValu Community Pitch’ is a bursary, set up to assist clubs with essential maintenance works, or facilities upgrades. Whether its upgrading changing rooms, investing in new lighting or purchasing a long-overdue piece of grounds-keeping equipment SuperValu wants to hear from clubs who need a helping hand.
“GAA and GAA clubs are such an integral part of our communities and our national identity. As we constantly strive to be champions of our communities, we are thrilled to introduce our ‘Community Pitch’ initiative. Club members and volunteers do such fantastic fundraising work, to improve their clubs and facilities but it’s hard to keep knocking on the same doors. With the introduction of this initiative, we will be able to help make a real difference by assisting some of those clubs with their maintenance works and upgrade plans,” Ray Kelly added.
For further information, check out www.supervalu.ie