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Pictured: Siobhan Hennessy, Head of Shopper Experience being presented with the SDN global award for best in Private Sector Design by Prof Birgit Mager from the Cologne International School of Design at the Convention Centre in Dublin.

1st November 2018  We are delighted to announce that Musgrave scooped the prestigious international award for experience design at the recent Service Design Network 2018 global conference. The award was given in recognition for the both the integrity and quality of the experience design process used for a recent Baby project and also the final concepts/propositions that were created for the category.

Musgrave is the first Irish company to ever have won this award and was up against companies from the States and all of Europe. It was shortlisted from 90 entries and we were delighted to accept the award at the SDN annual conference in Dublin alongside our partner service Design Agency Hellon.

The award also recognised Musgrave as being leading in the area of customer experience and service design, being one of the few companies in Ireland to successfully use this approach to deliver innovation and improved experiences for its consumers.

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