SuperValu to invest over €3m in solar panels for 30 stores

Retailer to introduce energy-efficient scheme as part of two-year plan

28 October, 2018 – SuperValu, Ireland’s leading grocery retailer, has announced an innovative plan to introduce solar panels to up to 30 of its stores over the next two years. The retailer will install the energy-efficient PV panels to its store network as part of an investment of over €3 million.

The move to introduce solar panels is part of SuperValu’s commitment to the reduction of energy consumption across its estate by 20% over the next two years. Once installed, the solar PV panels will generate electricity from the sun and will feed directly into the electricity supply to the store. This will offset some 60,000 kg of CO² annually per store.

Apart from providing electricity to each store, some of the electricity generated by the solar panels will also be used to supply energy to electric car charging points at selected stores.

Speaking at the launch of the plan at SuperValu Fermoy, Cork, Daniel Murphy, Sustainability Manager, SuperValu, said, “I am delighted to announce the launch of SuperValu’s plan to introduce solar panels to 30 stores. It will greatly reduce energy consumption across the store network and means that SuperValu retailers serve their communities in a more sustainable manner. This investment in solar panels demonstrates once again that as a community-focused retailer, SuperValu has taken a leadership position on sustainability.”

While SuperValu Baltinglass and SuperValu Portlaoise installed solar panels in recent years, SuperValu Fermoy is the first SuperValu store in the country to install solar PV panels as part of the sustainability initiative. To assist with the project, retailer Michael Riordan from SuperValu Fermoy received grant funding for the project under the Sustainable Energy Authority of Ireland (SEAI) Better Energy Communities grant scheme.

Speaking at his SuperValu store in Fermoy, Mr Riordan commented, “As a retailer who works and lives in Fermoy, I am passionate about supporting local charities and sporting organisations. I am also conscious that as a business with deep roots in Fermoy, Riordan’s needs to reduce its impact on the local community. This is why I am delighted to install solar panels to SuperValu Fermoy. It will greatly reduce the store’s energy consumption, but more importantly, it will help to make Fermoy a great place for future generations to work and live.”

SuperValu has become one of the leading brands in Ireland in the area of energy reduction, thanks to its strong track record of introducing energy-efficient equipment to its independent stores. These initiatives include retrofitting energy-saving doors to refrigeration cabinets in 40% of its stores and installing LED lighting in over 60% of its store estate.

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A first for Ireland with Clonakilty becoming Ireland’s first Autism friendly town

SuperValu and AsIAm partner with the entire community of Clonakilty to secure full Autism Friendly accreditation

Tuesday 9th September: SuperValu, alongside local retailers Eugene and Catriona Scally of Scally’s SuperValu, Clonakilty is proud to announce that Clonakilty has officially been designated with an Autism Friendly status by AsIAm.

This is a first for Ireland and marks one major step in the on-going partnership between Adam Harris, Founder of AsIAm, Middletown Centre for Autism and SuperValu who, together, are committed to raising understanding and awareness of autism in communities across Ireland. The journey began in July and saw businesses; organisations and community groups undergo training and organisational changes to ensure they secured full Autism Friendly Accreditation.

In 2015, Scally’s SuperValu in Clonakilty was the first retailer in Ireland to implement changes in-store that would ensure that members of the Autism Community could enjoy a better shopping experience. Fast forward three years, and a nationwide journey is underway to deliver nationwide awareness, understanding and acceptance both in stores and communities.

Driven by a focused steering group and town committee in Clonakilty, the accreditation process has now been rolled out in 91 organisations and included:

  • Engagement and training 25% of businesses and voluntary organisations
  • Engagement and training of 50% of public services
  • Engagement and training of 50% of school communities
  • Engagement and training of 50% of healthcare professionals
  • Engagement of 3 employers
  • Reaching 25% of the town’s population
  • Develop a three year town plan to ensure the sustainability of the accreditation

All organisations have committed to putting the following measures in place:

  • Staff training
  • A Social Story
  • Becoming Service dog friendly
  • One sensory activity (e.g. a relaxation box, a quiet time or quiet room)

In addition to this, a town plan has been designed to ensure that the Autism Friendly accreditation is sustained and extended to any and all organisations in the community wanting to contribute to its ongoing success.

Speaking about the project, Catriona Scally, Scally’s SuperValu Clonakilty said, ‘Following the overwhelmingly positive response we received from the Autism community in Clonakilty, Scally’s SuperValu knew that there was more we could do to help. We always knew this was an ambitious undertaking, but we had the best in the country guiding us coupled with a community spirit and determination that is hard to beat.’

Speaking about the initiative, Adam Harris, Founder of AsIAm said, “This morning’s designation marks an important milestone for the autism community in Ireland. The town of Clonakilty has rejected isolation, stigma and loss of potential in favour of autism inclusion, acceptance and cooperation. The small changes which the organisations in the town have committed to will make a tangible difference in the life of autistic people locally but will also have a much wider impact – challenging businesses, organisations and communities across Ireland to think what they can do to become more autism-friendly.”

SuperValu Managing Director, Martin Kelleher said, “At SuperValu our ambition is to build more inclusive communities across Ireland. Our work with AsIAm and Middletown Centre for Autism over the past year has opened our eyes to what we can do beyond the each and every store to ensure we use our unique position in the heart of 217 Irish communities to make positive changes across Ireland. This is a project we are so proud to be a part of.’

Around 1 in 65 people in Ireland live with Autism and are to be found in every community and school in the country. They apply for every type of job but are often misunderstood, excluded or left behind due to a lack of understanding in society.

To find out more visit

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Actions and ambitions on World Food Day

Today, 16 October, is World Food Day, an annual awareness day led by the World Health Organisation (WHO) to promote the UN Sustainable Development Goal 2: Zero Hunger, and the event aims to put food waste, farming and diet into the spotlight worldwide.

Did you know that Musgrave was the first Irish business to sign up to the UN SDGs and one of the first companies to embed the goals into our sustainability strategy? As a business that feeds 1 in 3 people across the island of Ireland we have a responsibility to ensure that we promote healthy eating; that we work with our suppliers and retail partners to ensure our food is sourced responsibly; and that no food is wasted in our supply chain.

‘Taking Care of Our World’ is our sustainability strategy, bringing together all our ambitions and commitments under one framework. We believe that everyone has a responsibility to leave a positive impact on the world around them and to influence others to do likewise. This makes doing the right thing by the planet integral to doing the right thing for our people, our communities and our business.

At the start of this year Musgrave signed the Government’s Food Waste Charter, which is focused on a common approach to the issue of food waste across the retail sector.

The Food Waste Charter aligns with our commitment to halving our food surplus by 2030 in line with UN Sustainable Development Goal 12.3. It also builds on our work to date and our ongoing commitment to ensuring that no food that is fit for human consumption is wasted, but is instead used to alleviate food poverty through our support for food re-distribution charities such as Foodcloud.

Musgrave MarketPlace Cork is just one of our brands that has joined forces with FoodCloud. The partnership will see surplus food from the branch go to local charities in Cork. Musgrave MarketPlace’s Dublin branches have been working with FoodCloud for the past two years and to date have donated 115 tonnes of fresh food – equating to over 250,000 meals with a value of €345,000 to charities such as The Simon Community.

We have also shared food waste reduction guidelines with the more than 1,400 independent retail partners that operate our SuperValu, Centra and Daybreak brands in Ireland, Northern Ireland and Spain. We will continue to provide consumers with information on how to reduce food waste in their homes.

Find out more about our commitments to health, food sourcing and food waste here, on our sustainability pages.

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Centra gets behind Breast Cancer this October


As part of our support of the Irish Cancer Society this Breast Cancer Awareness Month, Centra unveiled a Pink Rose Installation in The Powerscourt Centre in the heart of Dublin city that has been created with 3,100 roses to represent the number of people that will be told they have breast cancer this year. In Dublin’s Connolly station and Cork’s Kent station Centra gave out another 3,100 pink roses to represent each case of breast cancer diagnosed this year. For every selfie with the roses or rose installation shared with the hashtag #CentraScentsMakeSense Centra will donate €1 to the Irish Cancer Society.

As part of the fight against breast cancer, Centra is also introducing over 6,000 limited edition Rose Fragranced Reed Diffusers in aid of the Irish Cancer Society. Throughout October the diffusers, costing €5, can be found in selected local Centra stores with all proceeds going towards the Irish Cancer Society.

Centra Cups Against Breast Cancer coffee mornings and Pink Walks will also be taking place nationwide throughout October as part of Centra’s support of the Irish Cancer Society during Breast Cancer Awareness Month. To find out more about coffee mornings and Pink walks taking place in your area visit your local Centra store.


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Musgrave scoops the IGD Award for Shopper Insight

Musgrave has won the prestigious IGD Award for Shopper Insight.

Earlier this week, nearly 600 food and grocery colleagues gathered at the IGD Awards to raise a toast to the industry’s achievements over the last 12 months.

Musgrave received this industry accolade for truly understanding its shoppers and consumers and developed new research techniques to obtain actionable insights. Created original, innovative solutions like a new product, promotional campaign or store layout.

Simon Wainwright, Director of Retail insight at IGD, said: “There were a number of factors that led to the judges naming Musgrave as the IGD Shopper Insight Award winner, with the stand out being the use of shopper insights to inform a complete overhaul for their Centra brand at store level, which has led to some fantastic results and return on investment.

“They were the only entry who not only took a multi-method approach but also continually went back to shoppers to gather feedback throughout the process, showing that they really had the shopper in mind the whole time.”

Nick Downing, Commercial Director at IGD said: “Since 1991 the IGD Awards have celebrated the achievements of over 540 winners across the food and grocery industry. Every year the entries somehow manage to top the last with this year being no exception, raising the bar even higher. Yet again we received a very large number of entries from companies of all sizes, demonstrating the innovative, high-quality work taking place across our industry.

“Our industry continues to face some challenging times, yet never fails to impress with inventive ways to keep surprising and delighting shoppers with fresh ideas and great service. Congratulations to all our winners and finalists.”

About the IGD Awards

The majority of the IGD Awards winners were selected by a panel of industry experts, including representatives from IGD and companies from across the food and grocery supply chain.

The exception being three shopper-voted categories – the IGD Food-to-Go Operator of the Year, the IGD Online Retailer of the Year and the IGD Retailer of the Year – voted entirely independently by British shoppers through IGD’s ShopperVista service – the drumbeat of the British grocery shopper.

About IGD

IGD is a research and training charity which sits at the heart of the food and grocery industry. It has a trading subsidiary that provides commercial services. The profits from these commercial services fund the charity.

Winners of the IGD Awards and sponsors

For a full list of the winners of the IGD Awards 2018, please visit

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