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Charity comes in many forms, from a simple gesture of help to someone in need, to a full-scale international disaster relief programme.  At Musgrave charity is important to us and it forms part of our purpose, Growing Good Business and part of our sustainability strategy; building vibrant communities.

Charity also takes many forms within Musgrave, from SuperValu’s annual sponsorship of TidyTowns and fundraising exercises such as the Get Behind the Ball campaign, which donated 55,000 touch footballs to GAA clubs around Ireland – right down to individual in-store fundraising activities for local Scout groups or homeless charities, for example.

A good example of our group-wide charity work is the annual Musgrave Triathlon, which took place two weeks ago in Cork. The 17th Musgrave Triathlon raised €250,000 for three charities; Breakthrough Cancer Research, AsIAm, an autism awareness charity which has worked with SuperValu to develop ‘autism friendly stores’, and Focus Ireland, which works to reduce homelessness in Ireland.

Alongside members of the public and businesses, teams from Musgrave Group and our retail partners all took part in this annual Irish event to complete an 800m swim, 20km cycle and 5km run. Over its history the Musgrave Triathlon has raised over €4.65 million for Irish charities, and it has also become a popular event in the calendar where people can get together, set themselves a personal challenge and participate in a healthy activity.

Today is International Day of Charity (September 5th, 2018), an annual awareness day that was launched by the United Nations in line with the UN Sustainable Development Goals (SDGs). Musgrave was one of the first businesses worldwide to embed the UN SGDs in its sustainability strategy. Since then, the goals have helped guide our sustainability agenda.

Our current sustainability strategy sets out four key areas of work, one of which is building vibrant communities. Our charity work across our network, like the Musgrave Triathlon, is critical to this, channelling funds into local charities that can have a positive impact on the vibrancy of their local area.

On International Day of Charity, it’s a nice time to reflect on all the charitable work done, money donated and volunteer time given by thousands of individuals within the wider Musgrave network. Together our small actions create big changes and make a positive impact on communities close to home and further afield.

Find out more about charity and sustainability at Musgrave

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