SuperValu joins Guaranteed Irish and invests €700k in new partnership

SuperValu, Ireland’s largest grocery retailer, has partnered with Guaranteed Irish, the not-for-profit business membership organisation championing homegrown and international businesses operating in Ireland.

 SuperValu serves over 2.7 million customers every week and has 217 stores nationwide. 75% of produce stocked on the shelves of SuperValu is sourced in Ireland, which will allow Guaranteed Irish to nurture and grow its partnerships with indigenous Irish companies.

SuperValu plans to invest over €700,000 to promote its official retail partnership with Guaranteed Irish to highlight and raise awareness of the benefits of purchasing Guaranteed Irish brands. This will be invested in a range of marketing activations including:

  • Instore content, such as point of sale materials including posters and shelf talkers in all stores, highlighting the partnership with Guaranteed Irish
  • Digital activation, including a website landing page, social media takeover, and the promotion of Irish products across all digital channels
  • TV advertising will include the Guaranteed Irish symbol
  • SuperValu ‘Bag for Life’ will display the Guaranteed Irish symbol
  • SuperValu promotional material delivered to 1.2m Irish homes

Brid O’Connell, CEO of Guaranteed Irish, says she is delighted to welcome SuperValu on board: “This is an amalgamation of two very iconic Irish brands. SuperValu embraces our values surrounding jobs, community and provenance. These values are showcased through SuperValu’s commitment to food producers based in Ireland, which has many positive effects for local enterprise and Irish jobs, particularly in rural communities.

As the majority of produce stocked on SuperValu shelves is sourced in Ireland, including products by many Guaranteed Irish members, it is very apt that the Guaranteed Irish symbol will now be displayed across its stores nationwide. This partnership with SuperValu will see the Guaranteed Irish symbol return to the forefront of consumers’ minds, helping them to support producers in Ireland when carrying out their food shopping.”

Commenting on the partnership, Martin Kelleher, Managing Director of SuperValu, said “SuperValu is delighted to support and work alongside Guaranteed Irish to highlight the importance of supporting Irish producers and suppliers with shoppers. Working with over 1,800 Irish suppliers, SuperValu is uniquely placed to support more Irish food producers than any other grocery retailer. 

This is not new for us, over the past 30 years, many of the big and small Irish food brands started their journey with SuperValu. This support is replicated on the ground by our retailers who are in a position to provide many Irish food producers with their all-important first supermarket listing and a route to market for future expansion. We are very proud of our commitment to the growth and development of Irish brands and the important contribution they make to developing our indigenous food industry.”

Guaranteed Irish now has over 500 members – indigenous and international – who make a significant contribution to the Irish economy every year, both in terms of turnover and employment, as well as contribution to their local communities. Guaranteed Irish members employ nearly 50,000 people in Ireland, generating a turnover of €11bn.

Membership of the Guaranteed Irish organisation spans all sectors including pharmaceutical; healthcare; technology; construction; energy; professional services; manufacturing; tourism; food and drink; craft and design; retail; and lifestyle. Members in the food and drink industry include Kerry Foods; Tayto; Manhattan; Clonakilty Black Pudding; Brennans Bread; Sadie’s Kitchen; The Chocolate Garden of Ireland; St. Patrick’s Distillery; Ballymaloe Foods; Pat The Baker; Sheridan’s Cheesemongers; G’s Gourmet Jams; Flahavans; Grandma Henvey; Johnston, Mooney and O’Brien; and more. The organisation considers three core criteria when assessing an applicant for membership – jobs, community and provenance.

Share this on...

New Centra store brings 30 jobs to Craigavon

Centra Craigavon completes significant £2.5M development

The latest new-look Centra store has opened in Craigavon, Co. Armagh, creating 30 new jobs and bringing significant investment to the area.

The major £2.5M investment by leading retailer Musgrave and the Greene family comprises a new Centra store and Go Fuel forecourt, located at Lake Road, Craigavon, close to Rushmere Shopping Centre.

Inside the store, customers will recognise the contemporary new design that is currently being rolled out across Centra stores provincewide. The major new development promises to cater for every type of customer; from local residents collecting their weekly essentials, to the busy office worker seeking healthy but convenient lunch and dinner alternatives.

Along with an abundance of fresh, local produce, Centra Lake Road also showcases additional convenience store concepts including Frank and Honest Coffee – the largest coffee brand on the island of Ireland; a Hot and Cold Deli and a Mex-a-go counter, which serves up a mouth-watering selection of burritos and Mexican-style food to go.

The Greene family are well known in the local community, having owned and operated convenience retail stores in Craigavon for 35 years. The family owns another Centra store, at nearby Legahory shopping centre. The new premises was developed on a greenfield site, close to the central amenities of Craigavon town centre.

Commenting on the opening, store owner Tom Greene said: “We are proud to work with Musgrave, Centra and Go Fuel on what has been a highly significant development for the local area. This store has been developed with the ever-busy commuter in mind, providing a range of fresh food and convenience options, alongside an extensive grocery range. As well as being a one-stop shop for food, household necessities and vehicle fuel, the new Centra store offers comfortable, stylish surroundings.

 “We have created an unbelievably high tech and high spec store of the highest standard, which we believe has greatly enhanced the area. We are proud to have created 30 local jobs and to give something back to the community that has supported us throughout the years.”

The new 2,900sq foot store brings the number of Centra stores in Northern Ireland to almost 90, with almost 500 across the island of Ireland. Centra Lake Road also features the latest in energy-saving technology across all electrical appliances, including environmentally friendly fridges, lighting and state-of-the-art kitchen equipment.

 Norman Bennett, Centra Customer Manager added: The new Centra stores strive to provide customers with convenient shopping solutions, by combining high quality products and exceptional value. Centra is committed to supporting independently owned stores to not only contribute to the local community, but also to enable shoppers to get the best of both worlds; traditional values of outstanding customer service and good quality, fresh foods, paired with competitive pricing.

 “With additional amenities including Customer Wi-Fi and a café-style seating area for consumers to dine-in and take some time-out, the next generation Centra stores help us to respond to the changing needs of the busy consumer and provide a more social and relaxing environment.

“We wish Tom and the Greene family every continued success with the addition of this new store to their growing portfolio of stores, which brings significant investment and local jobs to Craigavon.”

Share this on...

Centra opens Limavady store following £450K investment

Leading convenience retailer, Centra, owned by Musgrave, has opened its latest new-look store in Limavady, Co. Derry~Londonderry, bringing a total of 20 jobs to the local area.  Located at Ballyquin Road, Limavady, the new greenfield store is part of a significant £450K investment by Musgrave and the Wilson family; a well-known local family business.

 The bright and contemporary new store marries convenience with an expanded grocery range and food-to-go offering. The new store has an abundance of household essentials and fresh, locally sourced produce. Additional amenities in store include Frank & Honest Coffee – the largest coffee brand on the island of Ireland; a Hot and Cold Deli with a plentiful choice of healthy sandwich and salad options, a Mex-a-go Burrito Bar and a Carte d’Or scoop ice cream counter.

For an enhanced shopping experience, Centra Limavady also features a seating area and complimentary Wi-Fi, providing customers with a dedicated space to dine-in and take a break.

The new store’s layout has been designed with the customer journey in mind, with wide aisles and lower shelf heights aimed at improving the shopping experience.

The store, which bears the name ‘Ivan Wilson’ on its fascia is named in honour of the late Ivan Wilson, a well-known local businessman. Today, his sons Michael and Steven continue his legacy, with this latest addition to the family business, which also comprises a Mace store in Coleraine, licensed premises, a car hire business and Ivan Wilson Fuels Supplies.  The site also includes the first Co. Derry~Londonderry, Chipmongers which takes an exciting, modern twist on the traditional fish and chip shop with some delicious food and there is also a pay-at-the-pump forecourt run independently by Nicholl Fuels.

Commenting on the opening, store owner Michael Wilson said customer service is at the heart of their approach: “The Ivan Wilson business is a family business and we are excited, as we celebrate 70 years in business this year, to mark another milestone in opening our new Centra store at Ballyquin Road, Limavady.  We are proud of our roots in the community in the North West and are pleased to create 20 new jobs and invest significantly in the place where we live and work.

 “This new-look store is an exciting and fresh retail concept that will be matched by the first-class customer service, synonymous with the Wilson family name.”

Nigel Maxwell, Centra Sales Director added:  “We are delighted to support the Wilson family in this exciting new venture, which brings significant investment to Limavady. One of our core objectives as a business is to provide opportunities for local retailers to thrive within their local communities. We are confident that our new-look Centra stores offer customers an enhanced shopping experience, where they can get value for money, without compromising on quality. We are sure this new store will be a great addition to Limavady.”


Share this on...

SuperValu agrees financial support for Irish vegetable growers to ease drought crisis

31st July 2018: Following discussions with the IFA, SuperValu has agreed to put financial support in place for a number of existing growers of vegetable crops in light of the negative impact by the recent heatwave on the farming community.

Growers of broccoli, cabbages, cauliflower, celery, lettuce, kale, parsnips, leeks, carrots, scallions and swedes will benefit from the scheme, with all costs covered by SuperValu.

The commitment has been put in place due to SuperValu’s ongoing loyalty to Irish suppliers and as the leading supporter of the Irish vegetable growing sector. SuperValu makes a point of sourcing from Irish suppliers whenever possible and supports over 1,800 Irish companies, more than any other grocery retailer in the country.

Commenting on the announcement, SuperValu Managing Director, Martin Kelleher, said “We are very mindful of the recent heatwave and the enormous impact that it has had on the Irish farming community and potential threat to supply of Irish vegetables for consumers. When shoppers come to SuperValu, they are looking for the best in Irish food, so it’s vital for us to ensure that we have top quality produce available. Given our status as the number one supporter of the Irish agrifood industry, we recognise we have a responsibility to our suppliers. Following discussions with the IFA, we have agreed to step in and put financial supports in place for our growers of key crops which will help to offset the toll on the Irish farming community.”

SuperValu serves over 2.7 million customers every week and has 217 stores nationwide. Together with its retail partners, SuperValu employs approximately 14,500 colleagues, making it one of the State’s largest private sector employers. 75% of everything on SuperValu’s shelves is sourced in Ireland. SuperValu continues to source locally wherever possible which helps to sustain 30,000 jobs in the Irish economy.

Share this on...

What would you like to find?

Trending this month

Noel Keeley appointed as new Musgrave CEO

Musgrave Group plc announced today that Noel Keeley, current Managing…

Addressing the sustainability challenge

We’re proud of our success in food retail. Together with…

Acquisition heralds new era for prominent Co. Armagh store

Fruitfield Eurospar site in Co. Armagh acquired by SuperValu Retailers,…