Supervalu spearheads a first for Ireland with Clonakilty, Co. Cork set to become Ireland’s first autism friendly town

Led by Scally’s SuperValu Clonakilty under the guidance of AsIAm, the entire community is undergoing training to become more inclusive

23rd July, 2018: SuperValu, alongside local retailers Eugene and Catriona Scally of Scally’s SuperValu, Clonakilty is proud to announce the launch of an initiative to make Clonakilty Ireland’s first ever Autism Friendly town. Designed as part of the on-going partnership between Adam Harris, Founder of AsIAm and SuperValu, the four month journey will see businesses, organisations and community groups undergo training and organisational changes to ensure they secure full Autism Friendly Accreditation.

In 2015, Scally’s SuperValu in Clonakilty was the first retailer in Ireland to implement changes in-store that would ensure that members of the Autism Community could enjoy a better shopping experience. Fast forward three years, and a nationwide journey is underway with more than 100 SuperValu retailers taking the initiative to their own stores and communities.

Under SuperValu and AsIAm’s guidance, the town of Clonakilty have undertaken a commitment to combine the efforts of the entire community to become fully Autism Friendly – a first for anywhere in Ireland.

Over the course of the next four months Adam Harris, founder of AsIAm, and his team will be working with the entire community to receive official Autism Friendly Accreditation.

To do this the town as a whole must commit to delivering:

  • Engagement and training 25% of businesses and voluntary organisations
  • Engagement and training of 50% of public services
  • Engagement and training of 50% of school communities
  • Engagement and training of 50% of healthcare professionals
  • Engagement of 3 employers
  • Reaching 25% of the town’s population

The town has already made significant headway in reaching those targets with a focussed steering group in place to ensure all deadlines are met and the adequate support is provided.

Speaking about the project, Catriona Scally, Scally’s SuperValu Clonakilty said, ‘Following the overwhelmingly positive response we received from the Autism community in Clonakilty, Scally’s SuperValu knew that there was more we could do to help. While this is an ambitious undertaking, we have the best in the country guiding us coupled with a community spirit and determination that is hard to beat.’

Speaking about the initiative, Adam Harris, Founder of AsIAm said, ‘We are constantly striving to increase awareness of autism and helping people understand ways in which they can be more inclusive for our community. This initiative is incredibly exciting and at AsIAm we are looking forward to working with SuperValu and the community of Clonakilty to make this a reality. The response has been overwhelming already and the energy in the town has blown us away. Through this initiative we are looking forward to mainstreaming autism and making big changes for the Autism Community.’

SuperValu Marketing Director, Des O’Mahony said, “At SuperValu our ambition is to build more inclusive communities across Ireland. Our work with AsIAm and Middletown Centre for Autism over the past year has opened our eyes to what we can do beyond the each and every store to ensure we use our unique position in the heart of Irish towns to make positive changes across the entire community. This is a project we are very excited about and proud to be supporting and we have full faith in Clonakilty to become Ireland’s first Autism Friendly Town.’

SuperValu is committed to raising understanding and awareness of autism among its customers and staff. With over 50,000 families in Ireland living with autism, those affected face barriers to inclusion because of the attitudes of people who may not have first-hand experience of autism.

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SuperValu wins Bronze at World Steak Challenge 2018

This year SuperValu Signature Tastes Rib Eye Steak won a Bronze Award at the recent World Steak Challenge which took place in London.

Now in its 4th year, the competition is judged by a panel of experts, who gave each steak a score based on an internationally agreed set of criteria. A total of 22 countries participated in this year’s World Steak Challenge – a record number since the competition began in 2015 – with 200 steaks from 35 different breeds.

The Award for the SuperValu Signature Tastes Rib Eye Steak reflects the global endorsement of producer standards in our beef supply chain from farmer to processor, in addition to the controls SuperValu has in place to continuously monitor the quality of its products.

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Innovative and locally produced drink brands help fuel 70% growth in gin sales at SuperValu and Centra

As a leading food business across the island of Ireland, staying ahead of consumer trends and delivering exciting new food and drink products to delight shoppers is a daily preoccupation.

At Musgrave we constantly seek out new, exciting, innovative or authentic products for our shoppers. And our market-leading stores are the perfect launchpad for these new brands to grow and reach consumers.

The food and drink industry is incredibly fast paced. Trends come and go, shoppers tastes change and so too does our offering on a regular basis.

A recent trend that has taken the nation by storm has been gin – and with that an explosion of new gin brands and varieties from classic dry gin to flavoured liqueurs.

Sales of gin at SuperValu and Centra have grown by over 70% in the past 12 months alone, and amongst the many brands that have sold well has been Northern Ireland’s Jawbox Small Batch Gin.

Jawbox recently launched two refreshing gin liqueurs, Pineapple & Ginger and Rhubarb & Ginger, which have been an instant success in store.

Jawbox is based just outside Belfast on a 300-acre country estate, which is home to both the distillery and the fields where the grain is grown for their spirit.

The drink is made slowly in a traditional way, triple-distilled on-site in copper pot ‘stills’ with a mix of herbs and botanicals.

Supplier partnerships such as Jawbox are integral to our brands –we have built hundreds of strong relationships with homegrown producers and family-run businesses. They offer a more unique shopping experience to our customers, better choice and a sense of locality.

Find out more about our Partnerships

Find out more about Building Better Brands


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Musgrave MarketPlace unveils €2.5m upgrade of Cork branch

July 17th, 2018 – Musgrave MarketPlace, Ireland’s leading wholesale supplier to foodservice, retail and SME’s has officially unveiled its newly revamped Cork branch to customers. The €2.5 million upgrade of the Ballycurreen-based branch forms part of a €10m investment to date in the Musgrave MarketPlace brand over the last three years as it continues to redefine wholesale on the island of Ireland.

As part of this €10m investment, state-of-the-art Food Emporiums have been created in Musgrave MarketPlace branches to provide customers with a first-class customer experience alongside unrivalled value, product range and food expertise. Newly upgraded branches include Ballymun, Robinhood, Belfast and Cork with further refurbishments planned for later this year.

The new Food Emporium at Musgrave MarketPlace Cork has been designed with the customer in mind to respond to their changing needs. As well as offering value, great service and a broader product range, the newly revamped branch includes a bespoke butchery service, a coffee concession, a Food Theatre with product demonstrations, as well as in-branch expert advice.

All upgraded branches have been designed to save energy and reduce carbon emissions too. It is estimated that Musgrave MarketPlace Cork will reduce its CO2 output by 100,000kg per annum which is the equivalent to the annual electricity used in 50 homes*.

Musgrave MarketPlace Cork’s expanded product range also includes more eco-friendly options for customers in response to the growing awareness around the need to reduce the use of plastics by businesses. The new range features products made from renewable materials including palm leaf, sugar cane and Polylactic acid and includes paper and compostable straws, plates, cutlery and napkins as well as 100% plant based cleaning products.

To date, Musgrave MarketPlace has seen a 67.2% increase year-on-year in sales of these types of products indicating that customers are becoming more mindful of their plastic consumption within their own businesses.

As part of the brand’s ongoing commitment to eliminating food waste, Musgrave MarketPlace Cork will also join forces with social enterprise company FoodCloud. The partnership will see surplus food from the branch go to local charities in Cork. Musgrave MarketPlace’s Dublin branches have been working with FoodCloud for the past two years and to date have donated 115 tonnes of fresh food – equating to over 250,000 meals with a value of €345,000 to charities such as The Simon Community.

Commenting on the opening, Noel Keeley, Managing Director, Musgrave MarketPlace said:

“The opening of our newly revamped Cork branch marks another important milestone in our brand journey. We are investing significantly in our branches to create Food Emporiums within Musgrave MarketPlace which not only offer a first-class customer experience but also challenge the perception of the traditional cash-and-carry business.

Our Cork branch has been designed with our customer in mind. From our expanded product range to expert advice in-store and our educational Food Theatre, we want to help our customers deliver excellence within their own business. We have carefully considered the customer journey in-branch and have added some new services and innovations which should enhance the overall shopping experience.”

Other new features at Musgrave MarketPlace Cork include:

· An upgraded ‘Click and Collect’ offering which allows customers to place orders online, hassle-free. Customers can park in the conveniently located Click & Collect parking spots at the store exit and, if they have paid online, have their order brought out to the car when they call the Click & Collect number. Alternatively, they can pick up some extra items in branch while their order is being brought to the express till where they can then pay for all of their items.
· Saving time for those who simply seek a small number of items, a new express till has been created for those purchasing 10 or less items, and for customers who are unable to travel in store, nationwide delivery is available.
· Navigating the store has been made easier than ever thanks to a colour blocking system, which aligns with a map on your trolley.
* Based on an average 3 bedroom home.

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SuperValu and Centra win 11 awards at 2018 ‘Best In Fresh’ Awards

SuperValu and Centra stores scoop prizes in 11 categories at prestigious Checkout Awards

July 4th 2018 – SuperValu and Centra have won a total of 11 awards at this year’s Checkout ‘Best in Fresh’ Awards. The annual Checkout ‘Best In Fresh’ awards are now in their twelfth year.  They were established to reward excellence in fresh food retailing in the Irish grocery retail sector, and to recognise the high standards in categories such as fruit and veg, fresh meat and fish, bakery, dairy and in-store equipment.

At the awards ceremony at the Shelbourne Hotel in Dublin, SuperValu and Centra stores won awards in the following ‘Best In Fresh’ categories:

  1. ‘Best Local Champion’ – Scally’s SuperValu Clonakilty
  2. ‘Ireland’s Freshest Food to Go Offering’ – SuperValu Glanmire
  3. ‘Best Fresh Fruit & Vegetable Offering’ – Dano’s SuperValu Mallow
  4. ‘Excellence in Fresh Food Retailing in a Small Supermarket’ – Ryan’s SuperValu Killmallock
  5. ‘Ireland’s Best Dairy Offering’ – Quish’s SuperValu Ballincollig
  6. ‘Excellence in Fresh Food Retailing in a Medium Supermarket’ – SuperValu Castletownbere
  7. ‘Ireland’s Best Fresh Fish Seafood Offering’ – Tarpey’s SuperValu Cavan
  8. ‘Best Presentation of Fresh Food’ – Garvey’s SuperValu Tralee
  9. ‘Excellence in Fresh Food Retailing in a Large Supermarket’ – Garvey’s SuperValu Tralee
  10. ‘Excellence in Fresh Food Retailing in a Forecourt Store’ – Garvey’s Centra Newcastle West
  11. ‘Ireland’s Best Fresh Meat Offering’ – Smith’s SuperValu, Johnstown, Navan

Commenting on the awards, Martin Kelleher, Managing Director, SuperValu and Centra said, “The ‘Best in Fresh’ awards celebrate the very best in Irish grocery retailing and we are delighted to win 11 out of 25 awards this year. This great achievement is testament to the expertise of staff in our stores and the high level of training that they receive. The awards also acknowledge SuperValu and Centra retailers’ ongoing commitment to delivering an unrivalled fresh food range at great-value prices and providing a tailored offering for the communities that they serve, while continuing to support Irish suppliers.

The awards, hosted by Checkout magazine, recognise retailers for their outstanding contribution to fresh food retailing across some of Ireland’s most innovative retail groups and independent retailers, including multiples, symbols, discounters and non-affiliated stores.

SuperValu sources from over 1,800 Irish suppliers – more than any other grocery retailer in the Irish market. SuperValu serves over 2.7 million customers every week and has 217 stores nationwide, with 75% of everything on its shelves sourced in Ireland. SuperValu continues to source locally wherever possible, which helps to sustain 30,000 jobs in the Irish economy.

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