Launching the Daybreak Store of the Future brand identity

At Musgrave, keeping ahead of local and national food trends, changing customer needs, and new innovations in shopping has always been important. It informs the way we develop and grow our brands to make them different and better.

One of our market leading brands, Daybreak – Ireland’s fastest growing convenience symbol – recently unveiled its new ‘Store of the Future’ brand identity, which goes hand-in-hand with new product offerings, such as healthy grab-and-go ranges.

The new identity focuses on providing healthy convenience options to shoppers and bringing a fresh new look to the stores, in line with the brand’s core principles of ‘fast, easy and local shopping’.
The brand is complimented by the introduction of three new exclusive sub-brands – Munch and Co (deli), 9 Grams (coffee) and Lickety Split (ice-cream), which were devised and created for the modern shopper to meet growing demand for fast but high-quality food offerings.

Innovation is at the heart of growing and building better brands across our business, whether that is Daybreak or Centra or SuperValu. Food retail is a fast-paced environment, it’s changing and evolving every day. Shoppers want new and different offerings, from low-carb to vegan to artisan, as well as value-for-money and a great shopping experience. At the same time, our priority is to ensure that wherever possible we encourage healthier options and fresh, nutritious food as a first point of call.

The look and feel of our retail stores is equally important, catering for busy shoppers who want to put their hand to items they need easily and quickly. Expectations have grown in terms of the way food is displayed and the food information that is provided, such as provenance, ingredients and nutritional value, and so our retail brands have had to respond to this as well. This is why our new Daybreak ‘Store of the Future’ brand identity is so exciting, as it reflects all these customer demands and trends.

In 2018, 40 Daybreak stores are expected to move to the new identity, and 10 of these will be new stores. Daybreak currently has 220 stores nationwide, which are independently owned by local retailers.

Learn more about how we are Building Better Brands.

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Waterford scoops top award at Musgrave MarketPlace Region of the Year Awards

Musgrave MarketPlace Waterford was named ‘Region of the Year’ for the second year running at the sixth annual Musgrave MarketPlace Region of the Year Awards. The event took place on Friday, 9th March at the Galmont Hotel & Spa, Lough Atalia Rd, Co. Galway.

The annual awards acknowledge the excellent team effort that goes in to the running of Musgrave MarketPlace stores around the country as well as awarding individuals who have made exemplary contributions to the business.

This year’s event saw 16 award categories in total with 170 Musgrave Wholesale Partners colleagues in attendance. The Waterford branch received the top award due to its continued remarkable sales performance, QA audits, mystery shopper scores and employee engagement results over the course of 2017.

Commenting on this highly commended industry accolade, General Manager of the Waterford branch Brian Jacob said: “This is a truly tremendous achievement for all of us here at Musgrave MarketPlace Waterford and we are honoured to be recognised as Region of the Year for two years in a row! Our team is committed, hardworking and focused on the common goal of driving sales and wholesale excellence. I wish to thank each and every one of our staff for their dedication and passion in providing a first-class customer experience.”

Also speaking about the Region of the Year Awards, Paul Kerrigan, MarketPlace Director at Musgrave MarketPlace said: “I would like to congratulate Brian and his hardworking team at Waterford, as well as all our winners across the country on their achievements. The Region of the Year awards are a great way to celebrate a strong year as well as the teams and individuals that work so hard towards our goal of leading the future of food wholesaling and convenience retailing.” 

Other awards announced on the night recognised best employee initiatives for improving efficiency in the workplace, best customer service champion as voted for by Musgrave MarketPlace customers, and best central support and commercial colleagues.

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Musgrave helps local communities thrive with over €900k in donations to 81 community causes in 2017

Musgrave has helped raise over €900,000 in charitable donations to community causes around Ireland in 2017, according to the latest Business in the Community Ireland (BITCI) Business Impact Map, which was launched today. Musgrave employees also contributed almost 2,800 voluntary hours to support vital community initiatives such as Cork Penny Dinners, Bumbleance and Pieta House.

Building vibrant local communities is at the heart of Musgrave’s vision and the €900,000 contribution, through a combination of cash and in-kind donations, and employee fundraising, is in addition to the significant charitable contributions by Musgrave’s independent retail partners around the country.

Numerous community focused in-store initiatives have been rolled out in SuperValu, Centra and Daybreak stores nationwide throughout the year. In 2017, SuperValu announced the launch of its Autism Friendly Evenings, an initiative which aims to make the shopping experience more comfortable for families who have children with autism. Under the initiative customers can shop with dimmed lights and reduced checkout noises at specific times, providing a sensory-friendly environment for children with autism.

Commenting on the launch of the BITCI Business Impact Map, Chris Martin, Musgrave CEO, said: “Throughout our 140-year history, Musgrave has maintained a strong commitment to supporting local communities by running our business in a way that considers the social, environmental and economic well-being of the people we serve. Through our unique independent retail model, we have a real opportunity to drive positive change in communities across Ireland, and the BITCI Business Impact Map is reflective of our efforts in this regard. Our aim is to create vibrant communities with a sense of social cohesion, and we look forward to continuing to partner with our retailers to achieve this goal.”

Musgrave has been pioneering ambitious sustainability initiatives since the early 1990s and first received the Business Working Responsibly Mark from BITCI in 2014. Founded in 2000, BITCI is the network for responsible business in Ireland and the Business Impact Map, first launched in 2010, is intended to communicate and showcase what member companies are doing for their local communities across the country.

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Musgrave takes part in the Better Retail Better World campaign

Today, Musgrave added its name to the British Retail Consortium’s Better Retail Better World campaign. Better Retail Better World includes a series of stretching targets for the retail industry to achieve by 2020, and uses the widely recognised United Nations Sustainable Development Goals (SDGs) as a framework. As part of this project, retailers will share knowledge and best practice, and publicly disclose progress on these goals. Retail is one of the first industries to take collective action in this way and we are proud to be a part of it.

Recognising the global impact of today’s sustainability challenges is important to maintaining the ambition and focus needed to address them. Taking Care of our World, the Musgrave 2020 sustainability strategy has the UN Sustainable Development Goals at its core. Similarly, Better Retail Better World sees retailers take a leading role in delivering the United Nations’ sustainable development agenda as expressed through the goals.

As members of the BRC since 2016 we are delighted to join the list of signatories and commit to working together to achieve the Better Retail Better World goals.

‘The BRC is uniting its members to work together to tackle some of the biggest global challenges of the coming decades, as highlighted by the UN. It is inspiring to see that retail is one of the first industries to take collective action in this way.  Our support of this campaign brings us closer to achieving our ambition of being the most sustainable brand in Ireland’ John Curran, Head of Sustainability, Musgrave.

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Nally’s Trim Named 2018 SuperValu Store of the Year

Double victory as Meath store also wins Medium-Sized SuperValu of the Year

Nally’s SuperValu in Trim has been named SuperValu Store of the Year for 2018. The Meath store also won SuperValu’s Medium-Sized Store of the Year award.

Nally’s beat off stiff competition from other finalists to receive the much-coveted accolades at the SuperValu National Conference, which was held in the Great Southern Hotel, Killarney.

The team from Nally’s SuperValu were presented with the awards by Martin Kelleher, SuperValu Managing Director, Michael Morgan, SuperValu Sales Director and JF Michel, Account Director of Three Business, the competition’s sponsors.

Winning both titles is recognition of the exceptional standards that Nally’s SuperValu in Trim has reached. The store beat competing outlets throughout the Republic, which were all assessed an independent competition adjudicator.

Mr Ellison’s store audits focused on a range of areas, including product range and innovation; store presentation; fresh food offering, customer care and store quality and hygiene standards. Despite the high standards across the board among all finalists, Nally’s SuperValu scored higher than all other stores nationwide in the overall and medium-sized categories.

Receiving both awards, store owner, Steven and Yvonne Nally paid tribute to the Nally’s SuperValu team and acknowledged that their enthusiasm and dedication was pivotal to the store winning the awards.

“I would like to thank all of the hard-working, dedicated staff at Nally’s SuperValu for this double victory. The store is lucky to have great employees that strive to deliver the best customer experience, every day. We are all focused on providing the absolute best service, product offering and value for our customers. I am honoured to accept these awards on behalf of the team – they recognise all of the hard work that they have put in to ensure that SuperValu Trim is a top-class store for our customers.”

Speaking at the awards, Martin Kelleher, Managing Director, SuperValu congratulated SuperValu Trim, commenting, “This year, competition was very close across all categories and the fact that Nally’s SuperValu won two awards, including the overall title, shows what a superb store it really is, thanks to its focus on fresh food, locally- sourced produce and creating a superb experience for the shopper.”

SuperValu serves over 2.7 million customers every week and has 217 stores nationwide. Together with its retail partners, SuperValu employs approximately 14,500 colleagues, making it one of the State’s largest private sector employers. 75% of everything on SuperValu’s shelves is sourced in Ireland. SuperValu continues to source locally wherever possible which helps to sustain 30,000 jobs in the Irish economy.


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