SuperValu King’s Road gets £430k revamp

‘Phenomenal’ store open to the public

SuperValu King’s Road, which first opened in 1996, has undergone a massive £430k revamp which has totally transformed the store and created 8 new jobs.

The major investment by leading retailer Musgrave, owners of SuperValu, comprises a new hot and cold deli which serves up a mouth-watering selection of food, an upgraded butchery area with great value deals and the incredible gourmet coffee, Frank and Honest.

The major new development promises to cater for every type of customer; from local residents collecting their weekly essentials, to the busy office worker seeking healthy but convenient lunch and dinner alternatives.

The King’s Road store manager, Raymond Barr, said: “Along with an abundance of fresh, local produce, SuperValu King’s Road also showcases additional convenience store concepts including a Post Office which is essential for some of our customers who don’t want the hassle of travelling into the city centre. We also have a free to use ATM machine and a free home delivery service which is very popular.

“We believe in working with local food and drink producers and are proud to be stocking sweets from Aunt Sandra’s, Bells’ Tea and a range from Kirk’s Home Bakery, to name a few, and our red meat is all sourced from Northern Ireland.”

The feedback from customers about the east Belfast store has been positive with one person describing it as, ‘phenomenal’, explained Raymond Barr.

“I’ve spoken to as many customers as I can and the feedback about the changes we have made has been incredibly encouraging with one customer describing the store as, phenomenal. We can’t wait to welcome even more customers, new and old, to our new-look store.

“We strive to provide customers with convenient, inspiring shopping solutions, by combining high quality products and exceptional value. It’s imperative to us that our customers enjoy the traditional values of outstanding customer service and good quality, fresh foods, paired with competitive pricing.

“With additional amenities including a post office, free ATM and a free home delivery service we are responding to the changing needs of the busy consumer by providing solutions that help to make life easier.

“On behalf of myself and the rest of the team at King’s Road we’d like to thank all of our customers for their continued support.”

For further information log onto

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Musgrave Marketplace celebrates 25 years in the North West

Wholesale business, Musgrave MarketPlace, based in Derry~Londonderry, is celebrating 25 years of doing business in the North West. Forty people are employed on the site which has operated from the Pennyburn Industrial Estate since 1993 and over the years has increased in size.

Emir Sheppard, General Manager, Musgrave MarketPlace, said: “We’re extremely proud to be a consistent employer in the North West region and of the service we have provided to our thousands of customers over the years.

“We have continually challenged ourselves to always achieve more, whether that’s in our product offering and value or the customer service we provide to the people with whom we do business.

“We firmly believe in bringing our staff with us on the journey and that’s why we provide NVQ and Essential Skills training as well as Breakthrough training; we want to empower our staff and show them that success starts with them.

“There are big plans for the site over the coming months which will solidify our place in the North West business community and further enhance the site and the service we are able to provide to our customers.  It’s a very exciting time for the business”, commented Emir.

Two staff members, Josie Foy and Donna Cooper, have been working at Musgrave MarketPlace since the doors first opened in 1993.

Emir continued: “It’s wonderful to see that Josie and Donna, who both started working here as checkout operators on the first day we opened, are still here.  Josie is now senior receptionist and Donna is an EPOS operator and both have witnessed many changes to the business over the years.”

Richard Mayne, Head of Wholesale, MarketPlace, said: “The Musgrave business celebrated 35 years in Northern Ireland this year following the opening of Musgrave MarketPlace Belfast in 1983.  To mark another incredible wholesale milestone like this, the 25th anniversary of Musgrave MarketPlace Derry~Londonderry, is a very proud moment for everyone who works for the company.  We hope to be a part of the North West community for many years to come and continue to support local businesses, food and drink producers and jobs.”

Musgrave MarketPlace is Ireland’s leading wholesale supplier to foodservice, retail and SME businesses with over 12,000 retail and foodservice lines covering confectionery, soft drinks, grocery, chilled, frozen and dry catering food, alcohol, non-food and equipment. Musgrave MarketPlace stocks all leading brands along with an extensive range of own-brand products. It is committed to offering its customers the best in value, the widest, most appropriate ranges and unparalleled customer service. For more information visit


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Incredible success for Centra and Mace

Convenience retail brands, Centra and Mace, owned by Musgrave, are celebrating after they picked up four prestigious awards between them at a recent retail awards ceremony.

Mace Kildress in County Tyrone won Neighbourhood Store of the Year – Category 1, whilst Derry~Londonderry stores, Centra Waterloo Place picked up Neighbourhood Store of the Year – Category 2 and Centra Claudy won Best Customer Service at the Neighbourhood Retailer Awards.

Continuing a run of recent high-profile award wins, Lusty’s Centra Larne, who were named Independent Drinks Retailer of the Year at the Retail Industry Awards last month, took home the coveted title of, Off-licence of the Year.

Michael McCormack, Managing Director, Musgrave, said: “It was a huge night for our Centra and Mace retailers and I’d like to congratulate them on their incredible success at the awards.

“Excellence is second nature to our retailers, whether that’s the customer service they provide or the food and drink they serve, so these big wins are recognition of the hard work all four stores and their teams have put in over the years so well done again from everyone at Musgrave.”

Richard Lusty, owner of Lusty’s Centra Larne, said: “We are so proud to have picked up the award for Off-licence of the Year on behalf of our hard-working team.  We are still on a high after winning an award for our off-licence at the UK Retail Industry Awards, considered to be the Oscars of the retail world, so to take home a further accolade is something we’re extremely happy about.

“We put a lot of work into every aspect of our store and the response from our customers has been just fantastic.  We will continue to give the people of Larne and the surrounding areas the best service and quality food and drink they have come to expect from us.”

Mark Kavanagh, Centra Waterloo Place, said: “We are so proud to have picked up the award for Neighbourhood Store of the Year Category 2 on behalf of the whole team at Centra Waterloo Place. We work so hard on all aspects of our store experience so to take home the award was a massive boost to us all and we will continue to give every customer who comes to our store the best of ourselves.”

Edel O’Connor, Store Manager, Mace Kildress, said: “We are delighted to have won this award. We would like to thank our devoted staff and loyal customers for their support over the years.”

George Gormley, owner of Centra Claudy, said: “To be awarded the top honour for having the Best Customer Service is truly humbling for us and the whole team. We love what we do, and our loyal customers are always so appreciative. Our staff will certainly be walking with a spring in their step following this honour.”

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Dungiven man crowned SuperValu SuperStar

Andrew Smith walks away with the overall SuperValu SuperStar title at awards ceremony

Andrew Smith from Dungiven has been crowned as the overall SuperValu SuperStar 2018 for his phenomenal fundraising efforts at a glittering awards ceremony in Titanic Hotel, Belfast. He also took home the Fundraising SuperStar title at the emotional ceremony, which recognised over 30 inspirational individuals from across Northern Ireland.

Hundreds of nominations were received for the SuperValu SuperStars competition.  SuperValu has been rewarding community spirit in Northern Ireland with initiatives like this, since 2014.

The grand final was hosted by TV personality, Pamela Ballantine who crowned Andrew the overall SuperValu SuperStar 2018, presenting him with a £1,000 cash prize along with a £1,000 donation to his chosen charity.

Spanning almost a decade, Andrew’s fundraising journey started in June 2009 when he hosted a barn dance to raise money for the Ulster Cancer Foundation, raising over £4,000.  The success of this initial event led him to organise a further 10 dances, booking top local artists including Mike Denver, Nathan Carter and Derek Ryan and raising almost £90,000 for a number of regional charities.

However, ill health has meant that Andrew organised his last event recently, as he explained: “My mind is willing, but my body isn’t as able as it used to be so regretfully, I have had to call it a day on these big events, but what a wonderful way to go!  Being named the SuperValu SuperStar 2018 has given me a huge boost. I was so incredibly shocked to win but absolutely delighted.”

This year’s event introduced a series of new categories, including Young SuperStar, Fundraising SuperStar, Unsung SuperStar, Community Group SuperStar, Social Enterprise SuperStar and Action Cancer SuperStar; to help capture the good work done across a whole spectrum of Northern Ireland society. Winners from each category received awards on the night and a £250 shopping voucher for SuperValu.

Brendan Morgan, aged 12 from Crossgar, won the Young SuperStar category and was also Highly Commended, receiving a prize of £500, for the care he provides to his mother. His mum, a single parent who suffers from a serious illness, nominated him as she wanted to recognise his selfless character, which is inspiring at such a young age.

Receiving the Unsung SuperStar award was Leisa Smith, a photographer from Derry~Londonderry, who donates her spare time to the Lavender Suite in Altnagelvin Hospital, where she offers her photography services to families who have lost their children at birth.

Picking up the Community Group SuperStar award was Tracy Collins from Cookstown, chairperson of Team Aspie, for her work in her local community to support young people with autism and Asperger’s. Team Aspie creates an environment that allows young people to create strong friendships, improve their mental and physical health and participate in workshops.

The Social Enterprise SuperStar award was presented to Lisburn woman, Paula Jennings, founder of Stepping Stones NI. Paula was recognised for her outstanding contribution to the development and success of the organisation, which she has led for 20 years, supporting more than 250 people with learning disabilities in Lisburn and beyond.

Finally, honoured with the Action Cancer SuperStar award was Karen Hargan, a long serving member of the SuperValu Limavady team and an outstanding fundraiser. Already this year, she has helped raise a massive £1,300 for Action Cancer, whilst her popular in-store book sale has helped SuperValu Limavady raise over £25,000 for Action Cancer.

Brendan Gallen, Head of Marketing, Musgrave, said: “We were delighted to announce Andrew Smith as the overall winner at this year’s event.  We were blown away by his exceptional fundraising achievements over the years – to raise such a huge amount for the local community is a massive achievement and he should be incredibly proud of his hard work. He embodies what community is all about for us.

“We realise his health means he can no longer dedicate himself to organising events in the way he used to, but we hope this award goes some way to thanking him for his hard work over the years.

“It was humbling to hear the stories of all 31 of our finalists and to shine a light on them in this way was an honour for everyone at SuperValu.”

SuperValu SuperStars’ media partners are The Sun and U105 and the initiative is sponsored by Denny, Action Cancer, Robinsons and Dove.

For more information and a full list of winners, log onto or visit

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One in three older people in Ireland live alone

SuperValu encourages more time for chat as it supports ALONE in tackling loneliness in communities this Christmas

Thursday, November 15th, 2018: Christmas can be a very lonely time for many, so SuperValu is set to help address this by supporting ALONE and raise funds to support people who are suffering from loneliness this Christmas. With statistics indicating that there will be over 300,000 people over the age of 65 living alone in Ireland by 2021, there has never been a greater need for action. SuperValu through a range of fundraising initiatives will amplify the issue of loneliness this Christmas and highlight the importance to reach out to both young and old in the community.

With SuperValu at the heart of 217 communities, this year they are asking their shoppers to Consider Taking Time to Catch up with someone in their community who may be lonely this festive season and drop around to have a chat and cuppa along with a mince pie. A 0.20c donation from all packs of Signature Taste mince pies will go to ALONE. Retailers around the country will also be hosting local coffee and mince pie mornings and wine and cheese evenings on Friday 23rd and Saturday 24th of November to raise further funds and awareness for the charity.

SuperValu will also open its special All Things Considered Christmas Café on 41 South William St for two days from the 23rd – 24th November from 10am to 8pm. Bring a friend along and enjoy some festive treats, choosing from a menu of Christmas favourites from the Specially Sourced wine range, SuperValu Christmas cakes and sandwiches and Signatures Tastes meats and cheese platters with proceeds from the menu going to ALONE.

Speaking about the Christmas Campaign, ALONE CEO Sean Moynihan said. ‘At ALONE, our mission is to support older people to age at home. We provide friendship, support, and housing to ensure that older people can live independently at home without suffering from loneliness.  Most people aren’t aware of the severe impact loneliness can have on a both physical and mental health. We are delighted to be working with SuperValu on this campaign which highlights the real need for people to consider older people in their community, particularly around Christmas time. Their support with this campaign and across their retailer network helps us to continue the great and vital work that our organisation does.’

Des O’Mahony, SuperValu Marketing Director said, ‘With the statistics on loneliness particularly stark in Ireland there has never been a greater need for action.  SuperValu stores are at the heart of every community across Ireland and we play a pivotal role in providing not just a shop but a place to go to every day to see a friendly face for many elderly people. Coupled with our online delivery service, our retailers are supporting the elderly in every which way we can in communities. This Christmas, we want to do more and our partnership with ALONE means that we can use our unique position to inspire people to consider time to catch up with someone that they may not have seen for some time and help us raise funds for ALONE to combat loneliness for many elderly people at this time of year.’

Share your Christmas catch up on, on Twitter @SuperValuIRL and on Instagram @supervalu_Irl.

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Musgrave signs the Low Carbon Pledge championed by Business in the Community Ireland.

In a ground-breaking move today, Musgrave was one of over 40 of the country’s leading companies that have made a dedicated pledge to significantly reduce their carbon emissions.

The companies, drawn from many sectors of business and industry, are to cut their carbon emissions between now and 2030. The pledge was made today at a summit organised by the Business in the Community Ireland (BITCI), the national network for sustainability. The 43 companies include retail, manufacturing, agri-food, professional services, banks, transport and ICT.

Welcoming the move, Minister for Communications, Climate Action and the Environment, Richard Bruton T.D said, “The decisions we make now in tackling climate change will define the next century. I’d like to commend the 43 companies taking part in this pledge, for their leadership and foresight. We need to dramatically step up our response to climate change. By leading the way, we can take advantage of the opportunities offered in a low carbon climate resilient economy. If we fall further behind, these opportunities may become more elusive or worse be completely lost. All companies making the pledge today are leading the way and I congratulate Business in the Community Ireland for their work in this crucial area.”

Business in the Community Ireland CEO Tomás Sercovich said: “This is the first time that Irish businesses have made a dedicated pledge to reduce carbon emissions. According to the recent Intergovernmental Panel on Climate Change (IPCC) report, we have just 12 years to make a fundamental transformation to a low carbon economy so business has a vital role to play.”

Under the terms of the low carbon pledge the companies commit to reduce both Scope 1 and Scope 2 carbon emission intensity. Scope 1 emissions are the greenhouse gases produced directly from sources that are owned and controlled by the company, such as fuels used in vehicles, boilers and furnaces. Scope 2 emissions relate to indirect greenhouse gases from purchase of electricity.

Speaking at the pledge launch during the BITCI Breakfast Forum in Dublin today, Mr Sercovich said: “We work in partnership with business and industry to help them address climate change and play lead roles in their communities. The transition to a low carbon economy will also bring opportunities for business and will play a key role in ensuring Ireland’s future competitiveness.” “We also believe that chief executives and business leaders must be proactive in today’s world in leading from the front in tackling the major issues facing our communities, our country and our planet. Inspired leadership is what employees and consumers throughout Ireland are increasingly demanding,” he added.

Over 180 business leaders were represented at the pledge launch in the Mansion House which was a feature of BITCI’s 11th annual CEO Breakfast Forum, “The CEO as Activist.”

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Addressing the sustainability challenge

We’re proud of our success in food retail. Together with our retail partners we serve about a third of the Irish population, supplying everything from daily food requirements to regional artisan specialities.

However, this is a business that makes a lot of demands on the environment. Delivering food to shops, keeping it fresh and supplying an appealing shopping environment for over a million customers can, if not managed carefully, use up a lot of energy. But we don’t want to compromise our reputation for efficiency and good service. What can we do?

In fact, we’ve been answering that question for some time. Our retail partner, and Ireland’s leading grocery retailer, SuperValu has a strong track record of introducing energy-efficient equipment to its independent stores. Energy-saving refrigeration cabinet doors and LED lighting are already making a difference to energy usage in a number of major SuperValu stores across the island of Ireland.

Of course, there is always more we can do. Which is why solar panels will be installed in up to 30 of SuperValu’s stores over the next two years – and why SuperValu is committing to the reduction of energy consumption across its estate by 20 per cent over the next two years.

These solar PV panels won’t just supply a portion of the electricity the stores need. Some of the electricity generated by the solar panels will also be used to supply energy to electric car charging points at selected stores.

These are not isolated initiatives. Solar panels and energy-efficient stores help us and our partners to reduce the environmental impact of our businesses, but we are also doing a lot more.

Our ambition is to be the most trusted and most sustainable brand in Ireland. This ambition has inspired a sustainability strategy which we call Taking care of our world. It brings together a number of environmentally friendly initiatives, like using renewable energy, reducing food waste, and cutting down on packaging. In fact it goes much further – for example, supporting local food entrepreneurs, offering healthy food promotions and working with food redistribution charities. And that’s far from all, as a quick look at our sustainability pages of our website will make clear.

This isn’t just an Irish challenge, of course; it’s a global one. In 2015, the UN Sustainable Development Goals (SDGs) were published. They included guidelines on what businesses could do to make their operations more sustainable. Musgrave became one of the first companies globally to embed the UN principles in its sustainability strategy. We have, in fact, placed them at the core of our day-to-day business activities.

So, yes, we are proud of our success in Ireland’s food retail business. But we are equally proud that this success goes hand in hand with a strategy that is clearly addressing the sustainability challenge.

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Service Design Award Winner 2018

1st November 2018  We are delighted to announce that Musgrave scooped the prestigious international award for experience design at the recent Service Design Network 2018 global conference. The award was given in recognition for the both the integrity and quality of the experience design process used for a recent Baby project and also the final concepts/propositions that were created for the category.

Musgrave is the first Irish company to ever have won this award and was up against companies from the States and all of Europe. It was shortlisted from 90 entries and we were delighted to accept the award at the SDN annual conference in Dublin alongside our partner service Design Agency Hellon.

The award also recognised Musgrave as being leading in the area of customer experience and service design, being one of the few companies in Ireland to successfully use this approach to deliver innovation and improved experiences for its consumers.

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SuperValu to invest over €3m in solar panels for 30 stores

Retailer to introduce energy-efficient scheme as part of two-year plan

28 October, 2018 – SuperValu, Ireland’s leading grocery retailer, has announced an innovative plan to introduce solar panels to up to 30 of its stores over the next two years. The retailer will install the energy-efficient PV panels to its store network as part of an investment of over €3 million.

The move to introduce solar panels is part of SuperValu’s commitment to the reduction of energy consumption across its estate by 20% over the next two years. Once installed, the solar PV panels will generate electricity from the sun and will feed directly into the electricity supply to the store. This will offset some 60,000 kg of CO² annually per store.

Apart from providing electricity to each store, some of the electricity generated by the solar panels will also be used to supply energy to electric car charging points at selected stores.

Speaking at the launch of the plan at SuperValu Fermoy, Cork, Daniel Murphy, Sustainability Manager, SuperValu, said, “I am delighted to announce the launch of SuperValu’s plan to introduce solar panels to 30 stores. It will greatly reduce energy consumption across the store network and means that SuperValu retailers serve their communities in a more sustainable manner. This investment in solar panels demonstrates once again that as a community-focused retailer, SuperValu has taken a leadership position on sustainability.”

While SuperValu Baltinglass and SuperValu Portlaoise installed solar panels in recent years, SuperValu Fermoy is the first SuperValu store in the country to install solar PV panels as part of the sustainability initiative. To assist with the project, retailer Michael Riordan from SuperValu Fermoy received grant funding for the project under the Sustainable Energy Authority of Ireland (SEAI) Better Energy Communities grant scheme.

Speaking at his SuperValu store in Fermoy, Mr Riordan commented, “As a retailer who works and lives in Fermoy, I am passionate about supporting local charities and sporting organisations. I am also conscious that as a business with deep roots in Fermoy, Riordan’s needs to reduce its impact on the local community. This is why I am delighted to install solar panels to SuperValu Fermoy. It will greatly reduce the store’s energy consumption, but more importantly, it will help to make Fermoy a great place for future generations to work and live.”

SuperValu has become one of the leading brands in Ireland in the area of energy reduction, thanks to its strong track record of introducing energy-efficient equipment to its independent stores. These initiatives include retrofitting energy-saving doors to refrigeration cabinets in 40% of its stores and installing LED lighting in over 60% of its store estate.

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A first for Ireland with Clonakilty becoming Ireland’s first Autism friendly town

SuperValu and AsIAm partner with the entire community of Clonakilty to secure full Autism Friendly accreditation

Tuesday 9th September: SuperValu, alongside local retailers Eugene and Catriona Scally of Scally’s SuperValu, Clonakilty is proud to announce that Clonakilty has officially been designated with an Autism Friendly status by AsIAm.

This is a first for Ireland and marks one major step in the on-going partnership between Adam Harris, Founder of AsIAm, Middletown Centre for Autism and SuperValu who, together, are committed to raising understanding and awareness of autism in communities across Ireland. The journey began in July and saw businesses; organisations and community groups undergo training and organisational changes to ensure they secured full Autism Friendly Accreditation.

In 2015, Scally’s SuperValu in Clonakilty was the first retailer in Ireland to implement changes in-store that would ensure that members of the Autism Community could enjoy a better shopping experience. Fast forward three years, and a nationwide journey is underway to deliver nationwide awareness, understanding and acceptance both in stores and communities.

Driven by a focused steering group and town committee in Clonakilty, the accreditation process has now been rolled out in 91 organisations and included:

  • Engagement and training 25% of businesses and voluntary organisations
  • Engagement and training of 50% of public services
  • Engagement and training of 50% of school communities
  • Engagement and training of 50% of healthcare professionals
  • Engagement of 3 employers
  • Reaching 25% of the town’s population
  • Develop a three year town plan to ensure the sustainability of the accreditation

All organisations have committed to putting the following measures in place:

  • Staff training
  • A Social Story
  • Becoming Service dog friendly
  • One sensory activity (e.g. a relaxation box, a quiet time or quiet room)

In addition to this, a town plan has been designed to ensure that the Autism Friendly accreditation is sustained and extended to any and all organisations in the community wanting to contribute to its ongoing success.

Speaking about the project, Catriona Scally, Scally’s SuperValu Clonakilty said, ‘Following the overwhelmingly positive response we received from the Autism community in Clonakilty, Scally’s SuperValu knew that there was more we could do to help. We always knew this was an ambitious undertaking, but we had the best in the country guiding us coupled with a community spirit and determination that is hard to beat.’

Speaking about the initiative, Adam Harris, Founder of AsIAm said, “This morning’s designation marks an important milestone for the autism community in Ireland. The town of Clonakilty has rejected isolation, stigma and loss of potential in favour of autism inclusion, acceptance and cooperation. The small changes which the organisations in the town have committed to will make a tangible difference in the life of autistic people locally but will also have a much wider impact – challenging businesses, organisations and communities across Ireland to think what they can do to become more autism-friendly.”

SuperValu Managing Director, Martin Kelleher said, “At SuperValu our ambition is to build more inclusive communities across Ireland. Our work with AsIAm and Middletown Centre for Autism over the past year has opened our eyes to what we can do beyond the each and every store to ensure we use our unique position in the heart of 217 Irish communities to make positive changes across Ireland. This is a project we are so proud to be a part of.’

Around 1 in 65 people in Ireland live with Autism and are to be found in every community and school in the country. They apply for every type of job but are often misunderstood, excluded or left behind due to a lack of understanding in society.

To find out more visit

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