SuperValu superstars have their moment to shine

And the winners are…

For months now, SuperValu has been searching for Northern Ireland’s SuperStars; the unsung heroes who go out of their way to do something special for their loved ones, neighbours, work colleagues and communities.

And earlier this month, at a glittering event in Titanic Hotel, Belfast, all 36 finalists had their time to shine when host, Clare McCollum, told a packed room filled with family and friends, exactly why each SuperValu SuperStar was chosen.

“It was an incredibly humbling night”, explained Desi Derby, Marketing Director, Musgrave. “To hear how these “SuperStars” make their communities a better place, was a privilege and we’re delighted to be able to shine a light on them in this way.”

The standard of entries was so high that the judges named joint-second place and joint-third place SuperStars but there was only one winner.

Desi continued: “All 36 of our SuperValu stores across Northern Ireland was represented at the final, so on behalf of all our colleagues and independent retailers I’d like to congratulate each and every one of our SuperStar finalists.”

The 2017 SuperValu SuperStar winner is the incredible, Jasmin Foster (19) from Kells, County Antrim. The judges said: “Amazing Jasmin faced enormous struggles right from birth when she died for fourteen and a half minutes before fighting back to life. The lack of oxygen meant that she now has some learning disabilities and needs to wear two hearing aids. Sadly her condition has led to her being a target of bullies and she has found it hard to make friends among her peers. Therapists and doctors who have met Jasmin down the years find it hard to believe she can walk, talk and live life to the full. But she battled on, left school with seven GCSEs and plans to work with children with disabilities. Her very proud mum Sandra says that Jasmin is simply a ‘miracle’.”

Joint second place went to SuperValu SuperStar, Nataniel Hunter from Derry~Londonderry. The judges said: “A pleasant stroll along the beach turned into a rescue drama when Nataniel and his wife Amy realised three children, aged 10, 11 and 12, had been swept out to sea. The coastguard had already been alerted and were on their way, but Nataniel knew there was no time to lose. He dashed to get a buoyancy aid and raced into the water, swimming out to the terrified kids. Another young man followed and brought the closest child to safety. Nataniel swam on, getting hold of one youngster and throwing the aid to another. A strong swimmer, he brought them both back to the beach. The children were treated in hospital but lived to tell the tale. Nataniel has been praised by the coastguard and of course the families of the young lives he saved that day.”

Joint second place went SuperValu SuperStar, Anita Dennison from Newry. The judges said: “Anita was severely bullied both online and off from ages 11 to 16. Bravely, Anita made the decision to fight back in a positive way. She decided that she would become a voice for the voiceless which has allowed her to completely turn her own life around and the lives of many others. Pressing home the anti-bullying message online and reaching out to those troubled by related mental health issues, Anita has spoken at national and international events and was in America earlier this year as part of her relentless work to combat bullying. Now training to be a Childline counsellor, Anita has been picked as a UK #iWill ambassador, promoting positive social action by working with young people worldwide. She told us she was using her negative past to help as many people as possible.”

Joint third place went to SuperValu SuperStar, Charlie Wright from County DownThe judges said: “Charlie was born with a rare genetic disease – Cryopyrin-Associated Autoinflammatory Syndromes (CAPS for short) which causes joint pain, swelling, headaches and other ailments. He inspires so many people by sharing his story, lobbying MLAs at Stormont and taking part in a host of conferences. He chats with staff and patients on all of his hospital visits. Mum Melanie said ambitious Charlie is often in pain but is not the type to complain. She’s so proud that even though he misses school, he works extra hard and wants to be a doctor when he grows up. Charlie’s mum said: “I have a life-threatening condition that requires Charlie to be a carer too at times. My son has saved my life on a number of occasions.”

Joint third place went to SuperValu SuperStar, Jamie Harkin from Derry~Londonderry. The judges said: “Jamie’s story is one of extreme courage and kindness in the most challenging of circumstances. Poignantly, this exceptional young man was nominated by his mum Trisha, who recently passed away. But the family took the tough decision to proceed with the SuperStars nomination in their mother’s honour. Seven years ago Jamie was diagnosed with blood cancer Hodgkin’s Lymphoma. His late mum told us how, before, during and after an unsuccessful organ transplant Jamie never complained. He went on to set up a wonderful support group called Jamie’s Journey in a bid to give hope to other young people touched by cancer. During his recent exams, the brave young man, whilst taking regular hits of morphine due to the pain, battled on and gained 10As and A*s in his GCSEs. Like many of us the inspiring young man is a Star Wars fan, and after winning every fans dream prize of a custom light sabre, he selflessly raffled it to raise funds for charity.”

Desi concluded: “I’d also like to thank sponsors, Robinsons, Dairylea, Ben & Jerry’s, Persil, and media partners, U105 and The Sun.We are looking forward to next year’s event already when we hope to meet 36 new SuperValu SuperStars.”

Check out SuperValu’s Facebook page,, to see photos from the final including photos of all 36 finalists.

Nataniel Hunter
Anita Dennison
Charlie Wright
Jamie Harkin
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Fiona Reilly of Centra Belturbet named Pride of Centra Award Winner 2017

The fourth annual Pride of Centra Awards ceremony took place in the Cliff at Lyons in Co. Kildare recently, where Centra employees from across the country were honoured for their passion and commitment they have shown in the workplace in 2017. Fiona Reilly, store manager of Centra Belturbet, Co. Cavan took home top honours and was named the Overall Pride of Centra Award Winner 2017.

Presented by broadcaster Sybil Mulcahy, the Pride of Centra Awards were established to acknowledge staff who demonstrate passion and enthusiasm in cementing Centra as the number one convenience retailer at the heart of communities across the country. With 11,000 Centra employees across the country, it is a significant achievement to be nominated as a finalist of the Pride of Centra awards.

Commenting on the Pride of Centra Awards, Des O’Mahony, Interim Marketing Director of Centra, said; “These awards were established to recognise and honour the outstanding representatives who consistently embody the Centra brand values each and every day. The Pride of Centra Awards 2017 showcase the exemplary work undertaken by Centra staff members, who go above and beyond to ensure outstanding customer service. Our staff are at the heart of everything we do, and most importantly they are firmly cemented in each of their local communities where they make positive impact through their work.”

Winners on the day included:

  • Pride of Centra Overall Winner and Store Manager category winner – Fiona Reilly from Centra Belturbet, Co. Cavan
  • Pride of Centra Employee Award – Tina Purcell from Centra Clarina, Co. Limerick
  • Pride of Centra Department Manager Award – Graciely Pereira from Centra Capel Street, Dublin
  • Pride of Centra Outstanding Contribution Award – Breda Cahill from Centra Ballinteer, Dublin

Commenting on the achievement of Fiona Reilly, Judge Eddie O’Connell said; “Fiona is a truly inspirational leader, driven to succeed and strives to motivate her staff, her customers and the local community. Fiona stepped up as store manager in a store facing many challenges. She always aims for the highest store standards with a strong involvement in the local community. Fiona’s focus included developing and upskilling staff, local community support, developing customer loyalty programmes, hosting regular instore events and encouraging staff involvement in local events. Fiona also developed the ‘Love Belturbet – Community Spirit Lives’ campaign which demonstrated her commitment and passion not just to the Centra brand, but the community in which it operates. She is a truly deserving winner.”

54 finalists attended on the day and represented 17 counties; Dublin, Cork, Sligo, Waterford, Wicklow, Donegal, Galway, Clare, Cavan, Limerick, Mayo, Tipperary, Kilkenny, Kerry, Carlow and Wexford. All shortlisted candidates were recognised for their ongoing commitment to their work with community initiatives, exceptional customer service and engaging activities in-store.

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Musgrave invests £17m in local own brand range

Fresh For You range is winning on taste and awards!

Earlier this year, leading retailer Musgrave announced a £100 million commitment to the local food and drink industry, as well as a £10m investment into its store network, across Northern Ireland.

“To date, the company has spent £17m developing its own brand range, Fresh for You, which is available in leading convenience retailers, SuperValu, Centra and Mace” said Desi Derby, Marketing Director, Musgrave.

“We said we would commit a huge sum of money to Northern Ireland’s food and drink sector and nowhere is that investment more evident than in the production of our Fresh For You range.”

“This entire range, comprising over 100 individual products, is made by local producers from right across the province that are as passionate about quality local food and drink as we are. Through this range we’re able to make a positive impact on the economy too by supporting jobs across the food and agri sectors, particularly in the farming community, so it’s a win win for Northern Ireland,” said Desi.

He continued: “Our partnership with the hardworking families and producers who make our Fresh For You range has allowed us to be innovative and continually improve quality and drive value. It’s something that gives this range real stand-out in the own brand market.”

The Fresh For You range of products are only possible due to the calibre of the highly skilled producers available in Northern Ireland, continued Desi.

“We’ve started to redesign all our packaging for this brand, calling out the local suppliers name, where they’re from and telling customers a little bit more about them. Customers are telling us this is what they want – provenance and supporting local is very important to them. Some of these suppliers include Willowbrook Foods from County Down, Strathroy Dairy from County Tyrone, Linden Foods from County Tyrone and Gilfresh Produce from County Armagh, to name a few, who each appear in a series of specially filmed videos which can be viewed on our Centra and SuperValu Facebook pages.”

“Musgrave’s commitment to the food and drink sector in Northern Ireland cannot be underestimated” continued Desi.

“As well as employing 5,000 people across the Musgrave business, we also support jobs in every County in Northern Ireland. We’re passionate about what we do and that includes the people we work with – it’s simple for us, customer’s demand quality products at a great price and we see it as our job to provide it.”

The Fresh For You range is now award-winning too, having been recognised by the prestigious Great Taste Award recently.

Desi continued: “We were thrilled when our Fresh For You meals, Bacon and Cabbage Dinner and Leek and Bacon Gratin won Great Taste Awards recently.  Our vision for the Fresh For You range is to continually improve so this award is validation that we’re getting it right on taste.

“Our commitment in delivering a fantastic product, every time across our Fresh For You range is stronger than ever and we hope consumers continue to enjoy the huge variety available at Mace, Centra and SuperValu stores”, concluded Desi.

The Centra, SuperValu and Mace, Fresh For You ranges are available in selected stores across Northern Ireland.  For further information on Centra, SuperValu or Mace visit, or

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Retailer Marie opens latest chapter in SuperValu Castletownbere’s 187-year-old story

SuperValu, the leading Irish grocery retailer, today opened an expanded state-of-the-art, 15,000-square foot store at Castletownbere, Co. Cork. Murphy’s SuperValu is one of Ireland’s oldest and most established retail businesses, and has been in the same premises for the past 187 years. The same family has owned and operated the store for six generations.

The expanded 15,000-square foot store was opened today by Marie Kerrisk, a previous retailer at Murphy’s in the 1930s, who is now 104 years old.

Chris and Lorraine Downey are the current owners and have been running Murphy’s SuperValu since 2010. The 15,000-square foot, state-of-the-art store is also one of the largest employers in the area, employing a total of 65 people.

Murphy’s SuperValu was established by Daniel Murphy in 1830. It first started selling a small selection of groceries, before adding hardware, meal and flour in 1860, and a shoe department in 1904. In 1977, Dermot Murphy expanded the existing floor space to 9,000 square feet and joined the Musgrave Group to start trading as Murphy’s SuperValu.

To mark the store opening, celebrity chef Kevin Dundon was on site to deliver a cookery master class, while Irish television and radio presenter Hector Ó hEochagáin kept consumers entertained during the festivities.

The new, state-of-the-art store will include a newly refurbished artisan bakery, hot food delicatessen and craft butcher counter. SuperValu Castletownbere also has a new 30-seat café, as well as a dedicated health and wellness section.

The newly-expanded Castletownbere store provides a tailored offering for the local community, sourcing the very best local fresh produce from Cork-based suppliers including Beara Eggs, The Laughing Oyster, Milleens Cheese and Joe Hanley Milk Supplies.

The new store will also support local food producers The Laughing Oyster and Beara Distillery, who are participants in SuperValu’s Food Academy programme, a joint initiative by SuperValu, Bord Bia and the Local Enterprise Office which helps start-up food companies to bring their product to market.

Located beside Ireland’s largest white fish port, the store’s specialist fishmongers offer an unrivalled experience at the award-winning fish counter, delivering the freshest, finest quality fish to consumers daily.

Speaking at the opening, store owners Chris and Lorraine Downey said, “We are delighted to open this new state-of-the-art store to better serve our loyal customers and local community. This store has always been very special to us and has been a huge part of our family for generations. It’s hard to imagine that we have had a presence in Castletownbere since the 1830s, and our longevity is a testament to how much we invest in our local community. The store will allow us to build on our commitment to supporting local, and continue to deliver the best quality, value and service that our customers deserve.”

Commenting on the announcement, Martin Kelleher, Managing Director of SuperValu said, “Today’s store opening demonstrates the strength of SuperValu’s independent community retail model, as local entrepreneurs Chris & Lorraine Downey continues to invest in their local community and expand their business. Murphy’s SuperValu has enjoyed a long and rich heritage, and this new store will allow Chris & Lorraine and their team to continue serving the local community, delivering a unique combination of quality and innovative food, complemented by a tailored local offering.”

SuperValu serves over 2.6 million customers every week and has 219 stores nationwide. Together with its retail partners, SuperValu employs approximately 14,500 colleagues, making it one of the State’s largest private sector employers. 75% of everything on SuperValu’s shelves is sourced in Ireland. SuperValu continues to source locally wherever possible which helps to sustain 30,000 jobs in the Irish economy.


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SuperValu and SEAI give over £338,000 to charities to improve energy efficiently

SuperValu, through SEAI Better Energy Communities Scheme, has given over €338,000 to charity, nationally and locally, in addition to locking in energy savings of €17,000 per year.

The Simon Communities of Ireland, one of Ireland’s largest charities, who work tirelessly to provide the best possible care, accommodation and support for people experiencing homelessness and those at risk, received a significant €133,275 contribution through donations from SuperValu and grant support from the Sustainable Energy Authority of Ireland (SEAI), to improve the energy efficiency of a number of their centres nationwide.

This generous support enabled five Simon Communities of Ireland premises, Charlemont Terrace, Cork, Clonsilla, Dublin 15, Ashbourne, Co Meath, Lusk, Co Dublin and Gerard Maria Navan, to carry out a range of energy upgrades which included;

• Roof Insulation
• External Wall Insulation
• Boiler & Controls Upgrades
• New Windows & Doors
• New Hot Water Cylinders

As a result of these much-needed building upgrades, the Simon Communities of Ireland will save an estimated €4,500 a year in energy costs, allowing them to channel more of their funds directly into helping those experiencing homelessness. These upgrades have also resulted in more comfortable buildings for those taking shelter from the cold winter weather.

Speaking in relation to these energy upgrades Dermot Kavanagh, Director of Cork Simon Community commented, ”We cannot fight homelessness on our own. It takes a caring and compassionate community working together to address it effectively, believing in people, believing that everyone has the right to a warm, safe, affordable place to call home. Supervalu is very much part of that caring and compassionate community fighting homelessness. We’re very grateful for their commitment to working with Simon around the country to make sure everyone has a place to call home.”

Simon Communities of Ireland was chosen as the national charity partner for this SuperValu & SEAI project, spearheaded by Arthur’s SuperValu Stradbally, but there were ten other lucky local charities who also received funding from six local SuperValu stores across the county and SEAI. These local charities included Meals on Wheels Navan, Scouts Den Castlerea, Glanmire Community Association, Thomastown Community Centre, Bere Island Community Centre, and Togher Family Centre, to name but a few.

Martin Kelleher, Managing Director of SuperValu Ireland, spoke passionately about this project, “The Simon Communities of Ireland provide essential services in the heart of local communities nationwide, helping those in great need. At SuperValu, communities are at our core and we strive to add value in our local communities, both with our in-store offerings but also through community projects such as this.”

“We have an ongoing commitment to creating greener and more vibrant local communities, beginning in our own stores. We hope that our contribution, and that of the SEAI, who we are delighted to partner with, helps The Simon Communities of Ireland, and all the other local charities, make much needed savings to continue their fantastic work,” Kelleher concluded.

This SuperValu initiative in association with SEAI, which highlights SuperValu’s commitment to building sustainable communities, is all part of the SEAI Better Energy Communities Scheme, which aims to improve the energy efficiency and comfort of homes, community buildings and businesses across the country.

Commenting, Jim Gannon, Chief Executive with SEAI said: “Our communities programmes seek to bring business and the community together, so that they can take control of their own transition to a cleaner energy future. The impact of this SuperValu project is significant with several charities, community organisations and businesses benefitting as a result of the energy upgrades. We are proud of our association with it, and congratulate all involved.”

The seven SuperValu stores involved in Building Sustainably Communities; Smith’s SuperValu Navan, Cahill’s SuperValu Castlerea, Ryan’s SuperValu Glanmire, Ryan’s SuperValu Grange, Murphy’s SuperValu Castletownbere, Arthur’s SuperValu Stradbally and SuperValu Thomastown are a shining example of sustainability and showcase energy efficient technologies in their own stores, as a result of heavy investment in energy upgrades to reduce their own carbon footprint. The installation of LED lighting, refrigeration upgrades with energy efficient doors, and freezer upgrades has resulted in these SuperValu stores recording estimated yearly energy savings of €209,000.

Along with their own store energy upgrades and community charity effort, SuperValu also worked with two suppliers in their Food Academy; Ballyhoura Apple Farm and Tipperary Kitchen, to save these local suppliers €3,900 yearly in energy savings.

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10 jobs created after €2.2m investment in new SuperValu store in Tower, Co. Cork

SuperValu, the leading Irish grocery retailer, announced today that 10 new jobs have been created at its new store in Tower, Co. Cork. SuperValu Tower, operated by local businessman Paddy O’Leary, has been redeveloped from an existing Centra store and will now occupy a footprint of 16,000 square feet after an investment of €2.2m.

The new state-of-art store has also created 10 additional jobs, bringing the total number of employees to over 100. The new jobs will include a number of specialist positions as part of SuperValu’s commitment to providing quality fresh food, with a new fishmonger, butcher counter and hot food delicatessen also available in-store. They will join long serving staff like Catherine Healy and Margaret Twohig, who have worked at the store for the past 31 and 30 years respectively.

Paddy O’Leary is a second-generation retailer, with his mother owning the original store. The 10 new jobs created at the store, will bring the total number he employs to over 155 people between SuperValu Tower, Centra Blarney and a local filling station.

Like all other SuperValu stores, which are independently owned and operated, Mr. O’Leary will provide a tailored offer for the local community, sourcing the very best of local fresh produce from over 20 Cork based suppliers, including Annabelle’s Farm and Tom O’Brien’s free-range eggs.

The new store will also support local food producers, O’Flynn’s Sausages and Castle Pantry who are participants in SuperValu’s Food Academy. The programme is a joint initiative by SuperValu, Bord Bia and the Local Enterprise Office, which helps start-up food companies to bring their product to market.

The O’Learys remain strong supporters of the local community, supporting the Inniscarra and Blarney GAA clubs, as well as being the main sponsor of Blarney United Football Club.

Speaking at the opening, store owner Paddy O’Leary said, “I am proud to be expanding our family business while continuing to serve the people of Tower, Blarney, Inniscarra and Vicarstown. We have been heavily involved in our local community for the past 50 years, and this new store is a testament for how far we have come.

“It marks a new chapter for us, and we are delighted that SuperValu’s local sourcing policy allows us to build on our commitment to supporting local. We already enjoy a long partnership with the local GAA club, and now we can give back even more to our community by supporting local food producers. After 50 years, we can continue to repay our loyal customers by investing more into the local economy.”

Commenting on the announcement, Martin Kelleher, Managing Director of SuperValu said, “The O’Learys have enjoyed a long heritage in Tower, and are well respected local entrepreneurs who employ over 155 staff in the local area. This new store will allow them to continue to serve their community and provide a tailored local offering, while customers can enjoy the great value, quality and choice which is synonymous with SuperValu.”

To mark the opening of the newly revamped store, a number of activities will be taking place over the coming weeks including Food Academy and local supplier tastings on Friday November 17th, a Family Fun day on Saturday November 18tha Health & Wellness demonstration with renowned track and field athlete David Gillick on Wednesday November 22nd, and a cookery demonstration with celebrity chef Kevin Dundon on Friday December 1st.

SuperValu serves over 2.6 million customers every week and has 219 stores nationwide. Together with its retail partners, SuperValu employs approximately 14,500 colleagues, making it one of the State’s largest private sector employers. 75% of everything on SuperValu’s shelves is sourced in Ireland. SuperValu continues to source locally wherever possible which helps to sustain 30,000 jobs in the Irish economy.

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Musgrave hosts a Sustainable Energy Authority of Ireland event providing key insights into Electric Vehicles in Industry and Business

Key insights into electric vehicles in industry and business were discussed by members of the Large Industry Energy Network (LIEN) at a Sustainable Energy Authority of Ireland (SEAI) event hosted recently by Musgrave at their Headquarters in Airport Road, Cork.

The event was the latest in the LIEN 2017 Event Series bringing together representatives from large Irish industries to share best practise and learn of the latest developments in energy management.

“We were delighted to host this event for the SEAI today” said John Curran, Head of Sustainability Musgrave Group. “At Musgrave, energy management is a priority. Our strategies are designed to minimise the environmental and climate change impacts of our operations through greater efficiency and the use of renewables. For over 10 years we have also employed energy monitoring and targeting systems and prioritised the use of energy efficient technology across our operations and transport systems. We have also set ambitious annual energy reduction targets aimed at cutting emissions of greenhouse gases and other pollutants.” Today’s event provided guidance on the use of electric vehicles in industry and business including SEAI’s support programmes for those considering electric vehicles.

Representatives from Nissan were also available to provide information on electric vehicles and to provide test drives for LIEN attendees and Musgrave colleagues. Musgrave holds the ISO 50001 Energy Management Standard for their Airport Road site and has maintained an electric vehicle charging point since 2007. This charging point is available to staff and the general public.


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Musgrave Welcomes New Members to the BITCI Network

As a proud holder of the Business Working Responsibly Mark from Business in the Community Ireland (BITCI) Musgrave is pleased to welcome the eight Irish companies who today have been named as the newest members of the BITCI network of Ireland’s leading companies dedicated to CSR and sustainability.

Audited by the NSAI, the mark is based on ISO 26000 and looks at how its member organisations, treat customers, employees, suppliers, communities and the environment.

At Musgrave we are very proud to be a member of the BITCI community. As a sixth generation family business with a 140-year heritage and a strong set of values that guide our actions, Musgrave genuinely cares for people and for the planet. This is why we became one of the first companies worldwide to embed the UN Sustainability Goals in our strategy and why our purpose is Growing Good Business – because at Musgrave, we don’t believe growth should come at the expense of doing the right thing.

“As a family business that thinks long term, the Musgrave approach to sustainability is hardwired into the very DNA of Musgrave.  It is rooted in the foundations of our business, brought to life through our brands and drives our way of working, be it among our retail partners, suppliers or colleagues.

As the leading grocery retailer and wholesaler in Ireland we have a unique position in the Irish food supply chain and through our partnership with almost 1500 SMEs, local retailers; we are at the heart of every community across the country. This provides us with the opportunity, if not the responsibility, to positively impact those within our sphere of influence – we are committed to using our position to help and to influence SMEs in this country to become more sustainable. There is no reason why a sustainable approach to business cannot equally apply to a small business in a rural environment as a large business in an urban metropolis. For me the same principles apply – make it authentic and practical for the business, its people and customers and the environment in which they operate. Through supporting our people, our customers and our local communities we can create sustainable wealth for the benefit of all stakeholders in the long term.  In effect, this is our sustainability strategy – caring for people, the planet and prosperity.

I would like to welcome those companies who have joined the BITCI network today. At Musgrave we have found that the achievement of the Mark strengthens our ability to make a real impact and we look forward to working in partnership with others to inspire a sustainable network of positive change.” Chris Martin, CEO of Musgrave Group.  

Chris also sits on the board of Business in the Community Ireland.

For more information go to

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Find Your Perfect Balance with Centra’s Live Well Yoga Challenge

Sign up on and join over 20,000 others taking on the Live Well challenges

#LiveWell #CentraIRL

The benefits of incorporating yoga into your daily routine allow you to create strength, awareness and harmony in both the mind and body. Centra’s Live Well yoga challenge will help people do just that with a yoga exercise plan that suits all levels. Just in time before the mayhem of Christmas, the 15 minute yoga plan is perfect for people who struggle to find time to exercise or need a helping hand getting into a healthy living routine.

Created by yoga instructor Molly McKeever with the support of fitness expert Pat Divilly, the yoga plan is simple and easy to follow for all ages and abilities. From improving flexibility to improving sleep, Centra is encouraging people to take the time out of their day to try the 15 minute yoga challenge this November. Sign up on for the full programme plan, along with yoga videos to follow along to. The yoga routines are coupled with a healthy eating planner that will keep your eating habits balanced.

The goal of Centra’s monthly Live Well challenges is to make small, consistent lifestyle changes that will help you live well. The challenges can be done anywhere and can easily fit into your daily routine. The Live Well challenge not only focuses on exercise and well-being, it promotes affordable healthy food, as well as healthy meal plans and recipes, all available on online. Sign up on and join the 20,000 others taking part!

Centra remains committed to promoting a healthier lifestyle through food and fitness. By reducing shelf space for carbonates and promoting healthier alternatives instead, Centra sales of water have grown by over five times that of carbonates in the last year alone, showing growing consumer trends towards healthy alternatives.


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Consumer research shows shoppers value locally made Irish artisan produce

A survey of more than 400 people carried out by the Local Enterprise Offices in Cork and Kerry has found that 75% of people believe that locally made Irish food and drink products are better for your health and wellbeing. The survey which was compiled to mark the launch of the Cork and Kerry Food Market event in Cork City Hall earlier this month also found that 97% of people are happy to support food businesses which contribute to the local economy and create employment.

The event, which replaced the Cork and Kerry Food Forum, was aimed at consumers and featured more than 60 artisan food and drink producers as well as cookery demonstrations from celebrity chef Kevin Dundon and The Happy Pear brothers, David and Stephen Flynn. More than 5,000 attended, with The Irish Examiner a proud media partner.

Of those surveyed, 88% said they make an effort to buy Irish food and drink products with 69% saying that they consider where a product is made when doing their grocery shopping. 30% said they shop on a day to day basis with 42% saying they use a shopping list to do their weekly shop. 90% also said they were more likely to buy a brand when they know the story behind it and 88% said they buy more local artisan produce at Christmas time.

Supported by a partnership including the Local Enterprise Offices (LEOs) Cork and Kerry, Cork City Council, Cork County Council, Kerry County Council, SuperValu and Bord Bia, the unique food market event showcased the best products to add to the Christmas shopping list this year.

Joe Burke, Local Enterprise Office South Cork said, “In the five year period between 2012 and 2017, Cork and Kerry Local Enterprise Offices have provided grants for more than 150 food projects, and provided specific food training and mentoring to hundreds of people, proving that our local food industry continues to soar with Irish retailers choosing more locally produced produce. The artisan and speciality food sector in Ireland is important for creating employment and when consumers decide to buy local they are not only supporting these brave business owners but also helping to create employment.”

Kenneth O’Connor, Food Academy Project Manager, SuperValu, added, “Supervalu has always sought out the best local producers to give our customers the very best of what Ireland has to offer, which is why we run the SuperValu Food Academy programme. Consumers are more aware than ever that when they buy local they are not only investing in a high quality product but also helping to create local jobs. In the run up to Christmas we want our customers to be more mindful of this fact and to make a conscious effort to seek out new artisan products to fall in love with.”

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