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Musgrave MarketPlace, Northern Ireland’s leading wholesale supplier to retail, foodservice and SME businesses, has announced a £1.1 million investment in the upgrade of its Belfast-based Duncrue Cash & Carry.

This significant investment forms part of Musgrave MarketPlace’s ongoing commitment to deliver a first-class customer service experience and an unrivalled product offering to its customers.

The upgrade of its Belfast Cash & Carry will feature a range of new speciality areas and state of the art technology to offer retail and foodservice customers a best in class shopping experience.

The revamped 52,000 square foot store, which employs 179 staff, will officially open in October of this year. As part of the upgrade, new roles will be created at the branch to ensure customers receive expert information and advice from trusted advisors.

Musgrave MarketPlace Duncrue will feature a range of new and innovative key areas. This will assist their foodservice and retail customers to access the information and products they need to drive their business forward. These include:

  • Specialist meat, cheese, fruit and vegetable counters with a fresh expert on hand to advise on the latest culinary trends.
  • An equipment area, showcasing an extended range of products.
  • Hundreds of new products will be available in the upgraded cash & carry as well as online access to the full range. These products have been selected based on extensive international and local trends research commissioned by Musgrave MarketPlace to ensure customers are provided with the most up to date range.

Trevor Magill, Wholesale Director of Musgrave NI, said, “We are delighted to announce the upgrade of our Duncrue site following the hugely successful renovation of our Ballymun store last year. The food and drink sector is constantly evolving, and as a business, we need to ensure that we continue to innovate and respond to growing trends that impact our customer’s needs. This investment is testament to our commitment to providing cash and carry stores of the future. As well as providing our customers with the products they want, we will also be able to add value through our experts on hand in-store.

The newly renovated Musgrave MarketPlace Duncrue will officially open in October 2017. The upgrade is part of an ongoing commitment by the brand to deliver refurbishments across all branches nationwide, with renovation currently in progress at the Robinhood store in Dublin and the launch of the new Ballymun branch of Musgrave MarketPlace last year.

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