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Catherine Casserly, Irish Distillers Pernod; Sean Collins, Richard Barrett and Mary Shannon, SuperValu

SuperValu was the only brand to win two highly coveted awards at the recent AIM awards evening at the Clayton Hotel, Dublin.

Before an audience of 900 attendees SuperValu received ‘Best Public Relations Campaign Award for Wine’ and ‘Best Loyalty Marketing Award’ for best engagement of loyal shoppers.

Best Public Relations Campaign Award for Wine

  • SuperValu presented the best wine story – of quality, value and wine with food

Best Loyalty Marketing Award 
 New award in its 2nd year – won by SuperValu both years

  • New loyalty scheme launched with 5 key partners (Bank of Ireland /Electric Ireland /Aer Lingus /Give Away Breaks /e-shops) /New App introduced
  • New facility described to the judging panel was the creation of the ‘History Table’ that gives SuperValu a view of Every Direct Offer that each active Real Reward member received over the most recent 18 months as well as how they were used by members

Congratulations to all!


Irene Gowing, Bord Gais Energy; Anne-Marie Fenton, SuperValu and Sarah Brewer, TRA

CRM and Loyalty Team, SuperValu

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