Skerries Tidiest Town for 2016

TidyTowns committee members from Skerries, Co Dublin - winners of the SuperValu TidyTowns Competition 2016 pictured with Mr. Michael Ring, T.D., Minister for Regional Economic Development and Mr. Martin Kelleher, Managing Director of SuperValu, the competition’s sponsor for the 25th year.
TidyTowns committee members from Skerries, Co Dublin – winners of the SuperValu TidyTowns Competition 2016 pictured with Mr. Michael Ring, T.D., Minister for Regional Economic Development and Mr. Martin Kelleher, Managing Director of SuperValu, the competition’s sponsor for the 25th year.

Skerries, Co Dublin is Ireland’s Tidiest Town for 2016. Skerries was today (26th September) named best of the 859 towns and villages throughout the country that entered this year’s SuperValu National TidyTowns competition. The announcement was greeted by great celebration at today’s awards ceremony at The Helix in Dublin.

On hand to present the prizes was Mr. Michael Ring, T.D., Minister for Regional Economic Development and Mr. Martin Kelleher, Managing Director of SuperValu, the competition’s sponsor for the 25th year. The Helix was packed with representatives of TidyTowns groups, from all over the country, eagerly anticipating the announcement of the winners.

Birdhill, Co. Tipperary, claimed the award of Ireland’s Tidiest Village. Other winners included Listowel, Co Kerry, receiving the award for Ireland’s Tidiest Small Town for the second year. Skerries also received the award of Ireland’s Tidiest Large Town, while Ennis Co Clare was declared as Ireland’s Tidiest Large Urban Centre.

Speaking after the awards ceremony Minister Ring said: “This is a fantastic achievement for Skerries; a really worthy winner. This is the first time Skerries has won the overall prize. Skerries have first entered the competition in 1959 and their win today is evidence of their consistently achieving high standards in the competition at local and regional level.  This much sought after award is recognition of a town that embraces all aspects of the SuperValu TidyTowns Competition, builds strong community links and has grown each year in the competition. So my congratulations to Skerries and all of the other deserving prize-winners announced today. The enthusiasm of all those involved in the TidyTowns effort results in the attractive, well cared-for towns and villages we see throughout the country. How a community lives together, strives to involve all of its members and makes the most of their abilities and interests is integral to the ethos of TidyTowns. TidyTowns is one of the most recognisable environmental initiatives in Ireland, but TidyTowns is much bigger than that, it encompasses a way of life here in Ireland, where we live our lives showing respect for our neighbours and for nature. It is clear that working together and getting things done increases peoples’ pride in where they live and helps to build vibrant communities. This is why I am delighted to see this competition continues to sustain great interest, even after 58 years.”

The Minister also thanked SuperValu, the competition’s sponsor. He said: “SuperValu have been sponsoring this competition for 25 years now, and I want to thank them for their fantastic support over that time. SuperValu has been integral to sustaining and developing the competition, not only through their financial sponsorship but also through the support provided to local TidyTowns groups by their network of local retailers.”

Martin Kelleher, Managing Director, SuperValu said: “This is our 25th year as title sponsor of the SuperValu TidyTowns competition and we are incredibly proud of our long-standing involvement in this important initiative. TidyTowns celebrates the efforts of communities up and down the country and year after year we see the tremendous power of local as volunteers rally together to enhance their towns and villages. The competition continues to grow and the tireless dedication from young and old who give freely of their time for the betterment of their communities is truly inspiring.

“As Ireland’s leading community retailer, with locally-owned SuperValu stores in every county in the country, our retailers are embedded in their local communities. Through the SuperValu TidyTowns competition, our retailers bring the SuperValu ethos of building vibrant local communities to life on a daily basis – just one of many community initiatives which allows them to give back and support local.

“I am delighted to congratulate the 2016 SuperValu TidyTowns competition winners and to recognise the dedication of all TidyTowns committees nationwide who make a real difference in towns and villages across Ireland. In addition, this year we are pleased to once again recognise and reward the intergenerational and intercultural aspects of TidyTowns committees through the SuperValu Youth Award and the SuperValu Diversity Award. These accolades demonstrate the competition’s clear capacity to grow, attracting all age groups and embracing all cultures within our communities.” 

Interest in the SuperValu TidyTowns competition has been consistently high in recent times with the number of entries exceeding 800 each year for the last five years.

The TidyTowns competition is organised by the Department of Arts, Heritage, Regional, Rural and Gaeltacht Affairs and sponsored by SuperValu. The TidyTowns competition has been sponsored by SuperValu since 1992.

Full details of all this year’s winners are available at www.tidytowns.ie and at www.supervalu.ie

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Centra reveals new brand positioning ‘Live Every Day’

Centra Marketing Director Ray Kelly pictured at the launch of Centra’s new brand positioning ‘Live Every Day’
Centra Marketing Director Ray Kelly pictured at the launch of Centra’s new brand positioning ‘Live Every Day’

Ireland’s leading convenience retailer Centra has announced its new ‘Live Every Day’ brand positioning, which will result in a radical transformation of the brand following significant investment. The transformation will see the introduction of healthier convenient food ranges, in-store renovations and underpinned by a heavyweight marketing campaign. ‘Live Every Day’ is about helping shoppers live in the moment and allowing them to make the most out of every day.

Centra’s brand transformation is not just a tag-line; there will be tangible proof points that customers will experience. This includes store renovations to bring a fresh stylish look that will appeal to a new generation of Centra shoppers. Centra is due to invest €24 million in renovating stores over the next two years.

As Ireland’s number one convenience retailer, the Centra brand continues to experience strong momentum, opening seven new stores already this year, three of which were greenfield stores.

Centra’s new in-store experience has already been internationally acknowledged, with the convenience brand winning Gold at the A.R.E (Association for Retail Environments) Design Awards in Las Vegas, recognising the very best in international retail design. Centra clinched gold alongside other world-renowned brands such as Chanel, Louis Vuitton, LEGO and Under Armour.

Not only will the store look and feel evolve, Centra will be redefining convenience with a healthier, more innovative product offering. As part of the brand transition, customers will experience notable changes in-store with healthier options more prominently displayed, to help consumers to choose healthier on-the-go alternatives. Ranges in-store will go through radical transformation such as new healthier bakery ranges, as well as new deli and coffee offering.

Centra has also reformulated a number of its ranges. All of their new fresh bakery products are free from artificial flavourings, colours and hydrogenated fats. Similarly Centra’s dinner meal ranges were revised with a new range of healthier meals developed. These new meals are all less than 450 calories and contain at least one of your 5 a day per serving. In the last year alone, Centra has removed almost 200 million calories from its customers’ baskets by reducing shelf space for carbonates in favour of promoting healthier alternatives.

Commenting on the announcement, Ray Kelly, Centra marketing director, said: “With Live Every Day, Centra is redefining convenience with a healthier, more innovative offering across our stores. We are revolutionising our in-store experience to position Centra as the ultimate time saver for great food.” 

“The change is not just a tagline, there will be tangible proof points that customers will experience, including the refurbishment of our stores. Some of the other in-store changes we have made are simpler, like our decision to make healthier options more prominently available.” 

“The in-store experience is critical for our success as we understand that our customers lead busy lifestyles and as Ireland’s leading convenience brand we want to make their lives simpler. Whether they choose to Live Well with healthier choices or every once in a while Live it Up with some well-deserved indulgence, Centra are here to help.”

With over 460 stores, Centra employs almost 11,000 people and serves over three million customers per week. Centra invests over €240 million in local communities per annum, which is the equivalent of €4.5 million per week through a combination of payments to local suppliers, acquisition of local business services, wages, charitable donations and local sponsorships.

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Musgrave brands donate 3.4 tonnes of surplus from its annual Trade Fair

musgrave-partner-with-bia-food-initiativeOur leading brands SuperValu and Centra, partnered with Bia Food Initiative ahead of the annual Trade Fair at Punchestown Co. Kildcare to donate the event’s food surplus to a good cause.

The Trade Fair is a chance for suppliers to showcase their products to SuperValu and Centra retailers, allowing for new innovative products to reach the store shelves!

To prevent food waste, this year the Trade Fair donated a whopping 3.4 tonnes of fresh food surplus to Bia Food Initiative; providing 8,500 meals to various causes across Ireland.

Since 2014, our brands have done a fantastic job of restributing food; 200 tonnes of surplus donated with the help of Bia Food Initiative. We’re delighted that our partnership with Bia Food Initiative has allowed us to provide 440,000 meals to Ireland’s most vulnerable communities through homeless hostels, foodbanks, day care centres, community crèches, family resource centers and many more community based organisations.

Martin Kelleher, Managing Director, SuperValu commented on the food donation “Each year we host our Supervalu and Centra trade show for our retailers around the country and our suppliers.  It’s an opportunity for our retail network to see, try and buy from our selected suppliers for the season ahead.  With such an abundance of great quality food on display, we are delighted to be partnering with Bia Food Initiative to donate the surplus food from our two-day trade show knowing that it will be distributed to many worthy causes.”

Speaking about the donation, Aoibheann O’Brien, General Manager of Bia Food Initiative said: “Bia Food Initiative is delighted to partner with Musgrave at this year’s trade fair. It is a fantastic opportunity for us to connect with Musgrave pand your suppliers and to work with Musgrave to make sure that no good food goes to waste at the event.”

We’ll continue to donate our food surplus to a good cause with Bia Food Initiative.

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SuperValu to boost Irish pork market with launch of premium Irish pork range

Pictured at the launch of SuperValu Signature Tastes Irish Hampshire Pork at the National Ploughing Championships are Martin Kelleher, Managing Director, SuperValu, Minister for Agriculture Michael Creed T.D., SuperValu Good Food Karma Project Ambassador Kevin Dundon with Eamon Howell, SuperValu Trading Director. This new fully traceable, premium 100% Irish pork range by SuperValu, the leading Irish grocery retailer, will help to boost the €117 million Irish pork market by offering consumers a premium pork product from traditionally-reared Irish pigs at an everyday, affordable price. SuperValu Signature Tastes Irish Hampshire Pork has a number of distinctive features which set it apart. All Irish Hampshire pigs bred for the range are traditionally reared on a Bord Bia approved farm, fed on a specific natural diet including home milled grains and sourced within 20km of McCarren Meats, where innovative new processing methods are used.
Pictured at the launch of SuperValu Signature Tastes Irish Hampshire Pork at the National Ploughing Championships are Martin Kelleher, Managing Director, SuperValu, Minister for Agriculture Michael Creed T.D., SuperValu Good Food Karma Project Ambassador Kevin Dundon with Eamon Howell, SuperValu Trading Director.

SuperValu, the leading Irish grocery retailer, has today announced the launch of a new fully traceable, premium 100% Irish pork range – SuperValu Signature Tastes Irish Hampshire Pork. The new range, which was launched by Minister for Agriculture Michael Creed T.D. at the National Ploughing Championships, will help to boost the €117 million Irish pork market* by offering consumers a premium pork product from traditionally-reared Irish pigs at an everyday, affordable price.

The Hampshire breed is one of the oldest breeds of pig in existence today and is renowned for offering the leanest meat. The pig is easily identified by its black coat which sports a unique, flashy white belt around its shoulder and front legs.

The SuperValu Signature Tastes Irish Hampshire Pork has a number of distinctive features which set it apart. All Irish Hampshire pigs bred for the range are traditionally reared on a Bord Bia approved farm, fed on a specific natural diet including home milled grains and sourced within 20km of McCarren Meats, where innovative new processing methods are used.

Speaking at the launch, Minister for Agriculture Michael Creed T.D. said, “The Irish agrifood industry has played a crucial role in Ireland’s economic recovery and innovation will be key in ensuring it continues to do so. This initiative by SuperValu, McCarren Meats and Oliver Carty, represents an important development in bolstering the Irish pork market – further showcasing the quality and versatility of Irish pork meat to the consumer, and nurturing this important indigenous industry.”

Eamon Howell, SuperValu Trading Director said, “As the number one supporter of the Irish agrifood industry, at SuperValu we sell more fresh meat than any other retailer in the country and all our SuperValu fresh beef, lamb, pork, bacon and chicken is 100% Irish – born, bred and reared in Ireland. We continue to drive the fresh food leadership agenda, constantly raising the bar in terms of innovation and providing customers with fresh, locally-sourced quality Irish food. We aim to boost pork sales with SuperValu Signature Tastes Irish Hampshire Pork, with seven out of ten consumers choosing the product over standard pork in our taste tests.”

“We are pleased to partner with McCarren Meats and Oliver Carty – meat producers who together have combined experience in the pork industry of over 200 years – to bring a premium, Irish pork product to consumers which will provide a unique dining experience no matter what the occasion.”

Luke Bogue, pig farmer from Ballineagh, Co. Cavan and supplier of SuperValu Signature Tastes Irish Hampshire Pork, added, “This is a fantastic boost for the Irish pork industry. I have built a business that employs 40 people by focusing on quality, with the welfare of our pigs of paramount importance to us. This premium range draws on traditional, time-honoured pig rearing techniques to deliver the very best in flavour. We are delighted that through this initiative SuperValu is helping us to promote Irish pork to a larger audience.”

SuperValu serves over 2.6 million customers every week and has 221 stores nationwide. Together with its retail partners, SuperValu employs approximately 14,500 colleagues, making it one of the State’s largest private sector employers. 75% of everything on SuperValu’s shelves is sourced or produced in Ireland. SuperValu continues to source locally wherever possible and purchases almost €2 billion worth of goods from Irish suppliers which help to sustain 30,000 jobs in the Irish economy.

*According to the latest Kantar Worldpanel data

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Centra Derry store gets £200k revamp

Centra Derry team opening the newly refurbished store
Centra Derry team opening the newly refurbished store

We’re delighted to announce our Centra Derry store is now open after a £200k revamp. This has given a new lease of life to the local convenience market, adding a cutting-edge own brand Frank and Honest coffee offer as well as a new range of fresh healthy food.

After extensive market research the store also launched market leading ranges such as Super Bowl salads, Mex a Go Burrito bar and a Carvery sandwich range. As well as these tasty new treats, the store has been new equipment to help support energy reduction.

Shauna Hamill, Head of Retail Operations of Musgrave NI said: “The retail market has changed rapidly over the past few years and we’ve reinvigorated our offer to match consumers changing needs, offering a huge amount of choice.

“In Centra Buncrana Road, our ambition is to create a destination for great coffee and fresh and healthy food within the store whilst still maintaining great value on everyday lines,” she added.

Centra Derry, Buncrana Road manager, Ross Gibson, said: “We’ve had a very positive reaction from customers to our revamp so far and are looking forward to welcoming even more customers with our new inspiring ranges.”

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