With 100% locally sourced, Northern Ireland accredited beef, it’s no wonder our SuperValu brand has come out on top of research conducted by the Livestock and Meat Commission.
Our beef is top quality and a recent independent consumer taste audit conducted by Loughry College found that SuperValu’s new and improved beef beat a number of key competitors to top place.
Our brand SuperValu has launched its ‘Best Beef Ever’ campaign with support from ambassador Chef Noel McMeel, as part of Northern Ireland’s Year of Food and Drink’s ‘Love NI Meat’ theme for August.
SuperValu steaks and joints are matured for a minimum of 21 days to add to flavour and tenderness – ensuring the best quality every time. All butchers within SuperValu stores have been trained on the quality of the meat, increased range, improving maturation and new cuts of meat, to be able to offer ‘expert’ advice to customers.
Michael McCormack, Managing Director here at Musgrave NI, said: “At SuperValu we very much believe in providing our customers with the best in quality, local produce. In fact, SuperValu is one of the biggest supporters of local produce and local suppliers in Northern Ireland, spending over £105m annually, with 75% of all fresh foods sourced locally.”