SuperValu on 23rd May announced its continued support of GAA, both as renewed sponsor of the All-Ireland GAA Football Championship until 2019, and with the continuation of its Kit for Kids initiative for 2016.
Following the success of last season’s initiative, SuperValu has teamed up with GAA football heroes Bernard Brogan (Dublin) and Karl Lacey (Donegal) to launch the 2016 ‘Kit for Kids’ reward scheme. SuperValu, proud longstanding sponsor of the GAA Football All-Ireland Championship, will continue to inspire the future generation of GAA stars by awarding juvenile O’Neills kits worth €360,000 to over 400 clubs around the county this summer.
Taking place in over 130 SuperValu stores nationwide and running until the 13th of July, shoppers will receive Kit for Kids tokens which can be donated to their chosen club at in-store collection points.
With no less than three All-Irelands and four All-Stars under his belt, Bernard Brogan understands the importance of giving back to the next generation of GAA stars. Playing with St Oliver Plunketts for over two decades, Brogan knows just how valuable new equipment is to club members and to the club’s development. Bernard is urging shoppers to support their local GAA club by getting behind SuperValu’s new initiative.
Commenting at the launch, Brogan said, “I’m delighted to once again support SuperValu’s Kit for Kids initiative as I know myself just how important gear like this is to any club. My nephew Jamie, and the rest of the kids in my club St Oliver Plunketts, would be delighted to get their hands on such great O’Neill’s kit. So get down to your local SuperValu and support your local GAA club. Whether you’re a member of a GAA club or not this is a really positive way to give back to the youth in your local community.”
Also supporting this year’s SuperValu GAA campaign is a new face; Dublin GAA Senior Football and Leinster Rugby Performance Nutritionist Daniel Davey. Daniel has come on board as a SuperValu ambassador for 2016 and will develop a nutritional booklet specifically designed for all levels of player. The booklets will include dietary information, tips, and recipes and much more. Inter-county players will also host a number of nutritional talks in-store over the summer months which will be open to all ages with an interest in sport.
Martin Kelleher, Managing Director SuperValu said, “We’re delighted to have renewed our sponsorship of the All-Ireland GAA Football Championship for a further four years. Having worked closely with the GAA for more than six years now, we strongly believe that the partnership between our healthy, nutritious, home cooking ethos twinned with the GAA’s ongoing contribution towards creating active communities is the perfect match. As we prepare to throw in for another season, we look forward to another four years working together.