Musgrave has become the first food retail and wholesale group in Ireland to become a verified member of the Origin Green sustainability programme – Ireland’s national sustainability programme for the food and drink industry. Origin Green is the only sustainability programme in the world that operates on a national scale, uniting government, the private sector and food producers and now for the first time food retailers.
Since its launch in June 2012, Origin Green has grown and developed to include over 50,000 farmer members and over 500 food and drink manufacturers. The initiative sets out Ireland’s ambition to become a world leader in the delivery of sustainable, high-quality food and drink products. The programme is the first of its kind to be rolled out on a nationwide scale. It has become the principal platform from which to promote Irish food and drink across the global marketplace, supporting an industry whose exports last year exceeded €10.8 billion.
Commenting on achieving verified membership, Chris Martin, CEO Musgrave said “As a family business we are determined to leave a positive and lasting legacy for future generations. At Musgrave, we are focused on growing good business through long-term partnerships that achieve sustainable, profitable returns, enrich everyday lives and contribute to a healthier, more prosperous and environmentally-conscious society.
Throughout our history, Musgrave has maintained a strong commitment to sustainability by running our business in a way that considers social, environmental and economic well-being. In essence, we see sustainability as being about looking after people, the planet and prosperity. As we celebrate our 140th anniversary and embark on the next chapter in our history we have an ambitious agenda to grow the business, an agenda which will continue to see sustainable business practices at its core.”
As an Origin Green verified member Musgrave is committed to build on its sustainability credentials and to achieve measurable sustainability targets in key areas. The Musgrave submission reflects the business’s own 3-year sustainability strategy and outlines the ambition, initiatives and specific targets that the business has committed to achieve in key areas including: Minimising Environmental & Climate Change impacts, Driving Sustainable Sourcing & Consumption; Leading in Health & Wellbeing and Taking an active leadership role in the Community
Musgrave will be required to report its progress against these commitments annually and to communicate regularly with Bord Bia as well as being subject to on-going verification by external auditors appointed by Bord Bia to maintain the integrity of the programme and to ensure that it delivers value to existing and potential customers of Irish food and beverage.
Commenting on the announcement Aidan Cotter, CEO, Bord Bia stated “Musgrave’s recognition as the first retail verified member of Origin Green marks a new milestone in the development of the programme since its launch in 2012. As the world’s first national sustainability programme, its extension to the retail sector opens up new opportunities to build on the sustainability of the Irish supply chain from farm to fork. We are delighted Musgrave has joined us on the journey.”