Daybreak has announced the Irish Heart Foundation as its official Charity of the Year for 2016. The Irish Heart Foundation is the national charity fighting heart disease and stroke and is 92% funded by public donations.
As part of this year-long initiative, Daybreak will work with the charity to raise much-needed funds for the foundation’s work across the country. Daybreak will kick off its fundraising efforts by supporting the Foundation’s Happy Heart pin campaign, and other events and initiatives are planned in stores across the country and online throughout the year, including Happy Heart Day celebrations on 6 May and Heart Runs and Walks for World Heart Day on 29 September.
The Irish Heart Foundation plays a key role in Ireland as, at present, more people now die from heart-related illnesses than any other cause of death. In fact, every hour a child or adult dies from heart disease or stroke here. According to the World Health Organisation, heart disease will become the leading cause of death and disability worldwide by 2020.
Musgrave MarketPlace head of retail sales, Paul Ryan said: “We have been working closely with the Irish Heart Foundation to put together an engaging programme for our staff and customers over the next year. We believe that all funds raised will make a strong impact on families affected by heart illnesses.”
Siobhan Hanley, head of fundraising with the Irish Heart Foundation noted that “80% of this disease is preventable,” and said, that raising awareness and funds with Daybreak would help “more people live longer, healthier lives”.