SuperValu’s beef is a cut above the rest

supervalus-beef-is-a-cut-above-the-rest-oMusgrave brand SuperValu has brought home the ‘Agri-Food Innovation’ accolade at the UTV/Business Eye awards for its ‘Best Beef Ever’ campaign. The event took place at Belfast’s Waterfront Hall last week and Northern Irelands leading business journalists came together to judge the category. This is another great result for SuperValu’s beef as it’s already been named No.1 for quality and taste.

SuperValu’s beef is all sourced locally and Northern Ireland Farm Quality Assured, so it’s easy to create a great campaign when you have such a fantastic product. Read our blog from previously in the year to find out more about SuperValu beef:

The ‘Best Beef Ever’ campaign, was supported by SuperValu Ambassador and renowned celebrity Chef Noel McMeel, ran in August as part of Northern Ireland’s Year of Food and Drink’s ‘Love NI Meat’ theme.

The UTV/Business Eye awards judging panel commented on SuperValu’s win:

“The Musgrave/SuperValu ‘Best Beef Ever’ campaign was a highly effective means to promote both local beef and the quality of the supply chain. The judges noted the successful use of chef Noel McMeel as an important part of the strategy, as well as the fact that the retail group clearly had faith in the products on sale to consumers.”

Michael McCormack, Managing Director of Musgrave NI, which owns the SuperValu brand said:

We’re delighted to be recognised in the business community for SuperValu’s Best Beef Ever campaign. At Musgrave, we aim to lead in food innovation with both our SuperValu and Centra brands and this accolade is testament to the incredible work of SuperValu staff and retailers to develop an award-winning campaign which delivers for our customers.”

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Elaine Kirwan from Centra Charleville announced as Pride of Centra Overall Winner for 2016

Pictured at the Kilashee Hotel, Naas, Co. Kildare overall winner of the Pride of Centra Awards 2016, Elaine Kirwan from Centra Charleville Limerick Rd. Co. Cork. Picture Colm Mahady / Fennells - Copyright© Fennell Photography 2016
Pictured at the Kilashee Hotel, Naas, Co. Kildare overall winner of the Pride of Centra Awards 2016, Elaine Kirwan from Centra Charleville Limerick Rd. Co. Cork.

The third annual Pride of Centra Awards Ceremony took place on 30 November at the Killashee Hotel in Co. Kildare. Seventeen of Centra’s superb employees were honoured for their passion and commitment to their work in 2016. An outstanding achievement to be selected from 11,000 employees of Centra stores across the country.

The star of the show Elaine Kirwan, Pride of Centra 2016 winner from Centra Charleville (Limerick Rd) in Co Cork. Elaine, who is a store manager, took home top honours for the positive impact she has on the store and her colleagues, her optimistic outlook at everything she does and her passion for the job. Elaine has always encouraged the store to be actively involved in the community and has helped cement the store’s reputation in the local area. Well done Elaine!

Presented by broadcaster Sybil Mulcahy, the Pride of Centra Awards were established to acknowledge staff who demonstrate passion and enthusiasm in cementing Centra as the number one convenience retailer at the heart of communities across the country.

Four category winners were:

  • Pride of Centra Employee Award – Sean O’Shea from Centra Dooradoyle, Co Limerick
  • Pride of Centra Department Manager Award – Celine Cassidy from Centra Bridgetown, Co Wexford
  • Pride of Centra Store Manager Award – Elaine Kirwan from Centra Charleville (Limerick Rd), Co Cork
  • Pride of Centra Outstanding contribution Award – Eileen Lynch from Centra Carnmore, Co Galway

There were 17 finalists from nine counties; Donegal, Cork, Dublin, Limerick, Waterford, Sligo, Wexford, Kilkenny and Galway. All shortlisted candidates were recognised for their ongoing commitment to their work with community initiatives, charity organisations, customer service and engaging activities in-store.

Pride of Centra 2016 Finalists

Employee Award

  • Ronan Cunningham – Centra Killybegs, Co Donegal
  • Marion O’Brien – Centra Charleville (Main St), Co Cork
  • Kris Dzswonnik – Centra Sandyford Hall, Dublin
  • Seán O’Shea – Centra Dooradoyle, Co Limerick
  • Kathleen Hurley – Centra Ballylickey, Co Cork
  • Iveta Jansone – Centra Grand Parade, Cork

Department Manager Award

  • Margaret O’Donoghue – Centra Lismore, Co Waterford
  • Melissa Kelleher – Centra Carrigtwohill, Co Cork
  • Barry O’Sullivan – Centra Maugheraboy, Co Sligo
  • Celine Cassidy – Centra Bridgetown, Co Wexford

Store Manager Award

  • Harmendra ‘Himi’ Singh – Centra Upper William St, Limerick
  • Donna Willis – Centra Caltragh, Co Sligo
  • Elaine Kirwan – Centra Charleville (Limerick Rd), Co Cork
  • Fiona Walsh – Centra Mooncoin, Co Kilkenny

Outstanding Contribution Award

  • Máirtín Kelly – Centra Mountain Top, Co Donegal
  • Eileen Lynch – Centra Carnmore, Co Galway
  • Bernard Lynch – Centra Crosshaven, Co Cork

Commenting on the Pride of Centra Awards, Luke Hanlon, HR Director of Centra, said; “It has been a really exciting year for Centra with our new ‘Live Every Day’ brand positioning which encourages people to make the most of every day and the finalists here today have been key in bringing this to life. We are extremely proud of the 11,000 staff members who represent the Centra brand and these awards are important in recognising outstanding staff members commitment to their customers and their local community. Their dedication is very important to us as we understand the strength they bring to the Centra brand and today we show our appreciation of that. I would like to congratulate all our finalists, in particular Elaine, on this wonderful achievement.”

Great work and commitment won’t go unrecognised at Centra. Well done to everyone!

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Musgrave to Begin Exporting to China After Agreeing Partnership with Alibaba

© Licensed to 18.10.16 London, UK. Musgrave and Alibaba partnership announcement. From left, Musgrave CEO Chris Martin and Alibaba UK MD Amee Chande. FREE PRESS, EDITORIAL AND PR USAGE. Photo credit: Simon JacobsMusgrave today announced that it is to begin exporting SuperValu own brand products to China. Initially Musgrave will supply up to 40 own brand ambient products including SuperValu breakfast cereals, coffee, jam, biscuits and healthy snacks amongst a range of other goods.

Musgrave has agreed a partnership with Alibaba Group and will use its Tmall Global ecommerce platform to sell directly to Chinese consumers. Musgrave will open a flagship SuperValu e-commerce storefront on Tmall Global making it the first Irish retailer with a presence on the Tmall Global platform. As part of Musgrave’s ongoing commitment to Irish suppliers, the SuperValu storefront will be offered over time as a potential route to market for Irish food producers seeking to access the Chinese market.

Alibaba’s logistics affiliate, Cainiao Network, will manage the distribution of products through its logistics data platform. As a storefront on Tmall Global, Musgrave will have access to key online promotional events in the Chinese calendar including the 8.8 and the 11.11 Global shopping festivals.

Chris Martin, Musgrave CEO, said: “Our core business in Ireland is performing well and our grocery retail and wholesale brands occupy leadership positions in their respective markets. We are exploring new opportunities to grow our business including export and we are excited by the opportunity to partner with Alibaba Group.

In the past five years Chinese consumers are increasingly purchasing overseas through online shopping. We expect that the heritage of SuperValu and the provenance of our products will be attractive to Chinese consumers. They are seeking out western foods from trusted sources and as we develop in China we will be working closely with Bord Bia and our Irish suppliers who have a reputation for authenticity and quality. As part of our commitment to them we look forward to exploring the new opportunities which the growing Chinese market can offer. Alibaba provides the ideal platform for us to take our first steps on this journey”.

“Chinese consumers have a desire to discover high quality brands from around the world that they can trust and enjoy. Because of Musgrave’s long history of providing quality food produce, we are delighted to be working with them to bring their high quality SuperValu range to Chinese consumers via our Tmall Global platform,” added David Lloyd, Director, UK/Ireland & Nordics for Alibaba Group.

Above from left, Chris Martin, CEO, Musgrave Group and Amee Chande, Global Strategy & Operations at Alibaba Group


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SuperValu Announced as Title Sponsor for Tidytowns Competition from 2017 to 2021

Pictured are Mr. Martin Kelleher, Managing Director of SuperValu, Anne Doyle, chairperson of Skerries TidyTowns Committee and winners of Ireland’s Tidiest Town 2016, and Mr. Michael Ring, T.D., Minister for Regional Economic Development.
Pictured are Mr. Martin Kelleher, Managing Director of SuperValu, Anne Doyle, chairperson of Skerries TidyTowns Committee and winners of Ireland’s Tidiest Town 2016, and Mr. Michael Ring, T.D., Minister for Regional Economic Development.

Mr. Michael Ring, TD, Minister for Regional Economic Development is delighted to announce that SuperValu will sponsor the TidyTowns Competition from 2017 to 2021.

Speaking today Minister Ring said “SuperValu has been the sole sponsor of this competition for the past 25 years and I am delighted to confirm that my Department and SuperValu will continue to work together to develop and grow the competition over the next 5 years. Together we have a shared vision to build on the strengths of the SuperValu TidyTowns competition and to ensure that it continues to grow and be relevant. This competition has been running for almost 60 years and is stitched into the fabric of so many communities in Ireland and those communities benefit from the tireless work of the TidyTowns committees and volunteers.

Given SuperValu’s strong emphasis on working closely with the communities in which they do business and their impressive record in reducing their environmental impact, I think they are an excellent fit for this competition.

Volunteering within your own community, for the benefit of your community, helps to strengthen ties and develop a sense of place, a place where people belong. As we look to the 60th Anniversary of the competition in 2018, I am happy that its future is bright.”

Martin Kelleher, Managing Director of SuperValu added “As a family owned Irish business, we are exceptionally proud of our 25 year association with the TidyTowns competition and are delighted to have been given the opportunity to build upon our successful partnership which has helped to establish it as Ireland’s leading community initiative.

Given that SuperValu stores are owned by local entrepreneurs, we pride ourselves on being at the heart of towns and villages all over Ireland. The TidyTowns competition has always been a natural fit for us as our continued success depends on vibrant communities across the country. We see the positive impact that TidyTowns volunteers have first-hand everyday and are honoured to be in a position whereby we can celebrate their achievements each year.

As a company, we want to make the towns and villages we live in, better and healthier places for everyone. Our association with TidyTowns plays a key role in realising this ambition. We look forward to working with the Department and helping to build upon the success of the TidyTowns competition to date by increasing its popularity into the future.”

The SuperValu TidyTowns competition has been running since 1958 and is organised by the Department of Arts, Heritage, Regional, Rural and Gaeltacht Affairs. It was devised by Fáilte Ireland as a tourism initiative but has developed to focus on how people live in their communities, for today and into the future. The competition has been sponsored by SuperValu since 1992. Interest in the SuperValu TidyTowns competition has been stronger than ever in recent years, with 859 communities entering the competition in 2016.

Following a targeted invitation to over 38 companies and a number of sponsorship agencies in Ireland, SuperValu has been chosen as the successful candidate to sponsor the Tidy Towns Competition from 2017 to 2021.

Together with its retail partners, SuperValu has 222 stores nationwide and employs approximately 14,500 colleagues. As SuperValu retailers both live and work in the communities in which they operate, they are heavily involved in local causes and contribute over €2.5 million annually to local initiatives.

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SuperValu scoop two Retail Excellence Ireland Awards

Smith’s SuperValu, Kinsale Road receiving their Supermarket of the Year Award at the Retail Excellence Ireland Awards 2017 presented by John King of Energia, Minister Mary Mitchell O’Connor, Colm Carroll, Chairman Retail Excellence Ireland and Richard Varrier of Barclaycard.

Picture: Jeff Harvey
Smith’s SuperValu, Kinsale Road receiving their Supermarket of the Year Award at the Retail Excellence Ireland Awards 2017 presented by John King of Energia, Minister Mary Mitchell O’Connor, Colm Carroll, Chairman Retail Excellence Ireland and Richard Varrier of Barclaycard. Picture: Jeff Harvey

Congratulations to Smith’s Supervalu, Kinsale Road and Scally’s SuperValu, Clonakilty on winning two Retail Excellence Ireland Awards. A fantastic result for all involved!

We’re over the moon to announce that Smith’s Supervalu, Kinsale Road were crowned Supermarket of the Year 2017, in recognition of their commitment to meeting and exceeding customer expectations whilst demonstrating their innovation in store.

Congratulations also go to winners of the inaugrual Consumer Choice Award, Scally’s SuperValu, Clonakilty, who received over 40% of consumer votes on from a shortlist compiled by the Retail Excellence Board along with 9 other progressive retailers.

Great work, team!

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Musgrave MarketPlace unveils Cash and Carry of the future in Ballymun!

musgrave-marketplace-unveils-cash-and-carry-of-the-future-in-ballymun-oExciting times are ahead for Musgrave MarketPlace with the launch of their refurbished Ballymum branch as they unveil the cash and carry of the future!

Located off St. Margaret’s Road, Dublin, the store offers a range of new speciality areas and state-of-the art technology giving retail and foodservice customers a best-in-class shopping experience. Customers will now be able to take advantage of free Wi-Fi, self-scan store entry and touchscreens which provide access to the wider range. The store features hundreds of new products selected through extensive international and local food trends research, ensuring customers are provided with the most up-to-date products.

Customer needs have been at the heart of the store redevelopment. New, innovative features now enable them to access the information and products they require to drive their business forward, including the following:

  • Specialist meat, fish, cheese and fruit and vegetable counters with in-store experts advising on the latest culinary trends.
  • In line with the growing coffee consumption trend, a new coffee concession by Capitol Coffee providing equipment, beans and cleaning materials in a one solution offering.
  • A state-of-the-art food theatre hosting tailored classes aimed at creating menu solutions. Bespoke masterclasses with the resident full-time chef can be provided for customers and their teams, with live demonstrations hosted on Musgrave MarketPlace social media channels.
  • A new alcohol department featuring a wide variety of products including over 80 new premium spirits, exclusive retail and restaurant wines, an array of craft and world beers and everything needed for cocktail concoctions.

We wish everyone at the branch the best of luck for the future!

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The results are in! And the winner is…

irelands-favourite-moments-showcased-in-national-photo-competition-oCongratulations to Martina Corry, winner of Centra’s #LiveToday photography competition, which called on people across the country to share an image showing them making the most of their day. Leading photographer Barry McCall & top blogger Pippa O’Connor judged over 1,500 images to select 12 of the most captivating images, all of which will feature in the Centra 2017 calendar.

The #LiveToday competition is part of Centra’s ‘Live Every Day’ campaign, created in 2016 to inspire and encourage the nation to live life to its fullest. It’s all about living in the moment, and getting the most out of your day. Centra received over 1,500 images from people all over the country doing just that and the judges had a hard time selecting the winners.

The calendar will be available in selected Centra stores from mid-December. Following 5,000 votes cast online, one lucky winner, Martina Corry, received the overall prize of €1,000. Martina’s winning image captured the excitement of her granny Josie O’Brien peering out from a half stable door eagerly awaiting her arrival in Tulla, County Clare.

An additional inspiring 6 images were too good to miss and were chosen to feature on Centra’s bags for life, which will be available in stores nationwide in the coming weeks.

Congratulations to all the winners and a huge thank you to everyone who took part!

To view the final images from the #LiveToday competition, visit:

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A night of celebration for Centra!

Winner of Best Community Initiative 2016, Herlihy’s Centra, Fermoy, Co. Cork

We’re delighted to announce that Centra won 7 awards at the prestigious ShelfLife National C-Store Awards 2016 held at Dublin’s Ballsbridge Hotel. Over 350 representatives of Ireland’s top retailers and brands gathered for the only comprehensive and independently judged business accolades for the convenience store sector, and Centra were at the heart of a celebration of the industry’s finest stores and people in a diverse range of categories.

An amazing 7 awards were won by Centra, including accolades such as Best Large Convenience store, Best Fresh & Chilled Department 2016, Best Staff Development Award 2016 and Best Community Initiative 2016. A massive congratulations to all winners:

  1. Best Convenience Store (4,000+sq ft) Gold Winner – Murphy’s Centra, Rochestown, Co. Cork
  2. Best Convenience Store (2,500 – 4,000sq ft) Silver Winner – O’Leary Centra, South Douglas Road, Douglas, Cork
  3. Forecourt Retailer of the Year 2016 Silver Winner – Hobans Centra, The Fairgreen, Westport, Co. Mayo
  4. Staff Development Award 2016: Hennessy’s Centra, 42 The Quay, Co. Waterford
  5. Best Community Initiative 2016: Herlihy’s Centra, 36-40 Patrick Street, Fermoy, Co. Cork
  6. Best Fresh & Chilled Department 2016: Donagh Hickey Motors Applegreen/Centra, Shinnagh Cross, Rathmore, Co. Kerry
  7. Donnellans Centra, Loughville, Lahinch Rd, Ennis , Co. Clare was awarded a special award for Continuing High Standards.

A fantastic result for everyone, well done to all the teams involved!

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IGNITE Graduate Business Innovation Programme announces partnership with Musgrave

IGNITE Graduate Business Innovation Programme has announced details of a sponsorship that sees Musgrave partner the nine month business incubation programme based at University College Cork (UCC), which is aimed at nurturing, developing and strengthening entrepreneurial potential among recent graduates from any discipline, from any third level institution with a viable business idea.

Musgrave’s sponsorship will support the expansion of the Programme over the next number of years, and coincides with the 7th IGNITE Graduate Business Innovation Programme, which is now an established part of the start-up ecosystem in the region. The current Programme sees ten aspiring graduate entrepreneurs working on nine start-up businesses; and since its inception in 2010, IGNITE has seen 60 businesses, involving almost 80 individuals, complete the programme, many of which are now trading internationally. For start-ups that undertake the Programme, IGNITE support is equivalent to a €25K investment and founders do not give up any equity in their business.

Speaking at the announcement of the sponsorship, Dave O’Flynn, ‎Head of Business Development at Musgrave said “We are delighted to support the IGNITE Graduate Business Innovation Programme which is providing such valuable support to the development of young entrepreneurs. Musgrave partners with local retailers, suppliers and communities across Ireland on a daily basis and we recognise the important role which innovation and entrepreneurship plays in the success of our country. As Ireland’s number one food retailer and wholesaler, we already support over 35,000 jobs through our SuperValu, Centra, Daybreak and MarketPlace brands and we have an objective of growing good business which is closely aligned with the work of the IGNITE Programme. We look forward to supporting Eamon Curtin and the IGNITE team, and wish all the participants great success in the future.”

Other synergy between IGNITE and Musgrave includes former IGNITE participant, Breffney O’Dowling Keane, founder of FruitCubed, which creates a blend of nutritious, delicious fruit and vegetables, cubed and proportioned into ready-to-eat cubes. Having graduated from IGNITE, Breffney also completed the Food Academy programme, run by SuperValu in partnership with Bord Bia and the Local Enterprise Office Network. Food Academy, which works with and nurtures small businesses through their journey from start-up to getting their products on the shelves of supermarkets, was of great assistance to Breffney in helping her trial her products in the challenging Irish grocery sector.

IGNITE Programme Director; Eamon Curtin thanked Musgrave for the support offered through the sponsorship: “We recognise, nurture, and encourage entrepreneurship as a viable career choice. IGNITE participants have access to an extensive team of mentors, advisors and industry partners, they share a workspace in UCC’s Western Gateway Building, benefit from regular workshops and guest speakers, and receive seed funding. This new partnership will see Musgrave integrate with the Programme on many levels including participation on a mentoring level, offering invaluable advice to our participants. Without the support of partners like Musgrave, we simply could not offer such support to young entrepreneurs to get a head start with their businesses.”

Since its inception the IGNITE Graduate Business Innovation Programme has also been supported by Cork City Council, Cork County Council, the Local Enterprise Offices in Cork City and County, UCC and Bank of Ireland.

For further information on the Programme visit or email

Pictured above from left to right: Dave O’Flynn, ‎Head of Business Development, Musgrave, Breffney O’Dowling Keane, FruitCubed and Eamon Curtin, IGNITE Programme Director.

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Musgrave Wholesale Partners take home NISO/NISG Safety Award for the third year!

musgrave-wholesale-partners-announced-as-winner-of-the-retail-wholesale-category-for-2016-for-the-third-year-in-a-row-oMusgrave Wholesale Partners have proudly won a hat-trick of NISO/NISG award for the third year running! It was the 25th Annual National Irish Safety Organisation Safety Awards on the 7th October held in Killarney. Musgrave Wholesale Partners was announced as the winner of the ‘Retail/Wholesale’ category for 2016 for the third year in a row. Catherine Lambe, Human Resources Director and Mark Dunne, Health and Safety Manager Wholesale Partners accepted the award. Well done team!

Musgrave Wholesale Partners won the award for best demonstrating the positive and proactive culture of safety management in organisations in the Retail/Wholesale sector. The Awards are highly valued and regarded among health and safety professionals throughout the island of Ireland.

Well done to Musgrave Wholesale Partners for recognising the importance of health and safety in the workplace. They will continue to commit themselves to the highest standards of health and safety. A great achievement for another year!

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