MarketPlace takes a dive for children’s charity

MarketPlace employees taking part in a skydive for LauraLynn

Here at Musgrave, we’re always ready to take on a challenge for a good cause. And on Saturday 26th September, eleven Musgrave MarketPlace employees from various sites around the country completed a skydive from a moving plane at 10,000 feet to raise funds for LauraLynn. To put into context, that’s 10 times the height of the Eiffel Tower!

LauraLynn is Ireland’s only children’s hospice and provides respite, transitional and crisis care for children with life-limiting conditions in their family home or at LauraLynn house – a home away from home. The charity offers support for the whole family, and all services are free of charge.

A total of €2,600 was raised by the group and everyone involved had such an amazing experience they are planning a 14,000 feet skydive for 2016!

“MarketPlace employees decided to raise funds for LauraLynn by really taking to the skies. It was a wonderful experience for all involved and we would like to thank everyone who supported us by raising funds for LauraLynn”, said Jeremy Keogh, HR Musgrave Partners.

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Jump on-board this October for Breast Cancer!

Enthusiastic members of the Cork Dragons take to the water in support of Centra’s Breast Cancer Awareness month

Throughout October, Centra stores from across the country will be raising money for Breast Cancer Awareness month. On 17 October Centra is encouraging thousands of customers to take part in ‘Walk the Walk’ to collectively walk 47,075km for this worthwhile cause.

In Centra stores in Cork, the proceeds will go to the Cork Dragons, a support group for breast cancer survivors. The Cork Dragons was established in 2012 to promote the benefits of exercise after breast cancer through dragon boat racing. On Friday 2 October the Cork Dragons showcased their talents on the River Lee to raise funds to buy a new boat.   

Speaking at the event, Caroline Warren, Cork Dragons member, said; “I joined the Cork Dragons in 2012 following breast cancer treatment and the group has made a massive difference to my life. There are currently 45 members, all from Cork city and county, and we are united together by the experiences we have faced and come through. Battling breast cancer has been a struggle for each and every one of us but through this support group we can show people that you can have a full and healthy life after a cancer diagnosis and that you do not have to fight cancer alone. We have been borrowing a boat from Meitheal Mara so we are so grateful to Centra for their support and we look forward to adding a second boat to our little fleet!”

Ian Allen, Sales Director of Centra, added; “It is fantastic to see these men and women out on the dragon boats today, healthy and happy. Centra has supported breast cancer through the Irish Cancer Society for the past five years and we are really looking forward to adding this initiative to our cause this year. Breast cancer has affected so many people around Ireland and we are delighted to be able to support our local community through the Cork Dragons.” 

To support the Cork Dragons during Breast Cancer Awareness month visit a participating Centra store and register to walk or donate by texting dragons to 50300 (€4 donation will be made). Check out for more information. 

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Keeping Ireland tidy

A clean, well-cared for town makes people feel good about where they live and helps build vibrant communities. It’s in this spirit that the SuperValu TidyTowns competition is going from strength to strength.

This year Letterkenny, Co Donegal won the coveted award, beating tough competition from over 860 towns and villages throughout the country. Clonegal, Co Carlow won Ireland’s Tidiest Village, Listowel, Co Kerry claimed the prize for Tidiest Small Town and Westport, Co Mayo was named Tidiest Large Town. Letterkenny also won overall prize for Tidiest Large Urban Centre. Mr Alan Kelly, T.D., Minister for the Environment, Community and Local Government joined Martin Kelleher, SuperValu Managing Director to give out the prizes. Minister Kelly said: “This is a fantastic achievement for Letterkenny; a real worthy winner. Letterkenny has entered the competition every year since 1959 and their win today is testament to them consistently achieving high standards in the competition at local and regional level.”

SuperValu has sponsored this competition since 1992. The competition’s ethos is about bringing communities together and recognising the dedication of volunteers who work hard for their towns and villages. If you’d like to get involved visit to see how you can help your community shine!

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Top Chef Neven Maguire Launches Revitalised SuperValu NI

Here at Musgrave, we’re always looking at ways to improve customer experience. Our SuperValu brand is having a makeover in Northern Ireland and top chef Neven Maguire was on hand to launch the first new look SuperValu store this month. Large crowds gathered to see the unveiling of Hegarty’s SuperValu store in Fintona, Co. Tyrone at the Taste of Tyrone food exhibition.

Hegarty’s SuperValu is the first in NI to showcase the new SV spec, design and range. The refurbished store now has a much bigger fresh offering, in-store bakery, expanded off-licence, exciting new Food to Go offering, larger hot and cold deli, enhanced hot beverage facilities, new fresh ranges, locally produced ready to heat and ready to cook meal solutions and fresh meat ranges.

Neven and store owners Karen and Garvan Hegarty were joined by the local community to sample great local food in-store and see Neven in action in live cooking demos. The Taste of Tyrone exhibition celebrates local produce, and visitors enjoyed a host of family-friendly attractions including a free BBQ, face painting, balloon animals, a bucking bronco and bouncy castle.

“It was fantastic to meet everyone in Fintona and such a privilege to be asked to open Karen and Garvan’s SuperValu store. Karen and Garvan have something special here, a real community store packed full of fresh local produce to inspire any budding chef. I wish them both and the store the very best for the future.

Hegarty’s SuperValu Fintona is the first store to roll out the new SuperValu NI format. SuperValu developed the format after extensive customer research on Northern Irish consumer behaviours and will open more new look stores in the coming months.

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SuperValu creates 20 new jobs with the launch of home and car insurance products

SuperValu Joins Forces With AIG To Offer Discounted Rates To The Grocery Retailer’s customer base.

SuperValu, the leading Irish grocery retailer, has announced that it has created 20 new jobs after establishing a financial services division to launch home and car insurance products. The grocery retailer has joined forces with AIG to offer loyal customers discounted rates for car and home insurance following feedback from SuperValu’s 2.6 million weekly customers that it was one of a number of services they would like to see offered by the grocery retailer.

Research conducted by Red C on behalf of SuperValu showed that consumers are on the lookout to switch from their current car or home insurance provider*. 58% of car insurance and 38% of home insurance policy holders said that they were likely to switch from their current provider, underlining the potential opportunity for the grocery retailer.

SuperValu will focus on their customer base by rewarding shoppers who sign-up for home or car insurance with money off vouchers up to the value of €20** to spend in-store and also give them the opportunity to avail of a 30% multi policy discount***.

SuperValu chose to partner with AIG on the new insurance products after searching for a partner with high levels of trust and financial strength. AIG are the world’s leading general insurance organisation with a 90–year history, serving more than 40 million insurance clients in over 160 countries. The insurance company’s A+ rating ensured that SuperValu customers would have peace of mind in two brands they can trust. Both insurance products will be underwritten by AIG.

Key benefits of SuperValu’s Home Insurance product include a 20% discount if the policy holder has a monitored burglar alarm, a 24 hour Home Emergency Assist Helpline and up to €1000 in SuperValu Vouchers to replace freezer contents.

SuperValu’s Car Insurance product also offers a range of features including breakdown assist and home start as standard, as well as offering protection for possessions in a customer’s car for up to €300.

Commenting about the launch of the new insurance products, Martin Kelleher, Managing Director of SuperValu, said: “With trust in financial institutions at record lows, we had a lot of interest from customers who were looking to avail of a range of services from SuperValu beyond our traditional food offer. As one of Ireland’s most trusted brands, we believe that we can combine great discounts for our customers with the quality and service you would expect from SuperValu. By partnering with AIG we have been able to fulfil this vision and roll out an car and home insurance that rewards the customer.

Aidan Connaughton, Consumer Lines Manager, EMEA, South Zone, AIG commented; “AIG is a global brand with an A+ rating. We are delighted to be in a position to partner with SuperValu, the leading Irish grocery retailer, to offer consumers both excellent variety and value in car and home insurance.

Customers looking to purchase SuperValu Home, Car or Travel Insurance will be able to buy it online at or by calling 1890 719 425.

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Record number of SuperValu producers shortlisted for coveted Blas na hEireann Awards

63 Food Academy and 34 SuperValu Own Brand products nominated for awards

SuperValu, the leading Irish grocery retailer, announced today that a record number of SuperValu suppliers and Food Academy producers have been shortlisted for awards at this year’s Blas na hEireann National Irish Food Awards. 63 Food Academy and 34 SuperValu Own Brand products have been nominated for these prestigious food accolades.

The record number of nominations for SuperValu suppliers recognises the unrivalled quality Irish produce being produced locally and supplied to SuperValu – a further endorsement of SuperValu as the number one supporter of the Irish agri-food industry.

The nominations also highlight the success of Food Academy participants; Food Academy is a unique training programme run by SuperValu, Bord Bia and the Local Enterprise Board, which supports and nurtures start-up food businesses. Over 200 Food Academy producers are now selling their products in SuperValu stores across Ireland.

46 Food Academy producers are shortlisted for the awards across a range of categories such as DeRoiste fresh Irish puddings, oriental tea from Lily’s Tea Shop, Nobo’s ice-cream and Patel’s authentic curries. Among the 34 SuperValu Own Brand products nominated for awards are renowned Irish suppliers such as Dunns Seafare, Kepak, Ballymaguire Foods, Couveture Desserts and Follain.

Martin Kelleher, Managing Director, SuperValu said, “We are immensely proud to see a record number of SuperValu Own Brand and Food Academy products recognised in the shortlist for this year’s awards. Their passion for food, commitment to quality and relentless hard work is admirable and it is fitting that they should be recognised among the very best of food producers in Ireland. Supporting over 2,200 local Irish suppliers, SuperValu is committed to local sourcing and the nominations are also an endorsement of the quality, taste and value that underpins our quality, fresh food.”

Blas na hEireann, The Irish Food Awards, is the biggest competition for quality Irish produce on the island of Ireland. Over 2500 products have been entered into this year’s competition to win Gold, Silver and Bronze Awards in over 90 food and drink categories. The Blas na hEireann awards will be presented on Saturday, 3rd October 2015.

SuperValu serves over 2.6 million customers every week and now has 223 stores nationwide. 75% of everything on SuperValu’s shelves is sourced or produced in Ireland. SuperValu continues to source locally wherever possible and purchases almost €2 billion worth of goods from Irish suppliers, which helps sustain 30,000 jobs in the Irish economy.

Nominee Coffee House LaneNominee Cool BeansNominee Dunns Seafare

Nominated suppliers: Left-right – Coffee House Lane, Cool Beans, Dunns Seafare

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Awards all round for Musgrave brands

It was celebrations all round as SuperValu and Musgrave MarketPlace both won accolades at two separate awards ceremonies this month.

SuperValu won no fewer than 11 prizes at the prestigious Irish Quality Food and Drink Awards across a range of categories including Meat, Milk, Fruit, Vegetables, Bread, Ready to Cook Meals, Sauces and Salad Dressings, Coffee, Red Wine and White Wine over €10. These prestigious awards recognise excellence in product development for Ireland’s food and drink producers, retailers and catering companies in Ireland.

Martin Kelleher, Managing Director SuperValu said, “We are very proud of all our suppliers who won awards at this year’s Irish Quality Food & Drink awards. Together we are committed to providing customers with quality produce they can really trust and we are delighted that this commitment has been recognised with these prestigious awards.”

Meanwhile in the first ever Irish Café Quality Food & Drinks Awards, Musgrave MarketPlace picked up the best ‘Added Ingredients-Savoury Product’ award for its Musgrave Excellence Curry Sauce. Musgrave Excellence Salted Caramel Muffins was also highly commended in the ‘Sweet Treats’ category. The awards recognise excellence in the Irish café sector and are open to national, regional and independent cafés as well as food producers, wholesalers, contract caterers and food service operators serving the Irish café industry.

Musgrave MarketPlace Trading Director, Sheena Forde said, “We are honoured to have received these awards at the first Irish Café Quality Food & Drinks Awards. Our Musgrave Excellence Curry Sauce and Musgrave Excellence Salted Caramel Muffin are both key products in our own-brand range. We are delighted that these have both been recognized as products of exceptional value and quality, especially considering the strong competition we faced in both categories.”

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SuperValu spreads #goodfoodkarma at National Ploughing Championships

24th September 2015

Great things happen when people meet up and share fantastic food, and last week SuperValu was at the National Ploughing Championship spreading a whole lot of #goodfoodkarma.

SuperValu’s Good Food Karma Live marquee kept visitors well-fed and entertained with a host of live demos and activities throughout the three-day event. Well-known chefs and foodies, including Young World Chef of the Year Mark Moriarty, Roz Purcell, expert butcher Alan Walker and Kevin Dundon showed visitors how to create delicious and healthy dishes with SuperValu’s range of fresh produce.

After the recent All-Ireland win, Sam Maguire’s arrival on day two created huge frenzy and excitement, and guest of honour was Simon Coveney, Minister for Agriculture, Food, the Marine and Defence.

In total over 70,000 food enthusiasts enjoyed some #goodfoodkarma during the Championships, sampling tasty delights from 25 Food Academy suppliers in the SuperValu marquee. Click here for some video highlights from the event.

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Letterkenny Tidiest Town for 2015

Letterkenny, Co Donegal is Ireland’s Tidiest Town for 2015. Letterkenny was today (28th September) named best of the 862 towns and villages throughout the country that entered this year’s SuperValu National TidyTowns competition. The announcement was greeted by great celebration at today’s awards ceremony at The Helix in Dublin.

On hand to present the prizes was Mr. Alan Kelly, T.D., Minister for the Environment, Community and Local Government and Mr. Martin Kelleher, Managing Director of SuperValu, the competition’s main sponsor for the 24th year. The Helix was packed with representatives of TidyTowns groups, from all over the country, eagerly anticipating the announcement of the winners.

Clonegal Co. Carlow claimed the award of Ireland’s Tidiest Village. Other winners included Listowel, Co Kerry receiving the award for Ireland’s Tidiest Small Town, Westport Co. Mayo received the award of Ireland’s Tidiest Large Town, while Letterkenny was also declared as Ireland’s Tidiest Large Urban Centre.

Speaking after the awards ceremony Minister Kelly said: “This is a fantastic achievement for Letterkenny; a really worthy winner. This is the 8th time a town in Donegal has won the overall prize, but the first time for Letterkenny. Letterkenny have entered the competition every year since 1959 and their win today is testament to them consistently achieving high standards in the competition at local and regional level. It is recognition of a town that embraces all aspects of the SuperValu TidyTowns Competition, builds strong community links and has grown each year in the competition. So my congratulations to Letterkenny and all of the other deserving prize-winners announced today. The enthusiasm of all those involved in the TidyTowns effort results in the attractive, well cared-for towns and villages we see throughout the country. How a community lives together, strives to involve all of its members and makes the most of their abilities and interests is integral to the ethos of TidyTowns. In 2015 this spirit was recognised by the introduction of two new Special Awards sponsored by SuperValu, the Youth Award and the Diversity Award. It is clear that working together and getting things done increases peoples’ pride in where they live and helps to build vibrant communities. This is why I am delighted to see this competition continues to sustain great interest, even after 57 years.”

The Minister also thanked SuperValu, the competition’s sponsor. He said: “I would like to thank SuperValu for their continued sponsorship for the past 24 years. SuperValu has been integral to sustaining and developing the competition, not only through their financial sponsorship but also through the support provided to local TidyTowns groups by their network of local retailers.”

Martin Kelleher, Managing Director, SuperValu said: “At SuperValu we believe in building vibrant local communities and the SuperValu TidyTowns competition goes to the heart of what community is all about. The incredible dedication shown by the volunteers involved is truly admirable and continues to amaze us year after year. Their relentless commitment to working for the good of their local community is what makes this competition the success it is today.

This year marks the introduction of two new awards which demonstrate the breath of the competition – the SuperValu Diversity Award and the SuperValu Youth Award. The addition of these accolades is a real endorsement of the competition and its capacity to grow, attracting all age groups and embracing all cultures within our communities.

As Ireland’s leading community retailer, with 223 stores across Ireland and retailers embedded in communities around the country, SuperValu is extremely proud to have sponsored TidyTowns for the past 24 years, one of the longest running sponsorships in Ireland. I am delighted to congratulate this year’s winners and to recognise the dedication of all TidyTowns committees nationwide who make a real difference in towns and villages across Ireland.”

Interest in the SuperValu TidyTowns competition has been consistently high in recent times with the number of entries exceeding 800 each year for the last five years.

The TidyTowns competition is organised by the Department of the Environment, Community and Local Government and sponsored by SuperValu. The TidyTowns competition has been sponsored by SuperValu since 1992.

Full details of all this year’s winners are available at and at

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New SuperValu store opens in Athlone

€5 Million Investment and 55 New Jobs

A new SuperValu store on Ballymahon Road, Athlone officially opened today. The 10,000 square feet store, which local retailer Mary Croughan will operate, represents a total investment of €5.3 million and the creation of 55 new jobs.

Today’s announcement marks the second SuperValu store opening this month; the retailer celebrated the opening of its first Newbridge store in early September, creating 70 new jobs and representing an investment of €2.2 million. These developments are indicative of the growing momentum behind the SuperValu brand, with the retailer investing €18 million in store developments in 2015, adding 280 jobs to the SuperValu network. SuperValu now serves over 2.6 million customers every week and has 223 stores nationwide.

As the leading Irish grocery retailer, supporting over 2,200 local Irish suppliers, SuperValu is committed to supporting the Irish agri-food industry and investing in the local economy, and these new SuperValu stores are no different. The new Athlone and Newbridge stores are supporting emerging Irish food producers through the Food Academy range, which showcases start-up food companies and helps give small producers a big chance.

Commenting on the announcement, Martin Kelleher, Managing Director of SuperValu, said: “At SuperValu we are committed to building vibrant communities and through supplier partnerships and local employment, we look forward to continuing to contribute to the Athlone economy. Today’s store opening demonstrates the strength of SuperValu’s independent community retail model, with this Athlone store owned and operated by local businesswoman Mary Croughan. This is a very exciting development and following significant investment, customers of the new store will be able to enjoy the great value, quality and choice which is synonymous with SuperValu”.

Mary Croughan of SuperValu Athlone said, “We are very proud to be generating employment and helping to boost the local economy of Athlone with the creation of 55 jobs for Athlone. We are delighted to be able to offer the local community of Athlone a quality shopping experience with an extensive range at the best possible value, while at the same time creating local jobs. As an independent local retailer I am proud that I have the opportunity to invest locally by employing people from the Athlone area and sourcing from local suppliers, all of which will add to the overall shopping experience for our customers”.

75% of everything on SuperValu’s shelves is sourced or produced in Ireland. SuperValu continues to source locally wherever possible and purchases almost €2 billion worth of goods from Irish suppliers which help to sustain 30,000 jobs in the Irish economy.

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