Centra supports Irish Youth Foundation’s Christmas CD

This month Centra and the Irish Youth Foundation (IYF) are offering customers the chance to buy some great music and help improve the lives of Ireland’s most disadvantaged children and young people. To celebrate the 30th anniversary of IYF, Centra is selling its ‘Forever Young’ CD. The CD is a collection of cover versions by Irish artists, including Paul Brady and Gavin Glass, Kodaline, Fight Like Apes, Damien Dempsey, Rodrigo Y Gabriela, Aslan, Ryan Sheridan, Frances Black, Mary Coughlan, and Ham Sandwich. To support the launch of the CD, the Irish Youth Foundation has asked people who have achieved success in their lives to hold up a picture of themselves as children – watch the video here and see if you recognise anyone!

The CD costs €10 and is on sale in Centra stores nationwide. All funds go directly to the Irish Youth Foundation to help support projects that give children and young people a better start in life. This year IYF will invest €550,000 in children and youth projects.

We’d love your support in purchasing the CD, which would make a great present for family and friends!

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SuperValu: Ireland’s Number 1 Grocery Retailer

SuperValu, Ireland’s leading grocery retailer, grew ahead of the market with +3.7% growth in the latest Kantar Worldpanel report published today, solidifying its position as Ireland’s most popular grocery retailer with 24.7% market share.

Commenting on the latest data, Martin Kelleher, SuperValu Managing Director, said: “We are pleased with our latest performance and would like to thank our customers for their continued loyalty. Our commitment to fresh food leadership is one of the key factors behind our success in the run-up to Christmas. In addition, we are able to differentiate ourselves from the competition with unique selling points like having butchers in every store to provide expert advice, providing locally produced Food Academy products and an unrivalled level of customer service.”

While the market continues to be highly competitive, SuperValu plans to maintain the positive performance reported in the latest Kantar report throughout the month of December as consumers opt for quality fresh Irish food to celebrate Christmas. In the month of December alone, SuperValu is expected to sell over 100,000 turkeys and over 200,000 hams, all of which have been born, bred and reared in Ireland.

“Consumers want to buy the best quality food for their Christmas dinner and entertaining family and friends over the holiday period, so our emphasis on Irish sourcing means that SuperValu is the number one destination for shoppers during the festive period. Our market leading promotional offers also mean that our customers can take advantage of great value in the countdown to Christmas,” Kelleher added.

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