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Commenting on the latest Kantar market share report, Martin Kelleher, SuperValu Managing Director, said: “We are pleased to be recognised again as the largest grocery retailer in Ireland with 24.6% market share in the latest Kantar research and would like to thank customers for their loyalty. It reflects the strength of our community retail model, where independent retailers in cities and towns across the country are clearly seen to give Irish shoppers what they want.”

“Shoppers continue to vote with their feet due to SuperValu’s commitment to providing the best quality locally-sourced Irish food to our customers; unrivalled expertise from people like our expert butchers and bakers; and support for communities across the country through a variety of charitable causes and initiatives like TidyTowns.”

“The market continues to be highly competitive and we remain focused on offering our customers the best combination of fresh quality food, commitment to Irish suppliers and value as we count down to Christmas.”

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