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Pictured from L-R: Ciara Humphries, Joyce Hosford and Ken O’Connor from MRPI celebrate as they collect the award for Best Integrated Campaign at the National Checkout FMCG awards from award sponsor

There are so many reasons why “we believe in local” at SuperValu. Local produce tastes better, is more sustainable and supports local businesses which in turn boosts the local economy.

That’s why we created the Food Academy programme with Bord Bia and the Local Enterprise Office Network. It’s about working with and supporting local food start-ups, giving advice on all aspects of the food business and securing valuable space on supermarket shelves. Food Academy currently supports over 200 small businesses in Ireland, helping give small producers a big chance.

So we were thrilled to get recognition at at the National Checkout FMCG Awards recently. SuperValu won ‘Best Integrated Marketing Campaign’ for its Food Academy campaign, beating tough competition from the likes of Lidl, Carlsberg and Britvic. Judges commented: “SuperValu’s Food Academy has been one of the real success stories of Irish retail over the past year – with a widespread multi-platform campaign supported by in-store activity right across the group’s store estate. Since launch, the range has generated a 40% increase in sales for participating suppliers.”

Find out more about Food Academy and the businesses we’re supporting by visiting our Food Academy page.

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