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SuperValu Joins Forces With AIG To Offer Discounted Rates To The Grocery Retailer’s customer base.

SuperValu, the leading Irish grocery retailer, has announced that it has created 20 new jobs after establishing a financial services division to launch home and car insurance products. The grocery retailer has joined forces with AIG to offer loyal customers discounted rates for car and home insurance following feedback from SuperValu’s 2.6 million weekly customers that it was one of a number of services they would like to see offered by the grocery retailer.

Research conducted by Red C on behalf of SuperValu showed that consumers are on the lookout to switch from their current car or home insurance provider*. 58% of car insurance and 38% of home insurance policy holders said that they were likely to switch from their current provider, underlining the potential opportunity for the grocery retailer.

SuperValu will focus on their customer base by rewarding shoppers who sign-up for home or car insurance with money off vouchers up to the value of €20** to spend in-store and also give them the opportunity to avail of a 30% multi policy discount***.

SuperValu chose to partner with AIG on the new insurance products after searching for a partner with high levels of trust and financial strength. AIG are the world’s leading general insurance organisation with a 90–year history, serving more than 40 million insurance clients in over 160 countries. The insurance company’s A+ rating ensured that SuperValu customers would have peace of mind in two brands they can trust. Both insurance products will be underwritten by AIG.

Key benefits of SuperValu’s Home Insurance product include a 20% discount if the policy holder has a monitored burglar alarm, a 24 hour Home Emergency Assist Helpline and up to €1000 in SuperValu Vouchers to replace freezer contents.

SuperValu’s Car Insurance product also offers a range of features including breakdown assist and home start as standard, as well as offering protection for possessions in a customer’s car for up to €300.

Commenting about the launch of the new insurance products, Martin Kelleher, Managing Director of SuperValu, said: “With trust in financial institutions at record lows, we had a lot of interest from customers who were looking to avail of a range of services from SuperValu beyond our traditional food offer. As one of Ireland’s most trusted brands, we believe that we can combine great discounts for our customers with the quality and service you would expect from SuperValu. By partnering with AIG we have been able to fulfil this vision and roll out an car and home insurance that rewards the customer.

Aidan Connaughton, Consumer Lines Manager, EMEA, South Zone, AIG commented; “AIG is a global brand with an A+ rating. We are delighted to be in a position to partner with SuperValu, the leading Irish grocery retailer, to offer consumers both excellent variety and value in car and home insurance.

Customers looking to purchase SuperValu Home, Car or Travel Insurance will be able to buy it online at or by calling 1890 719 425.

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