Cork and Kerry food startups to create 65 jobs as a result of listings in SuperValu stores

Monday 29 June 2015 – Minister for Agriculture, Food and Marine Simon Coveney, T.D. announced 65 new jobs  this morning at the Cork and Kerry Food Forum which took place at Cork City Hall over the weekend. The 65 jobs are being created in food business startups as a result of the Food Academy, a collaboration between Bord Bia, SuperValu, Local Enterprise Offices of Cork & Kerry, Cork & Kerry County Council and Cork City County. The Cork and Kerry food producers who participated in Food Academy will generate sales worth €1.2 million in 2015.
Speaking at the Cork Kerry Forum today Minister Coveney, said, “Confidence and self-belief as innovators in the food and drinks sector are critical success factors for  startup enterprises. Food Academy – a unique collaboration between Bord Bia, SuperValu and the Local Enterprise Offices – is helping startups to bring their innovative ideas to market stage. The net effect will be the creation of 65 jobs in 2015. A collaborative approach is the key to building success.”
The announcement was made today at the trade conference which was attended by over 400 food industry representatives and buyers and welcomed over 5,000 people to the public market on Sunday.
Also speaking at the event, Martin Kelleher, SuperValu Managing Director, added, “At SuperValu, we are delighted to announce that through our partnership with Bord Bia and the Local Enterprise Offices, more than 30 small food businesses from Cork and Kerry who are part of the Food Academy will generate sales worth €1.2 million this year, leading to the creation of 65 jobs.
“This is a real endorsement to the Food Academy initiative which allows us to bring community based food startups to the retail market and provides them with the potential to grow their businesses even further, providing employment for themselves, members of their community and for some – family members. It is great to nurture the energy and passion of these entrepreneurial producers and harness this into producing a range of products that we are proud to stock on our shelves. By matching SuperValu stores with startup food business in their area, the Food Academy programme is providing a real boost for local economies throughout Ireland.”
As SuperValu stores are independently owned and operated, SuperValu retailers are able to source directly from local suppliers on a one-to-one basis, enabling these startup food businesses to gain their first retail listings in stores in their community.  SuperValu is also working with these producers to get their products listed in a cluster of nearby stores in order to set them on a long term path of sustainable growth.
Assistant Head of Enterprise of Cork LEO, Joe Burke said, “This is the sixth year of Cork Kerry Food Forum which is primarily a food producers network that gives an opportunity to meet trade buyers both locally and nationally and in more recent years a public market. The event has a huge local following with over five thousand in attendance yesterday at the public market.
The theme for this year’s event is Food Innovation which is a vital ingredient for the sustainability of any food business. Creating the environment of bringing customers and producers together face-to-face gives life to food innovation to build sustainable food businesses and create more jobs in our communities.”

  • Jimmy Allen’s food business, DeRoiste, which produces black and white puddings in the heart of the gaeltacht Ballyvourney has taken on five new staff members.
  • Maurice Gilbert and Donogh Raftery from Ballyhoura Apple Farm in Mallow have also taken on two new staff members already.
  • Walter Ryan from Loughbeg Farm in Schull will hire seven new staff members this year alone as a result of the Food Academy programme.

SuperValu serves over 2.6 million customers every week and 75% of everything on SuperValu’s shelves is sourced or produced in Ireland.  SuperValu continues to source locally wherever possible and purchases almost €2 billion worth of goods from Irish suppliers which helps to sustain 30,000 jobs in the Irish economy.
The Cork Kerry Food Forum is kindly supported by The Irish Examiner & 96FM.

Share this on...

MOPI Wins at Checkout Awards

Left to right: Paddy O’Neill Regional Manager MOPI, Eoin McCormack Managing Director MOPI, Niall Brougham Store Manager SuperValu Blackrock, Ken Brougham Head of Operations MOPI, Ian Lynam Store Manager Lucan, Fergal Tobin Store Manager SuperValu Charlesland and Enda O’Reilly Regional Manager MOPI

The annual Checkout Magazine ‘Best in Fresh Awards’ took place Tuesday evening in Dublin’s Shelbourne Hotel. These are an annual event in the Retail industry and award retailers who are at the forefront of Fresh food in Ireland.

We are pleased to announce that Musgrave Operating Partners Ireland achieved a high level of success at this year’s awards.

SuperValu Blackrock took the penultimate prize on the day being awarded Ireland’s ‘Best Fresh food Retailer’ in a large format store. The store also achieved success in another category being awarded ‘Ireland’s Best Seafood Offering’.

In addition to Blackrock, SuperValu Lucan was a runner up in the large format store category as well as runner up in ‘Ireland’s Best Dairy Offering’. SuperValu Charlesland was runner up in their category of ‘Irelands Best Fresh food Retailer’ in a small format store.

Share this on...

Musgrave Triathlon Raises €200,000 for Breakthrough Cancer Research and Our Lady’s Children’s Hospital, Crumlin

€3.7 million raised for Irish charities to date

Today Musgrave announced that the 2014 Musgrave Triathlon raised €200,000 for charity. The beneficiaries, Breakthrough Cancer Research and CMRF Crumlin, the fundraising body for Our Lady’s Children’s Hospital Crumlin received €100,000 each. The Musgrave Triathlon, which is now in its fourteenth year, has raised over €3.7 million for Irish charities to date.

The 2015 Musgrave Triathlon will take place in Farran Woods, Co. Cork on Saturday August 29th 2015. The event involves an 800m swim, followed by 33km cycle and 10km run. The triathlon attracts over 500 participants every year, made up of staff from Musgrave, SuperValu and Centra stores across Ireland and suppliers. The triathlon is a fun challenge, with the sole purpose of raising as much funds as possible for charity.

Breakthrough Cancer Research will use the €100,000 donation to construct a new lab for cell sorting and analysis, which will be ready in November 2015. This lab will allow them to analyse, down to a single cell, how their new treatments are working against cancers. It will enable their scientists to understand how the cancer cells are responding to new treatments in real time. It also determines if the immune system is engaged and importantly, it will help to fast track the most effective approaches to clinical trial and patients.

Our Lady’s Children’s Hospital, Crumlin will use the €100,000 to purchase two additional ultrasound machines as well as contributing towards the Giggle Fund which focuses on putting a smile on the faces of patients. Whether that is simply by celebrating their birthday with a party or getting to be a teenager in the teenage den, the fund is there to make a child’s stay in hospital just a little more bearable.

Martin Kelleher, Managing Director, Musgrave Retail Partners Ireland said, “We are very proud of the fundraising achievements of the Musgrave Triathlon and the real momentum it continues to generate each year. More and more people are taking to sport and focusing on health, so it makes sense that we use this trend to help raise monies to fight one of the most widespread diseases in this country. I am delighted that Musgrave, together with our retail partners in SuperValu and Centra, can help raise vital funds to make a considerable contribution to worthy causes that touch every community across Ireland”.

Orla Dolan, Fundraising Director, Breakthrough Cancer Research commented, “We are tremendously grateful for the amazing support we receive from the Musgrave Triathlon. Musgrave have raised a phenomenal amount for our cancer research programmes and are helping us improve cancer care for patients throughout Ireland.

Joe Quinsey, CEO of CMRF Crumlin said: “We are driven in our belief that every sick child deserves every chance. They and their families deserve to receive world class care in a world class environment with the most up to date, technologically advanced equipment. The money received from Musgrave will go a long way towards helping some of Ireland’s sickest children – the 130,000 children who pass through Our Lady’s Children’s Hospital, Crumlin every year.

More information on the triathlon can be found on or the Musgrave Triathlon Facebook page.

Share this on...

SuperValu supports MND National Awareness Campaign

Left to right: Jonathan Healy and Loretto Dempsey

Sometimes I think it is unfair that as well as dying young you have to waste away slowly.” Loretto Dempsey has Motor Neurone Disease (MND). Loretto is part of a National Awareness initiative, kindly supported by SuperValu. The campaign aims to draw people’s attention to the difficulties someone with MND faces every day.

Loretto is 50 years old and only last March she was diagnosed with MND. Loretto used to be a Superquinn baker. She would spend all day in the kitchen, lifting bags of flour and making treats to feed an army. Now she can’t move the fingers on her left hand and needs somebody to chop up her dinner and feed her.

Loretto shares her story about her terminal disease in the hope that greater awareness will generate increased support for those living with this degenerative condition. To join Loretto’s fight, organise a Drink Tea for MND event throughout the month of June.

SuperValu have very generously sponsored the awareness tea packs so to register your event and to get your free SuperValu Tea pack, please email or Freefone 1800 403 403.

Michael Morgan, SuperValu Sales Director commented: “We at SuperValu believe that great things happen when food and people come together; it’s what we like to call Good Food Karma. So we are encouraging people to host a tea party with friends and family, as it is those moments that lift our spirits and bring people closer together – as well as raising funds for really worthy charity. SuperValu stores nationwide spend €2.8million annually supporting local community causes throughout Ireland, with over 4,300 local organisations supported each year and we are delighted that MND is one such charity.

To make a donation, Text MND to 50300 and donate €2. (100% of text goes to IMNDA across most network providers. Some providers apply VAT which means a minimum of €1.63 will go to IMNDA. See

Listen out for the Radio adverts that will be airing from the 8th – 21st June and also keep an eye out on Dublin Bus for our awareness posters which will be visible from 5th – 19th June.

The IMNDA provides specialised services for people affected by this debilitating disease such as equipment on loan, financial assistance towards home help, advice and home visits by MND Nurse. In order to provide these vital services the IMNDA depends heavily on the generosity of the public and supporters of the association who generate over 86% of its income.

Share this on...

SuperValu Presents Award to Honour Excellence in Food Microbiology Research in University College Cork

The SuperValu Award for Excellence in Food Microbiology has been presented to Damhan Scully at a ceremony in UCC. The award, which is now in its second year, is an acknowledgement by SuperValu of the vital contribution UCC makes to primary food research. The award winner Damhan, originally from Blackrock in Dublin, finished top of his class in the Masters of Food Microbiology course. As part of the award, Damhan will receive a bursary of €2,000 to continue his research.  Damhan has also recently been awarded a Walsh Scholarship to undertake his PhD research jointly with UCC and Teagasc later this year in the area of food safety.

Ray Bowe, Head of Food Safety & Quality at SuperValu said, “As Global supply chains become more complex, it is critical that primary research continues to focus on food safety so that tomorrow’s consumers can be confident in the safety of the foods they buy. It is for this reason that we are delighted to congratulate Damhan on his success and continue to support this initiative with UCC which contributes to supporting tomorrow’s leaders in this area. The growing reputation of Irish food at home and abroad makes this objective all the more important. At SuperValu, we take great pride in ensuring that the foods we source and offer to our consumers are always of the highest quality and safety. This collaboration with UCC aligns perfectly with how we continuously look to improve our co-operation in the area of food research.

Professor Gerald Fitzgerald, Head of UCC’s School of Microbiology said, “The School of Microbiology has particular strengths in food microbiology, performing world ranking research in aspects relating to microbial food safety, food quality and preservation. The development of expertise is fundamental to the future growth of the Irish food industry. We are delighted that SuperValu with their commitment to food quality and Irish producers, have chosen to collaborate with us again this year on the Award.

SuperValu serves over 2.6 million customers every week and has 221 stores nationwide. 75% of everything on SuperValu’s shelves is sourced or produced in Ireland. SuperValu continues to source locally wherever possible and purchases almost €2 billion worth of goods from Irish suppliers, helping to sustain 30,000 jobs in the Irish economy.

Share this on...

What would you like to find?

Most popular stories

Noel Keeley appointed as new Musgrave CEO

Musgrave Group plc announced today that Noel Keeley, current Managing…

Addressing the sustainability challenge

We’re proud of our success in food retail. Together with…

SuperValu, Centra & Mace Honoured at Leading NI Retail Awards

Stores from Ballymoney, Belfast, Carrickfergus and Portaferry Crowned Winners Stores…