SuperValu has won the prestigious title of ‘Marketing Team of the Year’ at the 2015 All Ireland Marketing Awards in the Double Tree Hotel, Dublin recently.
The marketing team beat off stiff competition from Lidl Ireland, Kerry Foods, Liberty Insurance and Electric Ireland in clinching this esteemed accolade.
SuperValu swept the board at the ceremony, winning more awards than any other brand. As well as winning the top prize of Marketing Team of the Year, SuperValu won two other hugely sought after awards – Direct Marketing and Sponsorship Management.
The adjudicators of the Marketing Team of the Year award agreed: “SuperValu’s commitment to quality food and local community, while also offering the best value, is at the core of the brand; and this is the driver of the marketing team who are ‘believers’ in the brand. This commitment has led to the development of the challenging initiatives that have delivered a very successful year of dramatic results, with SuperValu being named Ireland’s most reputable Irish brand, and 52,000 new customers being acquired. The marketing team’s passion and personality, and its distinctive culture, are intrinsic to its commercial success.”
Ray Kelly, SuperValu Marketing Director commented on receiving the title: “As a team, we are absolutely delighted to win this award and receive such great recognition from the elite marketing professionals of Ireland. My teams enthusiasm and constant dedication is pivotal to the success of the brand, our retailers and the communities that they serve.”
Following the AIMS, The Irish Independent hailed SuperValu’s strategists marketing leading in their field – see below:
The awards were arranged by the Marketing Institute of Ireland, with over 850 people from across the business and marketing community attended the event.